Global ETD Search

1	Too Many Theories Or Too Many Skills? The Perceived Impact Of Theoretical Knowledge Of Mass Communication Among Journalists And Public Relations Practitioners Li, Ying 01 January 2009 (has links) A national mail survey of 117 journalists and 127 PR practitioners in 2008 shows that a majority of journalists and PR practitioners are familiar with at least one mass communication theory; a majority perceive that at least one mass communication theory influences their work; a majority think it is important to teach mass communication theories to students; and a majority think it is important to conduct research on mass communication theories. Compared to journalists, PR practitioners perceive more influence on their work from mass communication theories. The results also show that familiarity with mass communication theories is a strong predictor of journalists' and PR practitioners' perceived theoretical influence on their work, and their perceived importance of teaching and conducting research on mass communication theories. Education has indirect influence on journalism and PR: those who have learned theories in school are more familiar with mass communication theories; the more familiar people are with mass communication theories, the more theoretical influence they perceive and the more important they think it is to teach and conduct research on mass communication theories. journalism journalism education journalist mass communication theory public relations public relations practitioner
2	Television as an evangelistic tool Weston, Owen Charles 06 1900 (has links) This thesis is the study of televangelism contextualized within the country of Romania. It seeks to answer six main questions: I} When the Lord Jesus gave Christendom the global, Gospel mandate, he forced his disciples into a two thousand year struggle with, not only the message, but how to spread this message. Is the Gospel message so powerful that it will penetrate through any method of delivery? Can a former communist country be evangelized through television? 2) The next question asked in this thesis: is the message in and of itself, when conveyed through this media, sufficient to accomplish its goals? Does the media encourage the recipient to fulfill the desires of the message? What about Mass Communication Theory which espouses that television is more likely to reinforce then transform a viewer's belief? 3) The third question wrestled with: would the former communistic country of Romania, when turning to the ideals of the West, receive the Gospel message with greater or lesser significance through the media of television, or would other forms of communication be more desirable? Would television, in comparison to Crusade or Film Evangelism, be a more ideal media for the Gospel at this juncture in Romania's history? 4) Television allows large audiences to be reached with staggering efficiency, but does the medium itself impose limits on the kind of evangelism that can be done? What type of church grows out of an electronic medium? Would television gather a church "unto itself?" 5) In fulfilling the great commission, many organizations and mission groups have arisen with the desire to carry the Gospel message to the ends of the earth with whatever means available, including CBN, who uses television. Can television reach the masses, including the poor, in Eastern block countries? 6) The final question addressed in this research: what are the long term effects of televangelism in this former communistic country? Would a one time television program, given in one week, yield results that can be determined two years later? These questions were not only wrestled with, but conclusions were drawn to make evangelism and particularly televangelism more efficacious. / Philosophy, Practical & Systematic Theology / Th. D. (Practical Theology) Evangelism Televangelism Romania Eastern Europe Mass communication theory Joseph Klapper Christian Broadcasting Network (CBN) Campus Crusade for Christ International Luis Palau Evangelistic Association Romanian Eastern Orthodox Church Persuasive communication Discipleship Follow-up 269.2609498 Television in religion -- Romania Mass media in religion -- Romania Christian Broadcasting Network (U.S.) Campus Crusade for Christ
3	Television as an evangelistic tool Weston, Owen Charles 06 1900 (has links) This thesis is the study of televangelism contextualized within the country of Romania. It seeks to answer six main questions: I} When the Lord Jesus gave Christendom the global, Gospel mandate, he forced his disciples into a two thousand year struggle with, not only the message, but how to spread this message. Is the Gospel message so powerful that it will penetrate through any method of delivery? Can a former communist country be evangelized through television? 2) The next question asked in this thesis: is the message in and of itself, when conveyed through this media, sufficient to accomplish its goals? Does the media encourage the recipient to fulfill the desires of the message? What about Mass Communication Theory which espouses that television is more likely to reinforce then transform a viewer's belief? 3) The third question wrestled with: would the former communistic country of Romania, when turning to the ideals of the West, receive the Gospel message with greater or lesser significance through the media of television, or would other forms of communication be more desirable? Would television, in comparison to Crusade or Film Evangelism, be a more ideal media for the Gospel at this juncture in Romania's history? 4) Television allows large audiences to be reached with staggering efficiency, but does the medium itself impose limits on the kind of evangelism that can be done? What type of church grows out of an electronic medium? Would television gather a church "unto itself?" 5) In fulfilling the great commission, many organizations and mission groups have arisen with the desire to carry the Gospel message to the ends of the earth with whatever means available, including CBN, who uses television. Can television reach the masses, including the poor, in Eastern block countries? 6) The final question addressed in this research: what are the long term effects of televangelism in this former communistic country? Would a one time television program, given in one week, yield results that can be determined two years later? These questions were not only wrestled with, but conclusions were drawn to make evangelism and particularly televangelism more efficacious. / Philosophy, Practical and Systematic Theology / Th. D. (Practical Theology) Evangelism Televangelism Romania Eastern Europe Mass communication theory Joseph Klapper Christian Broadcasting Network (CBN) Campus Crusade for Christ International Luis Palau Evangelistic Association Romanian Eastern Orthodox Church Persuasive communication Discipleship Follow-up 269.2609498 Television in religion -- Romania Mass media in religion -- Romania Christian Broadcasting Network (U.S.) Campus Crusade for Christ
4	Claims Of Mistaken Identity: An Examination Of U.S. Television Food Commercials And The Adult Obesity Issue Delgado, Cristina 01 January 2009 (has links) Obesity is one of the major public health issues in the United States, often regarded as part of a global crisis. Companies invest billions of dollars each year towards television advertising campaigns aimed at convincing audiences how their ground-breaking discovery 'battles the bulge' or somehow offers an increased health benefit. This study examined how advertisers presented health-related claims, including health and nutrient-content claims, in U.S. adult-targeted television food commercials. The claims were compared to FTC, FDA, and USDA laws, regulations, and recommendations. A content analysis of food advertising was conducted of commercials from major and cable network programs broadcast during prime-time in the first quarter of 2009. The majority of claims match current regulations when compared to Federal references. The results show that Nutrient and Wellness claims were the most frequently cited. The type of benefit, Healthy Eating, emerged almost 3 times more than any other benefit type. This is also similar to those results which suggest advertisers' intentions were to promote overall wellness in their content delivery. As such, the Wellness Approach was identified and conceptualized, leading towards full development of a Wellness Effect theory. Implications and future research opportunities are discussed on both a theoretical and practical level. advertising advertising appeals advertising effects advertising legislation advertising regulation advertising strategies content analysis marketing mass communication mass communication theory cultivation theory framing theory semiotics theory media television advertising television commercials adult obesity obesity overweight weight loss health health claims health communication health promotion nutrient claims public health wellness food food advertising nutrition science business consumption consumer affairs consumer perceptions consumer protection Federal regulation government Communication

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