Rio de Janeiro, Brazil is currently in the midst of extraordinary period of mega-event hosting. Central to the preparation and hosting of such mega-events are the issues of infrastructure and image. While a large number of articles have been keen to illustrate the transformative potential (and dilemmas) of utilizing mega-events to advance an urban agenda, less understood is role that citizen journalists and traditional media journalists play in the construction of the "media geography" of mega-events. This research examines the dominant narratives in the international media coverage of Rio de Janeiro, Brazil before the 2014 FIFA World Cup, specifically the 12 months leading up to that event starting with the 2013 Confederations Cup Riots. Data was derived from a content analysis of 5 western, international media outlets, as well as interviews with international and new media journalists from the New York Times, BBC, Wall Street Journal, Associated Press, Midia NINJA, and several other media organizations. These journalists were questioned about the dominant media narratives, as well as the role of new media, not only in reporting news on the ground in Rio de Janeiro, but also in how their presence helped shape the media's representation of Rio and perhaps construct a new "point of reference" for the city. The results of the quantitative and qualitative data suggest a couple of clear narratives. The first questioned whether or not the event's infrastructure projects would be ready in time for the start of the games. The second focused on reporting of the protests in Rio de Janeiro and elsewhere, attempting to give meaning to protests and the array of grievances that sparked those demonstrations. Additionally, this research examined how traditional and new media journalists leveraged social media to mobilize and facilitate the various contestations of Rio de Janeiro's mega-events. / Master of Science

There is a growing field of literature concerning the staging, management and planning for large scale sports events; the evaluation of these events and the reasons why nations, but more recently cities, attempt to host these events, but few studies have attempted to provide a theoretically informed analysis of the processes by which these decisions are made. This study builds upon those existing studies in this area which outlined a method for exploring decisions to host, but furthers the analysis through the consideration of policy models, most notably the Multiple Streams Framework (Kingdon, 1984), in order to provide a sophisticated understanding of how such policy decisions are taken at the local level. Within the context of a critical realist epistemology, case studies of three United Kingdom bids (Sheffield s bid for the 1991 Universiade; Manchester s bid for the 2000 Olympic Games and Glasgow s bid for the 2014 Commonwealth Games) were undertaken. Content analysis of documents, triangulated with semi-structured interviews with the majority of key actors involved in, and excluded from, the processes were carried out in order for geographical, methodological and theoretical triangulation to be undertaken. The three bids were selected from across a twenty year period in order to test the hypothesis that the decision-making process for events would had become more and centrally-led over time. The results indicate that, while no analytical framework provides a perfect fit , the Multiple Streams Framework and its focus on policy entrepreneurialism is highly useful in explaining the elevation of these events onto local political agendas. Despite the increased centralisation of United Kingdom sport policy, local/regional actors were able to operate with surprising freedom and take advantage of apparent coincidences in order to achieve their objectives. The wider implications of these results include providing a stimulus for researchers to build upon the limited body of literature that applies policy theory to sports policy issues and also to stimulate research in the international context.

