The present diploma thesis deals with spoken media communication, conducting a stylistic analysis of the language means used in the Hyde Park Civilizace pop-science programme. The thesis focuses on the evaluation of the language means used both by the host and the guests appearing on the show. The research sample consists of a cross-section of nine episodes aired within the first three years of the programme, i.e. 2012-2014. The goal of the thesis is to provide an objective assessment of the spokenness in live discussions on a Czech Television programme. Thus, this specific analysis aims to enhance the language standard of the public media in the Czech Republic. The research part follows up the theoretical part which describes spoken media communication based on the specialist literature.

Delningsekonomiföretag kännetecknas av digitala plattformar vars värde ökar med antalet användare. Tidigare forskning har dock visat på att svårigheter existerar angående vem, samt vilka kanaler marknadskommunikationen ska ske genom för att nya användare ska attraheras. Konsumenter idag spenderar allt mer tid på internet och sociala medier har setts möjliggöra för smidigare interaktioner mellan användare och mellan användare och företag på digitala plattformar. Då forskning däremot saknas om innebörden av sociala medier som kommunikationskanaler inom delningsekonomin samt hur dessa används för att uppfylla företagens mål ses det därför som väsentligt att skapa förståelse för hur dessa agerar i sin kommunikation genom sociala medier, för att nå kunder. / Sharing economy companies are characterized by digital platforms, where value increases with the number of users. Previous research has, however, shown difficulties regarding who, and which channels should be used in marketing communication in order to attract these users. As consumers today are more digital, social media has shown to enable smoother interactions between companies and consumers as well as between consumers. As research is lacking on the relevancy of these channels for communication purposes, within the sharing economy, and how these are used to fulfil company goals, it is therefore considered essential to create an understanding of how existing sharing economy companies communicate to reach users.

This dissertation presents a practical theological evaluation of Bible study materials which incorporate the video medium as part of their package. I begin by establishing a focus of practical theology which emphasises the importance of the development of an active reflective sojourning of the practical theologian. I conclude that: <ul> Practical theology is concerned with establishing and cultivating the rhythm of action and reflection within the experience of the Christian community of faith. This is a process of listening to the Word of God and discerning to address the community of faith through proposing change, with all these tasks operating within a current context of the Christian faith and for the purpose of maintaining and perfecting the Christian community.</ul> Following this, I present the established rhythm of action and reflection by drawing on a narrative of my experience and arrive at a perceived problem with the current development of Bible study materials that incorporate the video medium. The following thesis is proposed: <ul> The Church has a responsibility to train and equip believers within the context of the relational community interacting with the Word of God so the community may grow in discernment and maturity. The Church has, and continues, to utilise different media to provide teaching and training on a mass scale. The current products being developed as Bible study materials (especially those incorporating the video medium) are failing to meet this responsibility.</ul> From this position the study then presents a continuing sojourning through a theoretical and empirical investigation to explore the validity of the thesis and cultivate further my active reflection. The theoretical investigation provides three complimentary perspectives for evaluation: Cultural Value Systems; Communication Theories; and Pedagogical Approaches. The empirical exploration includes a Qualitative Document Analysis of the Bible Study Products which is supplemented by Qualitative Interviews of small group leaders from a local church setting. In conclusion, the thesis is re-evaluated against the outcomes of the study and a proposed change is presented for the purpose of maintaining and perfecting the Christian community. This draws attention to the tension between established cultures and the introduction of new technologies; the importance of a production focussed informed by a theology of small groups; the need for new media to be continually evaluated in their utilisation; and the need to recognise the dominant ‘message’ communicated by the combination of content and the medium. A closing narrative reflection of my experience is also included to illustrate the ongoing cultivation of the rhythm of action and reflection which this study has encouraged. Copyright / Dissertation (MA(Theol))--University of Pretoria, 2013. / Practical Theology / unrestricted

It is imperative that learners leave school with a certain set of core skills, none as important as communication and technology literacy, a key driver for future workplace employment. The critical question is how to motivate pupils to participate in an interesting, challenging and creative project to improve essential communication techniques and capabilities? The rationale of the study is to enable future editors of school newspapers to create a similar environment in which the learners that are members of the editorial team will be involved in the construction of a school newspaper. The rationale of the study relating to the learners, who are part of the editorial team, is to develop 21st Century Skills and therefore enable them to overcome complicated demands that they are exposed to in the Knowledge Age. This dissertation presents a real-life, initiative to encourage active participation in the construction of a school newspaper that will develop learners’ skills and confidence and improve their oral, written and multi-media communication. The findings of this dissertation aim to prove that the group production of a school newspaper can enhance learners’ ability to participate and communicate in a group environment and equip them with essential 21st Century skills. / Dissertation (MEd)--University of Pretoria, 2012. / Education Management and Policy Studies / unrestricted

