In the media world today it is important for TV-companies to differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers. In this thesis, we have studied how a Swedish TV  company works with people in order to strengthen its identity and brand and the reason for  this. We have examined a commercial TV company, TV4. The company consists of one big  mainstream channel and several smaller niche channels. To study how they work, we  interviewed five managers from different departments in the organisation. People as brand  identity and the uses and gratification theory gave us a wider understanding of why the  company work with profiles. The results of our study showed that TV4 works with a number  of TV hosts and celebrities in different ways to createa stronger brand. Theseprofiles have  several extensive functionswithin the company. They are the messengers of the identity and  the brand that the company tries to communicate. They symbolise the brand of TV4 for the  viewers and assist in creating an identity for the smaller channels or to attract the viewers. The  results also indicate that the company is aware of various needs the viewers requireand that  the profiles operate to fulfil those needs.Well known profiles create a personal relationship to  the viewers which is one of the reasons why they use profileswithin the establishment. Another reason is that the company believe thatprofiles are important to attract viewers and  be competitive.

Thesis (Ph. D.)--Carleton University, 2004. / Includes bibliographical references (p. 286-312). Also available in electronic format on the Internet.

Zugl.: Erfurt, Universiẗat, Diss., 2008.

Made available in DSpace on 2014-06-11T19:24:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2006-09-15Bitstream added on 2014-06-13T20:51:18Z : No. of bitstreams: 1 vianna_pp_me_bauru.pdf: 2621804 bytes, checksum: 01765b7778e0f5491513239458a83ad8 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O jornalismo cultural impresso, estudado em veículos do interior do Estado de São Paulo, é o objeto desta pesquisa. Apesar de ser um tema atraente, são escassos os dados que demonstrem aspectos da situação e uma tendência na cobertura de cadernos culturais desses veículos. A partir do acompanhamento, ao longo de um período, das matérias que viraram manchetes dos cadernos, em oito jornais do Estado de São Paulo representativos de suas áreas administrativas regionais e que dispunham de sites na internet; da análise de uma edição selecionada forma aleatória e das respostas obtidas por meio da aplicação de questionário aos seus editores; foi possível desenvolver um raciocínio e deduzir algumas características que permitiram a consecução da hipótese central do estudo. Registrando-se, assim, a possibilidade de que a cobertura desses jornais estivesse focada principalmente no acompanhamento da agenda de eventos e datas comemorativas, deixando em segundo ou até terceiro plano matérias mais polêmicas e relativas à política cultural. Ao final, apresenta-se discussão com base em teorias de jornalismo, como agenda setting e gatekeeper, aspectos de gestão de pessoas e informações sobre a formação profissional dos jornalistas, recomendando-se que novas formas de conduta devam ser adotadas. / The cultural printed journalism, studied in vehicles of interior of São Paulo state, is the object of this research. In spite of being an attractive theme, there are scarce data that demonstrates aspects of this situation and a tendency in the cultural covering of those vehicles. Starting form the accompaniment, for a period, of the subjects that turned headlines, in eight newspapers of São Paulo state with importance in their regional administrative areas and that had sites in the Internet, from the analysis of one edition, selected in an aleatory way, and from the answers about a questionnaire sent to the publisher, it was possible to develop an idea and to deduce some characteristics that allowed the attainment of the central hypothesis of this study. Anyway, the possibility that the covering of these vehicles was based on the accompaniment of the events' calendar, leaving in second or until third plane polemic and relative matters to the cultural politics. At the end, this discussion is based on journalism theories, as agenda setting and gatekeeper, aspects of people's administration and information about the journalists' professional formation, being recommended that news forms of conduct shoud be adopted.

This diploma thesis deals with usage of social networks in company communication strategy. It introduces the most popular and most used social networks in Czech and Slovak republic. It also characterizes the types of social networks users. In the end these informations are being used for proposing/making better of the communication strategy of actual company.

順應智慧型手機及隨身智慧裝置的普及，人人天天滑手機、對美食拍照、分享社群網站，成為儀式般的全民運動，亦是時下最夯的社會景象。本研究主要描繪影像食物戀者，透過拍攝美食上傳分享的行為，在社群媒介下演進的樣貌。 本研究將依據Meyrowitz媒介情境論及布迪厄資本理論，並透過文本分析法，直接以研究對象過去的美食分享文作分析內容，再以深度訪談法結果為依據，並與文本分析的社群內容作比對，瞭解影像食物戀者的行為演進現象觀察。最後以民族誌參與觀察法，實際驗證研究對象在餐廳用餐時的行為動作記錄，並與深度訪談結果作深度觀察交叉分析。 研究發現，影像食物戀者拍照分享的行為可分為兩大階段、六個歷程，包括基礎演進階段的記錄、分享、學習；以及進階階段的炫耀分享、美食意見領袖及形成自媒體。透過社群媒介的展演，影像食物戀者藉由美食圖文故事的包裝，持續依據自身品味資本在社群上傳播，達到提升個人獨特性及品味層次的目的。 關鍵詞：影像食物戀、媒介情境論、自媒體、社群傳播 / Nowadays, corresponding to the widespread of smartphones and mobile devices, the most popular scenes are that people keep on sliding and checking their mobile phones, taking pictures of fine food, and sharing them in social media communities, which has become a viral phenomenon. This research is based on the Medium Theory by Joshua Meyrowitz and Social Capital Theory by Pierre Bourdieu, in order to understand the behavior evolution of “food shooting addicts,” persons who love to take fine food pictures and upload them to social media communities. Its methodologies include content analysis, in-depth interview, and ethnographic participation and observation. The study finds that there are two stages and six phases in the behavior evolution of food shooting addicts. Primary stage includes: record, share and learn. Advanced stage includes: show-off, becoming opinion leaders and “we media” of fine food. Through their presentation in social media, packaged by beautiful fine food pictures and related stories, food shooting addicts build up their taste capital and achieve the goal of raising up their uniqueness and taste. Keywords: Food Shooting Addicts, Medium Theory, We Media, Social Media Communication

