The submitted diploma thesis is focused on aspects of employee satisfaction and remuneration by means of motivation factors. The thesis analyses current company´s motivation system and evaluates the feed-back from employees. It also discloses some inadequacies and contains an enhancement suggestion for working environment.

With this study, the authors will examine what generation Y values the highest when applying, and accepting, a job. The study will also examine if this is something that changes if the organization has a harmed reputation. The authors own experience is that the business students at Linköping University, who belong to generation Y, tend to look for jobs and organizations that would make their classmates envious. The status symbol could be seen as an extrinsic factor according to Ryan & Deci’s (2000) definition, leading us to the belief that extrinsic factors are a great motivator for generation Y. However, literature such as studies from Universum (2016) indicate that generation Y are more motivated by intrinsic values. The study is divided into three parts where the first part examines to what extent intrinsic motivational factors affect generation Y in the recruitment process. The second part examines to what extent a harmed reputation affects generation Y in the recruitment process. In the third and final part, the study aims to seek if there is a match between what organizations with harmed reputation offer and what generation Y wants. The data collection methods are interviews and document studies of five organizations, in order to examine the organizational view. However, only three of the organizations had time for an interview. The result of the organizational view was also used when a survey was designed to understand generation Y’s view. The survey was sent out to, and answered by, 49 last year business and industrial engineering and management students at Linköping University. The findings of the study are that when generation Y is asked out of context, ceteris paribus, they value intrinsic motivation factor highest, but when retested in various scenarios generation Y lean towards extrinsic motivation factors. Regarding the question about what impact a harmed reputation has on the decision of new-graduate students of generation Y, it seems that it only affects when the harmed reputation is connected to a lack of transparency. Furthermore, the study concludes that value congruence is of importance for generation Y and this is something that has been observed that the organizations of the study are lacking in some cases. However, one source of error in the process of matching could be the impact of brand name, that could be seen as a significant factor to make an organization attractive according to employer branding, has been taken away in this study and this could be interesting to look into in further studies. The study has a low respond rate, this is why no generalization could be done.

The advent of the digital era has brought transformation to various practices including consumer boycotts. Social media has enhanced consumer power and most boycott actions have an online presence so that their influence is no longer limited to specific geographical areas. Instead, there is a far-reaching global impact through online platform technologies. This study aims to fill in the gap in existing research on consumer boycotts by addressing the impact of social media on this practice. Using the case of the #NoJapan movement in SouthKorea, the thesis discusses the transformatory trends and changing motivations of consumer boycotts in the times of social media. The theoretical frameworks used in the analysis process include Self-Determination Theory and The Honeycomb of Social Media Framework which help explain diverse motivation factors, types of motivation, and social media functionalities. This research uses a mixed-methods approach to conducting in-depth interviews of #NoJapanparticipants and analyzing posts related to this particular boycott campaign. The main focus of this process is to investigate social media utilization and boycott motivation shown in the#NoJapan case. The findings of the study show the diversity of practices prevalent in social media use by people engaging with #NoJapan boycotts in the online environment. Moreover, the finding problematizes the social media space as one which has both positive and negative effects on an individual’s boycott motivation. This thesis has made significant contributions to the field of SDT and boycott studies by expanding their perspective on online interaction.

There are a broad range of businesses available in the modern economy we live in. Family businesses can simply be explained as a business firm or company in which most of the employees that are present are family members. With the help of family businesses present in the global economy, many new startups are recognized and boosted with the help of family firms. Family businesses play a major role in the European economy where statistics show that nearly 55% of the total company’s present are family businesses. Hence the problem arises from the introduction of nonfamily members in the family business. Due to various reasons, many family firms are not able to keep their staff strictly consisting of family members. Then comes the question of hiring nonfamily members into a family business. Hence this research will help firstly with the overall understanding of family firms and secondly how these firms approach the recruiting process for nonfamily members for them to be a long-lasting team player. The sample chosen in this research belongs to Romania. I chose the country of Romania because of my own nationality and because of my desire to understand the Romanian economy better. Eight interviews were carried out with personnel from 3 different firms, 3 founders and 5 nonfamily members. For this research, data was collected through the case study method, a qualitative methodology. At the last part of the study, the findings are explained in such a way which give a complete idea about what strategies do family-workers implement to hire and retain nonfamily workers and the opinion of these regarding the subject as a part of their team.

