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Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Customer Satisfaction Analysis and Recomentadions for its ImprovementKopáč, Jiří Vili January 2009 (has links)
Master's thesis is focused on areas of customer satisfaction analysis of GRAPE SC, a.s. company which provide Internet connection in Northwestern Bohemia. Theoretical part of master's thesis solve opportunity of marketing research whose output will be analyzed in practical part. There will be propose suggestions and precautions on the basis of gained data. These measures will lead to general increasing customer satisfaction with providing services and increasing company earnings.
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Marketingový výzkum spokojenosti zákazníků / Marketing Research of Customer SatisfactionGrygová, Eva January 2010 (has links)
This thesis is focusing on proposition, implementation and evaluation of satisfaction questionary of customers at the VET clinic called TOSA. Theoretical part is focused on problems in marketing research, customers satisfaction and questionare as an instrument for collection of information. Practical part contains tasks such as familiarization with company, questionare processing, analysis of obtained data and suggestions for improvement that should carry on to enhanced satisfaction of customers.
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Návrh na zlepšení úrovně spokojenosti zákazníků / Proposal of the Improvement of Customer Satisfaction StandardJanoušek, Michal January 2010 (has links)
The thesis “ Proposal of the Improvement of Customer Satisfaction Standard” examines how customers are satisfied with the company STEL Hockey, spol. s r. o., which runs an ice hockey hall. The thesis contains an analysis of the company’s current state, marketing research of customer satisfaction, and suggestions on how to improve the present-day services as well as a proposal for introducing new services in order to enhance customer satisfaction.
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Marketingový výzkum spokojenosti zákazníků / Marketing Research of Customer SatisfactionVáňová, Kateřina January 2010 (has links)
This master´s thesis is focused on the marketing research of customer satisfaction. It provides the theoretical knowledge concerning the field of marketing research, including its practical application in the company and presents the results of the analysis of obtained data. At the same time it proposes improvement suggestions of existing situation.
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NPS analýza loajality zákazníků a návrhy na její posílení / NPS Customer Loyalty Analysis and Proposals for its StrengtheningKlvaňa, Martin January 2010 (has links)
Tato diplomová práce je zaměřená na možnosti posílení loajality zákazníků společnosti Atlas Copco Compressor Technique. Teoretická část objasňuje pojmy jako marketingový výzkum, dotazník, zákazník či loajalita. Závěr první části je věnován modelu Net Promoter Score, programu, který je také použit k vypracování samotné analýzy součastné spokojenosti a loajality zákazníků. Výsledky z této analýzy spolu s pozorováním, které autor v podniku provedl, slouží v závěrečné části práce k návrhům, které by měly mít za následek zvýšení počtu loajálních zákazníků této společnosti.
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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / CUSTOMER SATISFACTION ANALYSIS AND PROPOSAL FOR ITS IMPROVEMENTFričová, Andrea January 2010 (has links)
Thesis deals with analysis of customer satisfaction for company Řeznictví u Kusáků s.r.o. The theoretical part is devoted to customer, marketing research and questionnaire as a tool for gathering information. The practical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
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Analýza spokojenosti zákazníků u společnosti AUTO DORDA s.r.o. / Customer Satisfaction Analysis for AUTO DORDA Ltd. CompanyJirásková, Michaela January 2010 (has links)
The diploma thesis is devoted to the analysis of customers satisfaction at AUTO DORDA Ltd. Company. The theoretical section is focused on the way of the customer satisfaction analysis, marketing research and connected notions. Theoretical knowledge is used in the practical part, where there are results of the research implemented by GfK CZ company reviewed. Results of the research were the base for processing the questionnaire dealing with critical areas and it was given away to respondents, I mean AUTO DORDA customers. Proposals and disposals were compiled on the basis of gained information and they lead to increasing standard of customers satisfaction of the analysed company.
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Marketingový výzkum spokojenosti zákazníka pro Electro World Brno Avion / Marketing Research of Customer Satisfaction for Electro World Brno AvionZahradník, Tomáš January 2011 (has links)
This thesis deals with customer satisfaction measurment at the Electro World shop in shopping center Avion Shopping park in Brno. First, primary and secondary goals of the thesis and methods of reaching those goals are defined. Second, theory needed for in-depth understanding of the problematic is introduced. In the following part, analysis of current situation is performed, which is then used as a basis for a questionnaire which is then evaluated and analysed. In the end, recommendations based on the questionnaire result analysis are suggested.
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Zkvalitnění služeb Hotelu Centro spojené s přechodem na vyšší stupeň hotelové klasifikace / The Service Improvement of Hotel Centro Associated with Changeover to a Higher Hotel Classification DegreeVaculíková, Michaela January 2011 (has links)
The diploma thesis deals with the analysis of the customer´s satisfaction of the Hotel Centro and with the process of implementation of the official standard classification of the accommodation facilities in the Czech republic system with an aim to obtain a 4**** class in a category „Hotel“. It assesses a current phase and then on the basis of observed shortages and classification requirements suggest desirable improvements and measures. It shows the process of obtaining the classification certificate.
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Marketingový výzkum maloobchodního trhu / Marketing Research of Retail MarketNesvačilová, Dana January 2011 (has links)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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