Global ETD Search

71	Tabu a noa v komunikaci. Realizace jazykových tabu v tištěných médiích / Taboo and noa in communication. Realization of linguistic taboos in the print media Junková, Anna January 2011 (has links) Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.
72	Formy oslovování v TV / Forms of Addressing in Czech TV shows Škodová, Kateřina January 2014 (has links) Résumé The thesis deals with addressing in Czech TV programmes such as talk-shows. There are 54 programmes broadcasted in 2012 and 2013 that were analysed. Firstly, the term "addressing" is defined as well as its functions. Secondly, the thesis is focused on various kinds of addressing (direct and indirect addressing in particular), the relationship to vertical social distance and the frequency of honorifics. According to the analysis of selected TV programmes (the programmes are characterized, the results of the analyses are summarized in tables in the Summarizing protocols), it is described how the incidence of individual types of addressing is related to the type of the programme (talk-shows compared to political debates or conventional interviews etc.). The selected way of addressing largely defines the nature of communication used in the programme. In certain programmes the way of addressing is strictly formal (OVM), in other programmes the way of addressing is being "negotiated". The television is an influential media and its communication conventions are transferred to interpersonal communication - especially the growth of informal addressing can be observed regardless of the fact if it is a genuinely informal situation or a communication strategy that is aimed at having a pleasant conversation. Key...
73	Bílý dům uvádí: mediální obraz Baracka Obamy / The White House Presents: The Media Image of Barack Obama Seidlová, Kristýna January 2016 (has links) The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
74	Discourses and Distortions: Dimensions of Global and National Science Communication / Diskurse und Distorsionen: Dimensionen der Globalen und Nationalen Kommunikation der Forstwissenschaft Real, Alejandra 30 January 2009 (has links) No description available. 000 Allgemeines, Wissenschaft BBF 9 YY 000 903.1 946.3 944 Forest Sciences and Forest Ecology Diskurs Wissenschaftskommunikation Kommunikation in den Massenmedien Habermas Discourse Science Communication Mass Media Communication Habermas 48.00 02.10 02.16 02.20 05.12 05.39 05.31 05.32
75	Discourses and Distortions: Dimensions of Global and National Science Communication / Diskurse und Distorsionen: Dimensionen der Globalen und Nationalen Kommunikation der Forstwissenschaft Real, Alejandra 30 January 2009 (has links) No description available. 903.1 946.3 944 000 Allgemeines, Wissenschaft Forest Sciences and Forest Ecology Diskurs Wissenschaftskommunikation Kommunikation in den Massenmedien Habermas Discourse Science Communication Mass Media Communication Habermas 48.00 02.10 02.16 02.20 05.12 05.39 05.31 05.32
76	Kritéria pro výběr zpráv z Evropského parlamementu do českých médií / Criteria for selection of reports from the European Parliament in the Czech dailies Šponerová, Klára January 2011 (has links) Master Thesis "Criteria for selection of news from the European Parliament into the Czech media" deals with the factors that affect the classification of reports about events in the European Parliament in the Czech print and online journals as well as defining characteristics that are typical for these reports. In the theoretical part presents political and media communication and logic and goes to the main concepts of news production, such as agenda setting, framing and priming. This Thesis is also about media and intermedia agenda and presents the information already known concerning the relationship between the European Union and the media. Research is a part of practical section. It's aim is to map by content analysis the characteristics typical for reporting about the European Parliament as a specific institution of the European Union. Further aim is the verification of assumptions based on previously conducted research abroad focusing on the theme of the EU. Trying to better determine what characters show mass media content which is to the Czech public the main source of information about European structures by large extends. The Thesis also tries to answer the question often discussed the lack of presentation of the European agenda in news media agendas, the communities of the European Union...
77	BTL marketingové komunikace a jejich význam pro budování značky. / BTL Marketing Communications and their importance for brand building Kristlová, Markéta January 2008 (has links) This thesis consists of two main parts - theoretical part and practical part. Marketing mix, development of marketing communications, communication campaign and individual tools of communication mix with focus on BTL marketing communications (Sales Promotion, Direct Marketing and New Media) and their importance for brand building are described within the theoretical part. The practical part includes the analysis of BTL online communication campaign for New Fiesta made by Ford Motor Company. The objective of this thesis is to demonstrate the increasing significance of BTL communications for effective targeting and brand building.
78	Managementprozess externer Unternehmenskommunikation über das Medium Corporate Blog: Eine dichte Beschreibung der sozialen Praxis aus Sicht der Unternehmensakteure Seifert, Stefanie 21 January 2016 (has links) Die externe Unternehmenskommunikation über das Medium Corporate Blog stellt einen relevanten, aber zu Teilen noch recht unerforschten Bereich der Social Media Kommunikation dar. Um eine gelingende Unternehmenskommunikation über Corporate Blogs zu fördern und eine Reflexionsbasis für die Kommunikationsverantwortlichen bereitzustellen, wird in der Arbeit die Forschungsfrage gestellt: „Wie gestaltet sich der Managementprozess externer Unternehmenskommunikation über Corporate Blogs, aus der Sicht der beteiligten Unternehmensakteure?“. Das Forschungsziel liegt in einer qualitativen, facettenreichen Rekonstruktion des Managementprozesses, aus Sicht der beteiligten Unternehmensakteure. Die Beschreibung der sozialen Praxis soll es ermöglichen, den Prozess in seiner Funktionsweise und seinen interdependenten Beziehungen zwischen Struktur und Handlung zu verstehen. Im Rahmen von 22 Fallstudien konnte der Prozess rekonstruiert und durch die Ausführungen der Unternehmensakteure erklärt werden. Die Ergebnisse zeigen, dass die Prozessphasen variabel und situationsspezifisch ablaufen und gestaltet werden müssen. Insbesondere die Gestaltung der Faktoren Aufmerksamkeit, Veröffentlichungsintervall und die Kommunikationskultur des Unternehmens sind elementar, um den Prozess zum Gelingen zu führen. info:eu-repo/classification/ddc/330 ddc:330
79	Facebook a Instagram ve výuce mediální výchovy na II. stupni ZŠ / Facebook and Instagram in Media Education at the Lower Secondary School Smola, Lukáš January 2020 (has links) This diploma thesis focuses on social networks and their usage in media education at a lower secondary school. The thesis exclusively deals with Facebook and Instagram and is divided into two parts, the theoretical one and the practical (empirical) one. The theoretical part studies both types of social networks and presents their development. Moreover, it focuses on the specifics of electronic communication and alludes to other topics such as media communication, media literacy, media education etc. The concluding passages of the theoretical part then focus on the relationship between media education and the curricular documents of the Czech educational system. The following practical part applies the outcomes of the theoretical part. Firstly, it takes into account works of several Czech linguists on whose findings the empirical analysis rests. Secondly, the reasons why media education should be present in education are listed. In its main part, the thesis then presents an analysis of selected material related to media education and offers possible methodological suggestions relevant to media education. The outcomes of those suggestions for the curricular documents are present, too. Finally, it also copes with research conducted on Czech language teachers and their stance towards Facebook and...
80	Negativní, difamující a zesměšňující politické kampaně v ČR v letech 2006 až 2010 a jejich dopady na veřejnou politiku [PRÁCE DOČASNĚ ZNEVEŘEJNĚNA] / Negative, defamatory and mocking political campaigns in the Czech Republic in the years 2006 - 2010 and their effects on public politics [THESIS TEMPORARILY NOT PUBLICLY AVAILABLE] Mludek, Ivo January 2011 (has links) The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.

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