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The purpose of this paper was to understand the factors affect on consumer behavior while buying organic and non-organic food. The author of this study aims to answer the research question: “What types of factor effect on consumer ́s behavior and decision-making process while buying organic and non-organic food?” The structure of this chapter based on these models “Factor effects on consumer behavior” and “the process of consumer ́s decision shaping” to understand consumer behavior, decision- making process, followed by the information about organic food and rules and regulation for organic selling. A combined qualitative and quantitative study used to answer the research question. The layout of the research was based on questionnaires and the interviews from the manager of five different supermarkets (ICA Maxi, Coop, Willys, Netto, Lidl). The sample size of the questionnaire was 393. Both models from the existing literature restructured according to the results. Location of the supermarkets, quality of the food, services, prices of the food, plays important role in terms of decisions making process. Motivation plays a trigger role for the consumer to buy or reject the product and the most important is knowledge. Knowledge helps the consumer to make a better decision.

Diploma thesis on the topic of possibilities of marketing orientation on the organic market deals with organic farming and organic food. The first part is to get familiar with this issue. There are characterized differences between organic and conventional farming, the advantages and disadvantages of organic farming, animal and plant specifications of production, conditions that must be met if the transition from conventional to organic farming, the follow-up compliance with the conditions laid down by law. Another section is devoted to organic food and their characterization, organic certification and marketing. The practical part includes its own investigation with an awareness of consumers about organic food. The conclusion gives the specifics of organic farming and organic food, and based on the analysis and possible recommendations on marketing orientation.

This master thesis is focused on czech organic food and it role in current czech retailing. Organic food is nowadays widely discussed but czech local organic food is unjustly neglected. In the theoretical part of the master thesis, terms such as retailing and organic farming are defined, it also alyses czech retail market and czech organic food market. Analytical part, on the other hand, uses these termes in the actual analysis of the czech organic food market. Using data collected from 5 different retailers (Globus, Tesco, Interspar, Penny Market a Albet) I conducted a country of origin analysis. Last part of the thesis sums up recommendations to improve the position of czech local product, aimed at czech farmers, consumers and oficial organizations.

La consommation d’aliments biologiques et sa part relative dans le régime alimentaire n’ont été que peu étudiées. De même, les profils nutritionnels et de santé, les motivations et les pratiques de tels consommateurs ne sont que rarement décrits. L’objectif de cette thèse était d’étudier et de caractériser les profils des consommateurs de produits issus de l’agriculture biologique sur le plan nutritionnel, de la santé et des pratiques. Les données de la cohorte NutriNet-Santé incluant des adultes français ont été exploitées. Les résultats de cette thèse ont montré qu’une forte consommation de produits bio était associée à une meilleure qualité nutritionnelle globale du régime. Le régime des très forts consommateurs de bio était ainsi souvent caractérisé par une place importante donnée aux produits végétaux et aux produits complets en particulier. La mise en oeuvre d'une analyse typologique a mis en évidence une diversité de profils des consommateurs sur le plan nutritionnel d'une part et sur les modes de production d'autre part. Ces différents profils de consommateurs étaient marqués par des différences sur le plan des caractéristiques sociodémographiques, des modes de vie, des pratiques d’achat et des motivations d’achat. Par ailleurs, la probabilité de présenter le syndrome métabolique était plus faible chez les forts consommateurs de bio comparés aux faibles consommateurs. L’étude cas-témoins a montré chez les forts consommateurs de bio une teneur significativement plus faible de certains résidus de pesticides dans les urines (2-(diethylamino)-6-méthylpyrimidin-4-ol/one total, en DETP et DMTP et en 3-PBA). Les conclusions des premières analyses transversales sur les marqueurs de santé restent à confirmer dans des études prospectives. L’ensemble de ces travaux souligne la nécessité de considérer toutes les dimensions de l’alimentation (structure du régime et mode de production bio ou conventionnel) dans les futures études sur les potentiels effets de la consommation de bio sur la santé. Ces résultats plaident également pour l’intégration d’une diversité de profils de consommateurs lors de l’élaboration de stratégies visant à encourager les consommations alimentaires durables. / Few data are available regarding the contribution of organic foods to the diet. In addition, dietary patterns, nutritional and health status of organic food consumers have rarely been described. The objective of this thesis was to study the characteristics of different groups of organic food consumers in terms of nutritional intakes, health status and practices. Data of the cohort NutriNet-Santé including French adults were analysed. The results showed strong dietary behaviour correlates associated with high organic food consumption. Higher levels of organic food consumption were related to healthier dietary patterns. Dietary patterns of high organic food consumers were characterised by high consumption of plant-based products, and wholegrain products in particular. A cluster analysis has underlined a diversity of profiles of consumers in terms of dietary patterns and mode of food production. Disparities in sociodemographic and lifestyle patterns were observed across clusters. Furthermore, the probability of having the metabolic syndrome was lower among high organic food consumers. The case-control study showed significantly lower levels of some pesticide residues (2-(diethylamino)-6-methylpyrimidin-4-ol/one total, DETP, DMTP and 3-PBA) among high organic food consumers compared to low organic food consumers. Prospective studies are needed to confirm these findings. To accurately assess potential effects of consumption of organic products, future etiological studies need to take into consideration all components of the diet (dietary patterns as well as level of organic food consumption in the diet). These results highlight the importance of the integration of a diversity of consumers’ profiles when developing strategies aimed at promoting sustainable food practices.