This study examines how young people, in particular adolescents in the ages 18 to 20 years old, use Tiktok to access news. A qualitative interview survey is conducted and analyzed based on the uses-and-gratifications theory and the perception of News-Finds-Me. The respondents taking part in the interviews explain how they use Tiktok to access news, discuss the apps algorithms and how they function on Tiktok. They also talk about in what ways they are influenced by Tiktok and their view on Tiktok and misinformation. Among the respondents, it becomes clear that young people in the ages 18 to 20 years old use Tiktok as their first hand choice as a news source and that they use it every day - for many hours a day. These young adults still find Tiktok as a necessary social media to use to stay updated with world news and what is going on in society and to stay in tune with popular trends. The findings show that these young adults also use Tiktok to stay in touch with relatives and close and distant friends. It also appears that the young adults see Tiktok as a platform to waste time on when bored and that the negative side of using Tiktok for news is that you get addicted to the app, because of its addictive design and algorithms that suggest what you want to see on the app.

<p>This study attempts to look into and discuss if there are motivation factors involved when</p><p>trying to achieve a seeond language, which might effect the acquisition in any direction. The</p><p>education provided in Halmstad in Swedish as a seeond language is also studied on bases of</p><p>the IDs (Individual Differences) that might occur. The study is carried out by interviews with</p><p>eight informants. The interviews are analyzed and the results, which support previous research</p><p>in the area, are presented; and finally, in the conclusion part, suggestions for future research</p><p>are given, along with propos als on how to expand a study in this area.</p>

<p>En intervjustudie genomfördes på ett urval av åtta kadetter, studerande på Försvarshögskolans taktiskt-operativa officersprogram. Kadetterna hade alla en gemensam bakgrund från grundutbildningen likväl som från en internationell insats. Den semistrukturerade intervjun syftade till att finna de faktorer vilka påverkade dem att söka internationell tjänst och officersutbildning. Resultatet av studien visade att det var en mängd motivationsfaktorer vilka samverkade för att de intervjuade skulle söka internationell tjänst och sedan officersutbildningen. Motivationsfaktorerna kunde delas in i två kategorier, n<em>ödvändiga motivationsfaktorer</em> och e<em>ngagerande motivationsfaktorer</em>. De nödvändiga motivationsfaktorerna måste alla vara uppfyllda för att individen skall vilja åka på internationell tjänst eller genomföra officersutbildning. Dessa faktorer bygger i huvudsak på tillit till egna, kollegornas och förbandets förmågor samt på familjens acceptans. Om en av de nödvändiga motivationsfaktorerna inte är uppfyllda spelar det ingen roll om de engagerande faktorerna finns där, beslutet att genomföra ovanstående blir sannolikt inte av. De engagerande motivationsfaktorerna krävs däremot för att ett beslut om genomförande skall fattas. Dessa engagerande motivationsfaktorer är däremot oberoende av varandra och kan verka var och en för sig eller tillsammans. Nämnda motivationsfaktorer består av förbandsanda, kamratskap och personlig utveckling. Försvarsmakten kan påverka samtliga motivationsfaktorer. För att denna påverkan skall var möjlig krävs det välutbildade och yrkesskickliga officerare vilka minst har de nödvändiga motivationsfaktorerna tillfredställda. En adekvat officersutbildning och förebilder inom officerskåren, på alla nivåer samt ett genomtänkt anhörigstöd utgör grundförutsättningar för detta.</p> / <p>A field survey has been made on a selected group of cadets, studying on the Swedish Defence College officers training program. All of the cadets had a common military background, both from basic training as from military service abroad. The purpose of the survey was to find the motivation factors which led to the cadet’s choice to serve in the abroad service and thereafter commence officers’ training school. The result of the essay showed that there were a number of motivation factors which worked together. The motivation factors could be separated into two categories, <em>necessary </em>motivation factors<em> and committed </em>motivation factors<em>.</em> The <em>necessary</em> motivation factors has to be satisfied in order to get the will to apply for abroad service or to commence officers training. These factors consists mainly of the factors, <em>trust</em> - <em>regarding own skills, trust - concerning the skills of your colleagues, officers and your unit, </em>and on the cadets <em>family’s acceptance</em>. The <em>committed</em> motivation factors consists mainly of three factors, p<em>ersonal development, companionship and discipline/fighting spirit. </em>The <em>committed</em> motivation factors has to be satisfied in order to make the decision to serve in the abroad service and to commence the officer’s training school. However, it is enough if only one of these factors are satisfied to make the decision. The Swedish armed forces are able to influence all of these factors. In order to make this possible the officers has to be well trained and have excellent skills in the military trade. They also need to have the necessary motivation factors satisfied. An adequate officers training, role models within the body of officers on all levels and an adequate support to the families of the soldiers and officers are basic factors in order to achieve this.</p>

