The growth of eCommerce is being hampered by a lack of trust between providers and consumers of Web-based services. While Web trust issues have been addressed by researchers in many disciplines, a comprehensive approach has yet to be established. This thesis proposes a conceptual trust-profiling framework???W3TF???which addresses issues of trust and user confidence through a range of new user-centred trust measures???trust categories, trust domains, transitivity of trust, fading factor analysis, standalone assessment, hyperlinked assessment and relevance assessment. While others now use the concept of transitivity of trust, it was first introduced by this research in 1998. The thesis also illustrates how W3TF can narrow the gap/disconnection between the hierarchical PKI trust environment and the horizontal Web referral environment. The framework incorporates existing measures of trust (such as Public Key Infrastructure), takes account of consumer perceptions by identifying trust attributes, and utilises Web technology (in the form of metadata), to create a practical, flexible and comprehensive approach to trust assessment. The versatility of the W3TF is demonstrated by applying it to a variety of cases from trust literature and to the hypothetical case study that provided the initial stimulus for this research. It is shown that the framework can be expanded to accommodate new trust attributes, categories and domains, and that trust can be ???weighed??? (and therefore evaluated) by using various mathematical formulae based on different theories and policies. The W3TF addresses identified needs, narrows the gaps in existing approaches and provides a mechanism to embrace current and future efforts in trust management. The framework is a generic form of trust assessment that can help build user confidence in an eCommerce environment. For service providers, it offers an incentive to create websites with a high number of desired trust attributes. For consumers, it enables more reliable judgments to be made. Hence, Web trust can be enhanced.

El objetivo del presente plan de negocios es la creación de la empresa PSI-SOS, la cual brinda un servicio de atención online a personas con problemas de salud mental a través de su plataforma web, para lo cual cuenta con un directorio de psicólogos, a quienes se contacta y contrata para brindar un servicio especializado a nuestros usuarios registrados. La empresa está enfocada en la atención a los casos referidos a problemas de salud mental que se vienen dando en la población, sobre todo ahora, en una etapa crucial para la humanidad, como lo es la pandemia del Covid-19, la cual marca un precedente en el  comportamientos de los seres humanos. En PSI-SOS afirmamos que la terapia online es la forma más accesible para una sesión con el psicólogo, por lo cual estructuramos una plataforma interactiva para informar fácilmente a nuestros usuarios potenciales, así como atender a nuestros clientes. Por eso nuestros servicios están distribuidos en paquetes de sesiones para los diversos tipos de necesidades y tratamiento que pueden elegir las personas, asimismo está focalizado en realizar promociones y seguimiento de nuestros clientes para lograr su fidelización a nuestros servicios, lo que también puede ser uno de los factores que aporten un incremento de nuestras ventas. Finalmente, después de un exhaustivo análisis financiero, hemos reconocido un costo de oportunidad del capital (COK) del 9.99% y un costo promedio ponderado (WACC) de 10.96%, cifras claves que validan nuestro plan de negocios confirmando la viabilidad económica de la empresa. / The aim of this business plan is the development of the company PSI-SOS, which provides an online care service to people with mental health problems through its web platform, for which it has a directory of psychologists, at who is contacted and contracted to provide a specialized service to our registered users. The company is focused on attending to cases referring to mental health problems that are occurring in the population, especially now, at a crucial stage for humanity, such as the Covid-19 pandemic, which marks a precedent in the behavior of human beings. At PSI-SOS we affirm that online therapy is the most accessible way for a session with the psychologist, which is why we have structured an interactive platform to easily inform our potential users, as well as serve our clients. That is why our services are distributed in session packages for the various types of needs and treatment that people can choose, it is also focused on promoting and monitoring our clients to achieve their loyalty to our services, which can also be one of the factors that contribute to an increase in our sales. Finally, after an exhaustive financial analysis, we have recognized an opportunity cost of capital (COK) of 9.99% and a weighted average cost (WACC) of 10.96%, key figures that validate our business plan confirming the economic viability of the company. / Trabajo de investigación

Title: Impact of covid 19 Pandemic situation on customers purchasing Behavior: Adoption of online services platforms. Level: Final assignment for Master degree in Business Administration (MBA) Authors: Sheratun Jannat and Sajjad Aslam Toor Supervisor: Dr. Olivia Kang Examiner: Professor Akmal Hyder Date: 2021- January  Aim: The study aims to find the factors that impact consumer purchasing behavior on the Covid-19 pandemic and adaptation of online services platform. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents from Stockholm and Gävle of Sweden. The collected primary data were transcribed, compared, and thematically analyzed with the literature reviews.  Findings and Conclusion: We conclude that Covid-19 impacts consumer purchase behavior. Besides, consumers adopted online services to purchase different items as per their needs. We have also found that various factors impact consumer online purchase behavior. Furthermore, trustworthiness and transparency is the essential factor that has implications on consumer online purchase behavior.  Contributions of the Thesis: This study suggests that online purchase behavior during Covid-19 significantly impacts the consumer. Besides, consumers face various impacts on online purchase such as product, price and quality, personality and characteristics, psychological, cultural and social, and trustworthiness and transparency. It is recommended for the managers to determine the impacts and develop strategies to maintain online business effectively.  Suggestion for future research: We suggest future research on a similar topic using a larger sample size. We also recommend a comparative study with two or more countries on a similar case to determine the differences and results. Focusing on different issues or services with a larger audience might be done for future research. Keywords: Covid-19 pandemic, Consumer purchase behavior, Online purchase behavior, Adoption of online service platform, and Factors impacting online purchase behavior.

