There is a growing political discourse in Scotland acknowledging alcohol to be a significant contributor to crime. A significant portion of this is directly related to the evening and night-time drinking based leisure industry i.e. the night-time economy (NTE). The NTE is often characterised by violent and disorderly behaviour concentrated in and around pubs and nightclubs (‘hotspots’) on weekend nights presenting considerable public health, criminal justice and urban management issues. Recently the political rhetoric has been backed up by new legislation in an attempt to counterbalance what was previously a market-driven economy. There now exists various crime reduction partnerships and situational crime prevention technologies to restrict and control certain behaviours and the presence and movements of persons and groups. This research project has specifically focussed on the role of police in this rapidly changing regulatory NTE context. Combining data gathered from participant observation sessions with front-line police and in-depth interviews with multiple NTE stakeholders in a multi-site comparison study across Scotland, this research project provides a robust evidential base from which to analyse and interpret policing of the NTE at the national and local scales using various conceptual frameworks of contemporary policing in western societies. What my findings have shown is that front-line officers have adapted their police work in order to suit the specific context within which they are operating. I have termed this specific variation on traditional understandings of ‘cop culture’ as being the ‘street craft of policing the NTE’. Furthermore, while this street craft was evident across all three case study areas, the extremely tangled and convoluted nature of local security provision at the local scale necessitates that front-line officers adapt this street craft to meet the local specificities of their respective NTEs.

Building on a growing body of research linking an opportunity framework to drops in acquisitive crime and most recently, acquisitive violence, the present thesis extends this framework to the downward trajectory of nighttime economy violence in England and Wales, during the phenomenon of the crime drop. Using secondary data analysis of the Crime Survey for England and Wales, the rate of stranger and acquaintance violence within the night-time economy is found to have halved between 1995 and 2011/12; mirroring the dramatic declines experienced by other crime types within England and Wales, and more widely across other westernised countries. Disaggregating this overarching trend by offence and victim characteristics reveals a reduction in alcohol-fuelled, common assaults between young males, occurring in and around the drinking venues of the night-time economy, and during weekends, to be the main driver of the drop. Boden, Fergusson and Horwood (2013) argue that to date there is limited knowledge surrounding the nature of alcohol-related violence. The present research explores the nexus between alcohol and violence through a situational lens. The opportunistic nature of night-time economy violence is identified through offenders' choice of tools (weapons) and selection of targets, as well as the clustering of violence along certain spatial, temporal, and individual, dimensions. The opportunity structure of night-time economy violence is established using multivariate modelling techniques designed to isolate the role of opportunity in assault-victimisation, and resultant severity, from the personal characteristics of the actors involved. Measures of a 'risky lifestyle', characterised by an increase in routine activities that take respondents away from the safety of the home, are found to be the strongest predictors of assault victimisation-risk across every available sweep of the survey. A significant shift in population lifestyle - namely a significant net decline in routine engagement with the drinking venues of the night-time economy, as well as a shift in the gender and age composition of drinking venue patronage - co-varies with the decline in night-time economy violence. However, residual effects of respondents' socio-demographic characteristics on victimisation-risk, after mediating for differences in lifestyle, presents violent victimisation in the night-time economy as a result of a process by which personal traits interact with criminogenic environments. Personal characteristics, however, are weaker in their prediction of offence severity in the night-time economy. Rather, the present research supports a collection of research identifying the context of violence to be the strongest predictor of violent dispute escalation (Brennan, Moore & Shepherd, 2010; Marcus and Reio, 2002).

