A Doctoral Thesis Submitted in partial fulfilment of the requirements for the award of Doctor of Philosophy of Loughborough University

Thesis (M.A.)--Miami University, Dept. of Communication, 2005. / Title from first page of PDF document. Document formatted into pages; contains [1], iii, 96 p. Includes bibliographical references (p. 88-96).

The objective of this thesis is to illuminate and analyse how the values of Olympism are coherent with Rule 50.2 of the Olympic Charter.In order to carry out this assignment the Case Study is chosen as research design. The data are collected by a semi-systematic literature review, using secondary data and IOC policy documents. In the first part of the analysis the content of the continuously evolving narrative of Olympism is analysed using a thematic narrative analysis. The second part of the analysis aims at highlighting the role of Rule 50.2 in regard to the values of Olympism and builds upon the results of the previous analysis. Furthermore, it looks at the athletes’ position in this institutional structure, drawing upon the theoretical framework using the concept of power by Foucault (1980) and Giddens (1984). It is conducted using aspects of CDA which aids to point out the power relations defined by the Olympic Charter and expressed by Rule 50.2.1The narrative analysis concludes that the notion of Olympism is not a neutral term but subject to change according to geographic location, historic, socio-cultural and political background. The values of Olympism are currently in a contended state. They are being adopted in an increasing commercial context and discourse which is taking place around the Olympic Games. Multinational Corporations and external interests are gaining influence on the Olympic Movement, yet athletes are frequently denied the access to implement power.Rule 50.2 of the Olympic Charter, which prohibits athletes from demonstrating can be seen as a prime example of the ambiguities of the Olympic Movement. Which in the Olympic Charter claims the goal to improve human rights, and an apolitical character, but simultaneously denies its athletes the right of freedom of expression. Rule 50.2 and acting accordingly can be seen in relation to Foucault's (1980) “mechanics of power”, which makes visible how the dominant discourse of commercialisation is influencing the behavior of society and institutions. For athletes to gain more impact and power on the macro level, it is crucial to educate themselves and adopt a critical self-consciousness by applying Giddens (1984) notion of reflexive monitoring.

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Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing

The thesis investigates the position of Olympism in international relations. The introductory chapters deal with institutional structure of the Olympic Movement, which is headed by the International Olympic Committee. The following chapters examine Olympism in connection with selected political issues. These are political interests of states and other subjects, conflicts and cooperation among states. The question of boycotts is addressed in a separate chapter. The aim of the thesis is to evaluate the role of Olympism in international relations in a comprehensive manner. The thesis uses several historical examples that show how the Olympic Movement coped with given political challenges. From the mentioned examples and the evaluation of development, the most important factors for Olympism are finally deduced, i.e. commercialization, mediatization and politicization.

