Bakgrund En framgångsrik lansering av nya produkter är en viktig faktor för ett företags långsiktiga framgång och inom den marknadsföring som används idag så har grafisk design blivit alltmer obligatorisk som kommunikationsform. Företag försöker optimera sin marknadsföring på sociala medier då de blivit en brännpunkt för att informera och forma konsumenters beteende. Healthy homes arbetar med energieffektiva inneklimatlösningar och håller just nu på att lansera en inneklimat-mätare vid namn Sense. Problematiken ligger i att produkten inte har någon tidigare marknadsföring. Syfte Att ge en heltäckande bild av hur en viss typ av varumärke kan kommuniceras mot en tänkt målgrupp med hjälp av olika designparametrar och designparametrarnas betydelse i denna kommunikation. Även till att se vilka andra variabler som kan spela in och hur en lämplig process för att arbeta fram sådan design kan se ut. Metod Metoden utfördes i flera steg där en intervju med ansvarig från företaget initialt genomfördes för att grunda säljargument för kampanjernas utformning. Kampanjerna testades på representanter från företaget för att sedan publiceras på Facebook och Instagram. Därefter analyserades kampanjernas interaktioner. Resultat Intervjun gav en god grund för att formge kampanjerna. Analysen vi-sade att det inte fanns någon nämnvärd skillnad mellan kampanjerna sett till interaktioner, geografi och demografi. Dock lockades till största delen en äldre, manlig målgrupp och Facebook var den medieplattform överlägset gav flest länkklick. Slutsatser Det semistrukturerad intervjuformatet kan passa för att skapa öppen dialog och generera idéer om utformningar. Om det ej finns ett etablerat formspråk så kan det ge större friheter i formgivningen av annonser dock kan känslomässig annonsering kan utgöra en risk via Facebook Ads på grund av deras annonseringsregler. Följder Som yrkesutövare ger studien en bild av att kreativ frihet kan prioriteras högt vid marknadsföring av en ny produkt och/eller varumärke och att en djup förståelse för annonseringsregler på vald plattform kan spara både tid och pengar i marknadsföringsarbete. / Background A successful product launch is an important factor for a business’ longstanding success. Within marketing today graphic design has become an obligatory form of communication. Businesses try to optimize their social media marketing since it has become a centrepiece to inform consumers and form their behaviour. Healthy homes work with energy effective indoor climate solutions and are currently launching the indoor climate meter Sense. The problem lies in that the product currently does not have any previous marketing. Aim To give a comprehensive depiction of how a certain type of brand can be communicated to an imagined target group with the help of different design parameters and the importance of the design parameters in this communication. Also to see what other variables can influence and how a suitable process for producing that certain design can look like. Method Initially an interview with representatives from the company was implemented to base the sales arguments for the campaign designs. The campaigns were designed and tested on representatives from the company to later be published on Facebook and Instagram. Thereafter the campaign's interactions were analysed. Results The interview gave a good basis to campaign design. The analysis showed that there was no significant difference between the cam-paigns’ interactions, geography and demographics but that Facebook was the social media that gave most link clicks and mainly attracted an older demographic. Conclusions The semi-structured interview format can be suitable for creating an open dialogue and generating design ideas. If the design language is unestablished it can give more creative freedom in advertising design but emotional advertising can pose a risk on Facebook Ads due to their marketing rules. Implications As a graphic designer the study gives shows that creative freedom can be prioritized in marketing of a new product and/or brand. It's also shown that a deep understanding of marketing rules on a chosen platform can save both time and money in marketing.

