The master's thesis is focused on analysing of financing of non-profit organisation. The theoretical part describes the non-profit sector within the national economy, there is defined the non-profit organisation, its legal forms and options for financing of non-profit organisation. The theoretical part will is closed by a chapter on marketing and chapter where are described methods of financial analysis. The practical part describes activities and funding of two civil associations FUTURA, o.s. and CZECHDESIGN.CZ, o.s, ultimately is done financial analysis of these two civil associations for the time period 2005 - 2009. In conclusion of this master's thesis are compared and evaluated analysis of both associations.

1 Abstract Since the 1990s, two parallel international phenomena have occurred: the growth of digital communications and the growth of the non-profit sector. The latter growth has taken place globally, but is acutely visible in the Czech Republic. In the Czech Republic, the 1990s posed an interesting challenge for the growth of non-profit organisations after the fall of Communism. One communications practice which has been utilised in business, journalism and the media is transmedia storytelling, though its application has been lacking in the non- profit sector. Through the utilisation of SWOT analysis methodology, this master's thesis will see this practice extrapolated to the non-profit sector in an exploratory case study of Amnesty International groups at various levels in both the Czech Republic and the United Kingdom. From this, the work hopes to achieve a better understanding of how transmedia storytelling practices could aid an international non-profit organisation, such as Amnesty International, in the effectivity of its agenda setting and resource mobilisation - thus eliminating discrepancies between regions in campaigning and fundraising. Keywords: Agenda Setting, Amnesty International, Non-Profit Organisation, Resource Mobilisation, Transmedia Storytelling

Yes / Although there are several marketing implications that have been considered in the context of social media marketing, less attention has been paid to the influence of antecedents of consumer brand engagement (telepresence, social presence and involvement) and their consequences for non-profit organizations. Thus, the main purpose of current research is to examine the influence of telepresence, social presence and involvement on consumer brand engagement (CBE) (second-order), which in turn affects electronic word of mouth and willingness to donate. To test the proposed model, this paper used social media platforms. We employed a Facebook page that presents non-profit organizations (brands) using a sample of non-students. We found that telepresence, social presence and involvement positively impact CBE, which in turn impacts electronic word of mouth and willingness to donate. The findings of our research demonstrate how CBE is formed in this particular context and what outcomes are to be expected, with important implications for both marketing theory and practice.

Research regarding employee well-being has generally been neglected in the non-profit organisation (NPO) sector. In many aspects NPOs function similar to for-profit organisations, but face challenges such as more financial restraints. Despite these difficulties, many people choose to work at and remain employed with NPOs. The NPO sector is expanding at a rapid pace and therefore needs to recruit and retain people more effectively without spending too many resources. The objective of this study was to investigate the role of psychological capital (PsyCap) in the decision to work in the NPO sector, and determine further reasons to choose and remain with this sector. An explanatory sequential mixed method design was used with an availability sample (N=108) of employees at an NPO in the social services sector in Gauteng and North West provinces. In the quantitative study, the Psychological Capital Questionnaire (PCQ) was used as measuring instrument. The qualitative study entailed semi-structured interviews with participants with lower (n = 8) and higher (n = 8) PsyCap. The results indicated that NPO employees had a higher level of PsyCap. Differences with regard to their preference to work at an NPO were found between individuals with higher and lower levels of PsyCap, specifically pertaining to the reasons for joining an NPO, motivation, meaning, fulfilment and viewing their work as a calling. No clear inconsistencies with regards to rewards and the choice of working in the NPO, public and private sectors were found among individuals with higher and lower PsyCap. The main reasons influencing the decision to work at an NPO were altruism, type of rewards, job satisfaction, organisational factors, positive social influence, and experiencing their work at an NPO as a calling. The study addresses the lack of research on employee well-being in the NPO sector and extends PsyCap research to NPOs. Characteristics of employees who choose to work in NPOs are emphasised. Recommendations for the organisation and suggestions for future research are presented. / MA (Industrial Psychology)--North-West University, Vaal Triangle Campus, 2015

