Syftet med denna studie är att undersöka hur AI gestaltas i tidningarna Resumé och Dagens Media som är inriktade på media- och kommunikation. Detta uppnås genom att studera tidningarnas artiklar om AI. Studien undersöker vilka gestaltningar som förekommer i artiklarna och om tidningarna uppfyller UNESCO:s riktlinjer om hur journalister bör rapportera om AI. De gestaltningar som undersöks är sociala framsteg, Pandora´s box, ekonomisk utveckling/konkurrenskraft, utfallsframe och tidsperspektiv. Det undersöks även hur ofta AI ersätter syssla förekommer. De riktlinjer från UNESCO som undersöktes var AI:s begränsningar, det mänskliga arbetet, land, andra röster, suggestiva bilder och miljöaspekter. Det teoretiska ramverk som studien bygger på är gestaltningsteorin och teknologisk determinism. Studiens resultat visar att Resumé och Dagens Media Resumé tenderar att skildra AI som eftersträvansvärt genom att beskriva konsekvenserna av att använda AI som något läsaren vinner på. AI gestaltas även som en teknik som, helt eller delvis, kommer ersätta sysslor och arbetsuppgifter i mediabranschen. De variabler som kommer från UNESCO:s riktlinjer förekommer generellt sätt mindre. Resultatet visar att tidningarna skildrar AI som en teknik som utvecklas av sig själv, inte går att kontrollera, har få begränsningar, inte får mycket kritik, inte påverkar miljön och kan likställas med en människa. Således anammar de teorin teknologisk determinism, och i synnerhet de typer som kallas justificatory och normative. / The purpose of this study is to examine how AI is framed in Swedish news media oriented toward media and communication. This is achieved by studying the magazines Resumé and Dagens Media´s articles about AI. This study examines which frames can be found in the articles and if the magazines manage to fulfill recommended guidelines created by UNESCO on how journalists should report on AI. The frames that are examined are social progress, Pandora´s box, economic development/competitiveness, outcome frame and temporal frame. It is also examined how often AI replaces a task.  The UNESCO guidelines that are examined are the limitations of AI, the human labor behind AI, country, other voices, suggestive images and environmental aspects. The theoretical frameworks the study is built upon are framing theory and technological determinism. The study´s results show that Resumé and Dagens Media tend to portray AI as something desirable by describing the consequences of using AI as something the reader will benefit from. AI is also portrayed as a technology that will, completely or partially, replace tasks within the media industry. The variables that derive from the UNESCO guidelines generally occur less. The result shows that the magazines portray AI as a technology that can evolve by itself, cannot be controlled, have few limitations, does not get much critique, does not affect the environment, and can be equated with a human being. Therefore, the theory technological determinism is applied by the magazines, especially the types that are called justificatory and normative.

Not everyone can understand the regular news reports that are broadcast on television. The Swedish public service television company (SVT) therefore produces the newscast News in easy Swedish (Nyheter på lätt svenska), where the language is simplified. The purpose of this thesis is to investigate the comprehensibility of the audiovisual language in News in easy Swedish. Another purpose is to compare the level of comprehension in the audiovisual language in News in easy Swedish with that in SVT's regular newscast Aktuellt and Rapport. The foundation point is what content can be considered understandable for an audience who needs more time and more straightforward information than others in order to understand. The target audience could be, for example, people with cognitive disabilities. No individuals from the target group have been interviewed. Instead, knowledge of what is understandable to them has been obtained from projects where the target group is represented: Inclusion Europe (no date), Comprehensive text (Begriplig text) (2019) and EASIT (2021).  A total of seven news units have been transcribed, analyzed and compared. Five of these come from News in easy Swedish, one from Rapport and one from Aktuellt. The analytical methods utilized have been both quantitative and qualitative. The verbal auditory language has been analyzed using traditional readability methods, such as LIX and nominal ratio. Speech rate has been considered, but not inflection. The exposure time of images has been estimated and the presence of environmental noise has been noted. Subsequently, a qualitative analysis was made of how different semiotic resources interact. Finally, the results from the different news items were compared with each other.  The readability analysis illustrates that in the analyzed material there are no major differences in the level of verbal difficulty between News in easy Swedish, Rapport and Aktuellt. One of the news items on News in easy Swedish has the highest LIX and nominal ratio results, which indicates that it is the most difficult. At the same time, another news item from News in easy Swedish results in the lowest values, indicating that it is the easiest to comprehend.  No example was found in the material regarding how the semiotic resources counteract each other and thus affect information to becoming more difficult to understand. On the other hand, there are examples of news items where an improved collaboration between the semiotic elements could enable enhanced comprehension, for example through a more concise description of what is seen and heard. News in easy Swedish does not have its own film team but reworks material produced for other news programs. The program News in easy Swedish is just under five minutes long and is broadcast five days a week. The lack of own material and the short duration of newscasts are two factors that limit the prospect of creating comprehensible news for an audience who requires more time to be able to understand.