Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. Hereby, primary data was gathered from a total of seven NPOs and twelve respondents across Sweden by the use of face-to-face and phone interviews. Result & Conclusions: Two main findings were identified in this study. Firstly, within the process of social marketing in a corporate-NPO collaboration the NPOs predominantly plan and design the campaigns independently. Hereby, it is shown that the NPO´s organisational model of operation influences the collaboration structure. Secondly, it is demonstrated that the corporate-NPO collaboration facilitates the NPOs social marketing process. Suggestions for future research: Further investigations of NPOs could be undertaken by distinguishing between their organisational model and area of operation in order to complement the presented theoretical model of the social marketing process in the corporate-NPO collaboration. Additionally, the perspective of business organisations could be considered. Contribution of the thesis: The present study contributes to literature by providing a theoretical model based of the social marketing process in the corporate-NPO collaboration. It demonstrates that this collaboration facilitates the social marketing process of the NPOs.

Im Jahre 1999 wurde die Bürgerstiftung Dresden als Plattform gegründet, um Bürgerinnen und Bürgern sowie Wirtschaftsunternehmen der Region Dresden die Möglichkeit zu geben, mehr Mitverantwortung für die Gestaltung ihres Gemeinwesens zu übernehmen. Sie führt Menschen zusammen, die sich aktiv als Stifter, Spender und ehrenamtlich engagierte Bürger für eine sozial friedliche, umweltgerechte und kulturell vielfältige Kommune einsetzen. Sie versteht sich als überparteilich und offen über konfessionelle Grenzen hinweg.

This thesis deals with researching and mapping the humanitarian aid provided to foreign countries and with involving into the international rescue operations of the basic and other components of the Integrated Rescue System of the Czech Republic. The State Humanitarian Aid of the Czech Republic abroad is performed and financed from the financial means allocated by the government from the state budget into the bound reserve of the General Financial Administration for the given year for the humanitarian aid. The partial target of the thesis is to submit the complete information about the international rescue missions and providing individual kinds of the humanitarian aid abroad. The partial goal was to find out the preparedness of the Czech Republic for providing individual kinds of humanitarian aid and to refer to possible drawbacks. The survey of implemented foreign rescue operations and humanitarian aid was focused on the basic component of IZS CR, taking part in missions abroad most frequently and participating in the largest extent in providing humanitarian aid abroad, i.e. Fire Rescue Service of the Czech Republic (HZS CR) and its departments. Concerning other components of IZS CR, the research focused on the projects of one of the most important and largest non-profit non-governmental organization, ADRA citizen association.

The thesis deals with the accounting and tax legislation with focus on professional sport not only from the perspective of sport clubs but also of individual sportsmen. The aim of the thesis is to identify accounting and tax specificities of professional sport, including the definition of differences in keeping accounts of non-profit organisations and business entities, and to analyse the current state of the income taxation of professional sportsmen in selected countries of the EU and in the Czech Republic. Significant differences were found not only in the keeping accounts of non-profit organisations and business entities but also in the area of the income taxation of professional sportsmen. In the Czech Republic professional sportsmen are considered to be an independent profession while in the other selected countries of the European Union they are classic employees. The thesis is based on legislation valid on 1st January 2016.

In the Czech Republic the legal framework allows for the set-up of many various types of non-profit NGO's. In this country the number of civic associations prevailing is unequivocal. In this thesis, I focus on the specifics of an NGO in the areas of finance, accounting and auditing. And further, I will show these trough the example of the Foundation of Holocaust Victims.

This diploma thesis describes the design of an information system for Klub JUNIOR -- centre of children's free time activities operating in the suburb of Pra-gue 4. The main objective is to design and analyse options of the acquisition and implementation of information system in this organisation that does not use any IS yet. Thanks to the launch of the IS the organisation should be able to digitise, centralise, manage and archive all information and documents and generally to get more effective in its operation. These things can be described as secondary objectives of this thesis and its potential contributions. Also the selected method of acquisition of the IS gives instructions on how to solve this problem in similar non-profit organisations, which is another contribution of this thesis.