Innovation is a key factor for companies in order to survive in the long-term and to stay competitive. However, it can be challenging to know what ideas (or innovations) to pursue. Large incumbent companies can be slow to innovate, but startups on the other hand, are a great source of innovation. However, many startups fail. Starting a new company is risky, but a countervailing force has emerged called Lean Development. There is a strong need for research and studies on the subject of product development in a Lean Development context and the process of Idea Selection has been somewhat ignored in research. Idea Selection is a part of the Front End of Innovation and is often mentioned as an important factor for success in the innovation process. This study was aimed at creating a framework for Idea Selection, building on the intersection between the Front End of Innovation and the New Product and Process Development in a Lean Development context. The findings are based on current theory on Innovation, Idea Selection and Lean Development as well as a case study conducted at a Swedish insurance startup. The main conclusion of this study is a framework containing four themes: Reach, Impact, Confidence and Effort. By using this framework, startups can more easily decide on what ideas to pursue and thereby move quicker and achieve more success in the innovation process. / För ett företag är innovation en nyckelfaktor för långsiktig överlevnad och för att vara konkurrenskraftig. Det kan emellertid vara utmanande att veta vilka idéer (eller innovationer) som bör utforskas vidare och implementeras. Stora etablerade företag kan vara långsamma att innovera, men nystartade företag, startups, kännetecknas å andra sidan ofta av att ha stor innovationsförmåga. Men många startups misslyckas. Att starta ett nytt företag är riskabelt. För att minska den risken har något som kallas Lean Development växt fram. Det finns ett starkt behov av forskning och studier om produktutveckling i Lean Development-sammanhang och processen att välja ut idéer har ignorerats i forskning. Idéval är en del av Front End of Innovation och nämns ofta som en viktig faktor för framgång i innovationsprocessen. Denna studie syftar till att skapa ett ramverk för Idéval, som bygger på skärningspunkten mellan Front End of Innovation och New Product and Process Development ett Lean Development-sammanhang. Resultat är baserade på aktuell teori om Innovation, Idéval och Lean Development samt en fallstudie genomförd vid en svensk startup inom försäkringsbranschen. Den huvudsakliga slutsatsen i denna studie är ett ramverk som innehåller fyra teman: Reach, Impact, Confidence and Effort. Genom att använda detta ramverk kan nystartade företag lättare bestämma vilka idéer de ska gå vidare med och därmed bli mer snabbrörliga och uppnå mer framgång i innovationsprocessen.

Idag råder det en osäkerhet kring idéutveckling och brister i litteraturen rörande kunskap kring idéer i början av utvecklingsprojekt har identifierats. Tidigare forskning inom området fokuserar mestadels på idéer under fasen innan projektinitiering, det vill säga Fuzzy Front End. Detta examensarbete fokuserar därför på hanteringen av idéer i början av utvecklingsprojekt.Målet var att kartlägga det nuvarande sättet att arbeta med idéer, samt de idéutvecklingsmetoder som används i början av produkt- och kunskapsutvecklingsprojekt på Sandvik Coromant. Arbetet syftade till att bringa klarhet i och bygga kunskap kring tidig idéhantering då brister upptäckts, men även att förbättra hanteringen av idéer i början av projekt och på så sätt fostra innovation. Fem stycken större projekt som använt sig av faciliterade idégenereringsworkshops i början av projektet deltog i studien. Intervjuer samt en valideringsworkshop genomfördes med målet att undersöka utvecklingen av idéer tidigt i projekt. Skillnader mellan avfärdade idéer och vidarerutvecklad idéer i utvecklingsprojekt undersöktes, liksom tron på avfärdade idéer och deras utveckling.Resultaten visade att mognaden av avvisade idéer och vidareutvecklade idéer sker vid olika tidpunkter under projektets gång samt inom olika kärnelement. Vidare indikerade resultaten att idéer som syftar till att lösa delproblem under projektets gång inte mognar i samma utsträckning inom alla kärnelement, vilket teorin hävdar att en produktidé gör. Inga skillnader kunde identifieras gällande dokumentation samt spridning av idéer mellan avvisade idéer och idéer som gått vidare. Inte heller upptäcktes det några skillnader gällande tron på avvisade idéer eller idéer som gått vidare i början av projekten / Today, there is an uncertainty regarding idea development, and a lack of knowledge in the existing literature regarding early idea maturation in development projects has been found. While previous research within the area of innovation mainly investigating ideas within the Fuzzy Front End, this master thesis focus on the management of ideas in the early phases of development projects.This master thesis strives to map the current way of working with ideas and methods used to develop ideas in the beginning of product and knowledge development projects at Sandvik Coromant. The aim is to shed light upon the gap regarding early idea development, with the long-term objective to improve the management of ideas in the beginning of projects to foster innovation. Five larger projects, that have used facilitated idea generation workshops, were selected to be part of the study. Interviews and a validation workshop were conducted in order to examine the development of ideas early in the projects. The differences between rejected ideas and further developed ideas, the belief in, and the fate of rejected ideas in development projects were investigated.The findings showed that the maturation of rejected and further developed ideas occurs at different times of the projects, as well as in different core elements. Further, the result indicates that ideas aiming to solve sub-problem in development projects do not mature to the same extent in all core elements comparing to earlier research on maturation of product ideas. There were no differences found between rejected and further developed ideas regarding documentation and the spreading of ideas. Neither did the belief in an idea in the beginning of the projects differ between the rejected and the further developed ideas.

