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The Effect of Color Congruency and Involvement on Non-Profit Organizational MessagingSelius, Claire 16 February 2010 (has links)
Color is a major factor in persuasive communication and messaging. This study examines the role of color and other variables in the communication of environmental causes. Many environmental organizations are starting to use color to generate awareness and create symbolic color associations. Based on the congruency theory and the elaboration likelihood model, this study tested specific research hypotheses pertaining to the effects of color-cause congruency and involvement with the cause on consumer reactions through a controlled experiment. Results reveal that involvement and the congruency between color and cause had an effect on attitude toward the organization and attitude toward the message. However, the hypothesized interaction effects of congruency and involvement failed to reach statistical significance. The study thus provides support for the congruency theory and elaboration likelihood model by showing the independent influence of color-cause congruency and cause involvement.
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When coporations migrate south: rethinking citizenship and privileged migrant mobilities for equitable developmentPariyadath, Renu 01 May 2015 (has links)
Since the 1990s, governments of migrant sending and receiving countries, policy institutes, the United Nations and allied international financial institutions, and migration researchers in the academy have shown a heightened interest in the role that diasporas can play in the development of the Global South. As government responsibility to social welfare recedes and as humanitarian aid shrinks, these stakeholders have looked toward the wealth offered by diasporas. The resultant discourse of diaspora and development, the dissertation argues, is changing the meaning of the discursive construction of "diaspora" in its articulation with the concurrent construct of "development". This presents scholars with new challenges in studying diaspora and transnationalism.
The expansion of who gets to be counted as diaspora and its articulation with newly extended diasporic citizenship limits the nature of citizenship to the performative and to the exclusive domain of giving. Accordingly, the study examines the communicate and relational practices of Association for India's Development (AID), a 1000-volunteer-strong migrant Indian non-profit organization in the United States, to critique and expand the diaspora and development discourse. Through an extended case study of AID's practice and performance of citizenship, this study makes contributions to theories about the space of `home' and its relation to the practice of politics; migrant presence and performance of citizenship in the Global North; diasporic interventions in the discourse of development; and strategic mobilizing for broad-based social justice issues.
First, the dissertation unpacks the meaning-making practices that AID volunteers associate with the construct `development', and demonstrates how the volunteers' discourse of "development as sustainability" challenges notions of charity and the brain metaphor trafficking in policy reports and scholarship. The study then examines the treatment of diasporic imaginings of home in theory and migration policy, juxtaposed with AID's practices related to India arguing that practices of deconstructing home/nation allow this organization to center diasporic privilege rather than loss. This allows for less common alliance-building practices with populations from historically marginalized religious, caste and class backgrounds and a centering of marginalized voices within multiple diasporic homes. The dissertation also examines annual die-ins by AID's Austin chapter, staged in solidarity with survivors of the Bhopal gas disaster of 1984 that complicates the notion of presence in theorizations of transformation in new forms of citizenship. The study finally takes an ethnographic peek into an education project that used to be supported by AID in India. The backstage organizing work studied, suggests that what seems like a single-issue movement strategically employs universal discourses of `quality education' for organizing multiple publics.
The study required multi-sited critical ethnographic fieldwork in the United States and in India, participant observation, in-depth interviews, and rhetorical/discourse analyses of AID's practices. The study offers a people-centered exploration of diaspora engagement with social development, which is difficult to grasp solely through research informed by macro-level and quantitative data. Overall, this work complicates the monolithic understanding of development in current research on diaspora and development, demonstrating that local and transnational actors both participate in, and challenge the development discourse to communicatively and relationally address issues of social development and transnational environmental justice.
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Essays on the market for higher educationFabina, Jacob Stephen 29 October 2020 (has links)
The U.S. higher education market grew substantially between 2005 and 2015, with an increase in the number of programs offered of 13% and an increase in annual graduations of nearly 30%. Can government policy significantly impact student and college decisions? Does this market respond to occupation-specific growth? Are for-profit colleges more responsive to changes in demand? I shed light on these questions in this dissertation.
In Chapter 1, I estimate the impact of federal oversight on enrollment and completions at for-profit colleges. For-profit colleges experienced a 33% enrollment decline between 2010 and 2015 following an increase in federal oversight. Did oversight cause this decline? I assess the causal effect of two policies on for-profit enrollment: a significant report on misleading for-profit recruiting, and threatened federal student aid sanctions on under-performing colleges. I use a difference-in-difference framework that exploits the differential exposure of a treatment group to each policy. For the report, treatment is based on the presence of a local alternative; for sanctions, it is based on a debt-to-income threshold. Both policies significantly contributed to the enrollment decline: The report caused a 45% enrollment decline over 5 years at for-profit colleges with a nearby alternative, while the threat of sanctions led to a 121% greater enrollment decline at for-profit colleges below the performance threshold.
In Chapter 2, I estimate the causal response of graduations and programs offered to new licensing requirements. Using a difference-in-difference framework, I exploit state-level variation in new licensing statutes. I find that new licenses cause increases in both the number of graduations and programs offered in fields related to the licensed occupations. I further show that new licenses cause employment increases in college-level occupations and employment declines in low-education occupations.
In Chapter 3, I estimate program entry and exit due to labor demand shocks across college sectors. I find that the number of public and private non-profit Bachelor's degree programs offered increases following an employment increase in related occupations. However, I find no evidence of a similar response in the for-profit sector.
