This diploma thesis is based around SMS module for free e-commerce solution. Because of big amount of e-commerce platforms, this dissertation focuses on creating generic solution of SMS module, which will be easily modifiable across individual platforms. The SMS module is used to notify administrators or customers about order changes. Module also contains effective SMS marketing tool, which allows, for a low price, targeting ads in a form of SMS. Including a whole lot of other functions, like statistics, history of outcoming messages, optional language mutation and other settings requested by customers.

The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.

The thesis is focused on the establishment of company's e-commerce. Content of the thesis is a detailed market analysis and possible suppliers of solution, security, law and technology. Part of this work is a proposal for the implementation of e-commerce in company. Thesis is also engaged in internet marketing and SEO optimization.

The diploma thesis „Proposal for Optimization of Logistics Online Store“ is focused to analysis of present state of logistics concepts of the company XY operating an online store with information technology. The goal is finding of weaknesses in logistic approaches and proposal of their changes for not only keep, but also improve its market position.

E- handelsmarknaden har de senaste åren växt explosionsartat. I och med den ökade användningen av nätbutiker där bland annat personuppgifter och betalningar behandlas är det viktigt att se till att säkerheten håller måttet. I denna rapport undersöks säkerheten i en populär nätbutik genom utförandet av penetrationstester. En hotmodell skapas där nätbutikens tillgångar samt potentiella sårbarheter identifieras och rangordnas. Resultatet av penetrationstesterna visar att nätbutiken har god säkerhet mot några av de vanligaste riskerna, detta efter att typiska hack hade genomförts på butikens tillgångar utan att hitta några tydliga säkerhetsbrister med stor påverkan. Även fast undersökningen visar att nätbutiken har god säkerhet ska man alltid vara medveten om att det kan finnas brister. / The ecommerce market has, in recent years, grown exponentially. Due to the increased use of online stores where, among other things, personal data and payments are processed, it is important to ensure that security is up to standard. In this report the security of a popular online store is examined by performing penetration tests. A threat model was created where the online store’s assets and potential vulnerabilities were identified and ranked. The results of the penetration tests show that the online store has good security against some of the most common risks, this after typical hacking had been carried out on the store’s assets without finding a clear security flaw with a major impact. Even though the research work shows that the online store has good security it is critical to highlight that there may still be flaws.

El crecimiento poblacional es importante para el desarrollo de un país. La mayoría de las familias se organizan para celebrar la llegada del recién nacido, ya sea a lo grande realizando un babyshower o haciendo una pequeña reunión familiar. Para tales acontecimientos, se tiene que elegir un regalo especial que sea útil y detallista. Los invitados o familiares a dichos eventos tienen distintas opciones para elegir el presente a regalar, tales como un conjunto de ropa, coches, pañales o juguetes. Aunque las primeras opciones sea lo más común que se regala en este evento, existe una opción más personalizada para sacar de lo común aquel obsequio y convertirlo en el mejor detalle para regalar en dicha ocasión. “Jaiguawa” nace con la idea de brindar el mejor obsequio para la madre y el recién nacido, un arreglo de ropa de bebé con distintas presentaciones usando diversos accesorios de calidad para su mejor presentación, estos productos pueden llegar a ser de manera personalizada, de esta manera poder crear ese regalo u obsequio que nuestro cliente desee. Las personas que suelen trabajar y no tienen tiempo para encontrar un buen presente, tienden a comprar el regalo a última hora incluso retrasando su llegada al evento. Jaiguawa al ser una tienda online, realiza envíos vía delivery que permite evitar dichos sucesos y dando facilidades a nuestros clientes ahorrándose el tiempo invertido al buscar regalos de manera presencial. / Population growth is important for the development of a country. Most families organize to celebrate the arrival of the newborn, either in a big way by doing a babyshower or making a small family reunion. For such events, you have to choose a special gift that is useful and detailed. The guests or family members to these events have different options to choose the present, such as a set of clothes, cars for baby, diapers or toys. Although the first options are the most common that is given in this event, there is a more personalized option to take that gift out of the ordinary and turn it into the best detail to give on that occasion. "Jaiguawa" was born with the idea of providing the best gift for the mother and the newborn, an arrangement of baby clothes with different presentations using various quality accessories for their best presentation, these products can become personalized, in this way being able to create that gift or gift that our customer wants. People who usually work and don’t have time to find a good present, tend to buy the gift at the last minute even delaying their arrival at the event. Jaiguawa, being an online store, carries out shipments via delivery that allows to avoid such events and giving facilities to our clients saving the time invested when they look for a gift in person. / Trabajo de investigación

This master thesis focuses on creating a business plan in e-business environment. It presents modern e-commerce options that effectively carry the customers through the purchase process and effective tools for promoting online store. It includes analysis of the external and internal environment, marketing plan and financial plan. The subject of this thesis is the elaboration of a business plan for entrepreneur and development of his online store.

This diploma thesis deals with marketing mix of jewelry online store. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces jewelry online shop and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to increase orders in online store.

Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.

The theoretical part of this thesis deals with the role of usability in relation to the expansion of mobile touch-screen devices. It studies how the purchase decisions of users of these devices can be influenced and how to avoid unnecessary web usability obstacles. The practical part examines mobile traffic and usability of selected online stores. Based on the practical and theoretical knowledge there are recommendations for creating an accessible and usable website, evaluation of the potential benefits and calculation of payback period of an given investment.