本研究將從法律及管理觀點，分析博物館文物典藏品影像檔案的法律性質，介紹大英博物館及法國羅浮宮的藏品影像授權商品業務的經營經驗，並以國立故宮博物院為例，說明博物館數位文物圖檔授權對於文化創意產業所發展發揮之效益，也透過廠商訪談獲得對於其現行授權業務營運之意見。本研究最後也對於現行典藏機構之藏品影像管理及授權業務提出幾點建議：針對不當使用行為主張法律上權利予以制止、創設特別權利保護資料庫、權利管理電子資訊及防盜拷措施保護條款之準用、積極開發潛在智慧財產，以獲得法律保護、公正、公開、公平地經營藏品影像授權業務、鬆綁或彈性適用法令程序，設計多元且適合的商業模式、平等、互惠、雙贏的合作條件、創造衍生著作、創造附加價值、確認藏品影像品質並因應不同用途進行標準化、及透過網路、集中管理典藏產出之影像檔案等建議。 / Technology of Digitalization has improved the enforcement of National Digital Archives Program. The outcomes of NDAP bridged the conserving authorities and the industries and inspired their commercial interactions. Domestic conserving authorities, which are usually museums or galleries, should promote and manage the outcomes in a positive way for the industries to make use of. This paper explains the legal protection, especially intellectual property laws, of the image of the painting, calligraphy, antique or other historical artwork. The experiences of operating commercial business of the British Museum and the Louvre Museum are introduced. Then, this paper takes National Palace Museum as an example, to investigate its commercial business related to the licensing of artworks images, and to gather the opinions from its cooperating enterprises. In the end, the paper submits several suggestions on legal and managing point of view about the operation of art images to the conserving authorities.