Thesis is focused on "Taking into account the marketing aspects in the sale of real estate" and deals with the current situation of the real estate market in the Czech republic with an emphasis on marketing at the point of sale recruitment of real estate. The situation of the real estate market is compared with the designated area for the marketing research, therefore, district Vyškov. In the framework of the marketing research was carried out analysis of the real estate agents and their customers by using questionnaires. On the basis of the results of the analysis were designed marketing strategies for sales and recruitment of individual types of real estate. The diploma work has two parts theoretical and practical. In the first part I deal with the specifications of the basic concepts related with marketing, in the second part is already applied marketing research in practice. In conclusion are given suggestions and recommendations for improvement.

The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.

The diploma thesis deals with the elaboration of a business plan for the establishment of a new patisserie in the village of Mokrá-Horákov. The first, theoretical part of the thesis contains the theoretical starting points defining the business idea, concept and structure of the business plan and description of methods used for strategic analysis of the environment in the given issue. The analytical part of the thesis builds on the results of analysis of the general and business environment of the company, its own marketing research and analysis of own resources and capabilities. On the basis of these analysis a suitable strategy for the start-up company is chosen. The suggestion part contains the complete processing of the parts of the plan according to the basic content structure, following the chosen strategy so that the business project is not only feasible but also viable.

The diploma thesis deals with processing of a business plan of setting up a own business – patisserie in Nové Město na Moravě. Theoretical part includes theoretical knowledge of a business, detail description of business plan and his parts, analytical methods and tools. The aim of analytic part is identification key factor and selection of the best strategy of business that will meet customers needs and generate profit. Suggestions of this thesis compiled financial, marketing and time aspects of the project including risk assessment.

This master thesis describes a valorisation of investment intention involving an assessment of risks of a new-built business unit. It means an extension of an existing café in Brno for a confectionery production and its distribution. A goal of this thesis is to make a complete study of feasibility and to evaluate ability to realize this project, based on achieved data. Structure of the thesis is adapted on a certain topic and it focuses especially on a marketing research, an estimate of a demand and assessment of risks. Several chapters describing certain parts of the project are a part of the study of feasibility. Whole feasibility study is based on a data drawn from a professional literature, internet resources, intern and extern analysis of a surroundings, the estimation of demand based on a questionnaire survey and own experience in a specialization of business.

The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.

The main goal of this Master`s thesis is to find out the satisfaction of current customers with the economic information systems HELIOS produced by LCS International, Inc. company. This company is engaged in the development and distribution of these information systems. The Master`s thesis contains the analysis of the customers` satisfaction results. On the basis of this analysis the strong and weak points in each information system were identified from the current customers` points of view. My proposals in this work lead to the increase of the customers` satisfaction with the HELIOS information systems.

This diploma theses deals with marketing communicatin of company EMOS spol. s r.o. The theses is divided into several parts. First part consists of theoretical background needed as basic for the following analytical part. Second part deals with presentation of the company and with marketing mix as a part of communication mix. Third part of the theses deals with elaboration of the marketing environment and with questionnaire survey. Based on the analytical parts the last part provides the company with some recommendations for future improvement of the company´s communication mix.

The diploma thesis deals with the creation of a business plan for the establishment of a cafe with handmade desserts in Slavkov u Brna. The theoretical part contains a description of the basic concepts and starting points for establishing a company in the area of the work‘s main thought, used analytical methods in planning, including the structure of the business plan itself. The analytical part contains identification of key factors from the field of external, field and internal environment including conducting own marketing research for potential customers and based on the summary and evaluation, then the appropriate strategy of the start-up company in this area is selected. The execution part elaborates the chosen strategy into a partial part of the business plan structure so that the project is feasible.

The diploma thesis is focused on creating a business plan for establishing a fitness center in Šlapanice. The first theoretical part describes the basic concepts related to the field of business and legal forms, principles and structure of the business plan, especially the analytical research methods used in planning. The analytical part includes analysis of the business environment for the validation of the idea and mapping of the market and general environment. Subsequently, a suitable strategy is chosen for the start-up in this area, which is elaborated into individual parts of the business plan so that it is feasible and viable.