This Diploma work is focused on evaluation options of quality of inquirer work in marketing research. Assigned task was founding proper indicators, which will help the agencies to assess if and how much the inquirers fulfill the requirements laid on them. First part contains the description of known standards and biases, which occur during marketing research. Bias indicators, which were the main goal to identify and formalize, are described in the second part. These indicators can serve as a guide to expose low quality inquirers. The constituent part of this work is an example of data analysis of real project, where the construction of some of these indicators has been described. This analysis confirmed the assumption that the data analysis should be inseparable part of every marketing research project, because low quality and cheating inquirers can be exposed on its base. Results presentation and suggestions for better checking of the data obtained by the inquirers in the field can help agencies to obtain more quality data and therefore make better and more trustable conclusions of market research projects.

The author applied marketing research methods in order to propose recommendations to improve quality of services and increase customer satisfaction of surveyed fitness centers in Prague. The first part of this thesis is devoted to describing and analyzing the fitness industry in Europe and the Czech Republic. Subsequently, the methodological part explains in detail the chosen methodology of research and customer satisfaction survey, along with the description of the structure of the questionnaire. The practical part presents surveyed fitness centers, along with the marketing research, whose results are analyzed in detail and subsequently included in the SWOT analysis. At the end of this thesis suggestions and recommendations will be work out based on the results of the research project for possible improvements that can fitness centers take into account and incorporate them into their current business strategy.

This Master's Thesis follows up creation of marketing strategy of SLUSNY shop. The author, is actively participating in the leading of the company. The Thesis is based on data received from situation analysis of SLUSNY's microenvironment, macroenvironment and from marketing research. The situation analysis contains several marketing analysis means used in business practice. According to founded data, the author is generating suitable marketing strategy for SLUSNY shop. The goal of the Thesis is to create marketing strategy, which is logically connected to obtained data, is based on competition advantage and can lead company to its goal.

Content of this diploma thesis is business plan for fish restaurant foundation. This restaurant is focused on freshwater fish and it is located in České Budějovice. Document is divided into theoretical part which is followed by practical part. In theoretical part are described basic therms from field of business. Requisites, used methods and processes of doing business plan are described and then used in practical part. Practical part of this diploma thesis is focused on business plan itself. It also contains summary of business goals for the purpose of evaluation. If they are realistic and achievable for accomplishment.

Theoretical aspects of marketing management, marketing situational analysis municipal Brewery in Sobeslav, execution of marketing research and design of marketing communication strategy.

This thesis deals with the research on consumer behavior when selecting a summer holiday. The theoretical section summarizes the current knowledge of consumer research and consumer behaviour issues, which forms the basis for the practical part of the thesis. The practical part of the thesis is focused on the analysis and evaluation of the results of the quantitative on-line research conducted with three hundred respondents. The aim is to contribute to the understanding of consumer behavior when selecting a summer holiday and in particular to determine how the amount of consumer's income affects the consumer's choice of destinations for summer holidays and also to identify which channels are the main sources of information for consumers deciding about summer holiday. The research results show a correlation between the level of respondent's income and selection of a particular type of summer holiday destination. In terms of respondent's information sources, internet was evaluated as the most used source of information for holiday decision-making.

This Master's thesis deals with analysis of chocolate confectionery market in the United Kingdom. The methodology used to bring a complex picture about the main trends is retail scan data analysis accompanied by consumer panel and consumer research. As a result, this work provides a detailed mapping of chocolate confectionery market environment and elaborates a set of recommendations for marketing orientation.

The presented master thesis is focused on targeted communication and a college`s presentation for exchange students. It mainly deals with factors of foreign students which influence a process of choosing a particular school or faculty and their transfer to the content of the communication messages. The master thesis should help affectively addressing a specific segment of foreign students from chosen countries who are considering participating the ERASMUS programme, i.e. go to study abroad, thus they are potential students of the Faculty of Management (FM). This should lead to the full participation of the Faculty of Management in the ERASMUS programme, where the Faculty of Management would become a received institution, not only the sourced one. The main objective of the presented master thesis is to postulate an appropriate presenation`s form and content of comprehensive offer for foreing students which will be suitable with their wishes, needs and expectations. In order to achieve the main objective is conducted a survey among foreign students of chosen partner universities of University of Economics, Prague (UEP) at bachelor study programme. Its outpust are used to identify the main motives and incentives for decision to study abroad and selection of the host country and the host university or the faculty. These findings are transformed into proposition of the presentation in condition of the Faculty of Management and the town of Jindrichuv Hradec.

The master´s thesis discusses the analysis of the plasma donor market in the Czech Republic with focus on Prague and Central Bohemian Region. The main aim of this thesis is to assess this market, identify behaviour of blood plasma donors and motives leading to regular donations, through research of primary and secondary data. Further the thesis deals with detection the awareness of donating blood plasma among studnets of prague universities and barriers to become a donor. The theoretical part of this thesis defines a donor market with legislation. Application part includes competitor analysis based on secondary data and research of blood plasma donators and Prague students. Thesis concludes with a marketing recommendations for a selected donor centre, which are deducted from the analysis.

The diploma thesis deals with a comparison of B2B marketing tools of the biggest pharmaceutical distributors on the Czech market. Alliance Healthcare is one of the leading distributors in this area and would like to increase its turnover and gain new clients. The aim of the thesis is to define marketing tools of all pharmaceutical distributors, make a questionnaire based on this topic that will be sent to customers of the biggest companies and find out how the particular tools are evaluated by the pharmacies and what the position of Alliance Healthcare in comparison to its competitors is. After the evaluation of the questionnaire recommendations that could help Alliance Healthcare to reach its goal follow.