This thesis consider the use of organic products in spa facilities in South Bohemian Region and assess a regional supply of organic food. Results were obtained through primary and secondary data. Secondary data was provided by the study of literature and the subsequent creation of a literature review. Primary data were obtained in a questionnaire survey and structured interviews.

Den rådande klimatsituationen utgör, på grund av föroreningar i naturen, ett hot mot jordens fortlevnad, det kan främst påvisas genom de klimatförändringar som blir allt mer tydliga i världen. Samhällets negativa påverkan på jordens klimat sätter press på samhällsaktörer, varav en av dem är handelssektorn. Livsmedelsbranschen är den aktör som idag arbetar mest med ansvarsfullt företagande. Fokus läggs främst på ekologiska produkter, miljömärkningar samt energieffektivt arbete.Trots satsningar på ekologiska livsmedelsalternativ samt egna märkesvaror med ekologisk inriktning råder idag kunskapsbrist bland konsumenter. Den finansiella aspekten utgör, tillsammans med tid- och bekvämlighetsaspekter, de huvudsakliga påverkansfaktorerna på konsumenters medvetna och omedvetna beteende. En välkänd paradox som förknippas med konsumtionen av de ekologiska livsmedlen är att trots ökande positiva attityder och intresse för ekologi bland konsumenter, så ökar inte försäljningen av ekologiska matvaror i lika stor grad. På det sättet uppstår ett gap mellan konsumenters önskvärda beteende och deras praktiska handling.Syftet med studien är att förstå vilka fenomen som styr konsumenters konsumtion av ekologiska dagligvaror. Forskningsfrågan är: Vilka drivkrafter skulle kunna leda till ökad konsumtion av ekologiska matvaror? För att kunna besvara forskningsfrågan har en växelverkan mellan teori och empiri förekommit. Vårt empiriska material har samlats in genom att kombinera tre insamlingstekniker: semistrukturerade intervjuer med verksamma forskare inom ekologi-, lantbruks- och livsmedelsbranschen, strukturerade intervjuer med konsumenter i tre av Sveriges största butikskedjor samt observationer i dessa butiker.De slutsatser som vi har kunnat dra är att ökad tillgänglighet, lägre prisnivåer samt tydlig information kring de ekologiska produkternas innebörd kan ge upphov till ökad uppmärksamhet från konsumenters sida och därmed ökad konsumtion av de ekologiska alternativen. Med hjälp av välutformad produktsegmenteringsstrategi samt ökade marknadsföringsåtgärder skulle både de köpstarka och mindre köpstarka kundsegmenten kunna tilltalas, detta genom att öka de ekologiska produkternas tillgänglighet.Det forskningsfält som kan undersökas vidare är hur en prissättningsstrategi skulle kunna täcka både köpstarka samt lågprisintresserade kundgrupper. Utöver detta kan de ekologiska produkternas framställningsprocesser undersökas, samt identifiering av marknadsföringsmedel inriktad på ekologiska livsmedel. / Program: Civilekonomprogrammet