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Podnikatelský záměr – komerční využití nemovitosti / Business Plan - Commercial Occupancy of Real EstateVincze, Martin January 2009 (has links)
The purpose of this thesis presents a reliable business proposal how to build a facility, which will combinate coffe bar and solar studio. This proposal results from analysis of competition background and from potential demand of the custumer side. This project can be answer for foundation-stone of business aktivity.
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Návrh na založenie firmy PeleBrick / A Proposal for Fundation a Company PeleBrickPolák, Daniel January 2011 (has links)
The aim of my diploma’s thesis is a proposal to establish a company PeleBrick. The company will concentrate on production of ecological products from wood biomass. In the first part are theoretical basis for the establishment of a trade, a business plan and explain what is the biomass. In the second, practical part, is already broken up the actual business plan with all the necessities.
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Návrh projektu založení neziskové společnosti / The Project Proposal for Founding of Non-profit OrganisationKapoun, Vítězslav January 2013 (has links)
This diploma’s thesis deals with a problem of the project management in connection with the founding of non-profit organizations. The aim of this thesis is to create a project proposal, which would allow founding of a non-profit organization and ensuring its financing. The non-profit organization will be founded in order to arrange the leisure activities of children and youth. During the making of the project proposal the methods which are being used in the project management by the international organization IPMA were used.
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Podnikatelský záměr rozšíření firmy / Business project expansion companyVašíček, Robert January 2008 (has links)
This diploma thesis deals with the business plan on expanding the design-building company. It covers theoretical description of the business aims and the proposition itself containing the procedures of how expansion can be realized.
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Bottom of the Pyramid : profit versus welfare – metrics that matterSeetaram, Sarvesh January 2014 (has links)
The research project investigated the trade-off between profit and social welfare objectives and whether metrics existed to measure the social welfare objectives set and the impact made. The study was conducted with leading brands within their respective categories and that are currently active in the South African BoP consumer market.
The BoP market is widely recognised as an opportunity for business in developing markets to gain penetration of their brands and grow profits. How much of this ambition is married with social welfare objectives that aim to give back rather than just take out of the communities that they operate in? The challenge has been on what social impact to target and how to measure this.
The research project was done using a quantitative research method, sampling brands that are within the top three sellers of their respective categories for LSM 1-4 consumers as measured by AMPS. This was supported by a thorough literature review to highlight the gaps that exist in the current way of interacting with BoP markets.
The main finding is that profit is still the primary objective for most brands operating within this space and goals and associated social welfare metrics are still a distant third to marketing and business metrics measured within a business.
The study ends with some recommendations for brand and business leaders to consider as they continue their incursions into BoP markets. / Dissertation (MBA)--University of Pretoria, 2014. / lmgibs2015 / Gordon Institute of Business Science (GIBS) / Unrestricted
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Práce v neziskovém sektoru jako další kariérní výzva / Working in non-profit sector as a new career challengeNováková, Michaela January 2016 (has links)
This work is aimed to find out what are the motives of people to cross from for-profit to non- profit sector and what life experiences and opinions of those who work in both sectors are. The work examines whether the sectors are different (and how) and whether they can feel some change after being and working in both sectors. Conceptual section places the issue in a broader context, which presents key concepts related to the topic. This explained through the literature, while also bringing some research on work motivation. In the empirical part I analyze the testimony of five respondents, with analysis divided into four thematic blocks. I analyze here the start of their careers, how they feel about career as a word, what means to them. After that I analyze their motives to cross from for-profit to the nonprofit sector, as well as their own comparison between the two sectors. In the last part of my work I slightly analyze their philosophy of life and I also ask about the career and how they think their career could continue. In other chapters, I bring my research results and their comparison with the submitted literature.
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Mediers påverkan på budskapet : En fallstudie av Kvinnobyråns kommunikation och mediala distributionDahlström, Anna-Evelina, Ljung, Linnea January 2021 (has links)
This thesis, The Influence of Media on the Message: A Case Study of Kvinnobyrån’s Communication and Media Distribution, is written by Anna-Evelina Dahlström and Linnea Ljung. To gain insight into Kvinnobyrån’s current situation, and add to the understanding of the problem with the ethical aspects of communication for NPOs. Based on the following research questions -What is communicated via Kvinnobyrån’s media channels?, - How is Kvinnobyråns media channels utilised today and how should they be utilised, according to Uppsala Stadsmission and Kvinnobyrån?, - Does the ethical aspects of Kvinnobyrån’s communication affect their communications practices? And if so, how? The theoretical framework consists of Mediation Theory, Communicative Constitution of Organisations (CCO) and Seven building blocks of social media. The methods utilise triangulation of qualitative and quantitative methods. The material consists of interviews, social media posts and statistical data from Kvinnobyrån. The results had three main characteristics, informative, donations, and storytelling. Storytelling is the main communicative strategy and the ethical aspect is limiting Kvinnobyråns communication. The field lacks an extensive research base on ethical considerations about vulnerable people and for NPOs communication. This thesis contributes with a new perspective to the field, by examining the effect of ethical limitations on communication by mapping the problems to add insight into the phenomena. The paper has 62 pages and is published by the department Media and Communication studies: Department of Informatics at Uppsala University during the fall term of 2020 supervised by Martina Ladendorf.
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