Made available in DSpace on 2014-12-17T14:52:34Z (GMT). No. of bitstreams: 1 ErnestoATN.pdf: 2867586 bytes, checksum: 365968b169b7f677e1d1f4d8af8d3fab (MD5) Previous issue date: 2006-05-19 / The Brazilian organic market has growing year by year, and this commercialization is extremely important to the country, because it allows a bigger preoccupation with the environmental preservation, as well as to create employments and income to the rural workers. However, is necessary that these producers define forms of competition in the market, the way how they will compete, focusing aspects that really matters to the clients. So, the work objective is investigate, based in the rural producers perceptions, the facts which affect the competition the production of organics vegetables in the state of Rio Grande do Norte. With the aim of contribute to the made of strategic decisions related to the production and commercialization of these products in the agriculture scenery norte-rio-grandense, besides to contribute with information about the competition, helping as reference to others important researches. In the methodological view, this study can be qualified as an applied research study, with descriptive objective and quantitative approach. The instrument used was the formulary, resuming to producers of organics products in Rio Grande do Norte state, that grows the segment of organic types of vegetables and greens, been thirty two producers. The data was treated through of the descriptive analyze and the Cluster s analyze. The descriptive research results indicate that the main factors which affect the competition of the organics products in our State are the cost, the diversification and reliability. The Cluster s analyze shows that exists am group of organics producers who uses frequently a specialized technique and they give support to the bigger retail market, as supermarkets / O mercado org?nico brasileiro vem crescendo a cada ano, e essa comercializa??o ? extremamente importante para o pa?s, pois possibilita uma maior preocupa??o com a preserva??o ambiental, al?m de gerar emprego e renda para os trabalhadores rurais. Para tanto, ? necess?rio que esses produtores definam formas de competir no mercado, focalizando os aspectos que realmente importam para os clientes. Portanto, o objetivo deste trabalho ? investigar, com base na percep??o dos produtores rurais, os fatores que afetam a competitividade na produ??o de hortali?as org?nicas no Estado do Rio Grande do Norte, com a finalidade de contribuir para a tomada de decis?es estrat?gicas no que diz respeito ? produ??o e comercializa??o no cen?rio agr?cola norte-rio-grandense, al?m de disponibilizar informa??es sobre a competitividade desses produtos, a fim de servir de refer?ncia para outras pesquisas que sejam pertinentes. Do ponto de vista metodol?gico, o presente trabalho pode ser classificado como um estudo de pesquisa aplicada, com objetivo descritivo e abordagem quantitativa. O instrumento utilizado foi o formul?rio, delimitando-se a pesquisar os produtores de produtos org?nicos do Estado Rio Grande do Norte, que cultivam o segmento do tipo legumes e verduras org?nicas, totalizando trinta e dois produtores. Os dados foram tratados atrav?s da An?lise Descritiva e da An?lise de Cluster. Resultados da pesquisa descritiva indicaram que os principais fatores que afetam a competitividade dos produtos org?nicos no Estado do Rio Grande do Norte s?o os custos, a diferencia??o e a confiabilidade. A an?lise de Cluster apresentou que existe um agrupamento de produtores org?nicos que utilizam com maior freq??ncia ? ajuda de t?cnico especializado e este mesmo grupo ? o que atende ao ramo varejista de maior porte, como supermercados

This diploma thesis is focused on mapping of organic farming in the South Region particularly in terms of spatial distribution of organic farms, their production and deployment of processing capacities organic production. South Bohemia region is due to its geographical conditions suitable for organic farming. It is one of the largest in amount of organic farms. However the diversity of production is not too different. There is mainly dominating extensive cattle farming in areas of permanent grassland.This dissertation was elaborated in terms of explorational purpose of University of South Bohemia ? Economical Faculty MSM 6007665806, focusing on support of development concerning higlands and uplands areas in the region of south Bohemia.