The use of new technologies is important in new product development and virtual reality is a technology that companies today are trying to find use for in their organizations. The problem present today is that there are tools ready to be used that are not because organizations are at different maturity levels of understanding how to work in virtual reality (VR). VR could not only make development cheaper but also greener. This thesis aims to bridge the gap within Volvo Construction Equipment (VCE) to make the use of VR more present in product development. That is why the thesis crafted a startup guide on how to work with VR. The value of this is to inform all stakeholders within VCE of the value of VR at a basic level as a tool. The guide explains the benefits of virtual reality as well as a general step by stepguide on how to use it to replace some physical prototypes. It is targeted to project leaders and product developers.

AbstractTitle Knowledge integration under uncertainty:A sensemaking perspective on experts’ verbal communicationAuthors Hugo Guyader and Mario KienzlerSupervisors Marie Bengtsson and Christian BerggrenBackground Uncertain situations are characterized by a lack of comprehension,due to a lack of knowledge. It is not possible to know beforehand,what the consequences of an action will be. However, teamsof experts within NPD projects are required to act despite thisuncertainty. Even though they should be paralyzed, the teammembers integrate their individual knowledge and manage to developtechnologically-innovative products or services which answer thecustomers' requirements.Purpose The study analyzes the verbal communication of experts during theknowledge integration process from a sensemaking perspective.The experts are engineers from a NPD project dealing with thedevelopment of a new steam turbine.Definitions Knowledge integration: collective social process which isrequired to integrate distinct but complementary knowledge residingin various individuals, which’s output is integrated knowledge—e.g.embedded in an artifact.Sensemaking: ongoing process of giving meaning to actions,beliefs and events in order to understand their implication in acontext.Experts: trained specialists with experience in one or a few specificfields.Results The experts’ verbal communication is characterized by punctuatedexpecting and frequent arguing. Thereby, arguing is characterizedby questioning, rewording and summarizing. Arguing is seen as themain communicational facilitator during the knowledge integrationprocess.Key words Knowledge integration, uncertainty, sensemaking,verbal communication, new product development.

Swedish firms have become increasingly accountable for their impacts on the economy, society, and environment. Since the year 2016, Corporate Sustainability has emerged as a relatively new phenomenon forcing SMEs that meet certain criteria to report annual sustainability metrics. However,sustainability reporting has not yet become standardized. Previous literature acknowledges the importance of sustainability orientation for the firm and the managers’ role in developing a general understanding of how sustainabilitypractices add value to the firm. Moreover, the particular organizationalpractice of sustainability reporting is still immature and have scarcely been attended by contemporary literature.  This study aims to develop an understanding of how sustainability reporting practices look like in the firm, and whether sustainability reporting practiceshas affected today’s innovation management. To answer the research questions, a mixed research method were chosen with an inductive approach.Three kinds of data was collected and analyzed – sustainability reports, survey, and firm-level interviews – in a step-wise manner to explore the complexities of sustainability reporting practices and its’ impact on firms’ innovation management.  In this study, we found that there are complexities in establishing clear routines in the sustainability reporting practices due to the multiple internal and external actors involvement, and because of knowledge gaps within the firm. In addition, sustainability reporting practices positively impactinnovation management through the building of general awareness, or even culture towards sustainability. In turn, this has boosted the firms’ creativity in sustainable innovations. Moreover, sustainability reporting practices impact New Product Development in particular, through stakeholder engagement in reporting the contents included in the sustainability reports.  This study contributes to an updated understanding of Sustainability Reporting practices in general and its’ role in Innovation Management in particular. The adoption of sustainability reporting transfer activities that are intertwined and embedded with organizational- and managerial perspectives when pursuing alignment of Corporate Sustainability in an already complex system. Therefore, we conclude that sustainability reporting is vital indeveloping stakeholder engagement for firms aiming at incorporating sustainability practices. Moreover, this subsequently influences the outcomes in New Product Development.

