This thesis explores representations of the Holocaust in the Jewish Museum Berlin and the impact of commercialism on representational choices. Daniel Libeskind’s bold architectural design, which ultimately became the Jewish Museum Berlin, is in many ways a Holocaust memorial. By exploring curatorial strategies in regards to exhibition design and content, this thesis analyzes the debates within the Jewish Museum Berlin over the appropriate manner to represent the Holocaust to the museum-going public in contemporary Germany. This thesis argues that commercialism and the prospects of commercial viability played a significant role in curatorial decisions concerning exhibition narrative. Germany leads the world in acknowledging and exploring their past social crimes but, this thesis argues, an important opportunity for atonement was lost when the administration of the Jewish Museum Berlin privileged commercial success over the presentation of more difficult and uncomfortable, yet socially necessary, representations of the horror of the Holocaust.

Submitted in partial fulfilment of the requirements for the Degree of Masters in Business Administration (MBA), Business Studies Unit, Faculty of Management Sciences, Durban University of Technology, 2008 / Customer satisfaction is the key ingredient to the success of any business. This is the most important factor that creates loyal customers. Presently, organisations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. Students were identified as customers of HEI’s. This research focuses on the determination of customer perception of service quality at the Business Studies Unit (BSU) of the Durban University of Technology. The objectives were: to identify expectations of students of the BSU; to identify the perceptions of students of the BSU and to measure and compare the expectations and perceptions of students using the SERVQUAL score. Customer perceptions were determined by means of a quantitative survey conducted at the BSU lecture venues using the self-administered SERVQUAL questionnaire. One hundred and ninety five respondents were surveyed. Data was analysed using descriptive and inferential statistics. The questionnaire measured students’ expectations and perceptions in five dimensions of service that consists of tangibles, reliability, assurance, responsiveness and empathy. The results demonstrated that in each of the five SERVQUAL dimensions, there was a negative quality gap. The largest gap was in the tangibles dimension. Also, there were significant differences between perceptions and expectations of students in all of the five SERVQUAL dimensions (p<0.001) Improvements are needed across all five dimensions. Results have shown that students’ perception of service quality at the BSU falls below their expectations, presenting a great challenge to the institution. In order to improve service quality, it is recommended that the BSU regularly assesses employees, as well as customers’ experiences and provide prompt feedback.

The transportation community is exploring how new "big'' databases constructed by companies or public administrative agencies can be used to better understand travelers' behaviors and better predict travelers' responses to various transportation policies. This thesis explores how a large targeted marketing database containing information about individuals’ socio-demographic characteristics, current residence attributes, and previous residential locations can be used to investigate research questions related to individuals' transportation preferences and the built environment. The first study examines how household vehicle ownership may be shaped by, or inferred from, previous behavior. Results show that individuals who have previously lived in dense ZIP codes or ZIP codes with more non-automobile commuting options are more likely to own fewer vehicles, all else equal. The second study uses autoregressive models that control for spatial dependence, correlation, and endogeneity to investigate whether investments in public transit infrastructure are associated with higher home values. Results show that willingness-to-pay estimates obtained from the general spatial Durbin model are less certain than comparable estimates obtained through ordinary least squares. The final study develops an empirical framework to examine a housing market's resilience to price volatility as a function of transportation accessibility. Two key modeling frameworks are considered. The first uses a spatial autoregressive model to investigate the relationship between a home's value, appreciation, and price stability while controlling for endogenous missing regressors. The second uses a latent class model that considers all these attributes simultaneously, but cannot control for endogeneity.

The theoretical part of the thesis was divided into five chapters in which the theory of turism and marketing were explored and described. The tourist trade was defined with the help of the specific literature, also destinations, particular types of turism and, of yourse, cultural tourism. The practical part of the thesis deals with the area of Jindřichův Hradec. The synthesis of information gained from the situational analysis and questionnaire research served as a base for creating the SWOT analysis of tourism in the JH area. There is nothing like a ?service package? for cooperation and communication of cultural and tourism facilities in the area. Therefore the author suggested such a product package which should be used as a means for tourists to visit all technical museums in the area and which should be also helpful for the people to stay longer in the destination.

The aim of thesis was to design a strategy for putting the trademark on the market and appropriate measures to strengthen the brand in the growth phase. I have conducted marketing research that helped me find out how the brand is perceived its current and potential customers and how the company managed to spread brand awareness. I also considered what the brand has a vision and the main objectives and I examined what are its strengths and weaknesses. Following the analysis of the information obtained I propose enterprise strategy in the form of marketing plan that includes specific tactical steps including their monetary value.

This thesis analyzes satisfaction of customer satisfaction with the services of Odyseatour canoe and raft rental. Conducted survey aims to find, how are the customers satisfied with the company services. This thesis also includes analysis of competitors and SWOT analysis. Results of conducted analysis are recapitulated within the summary and further measures are suggested, which should lead to improvement of company services.

This diploma thesis deals with consumer behaviour when choosing a store for food purchase. The main aim is to evaluate the importance of individual factors that play role in the selection of grocery store using a questionnaire survey. Secondary goals are to characterize how consumers currently behave in the selection of the store and to confirm or disprove established hypotheses. The thesis is divided into two main parts, theoretical and practical. The theoretical part deals with issues related to the topic of the work, the practical part focuses on the marketing research itself, through which all the goals of this work have been fulfilled. As a method of collecting the primary data an electronic questionnaire was used. The data obtained were evaluated using MS Excel and "R" program. Based on the findings possible recommendations for the retailers are also formulated at the end of the practical part.

The work deals with the explanation of services and their impact on local development. It focuses on the analysis of the services offered in two areas surveyed on the Novohradsko and Veselsko. This is the assessment of supply and quality of services to the needs of the population and visitors. Based on the results relating to the service offerings are designed measures in each area would be improved and expanded range of services. To develop these services are designed to further the possibility of drawing money from funds of the European Union.

The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.

The aim of this diploma theses is some analysis of attitudes and shopping behaviour in department store Dvořák in Tábor. The investigation was made by marketing research. Its target was to analyze the perception of consumers, their feelings and opinions through the questionnaires. Another aim was to find out from which reasons consumers visit this store, what are they buying, how do they find the environment and what about global features of the store.