Made available in DSpace on 2014-12-17T14:53:10Z (GMT). No. of bitstreams: 1 AnisiaKLG.pdf: 403985 bytes, checksum: 40bf1dc865ca113d8092cdcad601a595 (MD5) Previous issue date: 2006-05-19 / Demand for organic foods in the Brazil are growing year last, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the factor that influence the interest of the consumers in the purchase decision of organic products, aiming to characterize the level of competitiveness of these products, assisting in the creation of environmental strategies for the development of the activity and contributing in the increment of the knowledge about the subject, that can assist it in the increase of the commercialization and the consumption of these foods. From data collected in the city of Manaus/AM, it was used a survey research, of exploratory and descriptive character. The sample was obtained using 421 questionnaires, in which was realized the descriptive analysis, analysis of groupings and association analysis among variables using the test qui-square. The results found in this study indicate that the majority the of consumers of supermarkets of the Manaus/AM never to purchase organic foods. Generally the consumers to have few or some knowledge about these foods, however, the level of the interest in to obtain information about the subject is high.The barriers mains in the purchase of organic products are the label fault in the product and the quality no certificate in the product. Among the profile characteristics, the variables income and level scholar are associate to interest level in the obtain information about the subject / A procura por alimentos org?nicos no Brasil vem crescendo nos ?ltimos anos, constituindo-se num novo segmento estrat?gico de comercializa??o. Nesse contexto, o objetivo desta pesquisa foi investigar os fatores que influenciam o interesse dos consumidores na decis?o de compra de produtos org?nicos, visando caracterizar o n?vel de competitividade desses produtos, auxiliando na cria??o de estrat?gias ambientais para o desenvolvimento da atividade e contribuindo para o incremento do conhecimento sobre o assunto que possa vir a auxiliar no aumento da comercializa??o e no consumo desses alimentos. A partir de dados coletados na cidade de Manaus/AM, utilizou-se uma metodologia de pesquisa do tipo survey , de car?ter explorat?rio e descritivo. A amostra foi obtida atrav?s de 421 question?rios, nos quais foram realizados An?lises Descritivas, An?lises de Agrupamento e de Depend?ncia entre vari?veis. Os resultados encontrados neste estudo indicam que a maioria dos consumidores de supermercados de manaus nunca compram produtos org?nicos. De modo geral os consumidores possuem pouco ou algum conhecimento sobre esses produtos, por?m o n?vel de interesse em obter informa??es sobre o assunto ? alto. As principais barreiras para compra de produtos org?nicos s?o a falta de rotulagem no produto e a qualidade n?o atestada do produto. Dentre as caracter?sticas de perfil, as vari?veis renda e escolaridade est?o associadas ao n?vel de interesse em obter informa??es sobre o assunto

Made available in DSpace on 2014-12-17T14:53:18Z (GMT). No. of bitstreams: 1 MarliFFST.pdf: 2518265 bytes, checksum: 297d11db3cf3aac22fa25f256aaa15d2 (MD5) Previous issue date: 2006-05-19 / Demand for organic foods within in Brazil are growing, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the variables used by consumers in the purchase decision of organic products, aiming to characterize the level of competitiveness of these products, assisting in the creation of environmental strategies for the development of the activity and contributing in the increment of the knowledge about the subject, that can assist it in the increase of the commercialization and the consumption of these foods. From data collected in the city of Natal/RN, it was used a survey research, of exploratory and descriptive character. The sample was obtained using 401 questionnaires, in which was realized: the Test of Comparison of Averages, Descriptive analysis, analysis of Cluster and Qui-square. The results found in this study indicate that the main reasons for the organic food purchase are the absence of chemical pesticides in the product, followed by the care with own health and of the household. The main characteristics in the consumers of supermarkets, that are associates with purchase frequency of organic foods are the environmental behavior and lifestyle. Among the profile characteristics, gender, age and number of children are associates with the purchase frequency of these foods and the income and level education not showed association / A procura por alimentos org?nicos no Brasil vem crescendo, constituindo-se num novo segmento estrat?gico de comercializa??o. Nesse contexto, o objetivo desta pesquisa foi investigar as vari?veis utilizadas pelos consumidores na decis?o de compra de produtos org?nicos, visando caracterizar o n?vel de competitividade desses produtos, auxiliando na cria??o de estrat?gias ambientais para o desenvolvimento da atividade e contribuindo para o incremento do conhecimento sobre o assunto que possa vir a auxiliar no aumento da comercializa??o e no consumo desses alimentos. A partir de dados coletados na cidade de Natal/RN, utilizou-se uma metodologia de pesquisa do tipo survey , de car?ter explorat?rio e descritivo. A amostra foi obtida atrav?s de 401 question?rios, nos quais foram realizados: o Teste de Compara??o de M?dias, an?lises Descritivas, an?lises de Cluster e de Qui-quadrado. Os resultados encontrados neste estudo indicam que os principais motivos para a compra de alimentos org?nicos s?o a aus?ncia de agrot?xicos no produto, seguido pelo cuidado com a pr?pria sa?de e de seus familiares. As principais caracter?sticas dos consumidores de supermercados, que est?o associados ? freq??ncia de compra de hortifruti org?nicos s?o o comportamento ambiental e estilo de vida. Dentre as caracter?sticas de perfil, g?nero, idade e n?mero de filhos est?o associados ? freq??ncia de compra desses alimentos e as vari?veis renda e escolaridade n?o apresentaram associa??o