Research regarding employee well-being has generally been neglected in the non-profit organisation (NPO) sector. In many aspects NPOs function similar to for-profit organisations, but face challenges such as more financial restraints. Despite these difficulties, many people choose to work at and remain employed with NPOs. The NPO sector is expanding at a rapid pace and therefore needs to recruit and retain people more effectively without spending too many resources. The objective of this study was to investigate the role of psychological capital (PsyCap) in the decision to work in the NPO sector, and determine further reasons to choose and remain with this sector. An explanatory sequential mixed method design was used with an availability sample (N=108) of employees at an NPO in the social services sector in Gauteng and North West provinces. In the quantitative study, the Psychological Capital Questionnaire (PCQ) was used as measuring instrument. The qualitative study entailed semi-structured interviews with participants with lower (n = 8) and higher (n = 8) PsyCap. The results indicated that NPO employees had a higher level of PsyCap. Differences with regard to their preference to work at an NPO were found between individuals with higher and lower levels of PsyCap, specifically pertaining to the reasons for joining an NPO, motivation, meaning, fulfilment and viewing their work as a calling. No clear inconsistencies with regards to rewards and the choice of working in the NPO, public and private sectors were found among individuals with higher and lower PsyCap. The main reasons influencing the decision to work at an NPO were altruism, type of rewards, job satisfaction, organisational factors, positive social influence, and experiencing their work at an NPO as a calling. The study addresses the lack of research on employee well-being in the NPO sector and extends PsyCap research to NPOs. Characteristics of employees who choose to work in NPOs are emphasised. Recommendations for the organisation and suggestions for future research are presented. / MA (Industrial Psychology)--North-West University, Vaal Triangle Campus, 2015

In home support is now being provided to not only people with disabilities but also to those who are ageing or have a psychological impairment. It is preferred by both government and support recipients as a viable alternative to the more costly and disruptive institutional support. This study looks at the various parties that are involved in managing the boundaries when providing support in unconventional workplaces; workplaces that are also homes; homes that are controlled and managed by the person receiving the support, not the person supervising the worker. The distance the home is from the organisation, the place from which the employee is supervised becomes a physical boundary. Boundaries are also psychological; a home is a space that forms a safe refuge from the world, a home is comforting and secure; a space that contains precious possessions. The workers are working within someone's intimate space. This creates difficulties for both the workers and their supervisors. The study takes a psychodynamic approach. What is happening at an unconscious level influences the behaviour of the various parties and can change and distort the desired outcomes for the client. The material for the study was gathered from interviews, Murray's Thematic Apperception Techniques (TAT) (Teglasi 2001) style exercises and drawings from eight clients, five coordinators and five support workers. Two workplaces were observed and seven case studies collected. A survey of 389 support workers was conducted and analysed. The results highlight the preoccupation of organisations and through them service coordinators, with controlling risk in the workplace. This puts them at odds with clients who feel they have control over their own homes. Both clients and coordinators vigorously defend what they see as their territory. The coordinators are left feeling envious of the support workers who have a close relationship with their clients, a relationship about which, they as former support workers have personal knowledge. The support worker's role is to support. They are only able to do this by defending and smothering their own emotional responses through a veil of niceness. They are unable to express many of their own feelings, which might not only be regarded as shameful but also condemned by their employer. Most staff, both support workers and coordinators lack the skills to manage and understand their own emotional responses. Although there is no easy answer to the dilemma raised within this context. I hope by identifying what is happening organisations might be able to at least understand the origins of individual carers', clients' and coordinators' behaviours and take steps to provide a safe container in which these feelings can be explored and discussed. The in-home care industry has difficulty in recruiting and retaining staff. Organisations therefore need to invest in supporting staff who work in these situations.

