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21	台灣人怎麼看非洲? 台灣大學生的刻板印象認可程度之探索式研究 / Taiwan’s Eye on Africa: An Exploratory Study of Stereotype Endorsement Among Taiwanese University Students 慕以萱, Moi, Barbara Unknown Date (has links) 大學生是一群熱切使用媒體和科技的世界公民，他們特別會透過新媒體接觸來自整個地球村的大量資訊。大學生可以透過學校課程與活動、與國際學生社群互動以及到國外旅行都是其中的管道。本研究援引社會建構理論與涵化理論，以質性研究探討台灣大學生的人口變項、與非洲接觸行為、西方媒體使用、世界主義意識以及媒體呈現偏誤之察覺與台灣大學生對非洲刻板印象建構之間的關係。線上問卷收集共215位台灣大學生有效樣本。研究顯示非洲接觸行為與媒體呈現偏誤之察覺，皆與刻板印象認同呈現正相關。 / University students are some of the more cosmopolitan groups in society, as voracious consumers of media and technology, especially new media, and exposed to a plethora of information about the global community. University courses, interaction with the international student communities, events on-campus and opportunities to travel abroad are some of the avenues available to them. Using quantitative analysis, this study examined the relationships between demographic and contact variables, Western media exposure, cosmopolitanism and perceived bias of media portrayals and its effect on Taiwanese university students’ endorsement of stereotypes of Africa. The research framework is informed by the theory of social construction of reality and the cultivation theory. Using an online survey, data was collected and analyzed from a sample of 215 Taiwanese university students. The analysis reveals that contact with Africa and perceived bias of media portrayals have the most significant influence on stereotype endorsement. 刻板印象認同非洲台灣大學生涵化理論社會建構理論西方媒體接觸世界主義非洲接觸行為偏誤察覺 stereotype endorsement Africa Taiwan university students cultivation theory theory of social construction of reality Western media exposure cosmopolitanism contact perceived bias

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台灣人怎麼看非洲? 台灣大學生的刻板印象認可程度之探索式研究 / Taiwan’s Eye on Africa: An Exploratory Study of Stereotype Endorsement Among Taiwanese University Students