The Swedish model is a concept that over time has become widely known. Lately, the first thing that springs to mind may be the way Sweden has handled the pandemic of covid-19. Originally however, the Swedish model is an attempt develop a strategy of cooperation between conflicting interests. It has a long history in the relationship between employers and employees and also more structurally, between labour unions and the employers’ association, as well as between government and various interest organisations. The Swedish Sports Confederation (SSC) is a membership organisation of 72 special federations of sport. In addition, it disperses the government funding to sports and hence has a relationship with the state where the government has particular interest in how sport delivers on the government targets for sport. As a member organisation however, the SSC is governed by its members. The question then arises: does the government funding and the state’s expectations influence how sport is governed even though it is an independent organisation? This study based on a theory of leading change, where leadership is categorised in eight steps examines to what extent and how leadership surfaces in the relationship between the SSC and its members. How can this leadership be described and understood? The method used is a study of documents, more explicitly propositions from the board to the general assembly of the confederation, documents for discussion in workshops and documents containing information and knowledge pertinent to the process. All the documents that were studied have been presented by the board to the members between the years 2013 and 2019. Analysis were quantitative where leadership that could be identified as one of the eight categories of the model was marked in a specially developed protocol and thereafter summarised to determine the extent of leadership that occurred, and qualitative where sections of text that related to the steps of the model were analysed. The leadership was then described based on how steps of the model were utilised or not. The results of the analysis show that the SSC emphasised the creating of a sense of urgency early in the process. This emphasis however, decreased as time passed. During the whole process the SSC kept focus on involving all federations as well as focusing on what to achieve and how this is to be done. From about halfway and onwards the communication about the change process and the vision was given more attention. The SSC has not identified any small, leading coalition, created short term results or celebrated early successes in order to build up more power for change. In the discussion section there is speculation on whether this is due to the type of member organisation that the SSC is. To conclude several suggestions are presented with regards to how a hybrid organisation could handle leadership in order to strengthen knowledge, democracy and at the same time meet expectations from several directions. / En ideell medlemsorganisation styrs av organisationens medlemmar genom beslut på årsmöte. Om samma organisation mottar bidrag för sin verksamhet, med förväntningar på effekter som verksamheten ska ha – hur påverkas då organisationen? Denna uppsats finner sin bakgrund i en ideell organisation, Riksidrottsförbundet (RF), som under lång tid ingått ett korporativt samröre med staten. En av RF:s uppgifter är att, tillsammans med sina medlemmar, leda den idrottsliga utvecklingen. I ljuset av en teori om ledarskap i förändring där åtta steg identifierats som nödvändiga i en sådan process analyseras RF:s ledarskap i relation till medlemmarna. I vilken utsträckning och på vilket sätt framträder ledarskap? Hur kan detta ledarskap beskrivas och förstås? Studien är gjord i form av en dokumentstudie där besluts-, diskussions- och kunskapsunderlag som RF presenterat för sina medlemmar under perioden 2013–2019 studerats och analyserats. Denna period kan sammanfattas som idrottsrörelsens strategiarbete, med inriktning på fem övergripande mål 2025. Analysen har dels skett kvantitativt där ledarskap som kunde kategoriseras till någon av de åtta steg som återfanns i teorin noterades i ett särskilt utvecklat protokoll och därefter sammanställdes när det gäller omfattning, dels kvalitativt där identifierade textstycken härletts till den teoretiska modellens åtta steg. Ledarskapet har sedan beskrivits utifrån hur modellens olika steg använts och inte använts. Resultatet av analysen visar att RF lagt stor vikt i periodens början på att etablera en känsla av att förändring är nödvändig och brådskande. Dock har betoningen på detta minskat längs vägen. Under hela processen har RF haft stort fokus på involvering, samt vad som ska uppnås och hur det ska göras. Från mitten av processen och framåt kan också noteras ett större fokus på kommunikation kring förändringsprocessen. RF har inte i processen identifierat någon mindre ledande koalition, skapat några kortsiktiga resultat eller befäst framgångar för att skapa ytterligare framgångar. I diskussionen spekuleras i om en anledning till avsaknaden av dessa tre steg kan vara att RF är just en medlemsorganisation och därigenom inte vill behandla medlemmar olika. Som konklusion ges ett antal förslag kring hur en hybridorganisation kan fundera på att hantera ledarskapet för att stärka kunskap, demokrati och samtidigt klara att möta olika intressenters förväntningar.

The theses describes the project funded from EU Fund targeted on education (e-learning) of real non-profit organisation - The Chamber of Tax Advisors of the Czech Republic - documentation, disposition, planning and financing.