The aim of the thesis is to create a real and practicable business plan for petting up a Bio – baby cafe. The theoretical section of the thesis contains a definition of a small business. It is predominantly focused on the analysis of particular issues relating to business plans including the legal and economical aspects. In the analytical section these theoretical findings are applied to the specific business goal - foundation of the Bio- baby cafe in Brno-Líšeň.

This thesis consider the use of organic products in spa facilities in South Bohemian Region and assess a regional supply of organic food. Results were obtained through primary and secondary data. Secondary data was provided by the study of literature and the subsequent creation of a literature review. Primary data were obtained in a questionnaire survey and structured interviews.

The thesis deals with price comparison of organic and conventional foods within retail chains in the South Bohemian Region. The work includes a price comparison between organic food retail chains and specialized stores and compare prices of organic foods in individual retail chains. The thesis is awarded within the grant project GAJU 019/2013 / S.

Syfte: Syftet med denna studie är att undersöka vilken hänsyn “fast fashion”- och “functional fashion”-företag tar till det ekologiska perspektivet inom CSR gällande val av material och design under produktutvecklingsprocessen. Studien syftar även till att undersöka hur målsättningarna i CSR-arbetet skiljer sig åt mellan de olika fallföretagen. Metod: Studiens upplägg grundas i en kvalitativ forskningsmetod med en deduktiv ansats. Det empiriska materialet har samlats in genom intervjuer hos företag med personer som besitter kunskap inom CSR, design, material och produktutveckling. Den teoretiska referensramen består av vetenskaplig artiklar och böcker. Slutsats: Slutsatsen i denna studie visar på att CSR är ett komplext begrepp med många definitioner som behöver omdefinieras för att företag tydligt ska förstå dess innebörd. Viljan att arbeta med CSR behöver även komma uppifrån högsta ledningen för att få störst genomslag och en lyckad integrering i samtliga delar av företaget. Designers inverkan på om plagget blir ekologiskt eller inte är av stor grad då de medverkar i produktutvecklingens början. Ett flertal designstrategier kan utläsas för att en produkt ska bli mer ekologisk. Materialval är dessutom kritiskt för att utveckla ekologiska produkter där en framväxt av nya alternativa textilmaterial och mindre skadliga beläggningar har uppkommit. Slutligen anses återvinning vara en framtida lösning för att reducera det textila avfallet, men där teknik och kunskap eftersöks för att kunna genomföras. / Purpose: The purpose of this study is to examine what consideration is taken by fast fashion and functional fashion companies into the ecological perspective within CSR regarding the choice of the design and material during the product development process. The study also aims at examining how the CSR activities differ between the various companies. Method: The design of this study is based on a qualitative research method with a deductive approach. The empirical data was collected by interviewing respondents who hold knowledge within CSR, design, materials and product development. The theoretical framework consists of peer reviewed articles and books. Conclusion: The conclusion of this study shows that CSR is a complex term with multiple definitions that needs to be redefined so that companies can get a clear understanding of its meaning. The desire to work with CSR needs to come from top management to ensure a great impact and a successful integration across all departments within the company. The designers have a great impact on whether the garment becomes organic or not because of their involvement in the beginning of the product development process. A number of design strategies are presented on how to make a product more organic. The choice of material is also critical in developing organic products where new alternative materials and less harmful coatings have emerged. Finally, recycling is considered to be a future solution in reducing textile waste, however extended knowledge and technology are sought to succeed. / Företagsekonomi III - Detaljhandel och service management: examensarbete (kandidat)

