The aim of the thesis is to analyse the women hair appliances market in the Czech republic and to evaluate the perception of the brand Rowenta. The thesis is divided into two main parts. The theoretical parts describes general knowledge of the topic with focus on consumer behavior, psychological and social factors affecting consumer buying process. At the beginning of the practical part, the main competitors on the hair appliances market in the Czech republic are introduced. The main part covers primary research, where data obtained from online questionnaire survey are analysed with focus on understanding the consumer buying behavior on this market. The conclusion contains suggested recommendation for the future prosperity of the brand.

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Planning for the provision of retail growth and change within our increasingly complex urban areas is a challenge facing all large urban areas in Canada. The purpose of this thesis is to highlight the need for retail market analysis and its use as a tool for policy makers in predicting the consequences of long range planning policy options. This study suggests that the notion of supportable retail floorspace is a concept which relies to a significant extent on non-market forces and as such, meaningful forecasts can only be achieved based on clearly defined regional and local government planning policy. The literature review discusses the major theoretical contributions in retail evolution and modelling techniques to provide a context for the step-by-step approach to retail market analysis conducted in the case study. This is followed by a review of major trends in retail supply and demand which will affect retail development over the next decade. Lastly, a theoretical review of commercial development trends and an analysis of trends in the G.V.R.D. over the past decade is presented, highlighting the growth of regional town centres. The case study applies the principles discussed by conducting a trade area analysis to develop a detailed retail expenditure potential model from which supportable retail floorspace estimates for the Downtown Vancouver peninsula are derived. The study utilizes secondary data sources including Statistics Canada, the G.V.R.D., and the City of Vancouver, as well as data from numerous other public and private sources. From the range of "planning options" or market share scenarios run, it becomes clear that the amount of retail floorspace supportable on the downtown peninsula depends to a large extent on regional market and non market forces outside the control of Vancouver planning authorities. Conclusions derived from the analysis are of both practical and theoretical significance. From a practical standpoint it is clear that Vancouver's downtown peninsula will support additional retail growth over the next decade. However, the wide range of supportable floorspace estimates obtained through the five scenarios run highlights the need for both municipal and regional government to more vigorously identify the role that Downtown Vancouver should play within the regional market into the next century. This would enable the city to be proactive rather than reactive to retail development initiatives and proposals from developers by narrowing the supportable retail capacity to a more meaningful range. From a theoretical perspective it is demonstrated that the step-by-step approach to market analysis is a useful tool in highlighting the market effects of long range planning options. It is also noted that retail models typically deal almost exclusively with the econoomic aspects of shopping activity and to be truly meaningful retail policy must also include social criteria relating to shopping activity. Furthermore, it is recognized that retail models are best used as a part of a wider analysis for an evaluation of the costs and benefits of retail development which also takes into account other policy fields and issues such as municipal finance, transportation planning, urban form and environmental considerations. / Applied Science, Faculty of / Community and Regional Planning (SCARP), School of / Graduate

The main goal of the thesis is to analyze and evaluate awareness and consumer perception of private labels, consumer attitudes towards them and the influence of private labels on consumer buying decisions. The aim is to find out what is the difference in the perception of national brands versus private brands of selected chain stores, including the extent and frequency of private label goods in the shopping baskets of consumers. The first part is devoted to theoretical perspective of brands, private labels and marketing research. The following part is focused on specific private brands and supply analysis of these brands in the Czech Republic. The third and crucial part of the work itself is dedicated to the marketing research and detailed interpretation of the results.

This diploma thesis introduces the positive influence of ecological agriculture on the quality of environment as well as human health. Support of organic farming depends both on state support, but also on each individual consumer, through his demand for organic food. The aim of the thesis is to evaluate the demand for the organic production of the mountain farm Abertamy and to suggest appropriate marketing strategy. The analysis is realized by marketing minds research of consumers in the Karlovy Vary region. For this purpose, the interviewing technique is used. Finally, based on the given hypothesis and SWOT analysis of companys data, acquired by own investigation, the marketing strategy and its implementation are proposed to the farm.

This thesis aims to analyze the consumer purchase decision process in the market for bicycles in all its stages. It sets to involve significant specifics that have any bearing on this process. The thesis is divided into several parts. The theoretical part deals with marketing tools applicable within the bicycle market considering bicycle a complex product with all related components. The following part goes into great detail analyzing the purchase decision process in the bicycle market, most of the space being devoted to the actual PDP stages. The last part handles the question of marketing research generally. The practical part of this thesis draws on the results of a marketing research carried out by means of questionnaires. Written questioning played vital part in primary data collection. This work also presents information concerning the questionnaire research. Then, socio-demographic issues are analyzed which specify more closely the questioned-group structure. The statistical analysis of each one question in the questionnaire presents the crucial part which involves both a first stage analysis of all the questions used and a two-dimensional statistical analysis that gives an insight into the coherence between selected questions. Also included is summary of results and formulating marketing recommendations for bicycle manufacturers and sellers.

In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.

The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.

The thesis is focused on organic foods segment. The aim is to monitor the situation on the Czech market and then identify ways to use organic products, organic food marketing to determine the specifics of the situation and compare our market with the European Union. Another part is to focus on biodynamic víno.cz company engaged in the sale of biodynamic wines in quality characterize this business and establish its market position. Based on the analysis of marketing research and then propose recommendations and a good marketing strategy.

The aim of this work is to analyze the marketing context and social impact of cultural and educational project implemented by civil associations or other nonprofit organizations. It also includes an explanation of event marketing, social marketing and other expressions needed for the practical part. The thesis deals with from practical point of wiev about phases of the project with description of the first phase, which was already carried out and presents the proposal to implement the remaining two phases, which are planned to be put into effect in the autumn of 2011. The project is interesting because it blends educational and cultural aspect with the achievement of non-profit goals. Finally, there is an analysis of so-called probe into the consumer environment based on the requirements of the sponsor of the project.