The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. Successfully launching new services which provide value for the customer is faced with risk of failure. To mitigate risks associated with failure, a clear understanding of the customer can aid with understanding what value a service offering should provide to be successfully adopted by the market. Due to customer experience being unique for each individual, personalization is a technique which could be used within software to improve the customer experience. Challenges could arise in terms of scarcity of data which can impact the performance negatively of a data driven algorithm. However, veracity is another aspect of data known to be associated with the potential to improve performance. Based on these two issues, this study conducted a sequential mixed methods study consisting of an etnographic study on Instagram to better understand the customer experience within nightlife. Furthermore, the netnographic study enabled the construction of a gold standard, which were used while conducting a GSDMM topic modelling experiment with the purpose to evaluate what topics required further pre-processing due to high ambiguity of the text content. Findings from the netnographic study and its implication for customer experience was discussed from the point of view of a software service offering. This study suggests software offerings within nightlife to improve customer experience during the pre-purchasing phase by considering aspects related to age, interests in atmosphere, type of activity, preferred music genres, spending time with friends or facilitating escapism. The discussed service has negligible control during the post-purchasing stage suggesting that the firm could innovate controlled touchpoints, such experiences can be related to anticipation, joy, celebration, social adventures, memory of previous nights out (stories), current music preferences or new desires occurring spontaneously. Upon adopting a service dominant logic, this study suggests that software services can facilitate the customer experience within nightlife through co-creation, since with the proper usage of data, network effects could occur between the customer and an organizer or venue within nightlife, but also between customer to customer. A future study is proposed to investigate how the coordination could be conducted through crowd-sourced based interactions where the software functions as an overseer of a multi-actor setting to provide further insights regarding how such coordination impacts the co-creation of value. / Konsumentbeteende förändras inom industrier mot bakgrund av att nya teknologier introduceras, till exempel smarttelefoner. Då konsumentbeteendet förändras, gör även företagen förändringar i hur de involverar och interagerar med kunder. Dessa förändringar ger möjligheter för att utveckla eller ta fram nya tjänster. Samtidigt finns utmaningar vid lansering av nya tjänster. För att minska riskerna vid lansering av nya tjänster kan en god förståelse av konsumenten tydliggöra vilket värde en tjänst bör erbjuda för att bemötas positivt av marknaden. Då kundupplevelse är unikt för varje person, kan individualiseringstekniker inom mjukvara tillämpas för att förbättra kundupplevelsen. Det kan däremot uppstå problem när det är bristfälligt med data som algoritmen kan använda sig av. Kvalité och valt fokus på data kan dock förbättra algoritmens prestationer. Mot bakgrund av de två redogjorda problemen, genomfördes en sekventiellt blandad metodstudie bestående av en nätnografisk studie på Instragram för att utöka förståelsen av kundupplevelsen inom nattlivet. Resultatet från nätnografistudien har därefter använts för att konstruera en guldstandard vilket tillämpades på en ämnesklassificerare vid namn GSDMM. Syftet med ämnesklassifikationsexperimenten var att förstå vilka ämnen som skrivs med en hög grad av tvetydighet och därför komma att kräva en mer gedigen förbehandling av den textbaserade informationen. För att tillägga, har insikter från nätnografistudien diskuterats och dess betydelse för kundupplevelsen utifrån en mjukvarutjänsts perspektiv. Studien tyder på att mjukvarutjänster inom nattlivet kan förbättra kundupplevelsen i förköpsstadiet genom att beakta aspekter relaterat till ålder, föredragen stämning, typ av aktivitet, föredragna musikgenrer, att vara med vänner eller framhävning av eskapism. Den diskuterade tjänsten har försumbar kontroll av kundupplevelsen i efterköpsstadiet, därför föreslås införandet av kontrollerbara interaktioner med tjänsten. Sådana upplevelser bör fokusera på att spänna förväntningar, glädje, firande, sociala äventyr, minnen från tidigare utgångar (berättelser), föredragen musik i stunden eller nya önskemål som uppstår spontant under utgången. Vid tillämpning av tjänstedominantlogik indikerar studien att mjukvarutjänster kan förbättra kundupplevelsen genom samskapande, eftersom vid korrekt användning av data, kan nätverkseffekter förekomma mellan dels kund och organisatör eller lokal inom nattlivet, men även mellan kund och kund. Fortsatta studier föreslås forska om hur samverkan kan koordineras genom crowdsource-baserade interaktioner där en mjukvarutjänst fungerar som kontrollant/moderator av en multi-aktörkonstellation. En sådan studie kan ge förståelse om hur koordinationen påverkar värdeskapandet under samverkan.