Competitive Intelligence (CI) has become increasingly important for organisations in the private sector, or profit-making organisations, because the level and intensity of competition has increased in recent years. This increase in the level and intensity of competition has also affected the public sector, or non-profit-making organisations, such as Public Service departments. In South Africa, the Public Service departments have undergone significant changes, in order to rectify the injustices of the past. Despite much progress, it is noticed that government does not have sufficient capacity to deliver and sustain a quality service to its citizens. It is further noted that improved service delivery cannot be implemented by issuing of circulars only, and it is not just an administrative activity, instead it is a dynamic process and to do this, Public Service managers require new management tools. The Department of Home Affairs (DHA) was chosen as the case study Public Service department for this study. The purpose of this study was to ascertain how competitive intelligence tools and techniques could be implemented in Public Service departments in South Africa to enhance the delivery of services. This aim was established during this study by addressing the following issues: • Identifying how CI tools and techniques could contribute to the functioning of the Public Service sector. The study outlined the benefits of CI for public service organisations and focussed on several tools and techniques that could be used. Most of these tools and techniques were not used in DHA. • Assessing the current state of Public Service delivery in South Africa. It became evident from the study that the Public Service sector and in particular DHA was experiencing several problems in terms of achieving its service delivery mandate. The Department lacked structured and formal frameworks, policies and strategies for conducting its operations. The organisation was viewed to have many unskilled and de-motivated staff. The current state of service delivery in South Africa also revealed disturbing findings of corruption, fraud, nepotism, and extreme despair in staff that had to work in these conditions. • Identifying gaps in the Public Service current strategies for service delivery. It was established that DHA does not use reliable techniques and methods when conducting its strategic planning. Furthermore, staff lacked the competencies, skills and experience to assist in strategic planning. The existing strategic plan for DHA does not address the future desires of the organisation and can be regarded as a plan to address the immediate issues of the organisation only. • Identifying the forms of competition that impact service delivery in Public Service departments in South Africa. Several forms of competition were encountered at DHA. These forms of competition can be divided into three different areas namely internal competition in DHA, external competition and left field competition. The information about these forms of competition was not readily available to managers and decision makers therefore appropriate actions could not be taken to counteract the impact of the competition on service delivery. • Identifying initiatives adopted by Public Service departments to improve service delivery. It was evident from the study that while the new initiatives being implemented by DHA to improve service delivery would be able to, and in some cases, have already had a positive impact on the operating and service delivery environment, several concerns were also identified. • Designing a new CI related framework for gathering and analysing information that can be used in all Public Service departments in South Africa to improve service delivery. From the empirical investigations it became evident that no single CI tool or technique would have been able to address the situation at DHA, therefore, a combination of tools was necessary. These tools were depicted in a CI framework that DHA could use to gather and analyse information for decision making and service delivery. • Suggesting proposed solutions and recommendations that can assist Public Service departments in South Africa in improving its service delivery. It was evident that CI can contribute towards the enhancement of decision making and service delivery not only in DHA but also in all other Public Service departments in South Africa. / Thesis (DPhil)--University of Pretoria, 2009. / Information Science / unrestricted

“What role did branding play in the social marketing processes of the three Schwab Foundation award winning social enterprises (SEs)?” The research problem, as well as the research questions, revolve around the issue of establishing how branding may be employed as part of the social marketing process in such a way as to increase the competitiveness of those organisations known as social enterprises (SEs). This study investigates three SEs whose Chief Executive Officers (CEOs) have won The Schwab Foundation Social Entrepreneur (SFSE) of the Year Awards, to determine how branding was used as a communication tool to position their organisations as leaders and differentiators in the development sector. The three SEs that were chosen as case study organisations are: Soul City, Heartbeat and the Johannesburg Housing Company (JHC). The theoretical context focuses firstly on the non-profit sector in South Africa as the context and environment of this study, more specifically, the evolution of non-profit organisations (NPOs) into Social Enterprises (SEs). This is followed by defining communication principles and applications as they appear in both profit-driven and non-profit organisations/social enterprises (NPOs/SEs). This is applied in two different communication contexts: communication within corporate organisations and communication within development organisations. The last theoretical focus is placed on understanding what branding means, a description of the different branding categories, and a view of the evolution of branding to brand building and brand leadership. This is followed by a discussion on the importance of brand identity and equity in the process of brand development, brand management and measurement, including a presentation of the main role players in this brand-building process. Branding is then discussed as it is applied in SEs, outlining what a strong brand could do for the development sector. A combination of qualitative and quantitative research approaches are utilised; more specifically a qualitative research approach, supported by a quantitative one, referred to as the “dominant less-dominant model”. This study is based on the grounded theory model supported by a collective case study approach, also referred to as “building theories from case study research”. The study further indicates the theory that was generated by this study, namely “The Social Enterprise (SE) branding layered grounded theory model”. Whereas the 1st layer displays the important role that the NPO/SE sector if fulfilling in modern society; the 2nd layer the specific space and linkages of SEs with the different other society sectors are explained; the 3rd layer positions/similar to Maslow’s hierarchy of needs with the growth path of NPOs towards SEs and their own sustainability on the NPO/SE pyramid model; the 4th layer indicates the fact that the same corporate communication principles applies to the development sector; and the 5th layer stresses the important role that branding plays as the core element of a corporate communication strategy. In summary, the study found that a lack of implementation of corporate communication in NPOs and SEs, more specifically the absence of a corporate identity, image and a strategic brand management process, has a direct impact on the effectiveness of SEs’ communication and limits the achievement of their developmental objectives. / Thesis (PhD)--University of Pretoria, 2013. / gm2013 / Information Science / unrestricted