El presente trabajo de investigación tiene el propósito de elaborar un plan de negocios para el servicio streaming llamado ExpresArte. Este consiste en clases de baile dictadas por profesionales a través de una plataforma web. El público al cual se dirige es tanto a instructores de baile y personas que desean aprender diferentes competencias artísticas. A continuación, se procederá a detallar el proceso de cómo se llevó a cabo la elaboración de plan de negocios. La necesidad de poder contar con un servicio que te permite poder realizar ejercicios en casa se potenció durante la pandemia tanto para aquellos que trabajaban en el sector de servicios como aquellos que consumían dicho servicio. Uno de estos casos sería el de los profesionales y estudiante de danza. De esta forma, se identificó la oportunidad en un ambiente en el que el factor externo era clave para el surgimiento de una nueva forma de practicar arte, pero teniendo en cuenta las frustraciones y alegrías de ambos públicos. En el desarrollo del plan de negocios se realizó el Business Model Canvas (BMC). Estenos permitió visualizar a nuestros segmentos y cómo podemos satisfacerlos. Así pues, el equipo de investigación creó el modelo de negocio en base a ambas necesidades, es decir, al instructor y al alumno. El plan de negocios consiste en detallar la necesidad identificada, testear el servicio a través de prototipos, validar los cuadrantes del BMC, aplicar la metodología Concierge para asegurar la viabilidad del proyecto a través de planificación real y ejecutada / The present research has the purpose of elaborating a business plan for the streaming service called ExpresArte. This consists of dance classes taught by professionals through a web platform. The target audience is both dance instructors and people who want to learn different artistic skills. The need to have a service that allows you to exercise at home was enhanced during the lockdown for those who worked in the service sector and those with a regular exercise regimen. One of these cases would be applied for dancing instructors and dance students. The demand for this service was shown in an environment in which restrictions were key to its necessity. The emergence of a new way of practicing art but also the frustrations and joys of both audiences was considered. In developing the business plan, the Business Model Canvas (BMC) was carried out. This allowed us to visualize our segments and how we can satisfy them. Thus, the research team created the business model based on both needs. The business plan consists of detailing the identified need, testing the service through prototypes, validating the BMC quadrants, applying the Concierge methodology to ensure the viability of the project through real and executed planning. / Trabajo de investigación

A raíz de la pandemia por el Covid 19, la venta en línea en el Perú a tomado mayor protagonismo, especialmente en el sector de comidas y supermercados. En la siguiente investigación se estudiará la relación que tiene el E-Service Quality (calidad de servicio) de con la satisfacción y lealtad de los consumidores de los supermercados más importantes del Perú. Se hará a través de conceptos analizados por diferentes autores y, de una medición cuantitativa. Se elaborarán 384 encuestas en Lima Metropolitana para estudiar las dimensiones utilizadas en el modelo de Khan (2019) de eficiencia, habilidad en el sistema, cumplimiento, privacidad y seguridad. Esta data será analizada a través de una escala de Likert y ecuaciones estructurales. / As a result of the Covid 19 pandemic, online sales in Peru have taken a greater role on consumer´s lives, especially in the food and supermarkets sector. The following research studies the relationship between the E-Service Quality from the most important supermarkets in Peru, with the satisfaction and loyalty of consumers. This relationship will be studied through concepts analyzed by different authors and following a quantitative measurement. Data collected from 384 surveys will take place from respondents in Lima to study the dimensions used by Khan's (2019) model, such as efficiency, system skill, compliance, privacy and security. This data will be analyzed through a Likert scale and structural equations. / Trabajo de investigación

The diploma thesis describes the design of your own web application within the long-term collaborative project co.llaborate.online. In a small team, we reflect on our own workflow and designer work. Currently, the common goal is the design and development of MVP for processing text, images and other graphic material into any graphic output - graphic editor co.design. As part of the project, we have also focused for a long time on the concept of compatible MVPs for text editing or data management and user research. The starting point of co.llaborate.online is the principle of DRY (Don't repeat yourself) and the principles of web technologies. We test how certain workflows can be automated and facilitate the collaboration of designers, text authors, editors, proofreaders, etc., or emancipate users from unnecessary activities.