Saab Dynamics is a business unit of Saab AB that offers solutions, services and products for military operations. In Saab Dynamics product portfolio the rocket launcher Carl-Gustaf is included. Carl-Gustaf is a portable, recoil free and reusable weapon system. Saab Dynamics also manufactures ammunition to Carl-Gustaf which can be varied between with explosive effect, smoke grenades, illuminating and fine caliber. To respective type of ammunition there is dummy grenades which has the same appearance, weight and loading procedure with the difference that the grenade is inert.  Initiation to the study came from an identified need to update the fuze on Drill Round 545C. The project was made on Saab Dynamics facility in Karlskoga and the purpose was to generate feasible concepts of the fuze, including to generate production documentation of the final concept. Since a concept development process was going to be executed it was considered relevant to investigate how this process should be performed at the company. From this the question at issue has been formulated.  Which success factors can be identified at a concept development process at Saab Dynamics? In addition, a sub-goal with the study is to produce production documentation to the updated fuze of Drill Round 545C according to ISO 22081 and manufacture a physical prototype.  The study is split into two parts, a qualitative study with purpose of answering the issue, and a concept study with purpose to produce the final prototype. Through interviews with employees and a literature study, success factors have been identified. A total of five success factors was found, together with some specific situations where they have significant matter. The success factors are: Communication, Group Composition, Openness in the group, Process fitted according to the specific project and Focus on boundaries between sub-projects. The concept study was performed through a systematical method for construction and design, with distinct activities and decision points. Four concepts were generated from the method, where all of them was manufactured through additive manufacturing and tested. All of the concepts fulfilled the requirements and by decision matrixes a final concept was decided. From the chosen concept a physical prototype and production documentation was created. This concept fulfilled the set goals and thereby the result of the concept study is assumed successful. Reflections were made after the concept study regarding the success factors, as some of them would have positively affected the concept development process. In future investigations, evaluations of the current working methods at Saab Dynamics are recommended as this study had limitations to not evaluate these. The report also emphasizes the importance of spreading the knowledge and experience that exists, as a possible area of improvement. / Saab Dynamics är ett affärsområde inom Saab AB, som erbjuder lösningar, tjänster och produkter för militär verksamhet. Inom Saab Dynamics produktportfölj ingår granatgeväret Carl-Gustaf, ett axelburet, rekylfritt och återanvändbart vapensystem. Till vapensystemet tillverkar dessutom Saab Dynamics ammunition som kan varieras mellan sprängverkan, rökgranater, lysgranater och finkalibrig ammunition. Till respektive typ av ammunition finns dessutom övningsgranater, som innehar samma utseende, tyngd och laddningsförfarande med skillnaden att granaten är inert.  Initieringen till studien grundas i ett identifierat behov av uppdatering av tändrörsattrappen till Drill Round 545C. Projektet utfördes på Saab Dynamics i Karlskoga, där syftet var att ta fram flera genomförbara koncept för tändrörsattrappen samt att ta fram tillverkningsunderlag för ett slutgiltigt koncept. Eftersom det skulle utföras en konceptutvecklingsprocess ansågs det också relevant att undersöka hur denna typ av process bör utföras inom företaget. Utifrån detta har det formulerats en frågeställning samt ett delmål med studien.  Vilka framgångsfaktorer går att identifiera vid en konceptutvecklingsprocess på Saab Dynamics? Dessutom ska studien ta fram tillverkningsunderlag till den uppdaterade tändrörsattrappen enligt ISO 22081 samt tillverka en fysisk prototyp.   tudien har delats upp i två delar, en kvalitativ studie med syfte att svara på frågeställningen samt en konceptstudie med syfte att ta fram den slutgiltiga prototypen. Genom att intervjua anställda med erfarenhet av konceptutveckling på Saab Dynamics och kombinera detta med en litteraturstudie har framgångsfaktorer identifieras. Resultatet av studien innebär att fem framgångsfaktorer identifierats samt några specifika situationer då de har väsentlig betydelse. Framgångsfaktorerna är: Kommunikation, Gruppsammansättning, Öppenhet inom gruppen, Process anpassad för det specifika projektet och Fokus på gränsytor mellan delprojekt. Konceptstudien utfördes enligt en systematisk metod för konstruktion och design med tydliga aktiviteter och beslutspunkter. Utifrån metoden genererades fyra koncept som tillverkades med additiv tillverkning och testades. Samtliga av koncepten uppfyllde funktionskraven och beslutsmatriser användes för att identifiera ett slutgiltigt koncept. Utifrån det valda konceptet tillverkades en fysisk prototyp och tillverkningsunderlag. Konceptet uppfyllde kraven som ställdes och därmed anses resultatet från konceptstudien lyckat. Dessutom kunde reflektioner angående framgångsfaktorerna dras efter konceptstudien då de hade påverkat genomförandet av konceptutvecklingsprocessen positivt.  I framtida studier rekommenderas utvärdering av de aktuella arbetssätt på Saab Dynamics då denna studie hade avgränsningar att inte analysera dem. Rapporten betonar även vikten av att sprida de kunskaper och erfarenheter som finns inom företaget som ett eventuellt förbättrings-område.

