The aim of work was to conduct marketing research on the fish market and then analyze and assess consumer behavior on this market. The first part of work was focused on stydying the literature and other sources. Second part was focused on the marketing research. On the basis of the obtained data, was suggested an improvement of business operations for chosen company.

Title: Customers typology of Czech betting companies. Objectives: The main objective of this research is to create a typology of curent customers typology of Czech betting companies. Methods: In order to obtain the results, marketing quantitative research was conducted in the form of both electronic and personal questioning. The basic set was all bettors in the Czech Republic and the sample was composed of 210 respondents. They were represented by customers who bet online through the computer and through the application, as well as those from physical bookmakers. The field ran for two weeks. Results: The results of the research are presented in the analytical part of this work. They are a source of hypothesis validation and, for the synthetic part, in which, by means of mathematical-descriptive methods, the bookmakers were divided into three types, briefly named as Computers, Applications and Offices. Keywords: Typology, customer, segmentace, betting companies, bets, lottery, marketing, marketing research

Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.

Nonprofit organization Artbank is a unique project of its type in the country. The aim is to support young artists in their work, help them in their professional development and to acquaint the public with contemporary art. Artbank is a nonprofit organization that supports young artists by purchasing these works also leases state and non-state sponsors. The intention of this thesis is to analyze the project Artbank and design strategies to promote the project.

Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.

[pt] As taxas de juros representam uma das variáveis macroeconômicas mais importantes, em especial para a condução da política monetária, ao influenciar diretamente na determinação do custo do dinheiro e na formação de preço de diversos produtos financeiros. Embora tenham sido desenvolvidos modelos de previsão de taxas de juros, pouco ainda se apurou no sentido da medição da capacidade preditiva das expectativas dos agentes de mercado quanto à taxa de juros e sua interação com as taxas de juros futuros praticadas no mercado de derivativos no Brasil. Nesse contexto surge o questionamento de quem prevê melhor a taxa de juros: economistas, que estudam a economia e são responsáveis pelas previsões das expectativas de mercado, ou operadores, que atuam na economia e determinam o patamar das taxas no mercado futuro de taxas de juros? Os resultados obtidos apresentam evidências de que, excetuando-se o período em que ocorre elevação de juros, as expectativas de mercado dos economistas, em geral, têm melhor capacidade preditiva das taxas de juros. / [en] Interest rates are one of the most important macroeconomic variables, especially for the conduction of monetary policy, directly influencing the cost of money and the pricing of several financial products. Although some predictive models of interest rates have been developed, little is found towards the measurement of the predictive capability of market agents’ expectations to interest rates and its interaction with interest rate futures negotiated in the derivatives market in Brazil. This dissertation analyzes who forecasts interest rates better: economists, who study the economy and forecasts market expectations of interest rates, or traders, who act in the economy and determine the level of rates in the interest rate futures market? The results provide evidence that, except for the period in which interest rates rise, market expectations of economists, in general, has better predictive power of future interest rates.

<p><strong>Problem: </strong>A Polish company produces heaters wants to enter the Swedish market. The decision maker needs information about the Swedish market both the general information about Sweden and specific information about the Swedish heater market. And some specific questions are asked by the firm in order to get a deeper view of the present heater market in Sweden.</p><p> </p><p><strong>Purpose</strong>: If Swedish market ‘right’ (a farsighted choice)? Suppose the answer is ‘yes’, then how to enter and operate on the Swedish market within the environmental context of Sweden and the present Swedish heater market? Then suppose the answer is ‘no’, should the Polish firm leave or fix the problems?</p><p> </p><p>To achieve the goal, information of environmental context (ecological, sociocultural, technological, economic, political/legal and competitive) about Sweden should be collected. And according to the firm’s specific questions, answers should be collected by means of exploratory research. Suggestions about entering steps and future operation are to be fulfilled.  </p><p> </p><p><strong>Method</strong>: Qualitative Research</p><p> </p><p><strong>Results</strong>: In all, this thesis provides information to evaluate the chances and challenges, and proves Sweden is a ‘right’ choice -- the firm can win market share (reasons will be stated in following chapters) despite of the competition from present competitors.  Further applications of entering and operating on the Swedish heater market are available.</p><p> </p><p>General information about Sweden combined with detailed information of the present heater market were collected, analyzed and discussed. The presentation of the information helps evaluate the attractiveness of the Swedish market. Further study applies procedures of entering Sweden and operation after entering, which will be of vital importance for competing on the Swedish heater market when the decision maker determines to choose Sweden.</p>

Problem: A Polish company produces heaters wants to enter the Swedish market. The decision maker needs information about the Swedish market both the general information about Sweden and specific information about the Swedish heater market. And some specific questions are asked by the firm in order to get a deeper view of the present heater market in Sweden.   Purpose: If Swedish market ‘right’ (a farsighted choice)? Suppose the answer is ‘yes’, then how to enter and operate on the Swedish market within the environmental context of Sweden and the present Swedish heater market? Then suppose the answer is ‘no’, should the Polish firm leave or fix the problems?   To achieve the goal, information of environmental context (ecological, sociocultural, technological, economic, political/legal and competitive) about Sweden should be collected. And according to the firm’s specific questions, answers should be collected by means of exploratory research. Suggestions about entering steps and future operation are to be fulfilled.     Method: Qualitative Research   Results: In all, this thesis provides information to evaluate the chances and challenges, and proves Sweden is a ‘right’ choice -- the firm can win market share (reasons will be stated in following chapters) despite of the competition from present competitors.  Further applications of entering and operating on the Swedish heater market are available.   General information about Sweden combined with detailed information of the present heater market were collected, analyzed and discussed. The presentation of the information helps evaluate the attractiveness of the Swedish market. Further study applies procedures of entering Sweden and operation after entering, which will be of vital importance for competing on the Swedish heater market when the decision maker determines to choose Sweden.

Thesis (M.B.A.)--University of Hong Kong, 1981.

M.Tech. Business Administration. Business School. / The Cape Grape/Wine Industry has developed into an international industry renowned for producing some of the world's best grapes and wines. This industry is under constant threat from pests and diseases which have to be managed to remain competitive. Within this ever changing agricultural environment, the producers of crop protection products uses specific strategies to enter and capture the market with innovative new products. Agents/representatives as well as Grape growers were surveyed by means of a questionnaire to establish the needs, expectations, risks, knowledge and various other criteria that are required for an Agro-Chemical company like Bayer CropScience to be the supplier of choice of crop protection products to the industry by providing the best solutions to agents and growers alike.