This study attempts to look into and discuss if there are motivation factors involved when trying to achieve a seeond language, which might effect the acquisition in any direction. The education provided in Halmstad in Swedish as a seeond language is also studied on bases of the IDs (Individual Differences) that might occur. The study is carried out by interviews with eight informants. The interviews are analyzed and the results, which support previous research in the area, are presented; and finally, in the conclusion part, suggestions for future research are given, along with propos als on how to expand a study in this area.

En intervjustudie genomfördes på ett urval av åtta kadetter, studerande på Försvarshögskolans taktiskt-operativa officersprogram. Kadetterna hade alla en gemensam bakgrund från grundutbildningen likväl som från en internationell insats. Den semistrukturerade intervjun syftade till att finna de faktorer vilka påverkade dem att söka internationell tjänst och officersutbildning. Resultatet av studien visade att det var en mängd motivationsfaktorer vilka samverkade för att de intervjuade skulle söka internationell tjänst och sedan officersutbildningen. Motivationsfaktorerna kunde delas in i två kategorier, nödvändiga motivationsfaktorer och engagerande motivationsfaktorer. De nödvändiga motivationsfaktorerna måste alla vara uppfyllda för att individen skall vilja åka på internationell tjänst eller genomföra officersutbildning. Dessa faktorer bygger i huvudsak på tillit till egna, kollegornas och förbandets förmågor samt på familjens acceptans. Om en av de nödvändiga motivationsfaktorerna inte är uppfyllda spelar det ingen roll om de engagerande faktorerna finns där, beslutet att genomföra ovanstående blir sannolikt inte av. De engagerande motivationsfaktorerna krävs däremot för att ett beslut om genomförande skall fattas. Dessa engagerande motivationsfaktorer är däremot oberoende av varandra och kan verka var och en för sig eller tillsammans. Nämnda motivationsfaktorer består av förbandsanda, kamratskap och personlig utveckling. Försvarsmakten kan påverka samtliga motivationsfaktorer. För att denna påverkan skall var möjlig krävs det välutbildade och yrkesskickliga officerare vilka minst har de nödvändiga motivationsfaktorerna tillfredställda. En adekvat officersutbildning och förebilder inom officerskåren, på alla nivåer samt ett genomtänkt anhörigstöd utgör grundförutsättningar för detta. / A field survey has been made on a selected group of cadets, studying on the Swedish Defence College officers training program. All of the cadets had a common military background, both from basic training as from military service abroad. The purpose of the survey was to find the motivation factors which led to the cadet’s choice to serve in the abroad service and thereafter commence officers’ training school. The result of the essay showed that there were a number of motivation factors which worked together. The motivation factors could be separated into two categories, necessary motivation factors and committed motivation factors. The necessary motivation factors has to be satisfied in order to get the will to apply for abroad service or to commence officers training. These factors consists mainly of the factors, trust - regarding own skills, trust - concerning the skills of your colleagues, officers and your unit, and on the cadets family’s acceptance. The committed motivation factors consists mainly of three factors, personal development, companionship and discipline/fighting spirit. The committed motivation factors has to be satisfied in order to make the decision to serve in the abroad service and to commence the officer’s training school. However, it is enough if only one of these factors are satisfied to make the decision. The Swedish armed forces are able to influence all of these factors. In order to make this possible the officers has to be well trained and have excellent skills in the military trade. They also need to have the necessary motivation factors satisfied. An adequate officers training, role models within the body of officers on all levels and an adequate support to the families of the soldiers and officers are basic factors in order to achieve this.