Doctor Educationis / This is a doctoral thesis in which the effectiveness of selected educational approaches in facilitating adult learning, using cattle farmers in the Onamhinda village was tested. In this study I tested three educational approaches of content centred, learner centred and situation centred for their ability to facilitate learning, which could bring about change in society. I used cattle farmers as a target group because the livelihood of farmers in north central Namibia depends on agriculture, mainly millet and beef production. The study began by discussing the selected approaches in relation to the relevant learning theories as a basis for the theoretical framework of facilitating adult learning and to support the hypothesis that certain educational approaches, if used under the right conditions, will facilitate significant learning among the target audience. The research design used in testing this hypothesis followed an action and qualitative design. It followed an action research design in order to get participants involved in their own learning, to put into practice what has been learned and be able to evaluate and discuss their progress. Through a qualitative design the study explored a much broader phenomenon of facilitating adult learning on a large scale and enabled reliable data collection to be undertaken for a study conducted in an environment where there were no tight controls over the learning process. An educational programme for cattle farmers was developed and used as a tool in testing the educational approaches. The educational programme utilised a combination of learning techniques to provide a means of learning for cattle farmers, which included a radio course of 12 lessons, self help facilitated study groups, printed materials and demonstrations by experts. In addition, a feedback system was built into the educational programme to enable participants to ask questions and experts to respond to such questions. The educational programme materials were written in the local language of Oshiwambo, and the research study was organised around a study group of 17 participants and two facilitators as well as a participant observer. A participant observation research method was used to observe and collect data during all learning sessions of the educational campaign. Furthermore, four months after the educational campaign a summative evaluation was conducted to assess the impact of the educational programme on the target audience and to learn more about how these types of approaches facilitated learning among farmers. The analysis of data explored whether such learning was significant enough to bring about social change and sustainable development. The study assisted in creating an opportunity for rural people to learn collectively and influence each other for positive change and to enable them to participate fully in their own development. It proved that using a combination of educational approaches and incorporating well developed communication strategies adult educators will be able to provide enhanced learning opportunities and reach even the remotest human being alive. Recommendations are given for successful implementation and replicating the educational approaches at a large scale and for other vital adult learning opportunities in the country and elsewhere.

Advertising is a reflection of society. At the same time, it has impacts on society. This diploma thesis looks at advertising as an important social phenomenon. Based on the examples of controversial commercials, it deals with relationship between advertising and society. The main objective of this work is to explore the relationship of controversial commercials and society. With the use of qualitative research methods the author examines how the contemporary society is reflected in the communication of controversial commercials and whether our society is affected by them. For clarification purposes, this diploma thesis first identifies relevant terminology and sets the difference between key concepts, ie., advertising and controversial commercials. Moreover, the theoretical part of the thesis deals with the mutual relationship between advertising and society. Based on the analysis of the Grounded Theory the author acknowledges that the controversial commercials are in fact a reflection of society. Controversial commercials are communicated to their target groups in a common manner that is easy to understand. Yet, their presence in society is not always considered as acceptable and appropriate. In conclusion, this diploma thesis is devoted to the elaboration of the mutual relationship between...

Auf die Tagung insgesamt zurückblickend, kann festgestellt werden, dass der begriffliche und methodische Austausch zwischen den Ansätzen und Disziplinen nicht nur nötig, sondern bereits rege im Gange ist. Der klassischen hermeneuti- schen Analyse, wie sie für die Linguistik weithin üblich ist, werden dabei vielfach sowohl quantitative Methoden als auch ethnografische Methoden zur Seite gestellt, um den Herausforderungen des verstehenden Nachvollzugs angemessen zu begegnen. Gerade was das Spannungsfeld zwischen Gesprächs- und Textlinguistik betrifft, zeichnete sich in Mannheim einmal mehr die nahtlose Übergängigkeit zwischen den vermeintlich kategorial verschiedenen Phänomenen ab. Das große Spektrum an Kommunikationsformen einerseits und der graduelle Interaktionsbegriff andererseits zeigten deutlich, wie Gespräche und Texte nicht kategorial verschiedene Gegenstände sind, sondern vielmehr dass Sprache in ihren ver- schiedenen Ausprägungen von denselben grundlegenden Prinzipien bestimmt ist. Zwei dieser Prinzipien sind mit Sicherheit die Unhintergehbarkeit der material fundierten Medialität sprachlicher Formen und die Unaustilgbarkeit ihrer interaktionalen Qualitäten.

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This study, Life at Skanska, aims to examine how Skanska Sweden portrays gender norms on Instagram, differentiating between their official Swedish account, @skanskasverige, and their employee-driven account, @livetpaskanska. The analysis is based on previous research on gender studies with a focus on male-dominated industries, as well as social media and how companies can use it to their advantage. The method used for the study was a multimodal semiotic analysis and with this method an analysis of five posts from each account was made. To support the analysis theories regarding gender, representation, ambassadorship, and social identity were applied to the study.   The study reveals that there are variations in how gender is represented on both accounts. Most notable being the differences in lexical choices and communications strategies. On the official account, @skanskasverige, there is a variation of images presenting both women and men therefore signifying diverse perspectives. However lexical choices, such as job titles, may partly diminish women’s credibility. In comparison, @livetpaskanska, present a more diverse and inclusive representation of women, which can be a side-effect of it being an employee-driven account. In a comparing analysis of the two accounts the differences between them became clear in how they represent women on the channels. On @livetpaskanska women tend to be more present in the content than on @skanskasverige. The study identifies differences in communication styles, indicating that the employee-driven account prioritizes individual achievements and experiences, while the official account emphasized corporate identity and the company’s values.

This diploma thesis deals with a crystallization of the political affair in Czech Social Democratic Party concerning lying of the politician M. Hašek and his colleagues about their meeting with the president after parliamentary election in autumn 2013. The qualitative analysis of mass media texts is based on the term media dialogical network, which was developed by J. Nekvapil and I. Leudar. In their latest publications they combined it with the apparatus of membership categorization analysis and the term structured immediacy. The membership categorization analysis enables me to take into consideration besides sequential aspects of social interaction also participants' categorization practices and thank to the term structured immediacy I could focus on how participants treat historical meanings in their statements. The second important aim of this thesis is to innovate the term media dialogical network as a viable approach to the intertextuality analysis of mass media communication in the new media environment. The fact, that the call for resignation of party's leader was linked to the secret meeting with the president after the election, resulted in the interpretation of the event as a coup against party's leader B. Sobotka. The politicians accused of coup organization defended themselves against...