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Marketingový výzkum značek v obchodních řetězcích / Marketing Research of Brand in the Retailing ChainsMatysíková, Ivana January 2011 (has links)
This thesis is focused on marketing research of brands in retail chains. In theoretical part a course of each part of marketing research is described so as subject matter of brand value that is necessary for understanding of an examining problem. A practical part is focused on a description of retail chains and a specific conclusion of whole research. Another part is also a recommendation for self-employers.
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Jakost v podniku / Quality ManagementAdler, Ondřej January 2011 (has links)
This thesis deals with research and analysis of levels of customer satisfaction standard in company OXOID CZ s.r.o. The theoretical part is devoted to customer, marketing re-search and questionnaire as a tool for gathering information. The practical part proc-esses and analyzes the results obtained from the questionnaire and proposals to raise the level of customer satisfaction and quality of services provided.
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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposal for its ImprovementMachová, Petra January 2011 (has links)
The goal of this diploma thesis is to analyze customer´s satisfaction of cleaning company ČISTĚ CZ s.r.o. The theoretical part is focused to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
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Marketingový výzkum spokojenosti zákazníka jazykové školy Topschool / Marketing Research of Customer Satisfaction of the TopschoolGelnar, Jiří January 2012 (has links)
Master thesis is focused on research of customers satisfaction of language school called TOP School. The first part defines objectives of the work. Further more there are processed theoretical basis and also there are described methods, which will be used in analysis of satisfaction of customers. In following part there is a description of current state of the company and also marketing research, which is based on questionnaires. On the base of obtained information there are created proposals, which will lead to higher customers satisfaction.
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Marketingová strategie hotelu / Marketing Strategy of a HotelJanderková, Šárka Jana January 2013 (has links)
This diploma thesis was created for a four-star-hotel located in South Moravia. The thesis explores and evaluates the current situation at the hospitality market and the hotel services. A part of the theis is a marketing research focused on customer satisfaction. The aim of the work is to set a marketing strategy and proposals that would lead to higher occupancy and earnings.
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Návrh komunikační strategie hotelu Vaka / Proposal of Communication Strategy for Vaka HotelSchmeidlerová, Petra January 2013 (has links)
This diploma thesis focuses on analysis of current state and resulting suggestion of suitable communication strategy of hotel Vaka situated in Brno. It is devided into three parts. The first part is followed to summary of theoretical knowledges which are related to this topic, the second part focuses on characterization of the hotel and its marketing mix of services and then, according to the analysis of marketing research using survey is proposed communication strategy, which should help this hotel to get to wide awareness of society and to attract customers. In conclusion of this thesis there are written all the results and proposals on measure on the base of information and analysis I have had.
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Marketingový výzkum spokojenosti zákazníků s maloobchodní prodejnou Neptun market / Marketing Research of the Customer Satisfaction of Retail Store Neptun MarketŠperková, Ivana January 2013 (has links)
The objective of the thesis is on the basis of theoretical knowledge and fieldwork to conduct a marketing survey, which will evaluate customer satisfaction in the retail store. The results of the survey and analyses will provide necessary documents to develop proposals and recommendations leading to increased customer satisfaction and the objective of the thesis.
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Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Customer Satisfaction Analysis and Recommendations for its ImprovementValentová, Bronislava January 2013 (has links)
This thesis is focused on the analysis of customer satisfaction and prposals for measures to increase the level of society company COLOR SPECTRUM, which is engaged in the manufacture and sale of industrial paints. Theoretical foundations describe marketing research. The analytical part is the analysis and results of marketing research, conducted by questionnaire. Based on the data obtained are recommended proposals for measures to increase customer satisfaction COLOR SPECTRUM.
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Marketingový průzkum kupního chování v oblasti přípravků na redukci hmotnosti / Marketing Research of Purchasing Behavior in Plant Weight ReductionAlexová, Veronika January 2014 (has links)
The subject of the thesis is design a marketing survey of purchasing behavior in weight-loss products and mapping of customer awareness of product line of XL-S Medical. This survey is based on a single personal interviews, from which the results are analyzed. Based on these results, the suggested measures that will lead to an increase of merchantability XL-S Medical.
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Uplatnění marketingu v sektoru služeb / The Using of Marketing in the Service SectorKlimová, Monika January 2014 (has links)
The subject of the thesis "Application of marketing in the service sector" is focused on on the analysis of internal and external marketing environment and marketing research customer satisfaction. The first part focuses on theoretical summary of basic marketing concepts, the practical part focuses on the marketing analysis and evaluation of marketing research and the last part introduces own proposals for optimization of customer satisfaction and field marketing activities.
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