In the past twenty years an increasing number of Global South nations have vied for the rights to host prestigious and expensive sport mega events. This trend requires significant reflection given the enormous economic costs of these events, which often produce little capital gain for the host nation (Whitson & Horne, 2006). Furthermore, sport mega events are often utilized for their symbolic capital (Belanger, 2009), which sometimes manifests through forcing people from their land for the sake of “beautification” (Davis, 2006). In this project, then, I asked how technologies of power were utilized by FIFA, corporate stakeholders, and the South African government to control people who were marginal to, or impeded the success of, the World Cup in Nelspruit, South Africa. This project consisted of two parts: the first involved constructing a theoretical framework for better understanding power as it operates through sport mega events in general. To this end I employed Marxian notions of the ordering of physical space, Foucauldian conceptions of sovereignty and governmentality, and Agamben’s (1998) state of exception to determine how particular bodies are constituted and controlled through sport mega events. In the second part, I applied this theoretical framework to the events in South Africa to better elucidate how people became displaced and killed because of the 2010 FIFA World Cup. I used South African popular news and documentaries as empirical evidence and conducted a discursive analysis of said news media. Through this coverage it became apparent that the mega event created the conditions in which new forms of rogue sovereign partnerships could arise through a historically and spatially contingent process of capitalism. The rogue sovereigns’ para-juridico-political orders, the discourses and practices of accumulation by dispossession as a tactic and effect of govermentality, and other historical non-capital subjectivities such as racial identity, all contributed to constituting Agamben’s state of exception in which people could be displaced, killed or left to die in the events surrounding the World Cup. / Thesis (Master, Kinesiology & Health Studies) -- Queen's University, 2011-08-25 12:25:02.401

Paris' successful bid for the 2024 Summer Olympics arises in the midst of a grand rethinking of the politics of regional and local development in the Île-de-France region. The emerging ambition to advance a metropolitan model is fundamentally hindered by a historically persistent and burdensome institutional puzzle. Contravening the consensual political dogma that such intricate structure demands to be simplified, initiatives of metropolization prompted the establishment of a new administrative layer, the Métropole du Grand Paris (MGP). By advocating dynamics of cooperation, the MGP is the institutional manifestation of a State-led ambition to reinvent a detrimental power mosaic in the region. But limited resources, expertise, and jurisdictional authority prevent it from asserting relevance within the metropolitan conversation. Yet, the Olympic project provides the MGP with a compelling opportunity to manifest crucial competence and to significantly mature its authoritative influence. In this thesis, we explore the blending of the Grand Paris regional development project and the Olympic ambition by investigating the role of the 2024 Summer Olympics in the establishment of an ambitious yet fragile metropolitan model. We use key informant interviews and secondary sources such as news articles, bid books, and official documents to interrogate the way France is tackling, in the 21st century, the challenges of metropolization. Our evidence suggests that Paris as a city of projects fundamentally corresponds to a ground for experimentation that puts institutions and infrastructure at the forefront of discussions. It appears clear that the Games correspond to a grand excuse to legitimize investments in ongoing projects (specifically the Grand Paris Express) and to consolidate State-led spatial reforms with little risk of dissension. The 2024 Summer Olympics are the State's cautious means to inquire the feasibility of a grand ambition without committing to an overhaul of the jurisdictional structure of metropolization. / Master of Science / After multiple failed French mega event bids, Paris was elected as host city of the 2024 Summer Olympics. While ostensibly the 2024 Summer Olympics are linked to Paris, the spatial requirements of the event explicitly suggest Paris’ incapability to accommodate specialty infrastructure within its own city limits. Ultimately, an important negotiation must take place in order to identify potential sites suitable for olympic facilities while also considering the production of a significant urban, economic, and social heritage. As such, the 2024 Summer Olympics emerge as an opportunity to investigate the way France is tackling, in the 21st century, the challenges of metropolization. This paper examines the blending of the Grand Paris regional development project and the Olympic ambition. Relying on interviews with key informants and secondary sources such as news articles, bid books, and city planning documents, it specifically addresses the implications of organizing the distribution of jurisdictions in a complex multi-layered structure of governance and a desire for political legitimacy.

From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic evaluation of the e-marketing initiatives implemented since 2000 during national and international mega events, indicates that e-marketing, in most instances, took place in a limited and fragmented manner. However a further analysis of these case studies provides valuable perspectives and lessons that could inform the research process related to e-marketing during the 2010 FIFA Soccer World CupTM. Against this background each of the selected sport mega-events since 2000 was investigated in terms of how e-marketing technology was used in the particular event, the e-marketing challenges experienced, the key e-marketing lessons learnt and the apparent e-marketing critical success factors related to these events. The theoretical context and the lessons learnt from previous mega-event case studies provided the background and frame of reference for the empirical research into the use of e-marketing during the 2010 Soccer World CupTM. The key envisaged outcome was to theoretically develop an e-marketing framework that can serve as a guideline to fully optimise e-marketing in future sports mega-events. The research findings were presented and the 16 critical e-marketing success factors (CSFs) that may contribute to the success of sport mega-events were identified. Specific conclusions were made based on the results obtained and specific actions were recommended for future additional research in the sport mega-events field. / Thesis (PhD)--University of Pretoria, 2013. / gm2013 / Tourism Management / PhD / Unrestricted

The overall aim of the research project is to investigate the alms and the consequences of the 1988 Seoul Olympic Games. The Seoul Olympics took place over twenty years ago, and the event has had a significant impact on South Korean society which is best explained by reference to theories of globalization and mega events. The project uses qualitative methods and a variety of data sources to evaluate the domestic impact of the Games in relation to culture, politics, sport, and economics. The analysis is contextualised within an understanding of Korean history with specific reference to Japanese colonialism and relations between North and South Korea. Particular attention is paid to the decision by most of the Communist bloc to participate in the Seoul Olympics, despite a North Korean boycott. The thesis also examines the reasons that lay behind Seoul wiuning the right to host the Games, as well as the postGames consequences, both of which are addressed using empirical data drawn from interviews and documentary evidence. Having addressed the evidence within the context of wider sociological debate concerning globalisation, the thesis concludes that South Korea's political, economic, cultural and sporting interests were well served by the Seoul Olympic Games, and that hosting a mega-event of this scale helped to accelerate South Korea's modernisation process and its emergence on the global stage.

