The purpose of the essay is to see (1) how being a bricoleur works within the framework of academic discourse, specifically an archaeological one, (2) if, by usinga bricoleur approach, incorporating object-oriented philosophy, phenomenology, aesthetic theory and photography, one can get at different interpretations of an archaeological place and material; specifically the cairn at Skårby and how it ”should” be approached, and (3), if the incorporation of a photography that’s not aimed at textual illustration or representation, along with a looser language, can make an academic text like this one more approachable.

This study turns to what is for many an everyday item – yogurt – as a critical zone observatory, a synergistic, place-based laboratory which aims to integrate heterogenous representations of planetary phenomena as they are registered at a common surface. Yogurt has an impressive cultural endurance largely derived from its prominence in various paradigms of health. The product has culturally endured in another sense: as a common cultural medium where humans and microbes have met for generations. This study begins with a profile of yogurt as most encounter it today to consider how normative notions of health interface with the temporal and spatial imaginaries entailed in commodity geographies. Commoditized yogurt is characterized by a low and limited microbial biodiversity compared to yogurts produced outside of the commodity context. Yogurt is therefore presented as a micro case study to consider modes by which we sense and valuate ecological phenomena beyond the perceptible surface, how such sens-abilities intersect models of health, and to what effect. To trace a history of yogurt along these contours, I introduce it as a particular kind of artefact: a global object. As an object of environmental history, I define a global object as a global commodity with a high potential to be re-localized, and therefore with a high potential to re-shape commodity geographies. However, this trajectory is contingent upon framing yogurt as a critical zone observatory – a site where global phenomena like human-microbial interaction may become familiar and intimate. Guided by new materialist theory, I weave together historical and ethnographic case studies from the following consortium: resident yogurt bacteria, artisanal yogurt producers and home fermenters, a mystical immunologist, and an 11th century linguistic scholar. Through these perspectives, I both sketch and apply a framework for de-centered, interspecies histories of cultural (re)production through an extended metaphor of biofilm: the coagulative bacterial structure giving yogurt its characteristic texture. In so doing I provide a re-articulation of “the probiotic” as an integrative case of human and more-than-human health. The study concludes by directing these implications towards a consideration of aesthetic engagement by displaying how fermentation practice may enliven matters of re-diversification and re-localization.

本論文旨在探討「政治傳播」中的「競選傳播策略」，包括其擬定、呈現及效果；內容是以公元二○○○年我國總統大選主要候選人連、宋、扁為例，且置焦於電視及報紙廣告上。其中除了建構適切之「競選傳播策略分析架構」外，亦以建構出來的架構，企圖解釋、分析二○○○年我國總統大選。論文結果發現，以「策略擬定」而言，扁陣營「政黨輪替、掃除黑金」之策略建構，要比連陣營強調安定牌之「心手相連、台灣起飛」及宋陣營訴諸「回溯投票」的「勤政愛民」嚴謹。以「呈現」而言，各陣營正負面廣告皆有，負面報紙廣告皆頗多。至於「策略效果」，本研究發現，廣告量多不一定代表得票就會多，中立選民會較晚決定投票對象，攻守兼具型廣告較能促使選民改變投票對象。 第一章 緒論 1 第一節 研究動機與目的 1 第二節 本次總統大選之生態分析 2 第三節 基本概念詮釋 23 第二章 理論基礎與文獻檢閱 32 第一節 理論基礎 32 第二節 文獻檢閱 52 第三章 研究方法及架構 74 第一節 研究架構、範圍、問題及假設 74 第二節 研究方法、流程及研究限制 79 第四章 民進黨候選人陳水扁之競選傳播策略 92 第一節 陳水扁之優劣勢、機會及威脅 92 第二節 陳水扁競選傳播策略之擬定 98 第三節 陳水扁競選傳播策略之呈現 108 第四節 陳水扁競選廣告的文本論述分析 116 第五節 小結 135 第五章 獨立候選人宋楚瑜之競選傳播策略 144 第一節 宋楚瑜之優劣勢、機會及威脅 144 第二節 宋楚瑜競選傳播策略之擬定 148 第三節 宋楚瑜競選傳播策略之呈現 154 第四節 宋楚瑜競選廣告的文本論述分析 160 第五節 小結 181 第六章 國民黨候選人連戰之競選傳播策略 188 第一節 連戰之優劣勢、機會及威脅 188 第二節 連戰競選傳播策略之擬定 193 第三節 連戰競選傳播策略之呈現 201 第四節 連戰競選廣告的文本論述分析 211 第五節 小結 241 第七章 主要總統候選人競選傳播策略之效果 249 第一節 傳播策略及競選方式與選民投票行為之關係 249 第二節 主要候選人競選廣告效果及投票行為之關係 254 第三節 競選廣告對中立選民的影響 288 第四節 競選廣告效果之側面分析 290 第八章 結論 293 第一節 研究發現與結論 293 第二節 檢討與建議 312 參考書目 322 附錄