Tyrimo objektas: Rizikos grupės vaikų požiūris į olimpinį judėjimą ir kilnų elgesį sporte olimpinio ugdymo kontekste; Tyrimo tikslas – išsiaiškinti rizikos grupės vaikų požiūrį į olimpinį judėjimą ir kilnų elgesį sporte olimpinio ugdymo kontekste. Siekinat atsakyti į tyrimo tikslą, buvo keliami šie uždaviniai: išnagrinėti olimpizmo idėjų sklaidą mokykloje olimpinio ugdymo kontekste; įvertinti rizikos grupės vaikų žinias apie olimpines žaidynes olimpinio ugdymo kontekste; nustatyti mokykloje vykdomos olimpinio ugdymo programos poveikį rizikos grupės vaikų požiūriui į olimpinį judėjimą ir kilnų elgesį sporte olimpinio ugdymo kontekste; Tyrimu tikrinama hipotezė, kad mokyklos, kurios vaikai dalyvauja olimpinio ugdymo projekte požiūris į olimpinį judėjimą ir kilnų elgesį sporte pozityvesnis nei mokyklos, kurios vaikai minėtame projekte nedalyvauja. Tyrimo metu, taikant netikimybinę tikslinę atranką bei apklausos raštu metodą buvo apklausta 120 rizikos grupei priklausančių vaikų (60 vaikų iš mokyklos, kuri dalyvauja olimpinio ugdymo programoje bei 60 vaikų iš mokyklos, nedalyvaujančios minėtoje programoje). Taikyta dalis Olimpinio klausimyno (Olympic Questionnaire, Telama et al., 2002). Apklausa parodė, kad mokyklos, kurios vaikai dalyvauja olimpinio ugdymo projekte požiūris į olimpinį judėjimą ir kilnų elgesį sporte pozityvesnis nei mokyklos, kurios vaikai minėtame projekte nedalyvauja. Nustatyta, kad žinių apie olimpines žaidynes rizikos grupės vaikai pirmiausia gauna... [toliau žr. visą tekstą] / Research object: Children‘s at risk attitude about Olympic Movement and noble behavior in sports in the context of Olympic education; Goal of research – to find out children‘s at risk attitude about Olympic Movement and noble behavior in sports in the context of Olympic education. On purpose to reach the goal of research, the following objectives have been raised: to analyze the dispersion of Olympism ideas in school in the context of Olympic education; to evaluate children‘s at risk knowledge about Olympics in the context of Olympic education; to determine the influence of Olympic education program in school for children‘s at risk attitude about Olympic Movement and noble behavior in sports in the context of Olympic education. The hypothesis, evaluating by research is, that the attitude about Olympic Movement and noble behavior in sports in school, in which children participate in the Olympic education project is more positive than in school, in which children don‘t participate in the earlier mentioned project. During the research, using non-stochastic objective selection and the method of written survey, 120 children from at-risk group (60 children from school, which participates in Olympic education program and 60 children from school, which is not participating in mentioned program) were interviewed. There was a part of Olympic Questionnaire used (Olympic Questionnaire, Telama et al., 2002). A survey showed, that the attitude about Olympic Movement and noble behavior in... [to full text]

Diploma thesis is survey into the relationship between art and sport. It searches new social elements, which can be used as an approach to art and physical education. Didactic part contains a suggestion, which has common issues for both art and physical education that can be used in school lessons.

This thesis principally compares the Olympic broadcasting on the Czech Television covering Winter Olympic Games 2010 in Vancouver and 2014 in Sochi. The first part of the text defines the concept of Olympism, the history of the Olympic Games and the Czechoslovak Olympic Committee, and the current form of the Games and their future. The further analysed Winter Olympics 2010 and 2014 are being briefly described in this section as well. Moreover, the relationship between sport and media, and the media event of the Olympic Games are being defined. Considerable attention is being given to the Olympic Television Broadcasting. Consequently, the history of broadcasting, broadcasting rights, commercialization of the Olympics, their funding, and the function of Olympic Broadcasting Services is being discussed too. The latter part is devoted to the Czech Television, its history and current form as a public service broadcaster. The chapters that deal with an analysis of Olympic broadcasting covering Vancouver and Sochi describe the Olympic teams of the Czech Television in Prague and in the Olympic venue, program schedules, and web specials. The number of broadcasted hours from the Olympics, the costs of broadcasting production, and the viewership are being compared. The Olympic broadcasting from Vancouver was...

