Emerging consensus tends to suggest there is overwhelming American dominance of New Zealand radio in music. This study sets out to investigate such claims by looking at music, and incorporating a study of technology, announcing and programming as well. There is evidence emerging that instead of overwhelming dominance, there is a mixture of American as well as British influence. Foreign influence in the radio scene has been apparent since the time it became a popular addition to the New Zealand household in the 1920’s. Over the following decades, the radio industry has turned to the dominant Anglo-American players for guidance and inspiration. Now with a maturing local industry that is becoming more confident in its own skin, this reliance on foreign industry is coming under question regarding its effect on indigenous culture. The cultural cringe is slowly disappearing, but what is replacing it has been the centre of cultural debate. Utilising methods of content analysis and interviews, we set out to question which theory best describes the new landscape that the radio industry finds itself in, and how this is affecting the production of content received by the listening public. Working within a framework of cultural imperialism and hybridity, the findings indicate a complex mixture of the local and the global that could not be explained by simplistic notions of hybridity.

Food safety has become an important topic in today's mainstream media. Food safety incidents, specifically related to the beef industry, have the potential to damage the beef industry severely, and negative coverage in the media can alter consumers' perceptions and attitudes toward the beef industry. This study examined consumers' media dependency during normal times when a food safety incident is not occurring or is not expected to occur and during times of a potential food safety incident. This study also compared rural, urban, and suburban respondents' media dependencies and described consumer perceptions of the beef industry. The target population was Texas A & M University former students registered with a valid email address in a database maintained by The Association of Former Students. An online questionnaire was created on surveymonkey.com and sent to respondents over a four-week time period. Most of the respondents were educated, married, 50 years of age, and had some agricultural experiences. Respondents reported using more media during normal times than during a potential food safety incident. There was a level of concern among respondents toward aspects of the beef industry, such as use of antibiotics and growth hormones, and some concerns about respondent's health being affected by a food safety incident. The researcher concluded that respondents use multiple mediums to receive information about any issue; therefore agricultural communicators should target consumer messages to multiple mediums. Messages also should be constructed to address concerns with the beef industry to ensure consumers that the beef food supply is safe. It was recommended that similar research be conducted during or immediately after a national food safety incident, and research could be conducted on a different population.

This study uses individual media dependency (IMD) to examine student dependency on the media before and during the attacks of September 11. A content analysis of media journals kept by a group of university students during the week of September 11 confirmed the existence of the IMD relationship, a finding that adds to the methodological breadth of IMD research. Goal scope, which is composed of the understanding, orientation, and play goals narrowed to the goal of social understanding on September 11 only to expand outwards to pre-September 11 levels by the end of that week. The theory postulates goal scope to be comprehensive, but student-identified reasons for seeking out the media during the week of September 11 were not fully explained by goal scope. Dependence on news mediated sources followed the pattern of goal scope with students articulating a tremendous dependence during the attacks, only to be followed with a sharp decline in time spent with news media by the end of the week. Contrary to hypothesis 4, referent scope did not narrow at all during that week. However, the media diaries revealed television was the referent of choice among students for information about the attacks. Time spent with television followed the patterns of goal scope and dependence on news mediated sources—a sharp increase in time spent with television was followed by a comparable decline in time spent. Student reflection papers were analyzed to understand why students returned so quickly to former media consumption patterns. Weariness with the reports and images surrounding the attacks, disappointment with the lack of new information, and the obligations of being a student were among the reasons given in the reflection papers. Despite the quick return to pre-attack levels of media consumption, students wrote that the media presentations of the attacks had broad cognitive, affective, and behavioral effects.

