Volume 1. How to be someone: A formula to Conquer the world is the misunderstanding by a Latin-American of what success means in the First World. / <p>Volume 1 is the first edition of a following publication to be released every April.</p><p></p>

The aim of this thesis is to study how gender, race, and nation are represented in Miss Universe Japan 2015. I investigate how the top five participants are represented in relation to Japanese ideal femininity and what these representations contribute to. Furthermore, I examine how global ideals have impacted the outcome of the pageant. The material consists of recordings of the Miss Universe Japan 2015 pageant, which is available on YouTube. The material is analyzed using a context focused textual analysis. Stuart Hall’s theories of representation are used to understand how representations work. Judith Butler’s theory of performative gender and Floya Anthias’ and Nira Yuval-Davies’ theories of how gender relates to nation are used to understand how the construction of the nation intersects with the construction of gender. Michael Billig’s theory of banal nationalism is used to illustrate that beauty pageants are nationalistic practices. Lastly, theories of whiteness, both in the West and Japan, are applied to understand how race and national values interact. The top five participants in Miss Universe Japan 2015 are analyzed one by one and their representations are contrasted to the ideals of the Japanese woman. Moreover, the impact of global ideals on the pageant is discussed. I find that the representation of the top five participants both reproduces and challenges the ideal femininity in Japan, thus widening the limits for the Japanese womanhood. On the other hand, these challenges, and also the reproductions, largely follow global ideals, which leads to an essentialization of global beauty.