Purpose: My purpose of this study was to examine the factors that motivate Swedes to travel to Egypt and Thailand. To answer the question, I have used two questions. What are the factors that motivate Swedes to travel to Egypt and Thailand? What is the motive for Swedes choose to travel to destinations such as Egypt and Thailand? Method: The method I am using  is the qualitative method. The qualitative method has been processed through interviews of Swedish travelers, the Swedish travel agencies as well as Egypt and Thailand tourist agencies specializing in trips to Egypt and Thailand via phone and e-mail. Theory: The theory I am using are motivators and push-pull factors in achieving an understanding of the factors that influence choice for Swedes to travel to destinations such as Egypt and Thailand. Empiricism: The goal was to get a much more qualitative data from the response from the Swedish travel agencies, Egypt and Thailand tourist agency and Swedish travelers who have traveled to both of these destinations. Result: What I have come up with in my study is that the factors that motivate Swedish travelers to travel to Egypt and Thailand, is the warm climate, sun and sea, culture, variety, the cheap price situation and that there are activities for different age groups. This has led to the heat in both Egypt and Thailand has attracted Swedish travelers to travel to both destinations. The reason for this is due to the bad weather here in Sweden which includes the winter and snow. / Syftet: Mitt syfte med uppsatsen har varit att undersöka vilka faktorer som motiverar svenskar att resa till Egypten och Thailand. För att besvara syftet har jag använt mig av två frågeställningar. Vilka är de faktorer som motiverar svenskar att resa till Egypten och Thailand? Vad är motivet till att svenskar väljer att resa till destinationer som Egypten och Thailand? Metod: Den metod jag har använt mig av är den kvalitativa metoden. Den kvalitativa metoden har bearbetats genom intervjuer av svenska resenärer, de svenska resebyråerna samt Egypten och Thailand turistbyråer som specialiserar sig på resor till Egypten och Thailand, via telefon och e-post. Teori: Den teori jag har använt mig av är motivationsfaktorer och push- pull faktorer för att uppnå en förståelse för vilka faktorer som påverkar valet för svenskar att resa till destinationer som Egypten och Thailand. Empiri: Målet var att få en mycket mer kvalitativ data från responsen från de svenska resebyråerna, Egypten och Thailand turistbyråer och svenska resenärer som har rest till båda dessa destinationer. Resultat: Det jag har kommit fram till i min studie är att de faktorer som motiverar svenska resenärer att resa till Egypten och Thailand är: det varma klimatet, sol och bad, kultur, dess variation, det billiga prisläget och för att det finns aktiviteter för olika åldersgrupper. Detta har lett till att värmen i både Egypten och Thailand har lockat svenska resenärer att resa till båda dessa destinationer. Anledningen till detta beror på det dåliga vädret här i Sverige som bland annat består av vinter och snö.