Debido a la coyuntura global por el cuidado del medio ambiente y preservar la salud de las personas y los animales, las empresas han visto en la necesidad de brindar mediante sus productos una respuesta ante esta necesidad, que conlleva a transmitir el cuidado del medio ambiente. Es por ello, que hoy en día las personas están desarrollando un nuevo hábito de consumo enfocado a consumir productos sin químicos, naturales y más saludables. Tomando como referencia está oportunidad, nace QuiZa que es un proyecto cuyo objetivo es brindar una alternativa para las mujeres en el exigente cuidado natural del cabello. El planeamiento estratégico de este análisis es poder determinar la viabilidad de este proyecto, el cual está respaldado en estudios de investigación de mercado para conocer las necesidades de nuestro público objetivo. El análisis del entorno en el que se desarrollará el proyecto identifica las oportunidades y las amenazas a las que podría estar sujeto. El plan económico y financiero evidencia que el proyecto es rentable, llegando a mostrar un VPN mayor a cero y una TIR de 45.19%. En base a los puntos más relevantes, se puede evidenciar lo atractivo y rentable que sería este proyecto en un mercado donde el consumo por productos naturales teniendo oportunidad de crecimiento. Para finalizar, se considera poner en marcha este proyecto ya que el análisis realizado brinda un resultado atractivo para el inversionista como para los socios. / Due to the global conjuncture for the care of the environment and to preserve the health of people and animals, companies have seen the need to provide through their products a response to this need, which entails transmitting the care of the environment. That is why, today people are developing a new habit of consumption focused on consuming products without chemicals, natural and healthier. Taking this opportunity as a reference, QuiZa was born, which is a project whose objective is to provide an alternative for women in the demanding natural care of hair. The strategic planning of this analysis is to determine the viability of this project, which is supported by market research studies to meet the needs of our target audience. The analysis of the environment in which the project will be developed identifies the opportunities and threats to which it could be subject. The economic and financial plan shows that the project is profitable, reaching a NPV greater than zero and a TIR of 45.19%. Based on the most relevant points, it can be seen how attractive and profitable this project would be in a market where consumption by natural products is growing, there is little competition and there is an opportunity for growth. Finally, it is considered to start this project because the analysis carried out offers an attractive result for the investor as well as for the partners. / Trabajo de investigación

The thesis is focused on the evaluation of current situation of farming and making a plan for a transition of Angus farm to an organic way of farming in plant and stock farming. During the period of conversion that takes 2 years for arable land, meadows and grazing the farmimg has to be in compliance with the law No. 344/2011 about organic farming. The theoretical part contains basic information about organic farming history in the Czech Republic, basic concept specification such as organic farming, ecofarm, organic product, organic food. The other information deal with the main goals of organic farming, legislation, check, certification and last but not least the subsidy of organic farming. The second part of the thesis analyses the current situation of the farm where the plant farming structure, stock farming structure, used machinery and agrotechnological operation, staffing, balance of nutrients, balance of forage, chemical means using, and SWOT analysis of the current situation are described. In the final part of the thesis there is offerred the structure of plant and stock farming for the conversion where balance of nutrients, balance of forage, staffing, operation modernization, introducing the agritourism, economic evaluation and SWOT analysis of the current situation after the conversion are described.