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Prior literature has identified several simultaneously occurring trends: namely, sharply intensifying negative partisanship, partisan patterns of media trust, increasingly partisan content on cable news networks, and increased viewership of these networks. A large portion of this literature, as well as journalistic research, has predominantly focused on individuals' consumption, rather than trust, of particular political media sources. I explore to what degree the nature of how individuals are consuming partisan media (be it trustingly, skeptically, etc.) plays a role in the relationship between partisan media consumption and partisan sentiment. Using OLS regression models across three ANES samples, I test the relationship between individuals' viewership and trust levels of particular partisan cable news sources (Fox News and MSNBC) and corresponding partisan sentiment, taking into account individuals' own partisan leanings. I find those who consume like-minded partisan media to express more partisanship (both for their own political group and against the other). I additionally find that trust, as opposed to just viewership, of these partisan networks correlates strongly with partisan sentiment. In light of these findings, I conclude that future research on this topic should more clearly distinguish between trust and viewership of political media. / Master of Arts / Over the last two decades, surging mass political polarization has occurred simultaneously with a strikingly more segmented and increasingly partisan news media landscape. A large portion of research on this topic, both academic and journalistic, has focused exclusively on individuals' viewership or consumption levels of particular media sources. Relying solely on consumption does not take into account the trust levels that individuals have in what they are consuming. In this study, I explore to what degree the nature of how individuals are consuming partisan media (be it trustingly, skeptically, etc.) plays a role in the relationship between partisan media consumption and partisan feelings. Utilizing multiple American National Election Studies samples, I test the relationship between individuals' viewership and trust levels of particular partisan cable news sources (Fox News and MSNBC) and corresponding partisan sentiment, taking into account individuals' own partisan leanings. I find those who consume like-minded partisan media (Republicans watching Fox News and Democrats watching MSNBC) to express increased levels of partisanship - both for their own political group and against the other. I additionally find a strong relationship between individuals' trust, as opposed to just viewership, of these partisan networks and their own partisan feelings. In light of these findings, I conclude that future research on this topic should more clearly distinguish between trust and viewership of political media.

The credibility of the American news media is increasingly under fire. Despite an exponential expansion of information available in the digital media era, increased political news coverage and commentary has brought growing apprehension over how much of today’s news can be trusted and believed. 24-hour cable news channels are among the media most often subject to this criticism. At the same time, the media operates under First Amendment freedom of press protection, a constitutional guarantee granted with the understanding that democracy can only succeed when its citizens are well informed. In the great experiment of our republic, a freely functioning news media fills this critical role, but only to the extent that it can be trusted to portray the truth. This research questioned the media’s ability to inform the public due to the proliferation of political news and commentary. Utilizing social judgment theory, this study offered two hypotheses: that news consumers will find more credibility in political news when presented by media outlets they favor due to political preferences, and that they will also find more credibility in non-political news when presented by media they favor due to political preferences. The study examined if there is a bleed over effect on the credibility of non-political news due to political news coverage. An experiment was conducted in which two politically diverse populations, Republicans and Democrats, where asked to rate the credibility of six stories. Three of the stories were political, three non-political. While the content of those stories remained constant for all study participants, the media brands associated with the stories alternated between Fox News and CNN to determine if the media source alone influences perceptions of credibility. Results from members of both political parties provided support for each hypothesis. Republicans assigned greater credibility to both political and non-political news stories when presented by their network of preference, Fox News. By comparison, Democrats demonstrated greater trust when those same stories where branded by their preferred network, CNN.

Social commerce (s-commerce) relies on social media to support the buying and selling activities between customers and sellers. S-commerce sites have nowadays enabled their sellers to form their individual community, constitutes invited members of other shoppers, serving as trusted agents or targets and share shopping information and experience with their new customers. This study termed this new facet of communities as social commerce individual vendor community (SCIVC). A recent business paradigm of s-commerce sites indicates that customers spend a little time with s-commerce sellers and/or members in SCIVC, and thus swift trust, a quickly formed trust in a new relationship, deems be more appropriate representing as a basis of their trust building formulated. From the perspective of trust transfer theory, this thesis firstly develops the swift-based trust transfer process model and then examines how both swift trusts factors of individual sellers and members in SCIVC would affect customer trust in s-commerce sites. Secondly, this thesis verifies how the social support affects the model constructs of the swift-based trust transfer process, and subsequently how they further affect relationship outcomes on s-commerce sites. In this thesis, we quantified social support based on functional customer orientation construct and relational customer orientation construct; whereas respective swift guanxi and swift credibility constructs used to measure factors of swift trust factor between a customer with their seller and between a customer with their members of SCVIC. Lastly, we measured relationship outcomes by the following factors: repurchase intention, social shopping intention (i.e. measured by WOM adoption), and social sharing intention (i.e. measured by WOM intention). Based on a survey of 287 s-commerce shoppers from a s-commerce site - WeChat, our results revealed that the customer trust in s-commerce sites can be transferred from both respective swift trusts. This implies that their trust can be influenced by s-commerce parties, that are individual sellers and members of SCVIC. Our results also showed that the proposed social support factors, namely functional and relational customer orientation, both have mainly a positive relationship on respective swift guanxi, swift credibility, and customer trust factors, and subsequently influenced the three proposed factors of relationship outcomes. Exceptional insignificant cases included the relationship between relationship customer orientation and customer trust, the relationship between swift guanxi and WOM adoption and the relationship between swift credibility and WOM intention. In conclusion, this thesis makes three main contributions. First, it confirms consumer trust in s-commerce sites can be transferred from their sellers via guanxi trust and members in SCVIC via credibility trust. Second, it confirms functional and relational customer orientation have a profound total effect on both the proposed relationship mediator of trust and relationship outcomes. Lastly, it confirms the proposed customer orientation constructs and relationship mediator of trust promote not only s-commerce shopping behavior through collaborative sharing and social shopping but also individual-based repeat buying decisions.