Hosting mega events such as athletics and international exposition can brought huge tour business opportunities for the city and also accelerated constructing a modern infrastructure, even promoted a city rank into international fine reputation. Kaohsiung City becomes a host city of world games 2009 luckily which giving the city another transmutes the chance of growth. Kaohsiung City has natural condition to develop sightseeing and tourism, but attaches importance to industry and fishery development as principle over a long period of times. Although the development of light heavy industry has been bringing much employment opportunities for Kaohsiung City, the lack is molding tourism environment, modernizing city construction, internationalization, development of tourism support facilities and city cultural, and haven't had organization and programming of the tourism. The research first reviewed references including the strategic plans used in other countries and then proposed the important factors of tourism development and mega events. Next, it based on the proposal and used Delphi Method to achieve the common consensus of tourism strategy among the government, tourism industries, and the experts in order to develop the complete tourism strategy suitable for Kaohsiung City. The results reveal that the improvement in highest demand for the tourism in Kaohsiung is to integrate the service facilities, transportation services, and marketing individually and to establish cooperative relationship among them. In addition, the related tourism service systems should be well-qualified, enriched, and internationalized. It is also a crucial issue for Kaohsiung city to increase the amounts of visitors for overnight stay. Kaohsiung city government should cooperate with other nearby cities to develop local tour packages for attracting international tourists effectively.

In 2012, London successfully hosted the Games of the XXX Olympiad. The main legacy of hosting the event is the 560 acre, mixed use Queen Elizabeth Olympic Park located in Stratford in the heart of London s former industrial East End. The Park is located across the four Park Boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest, each distinct in character but shaped by similar trends of urban regeneration and gentrification. This research examines the profiles, practices and perceptions of visitors to the Queen Elizabeth Olympic Park as an impact study of mega events conducted within five years after the London Olympics. It draws on research about mega events and urban regeneration with a focus on sports science and geography that has largely neglected visitor experiences as an outcome of mega events. Based on a mixed methods approach combining a longitudinal face-to-face visitor survey conducted over two years, a postal survey among local schools, and interviews with stakeholders, this thesis makes an original contribution to knowledge by proposing a new conceptual framework on mega event legacy and empirical findings on the use and perceptions of The Park by local, regional, national and international visitors. The conceptual approach (Chapter 3) bridges the two distinct literatures of mega-event legacy theory (and more broadly the sports literature) and actor-network theory. The framework allows for the study to approach the research questions from a tridic actor-network perspective, examining how material, immaterial and mainly human dynamic hybrids co-exist in complex webs of relations. It also allows for the unravelling of how these relations have given rise to impacts tied to the developments in the Queen Elizabeth Olympic Park. This unravelling is explored through the remainder of this thesis. Following the description and analysis of methods used in the thesis (Chapter 4), Chapter 5 provides a historic overview of the four Park Boroughs that define the study area of the thesis. The shifting nature of this multicultural area is contextualised in light of several catalytic events (industrialisation, de-industrialisation and finally the Olympic Games). At the heart of this examination is the intention to show that despite the narratives pedalled by policy makers, planners and politicians, areas of East London were inhabited by groups who for several centuries symbiotically produced and reproduced their own diverse identities and ultimately that of East London. Chapter 6 analyses and critiques 35 policy documents released during the Olympic cycle (broadly defined here as the period between 2003 and 2012) and follows both the visible and invisible actants. The key findings are that: poorly executed event planning is inextricably linked to a poor implementation of local community interests; there were unheard and excluded voices, particularly the disadvantaged and displaced, in these policy and planning documents and; that there was little opportunity for the youth voice to be heard. Finally, the analysis of policy documents has underlined the value of reflecting on legacy promises from a longer-term perspective, suggesting