Master of Science / Department of Journalism and Mass Communications / Major Professor Not Listed / Based on the Uses and Gratifications (U&G) approach and Parasocial Interaction (PSI) theory, this study examined how people use live streaming platforms in China. Uniquely, it sought to understand the effect of romantic relationships on how and why people watch Host Live Shows (HLSs) and explored the relationships between Chinese audiences and live- streamers. Through an online survey, four viewing motivations were identified: Community Building, Ego-boost, Escape, and Bandwagon. Ego-boost is a relatively new motivation of media use, which means audiences watch and interact with HLSs to get compliments, self-confidence, self- validation, and ego-boosts. This study found audiences’ perceived realism and PSI were both very neutral. However, emotion projection of audiences onto streamers was observed – most viewers highly agree that streamers are their friends. Moreover, this study found the quality of interpersonal communication is affecting audiences’ HLS dependence and the degree of PSI, while the quantity of interpersonal communication might not be – the more satisfied a person is about his/her interpersonal communication, the heavier he/she depends on HLSs and the stronger his/her PSI is. As expected, the degrees of both romantic relationship status and romantic relationship satisfaction influence people’s HLS use. While compared with females, males are affected by romantic relationships more, both the status and satisfaction level. Lastly, when it comes to people’s romantic lives and social lives, HLSs are more likely to be used as alternatives to meet their unsatisfied needs from their “real partners.”

No description available.

This paper explores the use of the social networking site, Facebook, by the GenerationX cohort (those born 1966-1980 inclusive) currently living in the United Kingdom(identified as a somewhat under-studied group to date). Utilising a ‘Uses &Gratifications Theory’ and ‘(Media) Dependency Theory’ approach and the quantitativeempirical data collection method of an extensive online ‘self-fill’ questionnaire, a totalof 233 individuals from this cohort voluntarily provided the sought-after information,with data collected during early September 2018. An expanded version of Denis McQuail, Jay G. Blumler and J.R. Brown’s 1972 mediagratifications groups/descriptors is proposed and used for this paper’s analysis of results(see section 6.2.4) while a new single media term,‘online collaborative network’, isrecommended by the author as an alternative to current myriad of ‘social media’,‘social networking [site]’ and ‘collaborative media’ all used for the likes of Facebook(see section 9.2.2). Key project results suggest that the UK Generation X cohort spend an average of 75minutes per day using Facebook; that the most-utilised access method is via a mobilephone (89.7%); that the top two ‘uses’ of the social network are both passive ones(‘Scrolling through the homepage News Feed’ and ‘Spending time viewingPhotos/Videos uploaded by others’) and that the top three gratifications obtained fromFacebook use are ‘Contact with Friends’, ‘Contact with Family’ and (to) ‘Pass Time’. Additionally, results provide an interesting and potentially shocking overview ofexclusive dependency upon Facebook for the satisfaction of particular media needs,including the maintenance of contact with certain friends (87.6%) and certain familymembers (61.4%) and, worryingly, as an only source of news (15%).

The aim of this study was to examine the extent to which U.S. newspapers covered the chatter surrounding the 2009/10 healthcare reform debate at the expense of the substance. Also of importance was how the political leanings of newspapers influenced the coverage they gave the issue in terms of tone and page or story prominence. Newspaper endorsement data from Editor & Publisher magazine were used to determine the political leanings of U.S. newspapers based on the candidate they endorsed in the 2008 U.S. presidential election. Newspaper articles related to the topic were retrieved from the Lexis-Nexis database and analyzed. The results showed that overall the healthcare reform debate received substantial coverage in U.S. newspapers; but the major part of the coverage was dedicated to the arguments, protests, and thoughts of people concerning the issue (90.3%) rather than the substance of the issue (9.7%). Implications of the results for media practitioners, communication scholars, and researchers were discussed.

No description available.

The study used quantitative content analysis to compare the international news content about Africa and the rest of the world in selected daily and weekly newspapers in Malawi and explored the extent to which economic factors, as represented by the Gross Domestic Product (GDP), influence news flows about Africa into Malawi. The results showed dominance of the categories of war/international conflict and politics. International news agencies were the principal sources of news items for all the four papers. Though there were differences among the newspapers in the amount of space allocated to various categories such differences were minor. The study established that GDP is not a determinant of the amount of coverage a country receives. / Communication Science / M.A. (International Communication)

The study used quantitative content analysis to compare the international news content about Africa and the rest of the world in selected daily and weekly newspapers in Malawi and explored the extent to which economic factors, as represented by the Gross Domestic Product (GDP), influence news flows about Africa into Malawi. The results showed dominance of the categories of war/international conflict and politics. International news agencies were the principal sources of news items for all the four papers. Though there were differences among the newspapers in the amount of space allocated to various categories such differences were minor. The study established that GDP is not a determinant of the amount of coverage a country receives. / Communication Science / M.A. (International Communication)