This thesis deals with fundraising of non-profit organisations. The scope of the thesis is to provide the reader with basic information about fundraising, and to apply this information in order to evaluate the fundraising of a selected non-profit organisation. First of all, this work defines the non-profit sector and its long-term sustainability, then the work deals with the fundraising itself. Issues connected with credibility of the organisation and its webpages are included in the part concerning fundraising.These factors establish a competitive advantage in activities that are focused on fundraising. These theoretical foundations are applied on a chosen non-profit organisation, and additionaly, the webpages of the organisation are also analysed, and an ASNO14 non-profit organisation reliability analysis is carried out. The data used in the practical part was collected through an analysis of annual reports of the organisation, webpage analysis and through a personal interview. The ending of this thesis includes an overall evaluation and improvement proposals.

For the past couple of decades, third sector organisations have registered a fast growth over the world with a focus on social, economic and political concerns whilst holding a presence in public matters. This study is mainly focused on non-profit organisations (NPOs). Organisations supporting social concerns on a not-for-profit (NFP) basis. Nowadays, NPOs are a social trend where people with different backgrounds and purposes aim to get involved in. Their participation is to either assist a community or a cause (as a contributor), or to obtain assistance when being part of a community (as a beneficiary). Nonetheless, the challenges as well as the opportunities faced by NPOs are widely acknowledged in both practice and theory, with a special focus on the different organisation’s participants involved, that is, stakeholders. In order to “do the right project” whilst “doing the project right” (Williams & Samser, 2010, p. 38), NPOs need the support and collaboration of stakeholders to obtain funds, operate, meet a community needs, and survive in the market. Aiming to find out how are relationships between stakeholders and NPOs managers stablished and maintained, the study analyses the managerial approaches undertaken by the organisation’s employees towards stakeholders. Further, in order to identify the characteristics of entrepreneurial project-based NPOs, the study explores the organisation requirements to properly develop within the mentioned sector. By hence, the NPO concept is analysed within the entrepreneurial context to understand and recognise the stakeholder management practices employed in such scenario. There is limited literature drawing on stakeholder management within NPOs. However, there is even less research done studying the link between NPOs and entrepreneurship. For the purpose of this study, which is to contribute to the general body of knowledge by analysing stakeholder management in an NPO within the entrepreneurship field, this study has selected a Swedish NPO as a main focus. With grounds on the existing literature discussing stakeholder classification and participation in the mentioned type of organisations, this study identifies the different groups of stakeholders and their different meanings to the organisation. At the same time, the lack of research in entrepreneurial project-based NPOs is highlighted, encouraging further research in related areas. This research is based on a single case study of an NPO operating in Sweden, given the particularity and uniqueness of the phenomenon studied. Qualitative data is collected through the implementation of unstructured and semi-structured interviews with top management team (TMT) members and managers in the NPO selected as study focus, a total of five people contacted out of twelve employees. Then data is analysed and the study findings are presented and linked to existing literature. Further, the suggestion of five propositions for further research are presented. Finally, the study conclusions are outlined, along with the managerial and theoretical implications, and the study limitations.

Marketing has always been a key subject in commercial organisations, being an integral part of the business strategy and plans. In the non-profit sector, there is still a reticence towards the subject, often seen as either unnecessary or even a waste of the often very limited financial resources. As a reaction to that, this work discusses the importance and use of marketing in non-profit organisations and explores the issues around the subject with relation to the non-profit entities as well from a theoretical point of view as through case studies where the marketing efforts of a number of different non-profit organisations were analysed. The overall objective is to prove that also in non-profit organisations marketing should be an integral part of the overall business plan and is key to the overall success of the non-profit organisation.

The focus of my thesis is the evaluation of the possibility to apply the methods of the financial analysis to the Czech Radio, i.e. to the society which is not established to make a profit, but its principal legal mission is to provide public services. The Slovak Radio which was selected to serve as a counterpart for comparison of the figures has proved to be found in a different current situation, due to varied developments in both independent republics after the division of former Czechoslovakia. Therefore, the methods of financial analysis can be applied only partly and after the adjustments in which specific conditions of environment of both institutions must be taken into account. Specific accounting procedures derived from legal frames and codes cannot be omitted either.