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Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-28T17:40:32Z No. of bitstreams: 1 Agata Maite Ritter.pdf: 1425986 bytes, checksum: 3d3a333a086568a5a6caed15a62eaf29 (MD5) / Made available in DSpace on 2015-04-28T17:40:32Z (GMT). No. of bitstreams: 1 Agata Maite Ritter.pdf: 1425986 bytes, checksum: 3d3a333a086568a5a6caed15a62eaf29 (MD5) Previous issue date: 2014-02-26 / Nenhuma / Compreender o que direciona e estimula o consumo de produtos verdes pode ser relevante para promover a consciência ambiental, especialmente tendo em conta que a participação estimada de mercado de produtos verdes é inferior a 4% em todo o mundo, sob uma perspectiva de aumento da demanda. Os países emergentes têm contribuído para o aumento dos níveis de consumo e seu consequente impacto ambiental sobre a produção verde. Neste contexto, esta pesquisa avalia os elementos que direcionam o consumo de produtos verdes e analisa as ações para alavancar o consumo e produção destes produtos. A pesquisa divide-se em duas partes: uma quantitativa, realizada junto aos consumidores de produtos verdes na cidade de Porto Alegre, Rio Grande do Sul, e a outra qualitativa, realizada junto a ONGs, a associações e a fundações em todo o estado. Os dados da pesquisa quantitativa foram analisados por meio de uma análise fatorial e de um modelo de equações estruturante causal, que foi criado para avaliar os elementos direcionadores do consumo verde. Os seguintes construtos foram fortemente correlacionados com o consumo verde: Informação e Conhecimento, Atitude Ambiental, Contexto Social e Consciência Ambiental. No entanto, a qualidade e o preço dos produtos verdes têm demonstrado uma relação mais fraca com o consumo. Os construtos indicaram que a amostra estudada reconhece e busca informações sobre as questões ambientais, preocupa-se com os impactos do consumo de bens, com a saúde e rejeita marcas ou empresas que possam ter demonstrado comportamento ambiental inadequado. As informações sobre produtos verdes e sua disponibilidade no ponto de venda foram destacadas como forma de aprimorar o consumo verde. Já os dados da pesquisa qualitativa foram analisados por meio da análise de conteúdo, tendo o objetivo de identificar as ações realizadas pelas ONGs, Associações e Fundações no que tange à prática em políticas públicas, a parcerias, à responsabilidade social e ao desenvolvimento econômico, a partir de entrevista com seus responsáveis. No que diz respeito às ações de alavancagem do consumo de produtos verdes, foi possível identificar que há uma maior contribuição para a elaboração de leis, no trabalho em parceria com os órgãos públicos com vistas à busca de incentivos para os produtos verdes. Entretanto, há poucas parcerias com empresas, além de déficit em projetos educacionais para crianças e divergências entre os entrevistados no que tange ao desenvolvimento econômico, pois foram observadas ideias contraditórias sobre como medir o seu desenvolvimento e formas de se investir tendo em vista o crescimento. Este resultado sugere que a educação pode aumentar o compromisso com o meio ambiente e, consequentemente, favorecer o consumo verde. Campanhas publicitárias podem contribuir para o engajamento de novos consumidores. No que diz respeito ao setor gerencial das ONGs, fundações e associações, estudos destacam o consumidor como elemento para mudança nos padrões de consumo, no entanto, grande parte de suas ações visam à proteção do produtor e do agricultor, necessitando, assim, mudar o seu foco. / Understanding what drives and stimulates consumption of green products may be relevant to promote environmental awareness, especially when we consider that the estimated market share of green products is less than 4% worldwide, from the perspective of a rising demand. Emerging countries have been contributing to the increased levels of consumption and its resulting environmental impact on green production. In this context, this study assesses the factors that drive the consumption of green products and analyses the actions in order to boost the production and consumption of these products. The research is divided in two parts: a quantitative one, conducted among consumers of green products in the city of Porto Alegre, Rio Grande do Sul, and another qualitative – held with NGOs, associations and foundations throughout the state. The data from the quantitative survey were analysed using factor analysis and Strutuctural Equalition Modelling, which was created to assess the driving elements of green consumption. The following constructs were strongly correlated to the green consumer: Information and Knowledge, Environmental Attitude, Social Context and Environmental Awareness. However, the quality and price of green products have demonstrated a weaker relationship with the consumer. The constructs indicated that the studied sample recognizes and seeks information on environmental issues and it is concerned about the impacts of the consumption of goods and health, rejecting brands or companies that may have had inadequate environmental behaviour. Information about green products and their availability at the point of sales were highlighted as a way of enhancing the green consumption. Meanwhile, the data from qualitative research were analysed using content analysis, with the aim at identifying the actions taken by respondents in relation to the practice in public policies, partnerships, social responsibility and economic development. Regarding the actions of leverage consumption of green products, it was identified that there is a greater contribution to the development of laws, work in partnership with governmental institutions in order to seek incentives for green products. However, there are few partnerships with companies, in addition to the deficits in educational projects for children, besides the differences among respondents in relation to economic development, as well as contradictory ideas about how to measure its development and ways of investing for growth were observed. This result suggests that education may increase the commitment to the environment and thus promote green consumerism. Advertising campaigns can help in the engage of new consumers. Considering the managerial sector of NGOs, foundations and associations, the studies highlight the consumer as a factor for changing the consumption patterns. However, most of their actions are aimed at protecting the producer and the farmer, asking them to change the focus.

The present study investigates whether advanced adult L2 speakers comprehend the subtle linguistic cues that modal particles entail and seek to find if modal particles affect them in their responsibility attribution. Two groups of advanced L2 speakers of Swedish were tested; one group of L1 German speakers and one group of L1 English speakers. In an experiment that investigated responsibility attribution, participants read short stories that were manipulated with the modal particles nog and ju, to see if the use of these modal particles affected how they attributed  responsibility to a character in the short story. The L2 learners were tested to see if L1 background affects the L2 acquisition of modal particles. A control group of native Swedish speakers were also tested. As an exploratory and complementary measure, reading times were recorded for the critical sentences modified with ju and nog. The results show a main effect of group and a main effect of condition, but no interaction between the two. However, upon closer inspections of the numerical values in the groups, possible trends and curious directions are seen. The results yielded no significant differences between groups and conditions, and are presented as possible trends, and discussed. Contrary to the hypotheses, these trends are indicative of the English speakers being affected by the modal particles in the way that natives were expected to, while Germans showed a pattern that was different from native speakers. The results show no significant differences for the different conditions in the native control group. The results show no support for L1 transfer facilitation in the acquisition of modal particles.