Every new product launching industrial company faces the difficulties of forecasting future success or failure of a new product before launch. Before launch it is common to develop a business case in order to estimate future quantities and set prices. In the present paper the challenges of developing a standardized business case tool for a large industrial construction and mining company are presented. Few academic studies have been conducted on the challenges and complexities of developing business cases. The research question under which this study is done is: What are the challenges associated with developing an effective standardized business case tool for a large industrial construction and mining company? Due to the different subject areas of the business case for new product launch, the challenges are categorized by topics developed by the researcher in the course of this project: process and team, data gathering and validation, quantity forecast and price forecast. The main challenges found in these categories by the researcher are: finding and motivating experts for the project of developing a standardized business case, gathering and selecting all data necessary without including redundant data, ensuring that different potential new products can be forecasted and designing the price forecast to be profit-maximizing. Solutions to these challenges are provided in the context of a case company by using methods suggested by the academic literature and the evaluation of expert interviews inside the case company

Given  the  necessity  to  achieve  vertical  integration  in  complex  NPD  projects,  this  study  offers  a perspective  on  the  implication  of  customers  and  suppliers  involvement  under  technological uncertainty.  The  purpose  of  this  work  is  to  use  SoSE  in  order  to  develop  a  framework  that  may support Marine system design in NPD under technological uncertainty. It has been assumed that it is possible to achieve the Pareto optimum with respect to the key variables influencing the success of the NPD process; furthermore, this study will explore the possibility to tackle the goal misalignment between Customer, Suppliers and OEMs interacting in an evolving scenario and to offer a decisional ground  for  the  mitigation  of  such  misalignment.  Concluding,  the  purpose  of  this  study  has  been expanded by answering three research questions on how Technological uncertainty influences NPD in  Marine  System  Design,  what  alternative  frameworks  can  be  used  to  structure  such  designs  and how System of Systems Engineering can be used to build such alternatives.  The structure of the model built in this report is based on the concepts related to Enterprise System of Systems Engineering (SoSE), Agency Costs and Transaction Costs theories. The analysis is based on a  case  study  where  a  propulsion  system  has  to  be  developed  in  order  to  meet  the  incumbent environmental deadline imposed by the Policy maker, while taking into account future adaptations.     Basing  on  the  results,  the  largest  misalignments  pertain  to  the  Value dimension,  where  the  actors prioritized different features depending on their different positioning of the actors in the value chain, leading to an increase of the Agency costs in the NPD. On the other hand, the possibilities to share the  knowledge,  to  split  the  costs  over  the  involved  parties  and  to  reduce  the  Transaction  costs represent  the  main  advantages  perceived  from  the  actors.  An  integrative type  of  structure  of  the collaboration  within  the  actors,  for  instance  establishing  a  Joint  venture  or  through  Integrated development, would reduce the misalignments.  Finally,  ABB  can  use  SoSE  in  order  to  manage  its  internal  R&D  process  and  the  involvement  of customers  and  suppliers.  In  general,  SoS  can  help  OEMs  in  dealing  with  uncertainty  thanks  to  the concept  of  fluid  boundaries.  As  a  consequence,  the  integrated  system  will  benefit  of  greater flexibility while complying with the requirements given by the customers and the suppliers.

Purpose: The purpose of this study is to investigate whether, in the context of making a go/no-go decision regarding a failing new product, the use of a stopping rule and/or a new decision-maker would reduce the escalation of commitment (EOC). Design/methodology/approach: This study uses a classroom experiment design and uses logistic regression and a chi-square test to analyze its data. Findings: The findings show that both responsible and non-responsible participants are more likely to perceive the negative performance of a new product as less negative and believe that the goal for the product can be reached when there is a stopping rule and proximal negative feedback indicates a level of performance below but very close to it than when there is no stopping rule. Therefore, they are more likely to continue the failing new product, whether they are responsible for the product or not. However, non-responsible decision-makers are more likely than their responsible counterparts to discontinue the failing new product in the absence of a stopping rule. Research limitations/implications: This paper extends the theory of EOC by showing that the use of a stopping rule and/or a new decision-maker may not reduce EOC. Practical implications: This paper provides useful guidelines for managers on how to reduce EOC. Originality/value: The originality and value of this paper are found in the investigation of a situation in which the use of a stopping rule and/or a new decision-maker may not reduce the EOC.