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This quantitative study investigates the public perception of media reporting on disinformation campaigns targeted at Sweden. Through a structured questionnaire survey administered to participants aged 18-65, the study examines the level of awareness regarding recent disinformation campaigns towards the nation, the primary sources of news consumption, and the perceived adequacy of media coverage regarding the campaigns. The collected data from 141 respondents, are analyzed based on demographic variables such as age, gender, and level of education. The findings reveal variations in awareness levels across different age groups and gender identities, with younger age groups demonstrating higher awareness levels compared to older participants in the survey. The study also examines the perceived trustworthiness of news sources, including whether news reporting on the disinformation campaigns is considered more credible when it comes from traditional media compared to social media. The results from the survey are discussed in relation to the study's theoretical framework with foundations in media science and social psychology. This study contributes to the understanding of how individuals perceive media reporting on contemporary disinformation campaigns towards Sweden.

In the occurrence of the COVID-19 pandemic, a trend of Instagram as a news source emerged in the Reuters Institute Digital News Report 2020 (Reuters, 2020). Instagram’s visual factor has made accessing news more feasible and convenient through a curated feed. Consequently, news producers are migrating to social media platforms, including Instagram to serve news consumption needs. However, journalism on social media has been criticized for its lack of journalistic legitimacy where media trust is challenged by the sensationalism of news to drive engagement metrics. Moreover, the COVID-19 infodemic (WHO, 2020) has escalated the concern of news credibility due to a circulation of misinformation regarding the pandemic and overwhelming citizens. Hence, the objective of this study is to analyze how a news outlet on Instagram maintains journalistic legitimacy and how Instagram users navigate news through information abundance in finding credible and trustworthy news.  The analysis of this study takes into account an Indonesian news outlet on Instagram called Narasi Newsroom, by interviewing a representative from the news producer, a content analysis of their news content, and interviewing Indonesian Instagram users. The empirical findings illustrate how Narasi Newsroom can revive journalistic legitimacy through an innovative approach without diminishing journalism quality on Instagram. With its principle of educating the audience to understand the news beyond factual statements, Narasi Newsroom’s strategy of riding the wave to serve audience needs upholds journalism values through critical thinking and credible sources. By conducting the study through updating the encoding/decoding model (Hall, 1973; 2009), it was found that the social media logic (Dijck & Poell, 2013) can balance journalism practice on Instagram as well as practices critical thinking for news consumers in finding trustworthy news. In light of the post-truth era, media trust and news credibility may be challenged, however, they are not lost when journalism on social media takes accountability to serve news consumers’ needs. Consequently, it takes both the news producers and consumers to take a critical stance to preserve trust in the news.

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In this thesis, news media use and trust among Swedish upper secondary schools students of Generation Z is investigated through focus group interviews with students from two different schools. This study aims to explain how and why Swedish upper secondary school students of Generation Z use and perceive news media, with focus on the relations between news media trust and news media use. To interpret the empirical data, the study uses a theoretical framework consisting of three pillars: an understanding of trust informed by Giddens (1990) definition; the use of public connection (Couldry et al., 2018) to understand the role of news media; a generational understanding based on Prensky’s (2001a; 2001b) concept of Digital Natives, and Bolin’s (2017) media generations. This study suggests that there is a clear discrepancy between the young Swedes news media use, and their trust. They acknowledge the importance of news media in society, and traditional news medias are perceived as trustworthy expert systems, providing of professional, quality journalism. Despite the high levels of trust, traditional news medias are rarely actively used. Instead, students come into contact with most news through social media feeds, on platforms such as TikTok and Instagram. They mostly view the content on these platforms as unreliable and untrustworthy, due to the lack of a clear, trustworthy expert presence. Despite distrusting the content on social media, the students continue to use the services as a source of news, in part due to the convenience of use and in part as they believe themselves to well equipped to discern true and fake news through their generations’ intimate knowledge of both the structure of social medias, and strategies for fact checking. This study also argues that the use of distrusted news from social media, may in fact in some cases enable a public connection.