Die externe Unternehmenskommunikation über das Medium Corporate Blog stellt einen relevanten, aber zu Teilen noch recht unerforschten Bereich der Social Media Kommunikation dar. Um eine gelingende Unternehmenskommunikation über Corporate Blogs zu fördern und eine Reflexionsbasis für die Kommunikationsverantwortlichen bereitzustellen, wird in der Arbeit die Forschungsfrage gestellt: „Wie gestaltet sich der Managementprozess externer Unternehmenskommunikation über Corporate Blogs, aus der Sicht der beteiligten Unternehmensakteure?“. Das Forschungsziel liegt in einer qualitativen, facettenreichen Rekonstruktion des Managementprozesses, aus Sicht der beteiligten Unternehmensakteure. Die Beschreibung der sozialen Praxis soll es ermöglichen, den Prozess in seiner Funktionsweise und seinen interdependenten Beziehungen zwischen Struktur und Handlung zu verstehen. Im Rahmen von 22 Fallstudien konnte der Prozess rekonstruiert und durch die Ausführungen der Unternehmensakteure erklärt werden. Die Ergebnisse zeigen, dass die Prozessphasen variabel und situationsspezifisch ablaufen und gestaltet werden müssen. Insbesondere die Gestaltung der Faktoren Aufmerksamkeit, Veröffentlichungsintervall und die Kommunikationskultur des Unternehmens sind elementar, um den Prozess zum Gelingen zu führen.

This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...

Diploma thesis "Media teaching at Czech schools: attitudes of school leaders to develop of media literacy" process the analysis of the current situation in the education of pupils in primary and secondary schools in the new issue of media literacy, figuring how it happens, what are the practices of school leaders - that determines how and where this discipline in schools is loaded, what leaders of schools achieve results and how they evaluated the contribution of the subject. The main target of this work is to analyze the current situation in Prague and neighbourhood and find the starting points for all who are interested in the topic, as well as defining the attitudes of school leaders to load new topics into school curricula. KEYWORDS: Media; Media Communication; Media Education; Media Literacy; Framework Educational Program; School Leader.

Made available in DSpace on 2016-10-13T14:10:32Z (GMT). No. of bitstreams: 1 Viviane Ribeiro Felix.pdf: 1922541 bytes, checksum: 0177ae854c36c08ab59027d22f1978fc (MD5) Previous issue date: 2011-03-23 / This Project has as a theme the male consumption of esthetic interventions presented in the discourse of Dr. Hollywood´s television programme which is weekly on Rede TV Channel. The programme shows the new plastic surgery techniques and body esthetic procedures, promoting the body change. We investigated how the possibilities of body changes as proposed in the programme, affect the male consumption of esthetic interventions. The Discourse Analysis as proposed by the French studies consists of an important theoretical-methodological reference for the analysis of the programme discourse and of the male public. Similarly, authors who dedicate themselves to the media studies, to consumption and body representations base our reflection of the media discourse of body modifications as well as the consumption of esthetic interventions. As for the material to be analysed, we carried out a qualitative empirical research in October 2010, using the focus group technique with a group of men who belong to upper classes, citizens of São Paulo City, graduated, and with ages that vary from 30 to 40 years old and that watched the programme. / O projeto tem como tema o consumo masculino de intervenções estéticas a partir das representações de corpo modificado presentes no discurso do programa de televisão Dr. Hollywood, apresentado semanalmente pela Rede TV. O programa mostra as novas técnicas em cirurgias plásticas e procedimentos de estética corporal, divulgando as possibilidades de modificação do corpo. Investigamos como as possibilidades de modificações do corpo, propostas pelo programa, afetam o consumo de intervenções estéticas pelo público masculino. A análise de discurso de linha francesa consiste num importante referencial teórico-metodológico para análise do discurso do programa e do público masculino. De modo semelhante, autores que se dedicam ao estudo da mídia, do consumo e das representações do corpo embasam nossas reflexões tanto do discurso midiático das modificações do corpo quanto das práticas de consumo de intervenções estéticas. Para a coleta do material a ser analisado, realizamos no mês de outubro de 2010 uma pesquisa empírica qualitativa, empregando a técnica do focus group, junto a um grupo de homens pertencentes às classes A e B, moradores da cidade de São Paulo, com nível superior completo, idades entre 30 e 40 anos e que assistiram ao referido programa.