that the legally binding bid books should be compared with the actual outcomes from a long-term perspective. The typical visitor to the Queen Elizabeth Olympic Park (Chapter 7) is a white middle-aged male or female (71% over age 25, ~50/50 male and female). They will be visiting the sports facilities and their frequency of use suggests that they have monthly membership to one of the leisure centres. This indicates that they have a relatively high level of both social capital and disposable income. They will reside within the Park Boroughs, often within walking distance of the Park or close to a transport link with a direct transport connection, probably by the Underground system. They will not often visit the Park with under 18s and if they do visit with anyone, it will be their partner or friend, and thus they resemble very closely the typical affluent gentrifier couples. The term experience athlete was coined for these visitors with 53% being from the Park Boroughs. In addition, there were those who came to sight-see, designated as Games tourists of whom 56% of these were international visitors. While ~20% of the visitors to the Park were under age 18 most of these were under 12s attending with their parents. Young people and particularly young people from the Park Boroughs were largely absent from the Park, which was contributed to by discriminatory practices (often under the guise of security issues) which focused on groups of ethnic minority youth. The possible reasons for the absence of young people from the Park are explored and unravelled in Chapter 8 by discussing the results of the semi-structured interviews with local stakeholders and the postal survey with school staff. The key issues raised in this chapter were that: the lack of a representative youth voice with a hidden and perceived to be cosmetic contribution to legacy planning and; the lack of social and financial capital in school staff and young people in combination with the gentrifying process and; spatial factors such as distance from the Park and poor acces routes, all contributed to the absence of young people from the Park. Overall, this thesis stresses the importance of unravelling networks to their fullest extent to truly understand the impact such spaces have on diverse communities.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-01-26T18:53:42Z No. of bitstreams: 1 Felipe de Pilla Varotti.pdf: 1349154 bytes, checksum: 1524c8132f7c8009e62174249c144673 (MD5) / Made available in DSpace on 2017-01-26T18:53:42Z (GMT). No. of bitstreams: 1 Felipe de Pilla Varotti.pdf: 1349154 bytes, checksum: 1524c8132f7c8009e62174249c144673 (MD5) Previous issue date: 2016-12-06 / Sports mega-events are increasingly being adopted by government entities as a strategy to project an image of the country and generate a significant international exposure, indicating the development of a particular city or country. Sports mega-events are correlated to the major international competitions, with high media coverage by different countries and large capital investment that attracts a large number of visitors and are organized by governmental and non-governmental entities such as the F1 GP Brazil. This event was used by governors of the city of São Paulo as a strategic focus, aiming an international exhibition and economic development. Thus, the main objective of this study was to evaluate the impacts and the legacies triggered by this event in São Paulo city. Adopting a descriptive and exploratory research, by a qualitative method, municipal managers, event organizers and local population were interviewed. It was possible to establish that the event generates some impacts, such as: economic, infrastructure, socio-cultural, psychological and administrative. In large part, externalities, as the results of certain activities. As legacies, improvements have been identified in the infrastructure and new public facilities, knowledge and skills developed by the organizers and managers involved in the event, international exposure, improving the city's reputation, establishment of a network, legacies related to motor racing history and the automotive industry, and sports legacy. The contributions of this research refer to the management of sport insofar as it demonstrated that the impacts and legacies are generated taking into consideration a series of cultural, historical, economic factors, in addition to the characteristics and resources of the host city. Indeed, it was possible to demonstrate that events held annually in one place have peculiar characteristics that favor the identification with their host cities, unlike those itinerant mega-events, performed every four years in different places. This study opens perspectives for public managers aiming at better strategic planning before proposing the accomplishment of events of this magnitude. Thus, it becomes possible to develop a sustainable sport mega event that can offer the positive impacts, both for its participants, but mainly for those who inherit the legacy of