Language is the most common and crucial element newspapers apply to express meaning. Language is a system of linguistic signs combined by rules to create meaning. Newspapers use language, among other or sign systems (e.g. photographs, graphics, content and layout) to communicate. These systems support each other and perform as a unit to reflect a newspaper's character and function. South Africa has a diversity in language, culture, background and literacy levels and the media's target audiences differ significantly. The ways in which these systems are thus applied, diverge to satisfy the various needs of audiences. These needs include being informed, entertained, aesthetically pleased, emotionally involved and mobilized (persuaded). Audiences also seek a reflection of their values, views and cultures in the media. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

Language is the most common and crucial element newspapers apply to express meaning. Language is a system of linguistic signs combined by rules to create meaning. Newspapers use language, among other or sign systems (e.g. photographs, graphics, content and layout) to communicate. These systems support each other and perform as a unit to reflect a newspaper's character and function. South Africa has a diversity in language, culture, background and literacy levels and the media's target audiences differ significantly. The ways in which these systems are thus applied, diverge to satisfy the various needs of audiences. These needs include being informed, entertained, aesthetically pleased, emotionally involved and mobilized (persuaded). Audiences also seek a reflection of their values, views and cultures in the media. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.

Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

Šiame amžiuje nebeužtenka tik gebėti skaityti ir rašyti. Šiandien žmogus privalo orientuotis globaliame ir komercializacijos įtakos persunktame pasaulyje, kuriame reikia gebėjimo kritiškai vertinti ir interpretuoti visuomenėje vykstančius procesus, žiniasklaidoje pateikiamą informaciją. Žiniasklaidos raštingumas (angl. media literacy) – procesas, kurio metu ugdomas gebėjimas kritiškai mąstyti, analizuoti ir vertinti žiniasklaidos siunčiamus pranešimus. Žiniasklaidos raštingumas – jaunų žmonių kritinių ir kūrybinių gebėjimų vystymasis. Nors kitose šalyse žiniasklaidos raštingumo ugdymas vidurinėse mokyklose pradėtas dėstyti dar septintajame dešimtmetyje, tačiau Lietuvoje šis procesas tik dabar pradeda įsitvirtinti ugdymo sistemoje. Šio darbo tyrimo objektas – moksleivių žiniasklaidos raštingumo ugdymas. Darbo tikslas – įvertinti žiniasklaidos raštingumo ugdymo poreikį, patirtį ir galimybes Lietuvoje. Siekiant šio tikslo iškeliami šie uždaviniai: išnagrinėti žiniasklaidos raštingumo sąvokos vartojimo ir apibrėžimo tendencijas mokslinėje literatūroje ir oficialiuose dokumentuose, išanalizuoti proceso atsiradimo ir poreikio aspektus šiuolaikinėje visuomenėje ir situaciją Lietuvoje. Įvertinti programos ekspertų, mokytojų ir žurnalistų nuomonę dėl žiniasklaidos raštingumo programos poreikio ir naudingumo vidurinėse mokyklose bei ištirti programoje dalyvaujančių moksleivių žinias ir įgūdžius, vertinant žiniasklaidoje pateikiamą informaciją. Kad atlikti šiuos uždavinius... [toliau žr. visą tekstą] / In this age it is not enough merely to read or write. These days a person has to orient in the world marked by globalisation and commerce, where in a compentence is needed to critically evaluate and interpret the ongoing society processes and the information proposed by mass media. Media literacy is a process during which an ability of thinking, analizing and evaluating critically the outgoing mass media messages is being developed. Media literacy is a development of young people‘s critical and creative abilities. Even though the education of media literacy was begun to be taught at secondary schools already in the seventies of the previous century, in Lithuania this process has merely begun to be entrenched in the system of education. The object of this research is the education of pupils‘ media literacy. The purpose of the work is to evaluate the need, experience and the opportunities of mass literacy education in Lithuania. The tasks aiming for the purpose are the following: to examine the tendencies of the use and the definition of the concept of media literacy in the scientific literature and official documents; to analyze the aspects of the nascency and the need of the process in modern society as well as to analyze the situation in Lithuania. To evaluate the opinion of the teachers, journalists and experts of the programme on the need and the benefit of the media literacy programme in secondary schools as well as examine the intelligence and skills of the pupils... [to full text]

Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2016-02-17T18:27:46Z No. of bitstreams: 1 arquivototal.pdf: 3132190 bytes, checksum: 7e00b90467562b4503c163aaa492c1e3 (MD5) / Made available in DSpace on 2016-02-17T18:27:46Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 3132190 bytes, checksum: 7e00b90467562b4503c163aaa492c1e3 (MD5) Previous issue date: 2013-06-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / From orality to mediation, narratives are surrounded by reconfiguration. The popularization of the use of computers and their post-mass functions has enhanced the ways of telling stories, bringing a communication system apparently horizontal when stories are told in environments that elevate the status of spectator to interactor. In a convergence era, these stories leave behind the narrative in a single media and become counted in a transmedia system, creating a fictional and immersive universe for viewers to interact. On one side you can see behind the scenes, the other side is the public. In the middle, a mirror that blurs fact from fiction. This text intends to resume atheoretical discussionof empirical situations on the concept of transmedia instituted by Henry Jenkins between 2000 and 2011. This discussion appears relevant from the time that new aspects of the concept become popular, and especially while new objects bring strange situations to the phenomenon, such as the national series Alice, produced and aired by HBO Latin America. Alice brings the discussion to production transmedia in Brazil, but highlights a peculiarity: the characters do not only exist on television and in social networks (Orkut, Twitter, Facebook), but also began to inhabit the everyday, the urban space, going to events and creating situations that functioned as unfolding of the events of the episodes, bringing new aspects to the concept of transmedia that Max Giovagnolli (2011) shall call "urban actions”. We question the television as this “mirror”, within this new narrative system and communication functions, and try to understand what new in bringing viewers to the center of this media. / Da oralidade à mediação, as narrativas passaram por momentos de reconfiguração constante. A popularização do uso dos computadores e de suas funções pós-massivas tem possibilitado novas instâncias às formas de se contar histórias, colocando em prática um sistema de comunicação aparentemente horizontal quando histórias são contadas em ambientes que elevam o status de espectador a interator. Em uma situação de convergência, estas histórias deixam para trás a narrativa em uma única mídia e passam a ser contadas de forma transmidiática, criando um universo fictício e imersivo para os espectadores interagirem. De um lado, os bastidores, do outro lado, o público. No meio, um espelho que não permite distinguir realidade de ficção. Este texto pretende retomar uma reflexão teórica através de situações empíricas sobre o conceito que promove estes embaralhamentos, o de narrativa transmidiática, instituído por Henry Jenkins entre 2000 e 2011. Esta discussão se mostra pertinente a partir do momento que novas vertentes do conceito se popularizam e, principalmente, novo objetos trazem situações ainda estranhas ao fenômeno, como a série nacional Alice, produzida e exibida pelo canal HBO Latin America. Alice traz a discussão para a produção nacional transmidiática e destaca uma particularidade: os personagens não só existiam na televisão e nas redes sociais (Orkut, Twitter, Facebook), como também “atravessaram o espelho” e passaram a habitar o cotidiano, indo a eventos e criando situações que funcionavam como desdobramentos dos acontecimentos dos episódios, trazendo novas situações para o conceito de transmídia, que Max Giovagnolli (2011) passa a chamar de “ações urbanas”. Questionamos então a televisão no lugar deste “espelho”, dentro deste novo sistema narrativo e comunicacional e tentamos entender quais funções o novo local de espectadores dentro desta mídia traz para a comunicação.