The whole environment - The climate of the earth. Because of the technology innovation causes the problem on ecological environmental protection. The implementation of the agreement of Kyoto, Already alert environmental protection of people on the global village. The organic industry is to safeguard the ecology, environmental protection and industry good for health. This thesis does the discussion to the development overview of the industry, carrying on consumers will do the market survey to the cognition of the organic products, purchase motive and buying the consideration, etc., probe into the organic marketing strategy in the supermarket of food. This thesis is consumed by two group (buyer and unbuyer) is investigated and analysed, in accordance with the demographic parameter, motive of buying, buy the parameter of considering, carry on comparative analysis, and the characteristic that the supermarket thorough fare is bought does analysis, to probe into the organic food on the thorough fare in the supermarket, feasible marketing strategy, this research from the product category to the organic industry, maker, supplyer the production and marketing system arriving and is worthy of selling to investigate , understand the marketing overview of organic industry's supplier , distributor in depth. Two consuming groups investigated by this research, the difference had in accordance with the demographic parameter is compared, in the characteristic to the organic consuming groups, the education degree is relatively high, there is more age by 41~50 and 51~60, the sex is mostly women, the professional housewife is in the majority, secondly government employees and teachers, income medium-sized income, buy the motive and rely mainly on the fact that there is no agriculture chemical, pollution-free and will not be endangered oneself and family's body, two colony that buy all with authentication most important government, to of fine qualities to afford to buy. As to the thing that production ground, the seller's trust will facilitate the trade, not the buyer will relatively consider whether the cost-effective and price are rational. The system of producing and selling of the organic industry, different from the general industry, the persons who engage in at present rely mainly on popularizing the idea more, For example ecological environmental protection to make the clever equilibrium of people's body and mind, healthy, also some are that Buddhism group make for good fortune, joining and popularizing in will engineering way, it is an invisible maturity sense to pursue, the persons who engage in at present have a good prospect to the future development of the industry generally because people can contact the organic products , go to experience one's own impression actually, nonpoisonous and light all over, and then promote the quality of life.

Recently years environmental protect conscious have raised and the people who concern the healthy issue. Lead to the organic food industry has been developing rapidly in Taiwan. Owing to the organic food industry are getting more acceptable and lovely by customers, therefore, organic food industry direct residence channel enter into the market, due to the organic food selling increasingly to be the current developing in the future, and the brand mark of organic of the stores have increasing rapidly in recently years. The system of producing and selling of the organic industry, different from the general industry, the persons who engage in organic food industry at present promote idea mainly, therefore, the purpose of the study is to study the organic food industry development status, and try to adopt in-depth interview to study the motivation of the organic food industry and business model framework. For view point of the theory of the industry analysis and competitive strategy, intend to study the feature of the case company practical operation, and submit business model suggestion for researchers and managers reference. The study results as follows¡G ¡]1¡^Under the uncertain environment, the case company will modify the organization framework and the other functions in order to construct suitable business model. ¡]2¡^The case company adopts prospectors strategy to suitable for enter into new industry or business model. ¡]3¡^The case company adopts both of emergent strategy and intended strategy to modify business model and competitive strategy continuously and in order to response non-forecast environment.

Genetically Modified Organisms (GMOs) are plants or animals that have been produced using genetic insertion or deletion via technology (also called genetic engineering or GE). Merged DNA from different species creates combinations of plant, animal, bacteria and/or virus genes that cannot occur in nature or in traditional crossbreeding. Our goal was to determine the presence or absence of GMO markers in USDA Organic Certified and in Non-GMO Project food products. We investigated only corn or soy-based products that were purchased from many types of retailers. Our study was limited to products that contained a label for USDA organic certification and/or Non-GMO Verified Project. DNA from each product was extracted, tested for purity, and examined for specific markers denoting the presence of genetic modification. Modified DNA was amplified using PCR techniques and tested against standards on electrophoretic agarose gel. Based on these results, we detected evidence of genetic modification in 75% of soy and 83.3% of corn claiming USDA Organic Certification and 0% of soy and 100% of corn claiming Non-GMO Verified Certification.