these events. / Os megaeventos esportivos estão cada vez mais sendo utilizados por entidades governamentais como estratégia para projetar uma imagem e gerar uma exposição internacional significativa, demonstrando o desenvolvimento de uma determinada cidade ou país. Megaeventos esportivos referem-se às principais competições internacionais, com cobertura de mídia por diversos países, investimento de grande capital, que atraem grande número de visitantes e são organizados por entidades governamentais em conjunto com entidades não governamentais, como o GP Brasil de F1. Este evento foi utilizado por governantes da cidade de São Paulo com um foco estratégico, visando uma exposição internacional e o desenvolvimento econômico. Desta forma, o objetivo principal deste estudo foi avaliar os impactos e os legados provocados por este evento para o município de São Paulo. Por meio de uma pesquisa descritiva e exploratória, de método qualitativo, foram entrevistados gestores municipais, organizadores do evento e população local. Identificou-se que o evento gera alguns impactos, tais como: econômicos, infraestrutura, socioculturais, psicológicos e administrativos, em sua grande parte, externalidades, sendo resultados de determinadas atividades. Como legados, identificaram-se melhorias na infraestrutura e novas instalações públicas, conhecimentos e habilidades desenvolvidas pelos organizadores e gestores envolvidos com o evento, exposição a nível internacional, melhorando a reputação da cidade, a rede de relacionamentos, legados relacionados à história do automobilismo e da indústria automobilística e legado esportivo. As contribuições desta pesquisa remetem para a gestão do esporte na medida em que demonstrou que os impactos e legados são gerados levando-se em consideração uma série de fatores culturais, históricos, econômicos, além das características e recursos do município sede. Demonstrou ainda que eventos realizados anualmente em um mesmo local possuem características peculiares que favorecem a identificação com suas cidades sedes, diferentemente daqueles megaeventos itinerantes, realizados a cada quatro anos em locais diferentes. Este estudo abre perspectivas para gestores públicos visando melhor planejamento estratégico antes de propor a realização de eventos desta magnitude. Assim, torna-se possível o desenvolvimento de um megaevento esportivo sustentável e que possa oferecer os impactos positivos, tanto para seus participantes, mas principalmente, para aqueles que herdam os legados desses eventos.

On 6th July 2005 the London Olympic bidding committee won the right to host the 2012 Olympic Games. Some seven years later London’s Olympic venues were built on time, Team GB accumulated an unprecedented medal haul and no significant security incidents occurred. These outcomes facilitated an understandable positive evaluation of the 2012 Games. It would be churlish not to be positive; Olympic venues experienced during Games are breathtaking. World records and Olympic contests are exciting. Olympic narratives that bond competitor and audience alike are inclusive and unifying. However, the prevalent belief that Olympic hosting provides unambiguous benefits to local communities is less sound. The evaluation of this assumption provides the focus for this inquiry, it follows French sociologist Pierre Bourdieu by considering that ‘one cannot grasp the most profound logic of the social world unless one becomes immersed in the specificity of an empirical reality’ (1993, p. 271). Accordingly, this research contrasted the rhetoric and reality of 2012 Olympic-delivery via an ethnographic inquiry in the Olympic borough of Newham. This location is defined as a ‘non-place’ wherein the majority of the Olympic restructuring and events occurred. This research addresses Olympic-delivery issues of inclusion, exclusion, power relations, ideology and identity, in doing so it argues that the relatively short Olympic-delivery time-frame necessitated a divisive segregation between ‘Olympic’ and ‘non-Olympic’ Newham. Furthermore, it is argued that 2012 Olympic-delivery was orientated towards the needs and goals of Olympic migrants, of various description, rather than enhancing the lives of those living within a community that was rife with crime, poverty and deprivation. Consequently, this research considers that the Olympic milieu disseminated the capitalistic norms and values to global, national and local audiences. The outcome of such processes facilitated a renegotiation of place-identity and place ownership within Newham that was orientated toward attracting a future affluent populace whilst concomitantly vilifying the pre-Games community. This research concludes that such attempts to re-mould Newham into a post-Olympic utopia where prosperous and educated families, to follow the Newham council strap line, ‘live, work and stay’ are based upon the short-sighted assumption that creating an aesthetically pleasing entertainment location is tantamount to creating a desirable location for sustainable family life.