The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.

The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.

The main objective of this diploma thesis was to identify price, quality and the time priority of consumers in relation to food and to define the attitudes of the Czech consumers to organic food, respectively to individual bio commodities through a consumer research, then the basic shopping preferences and motivators/barriers.

The main aim of this diploma thesis is to determine the buying atmosphere of the selected business unit and develop suggestions for improvement based on a marketing research. The first part of the thesis is devoted to literary research to define terms like a trade, a wholesale and a customer behaviour. Then a buying atmosphere and her elements are described. In the next part of the thesis is presented the selected wholesaler - Makro in České Budějovice. Information about buying atmosphere, customers and services of Makro are given. The second part of this work focus on the marketing research specifically on the questionnaire survey and an interview with shop manager Ing. Hana Galisová. The data from survey was acquired online and also in person directly in the store. The survey was attended by 254 respondents and their responses were evaluated using graphs.

This diploma thesis is aimed at Electronic register (records) of sales especially evaluation of the process of implementation and realization of the EET in a selected region of the Czech Republic. The theoretical part is dedicated to the study of theoretical knowledge. There is described a trade, trading systems, wholesale, retail, hospitality, tourism, sales, electronic register (records) of sales and marketing research. The practical part is concentrated on the research by questionnaire research, which are fill by entrepreneurs from the South Bohemian Region, controlled depth interviews with entrepreneurs from the South Bohemian Region and with representatives from the Financial and Customs Administration, who oversee the EET control. Finally, suggestions for improvement are made on the basis of questionnaires and depth interviews.

This diploma thesis is dedicated to the issue of consumer perception and selection of place of purchase. The main aim is to describe and analyse decision-making when choosing a place of purchase based on consumer preferences and to suggest recommendations for retailers. The partial aim is to focus on the customers of two Albert hypermarkets in Tabor and to compare selected stores in terms of preferences. The literary section includes issues of retail, consumer, consumer behaviour, and marketing in consumer markets. The practical part focuses on the implementation of marketing research, specifically quantitative research. The questionnaire survey method used is "face to face". On the basis of the evaluation of the data collected, recommendations are suggested to improve the situation.

The aim of this dissertation was firstly to review and analyze an effectiveness of a current marketing strategy within the selected company FCD s.r.o. in Kosmonosy by Mladá Boleslav and secondly to try to find and suggest an own solution in order to improve the marketing area. The company runs a business in very specific area of car diagnostic consulting. In the first part of this work you can find an analyses of the current stage of marketing activities. The company which entered the market in 2005 has already gained the respect of many respected authorities for its quality and wide range of provided services. The strenghts of the company are by my opinion primarily in very good functioning, interesting vision and clever strategy of the company. Very good example of all this is functioning of the FCD s.r.o.` s portal which is by my personal view perfectly timed. On the other hand I find the level of the marketing activities (and marketing functioning at all) as very unsatisfying, mostly due to a lack of marketing planning. It is also quite obvious that the company has very big reserves in marketing research and uses a wrong horizontal communication within the company. As far as a second part of the project is concerned there has been suggested an own alternative way of handling the marketing activities. There have been suggested some changes in following areas: 1. It is an absolute necessity to elaborate a marketing plan of the company 2. It is necessary to name a person who will be in charge of the marketing activities of the company 3. To improve marketing information system (starting from more effective data collection) 4. To improve horizontal communication within the company 5. To improve company{\crq} s Intranet and it{\crq} s usage by individual employees in order to expand an awareness of marketing and marketing activities across the whole company

This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.

The thesis deals with the issue of customer satisfaction of the company MEDIfitness s.r.o.. Its aim is based on the analysis of business environment and the results of the survey of customers satisfaction to propose a series of measure to increase to level of customers satisfaction.Proposals which were leading to increased customers satisfaction, were processed in graphical and verbal form. The proposed solutions are based on the concept of Triple Constraint.

The aim of the thesis is to prove whether is this business plan a feasible project or not. Based on the conclusion the entrepreneur will decide to go for the realization or not. The subject of the thesis is a beauty studio with already certain amount of current clients however still with substantial space for improvement. To reach better profitability there are calculations, analysis and set up of a new strategy carried out.