Made available in DSpace on 2016-12-23T14:02:14Z (GMT). No. of bitstreams: 1 Guilherme Ferreira Santos.pdf: 1942591 bytes, checksum: ea9529b6ec26447454ef59673448a6f9 (MD5) Previous issue date: 2012-02-23 / No bojo do processo da gênese do olimpismo, um elemento chaves que surge na dinâmica do mesmo é a televisão. Um dos momentos quando esse elemento mais se explicita nos Jogos Olímpicos é justamente quando há a maior expressão dos valores do olimpismo e a maior demonstração simbólica da celebração do potencial do esporte: as cerimônias de abertura. Considera-se tal momento como integrante de um contexto social mais amplo, aqui denominado (de acordo com Bauman) de modernidade líquida, onde a forma é difícil de ser mantida e onde predominam a estética do consumo e a instantaneidade. Esta pesquisa também se ancora teoricamente nos estudos dos Jogos Olímpicos como performances culturais . De acordo com essa abordagem, o traço espetacular dos Jogos dá o seu caráter atrativo. Um dos meios de essa atração se concretizar é a imagem que se faz das cerimônias de abertura através das narrações televisivas, as quais são construções cuidadosamente criadas de um evento ao vivo, diferindo-se em sua apresentação e impacto na medida em que viajam pelo globo. Nesse contexto, é válido o estudo de uma narração televisiva brasileira contemporânea. Para tanto, coloca-se como questão principal do trabalho a seguinte pergunta: como uma rede brasileira de televisão (a Rede Globo) constrói, apresenta e traduz sentidos sobre valores no/do esporte e sobre valores olímpicos na transmissão da cerimônia de abertura dos Jogos Olímpicos de Pequim-2008? Desse modo, objetiva-se: identificar os valores do esporte e do olimpismo (e seus possíveis deslocamentos de sentidos) que aparecem no discurso televisivo da Rede Globo durante a cerimônia de abertura dos Jogos Olímpicos de Pequim-2008; compreender como os narradores/comentaristas brasileiros dessa rede de televisão constroem as narrativas sobre os valores do/no esporte e sobre os valores olímpicos no contexto da complexa oscilação social e esportiva em que vivemos hoje ao narrarem através de um elemento cotidiano sintomático da citada complexidade (a televisão) uma performance cultural não cotidiana. Metodologicamente, provem-se, aqui, do chamado método qualitativo . Os dados foram coletados a partir de fontes primárias. Tais fontes se inserem na pesquisa documental, que também é classificadora deste estudo. Compõe os dados um texto oral a narração televisiva da cerimônia de abertura dos Jogos de Pequim-2008, o qual chama-se aqui de corpus de análise, sendo este constituído da fala de narradores, repórteres e comentaristas de uma emissora de televisão brasileira.Utilizam-se como técnicas principais de abordagem a Análise Crítica do Discurso e o paradigma indiciário. Na análise dos dados foi possível identificar que a maioria dos valores olímpicos e esportivos está de algum modo presente na narração televisiva da cerimônia de abertura dos Jogos Olímpicos de Pequim-2008. A maneira como tais valores são referidos não abrange uma exposição textual propositiva, isto é, são poucos os momentos da narração estudada quando os narradores separam uma ocasião discursiva para falarem específica e propositalmente sobre os valores olímpicos e esportivos. Além disso, os termos identificados na narração são mais ligados ao caráter espetacular dos Jogos, especialmente quando as falas advém dos profissionais da comunicação. / In the midst of the genesis process of the Olympic spirit a key element that arises in the dynamics of it is the television. One of the moments when this element is more explicit in the Olympics is just when there is the greatest expression of the Olympic values and the most symbolic demonstration of the celebration potential of the sport: the opening ceremonies. These moment is considered as part of a broader social context, here called (according to Bauman) of liquid modernity, where the shape is difficult to maintain and where predominate the aesthetics of consumption and the instantaneousness. This research also is theoretically anchored in studies that consider the Olympic Games as cultural performances . According to this approach the spectacular feature of the Games gives his attractive character. One way of achieving this attraction is through the image that is made of the opening ceremonies by the television s narrations which are constructions carefully created for a live event, differing in their presentation and impact on the extent to which it travels the globe. In this context, the study of a narration in contemporary Brazilian television is worthy. To this end, stands as the leading question of the work the following interrogative: how a Brazilian television network (Rede Globo) builds, displays and translates meanings of sports and Olympics values in the transmission of the opening ceremony of the Beijing Olympic Games-2008? Thus, work s objective is: to identify the Olympics and the sports values (and possible shifts of meaning) that appear in the televised speech of Rede Globo during the opening ceremony of Beijing Olympics-2008; understand how the Brazilian narrators/commentators construct texts about the Olympics and sports values in the context of the complex social and sport oscillation in which we live today when they narrate through television (that is a crucial element of the quoted oscillation) a cultural performance not daily. Methodologically, it is used the so-called qualitative method . Data were collected from primary sources. Such sources are included in documentary research, which also classifies this study. An oral text compose the data the television narration of the opening ceremony of Beijing Olympics-2008, which is called analysis corpus. The analysis corpus is made up of narrators , reporters and commentators speeches of a Brazilian television station. The Critical Discourse Analysis and the evidential paradigm are used as the main approach techniques. For data analysis, we found that the majority of sports and Olympic values are somehow present in the television narration of the opening ceremony of Beijing Olympics-2008. The way these values are listed does not include a textual display purpose, that is, there are few moments when the narration studied is shown as a separate discursive occasion to speak specifically and purposefully about the sports and the Olympic values. In addition, terms identified in the narrative are more connected to the spectacular nature of the Games, especially when the speech comes from communication professionals.