A pesquisa inicialmente intitulada: \"Retratos da Serra da Canastra\", teve como proposta a realização de um ensaio fotográfico autoral. Com o intuito de promover a reflexão sobre a construção do livro de autor e sobre os processos de edição da produção artística em suas finalidades específicas, o resultado previsto foi a criação de um livro e a realização de uma exposição. / Originally titled as \"Portraits of the Serra da Canastra\", the research looked to do a photographic essay. Aiming to promote reflection on the construction of an artist\'s book and about edition processes of artistic production in their specific purposes, the expected result was the creation of a book and perform an exhibition.

A pesquisa inicialmente intitulada: \"Retratos da Serra da Canastra\", teve como proposta a realização de um ensaio fotográfico autoral. Com o intuito de promover a reflexão sobre a construção do livro de autor e sobre os processos de edição da produção artística em suas finalidades específicas, o resultado previsto foi a criação de um livro e a realização de uma exposição. / Originally titled as \"Portraits of the Serra da Canastra\", the research looked to do a photographic essay. Aiming to promote reflection on the construction of an artist\'s book and about edition processes of artistic production in their specific purposes, the expected result was the creation of a book and perform an exhibition.

O ensaio Todas as casas em mim investiga a relação entre os espaços da casa e o fazer fotográfico, corpo de 20 imagens produzidas em sistema digital entre 2010 e 2014. / The essay every home of myself investigate the relation between the spaces of home and the practice of photography, body of 20 images produced in digital system between 2010 and 2014.

O ensaio Todas as casas em mim investiga a relação entre os espaços da casa e o fazer fotográfico, corpo de 20 imagens produzidas em sistema digital entre 2010 e 2014. / The essay every home of myself investigate the relation between the spaces of home and the practice of photography, body of 20 images produced in digital system between 2010 and 2014.

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Essa dissertação tem como objetivo principal identificar os mecanismos envolvidos na inserção da fotografia documental em museus de arte, durante a década de 1970, na cidade de São Paulo. São apresentados três estudos de caso sobre exposições fotográficas, de caráter temático, realizadas nesse período: A família Brasileira, realizada no Museu de Arte de São Paulo, em 1971; Xingu/Terra, parte integrante da 13ª Bienal Internacional de São Paulo, em 1975; e Bom retiro e luz: um roteiro, na Pinacoteca do Estado de São Paulo, em 1976. A análise dos formatos das mostras e dos processos envolvidos em sua realização revelam dissonâncias e consonâncias entre os objetivos e interesses de seus proponentes e/ou realizadores. As exposições também são investigadas do ponto de vista das relações políticas da época, pois há a intenção de identificar as funções sociais adquiridas pela fotografia em seu processo de institucionalização. / This dissertation aims to identify the main mechanisms involved in the inclusion of documentary photography in art museums during the 1970s, in São Paulo. It presents three case studies about thematic and essay format photo exhibitions, accomplished at this period: A família brasileira, held at the Museu de Arte de Sao Paulo, in 1971; Xingu/Terra, part of the 13th Bienal International São Paulo, in 1975, and Bom retiro e luz: um roteiro in the Pinacoteca do Estado de Sao Paulo, in 1976. The analysis about the exhibitions formats and processes involved in their realization reveals dissonances and consonances between the purposes and interests of their proponents and/or directors. The exhibitions are also investigated from the standpoint of political relations of the time, because the intention is to identify the social functions of photography acquired in the process of its institutionalization.

Essa dissertação tem como objetivo principal identificar os mecanismos envolvidos na inserção da fotografia documental em museus de arte, durante a década de 1970, na cidade de São Paulo. São apresentados três estudos de caso sobre exposições fotográficas, de caráter temático, realizadas nesse período: A família Brasileira, realizada no Museu de Arte de São Paulo, em 1971; Xingu/Terra, parte integrante da 13ª Bienal Internacional de São Paulo, em 1975; e Bom retiro e luz: um roteiro, na Pinacoteca do Estado de São Paulo, em 1976. A análise dos formatos das mostras e dos processos envolvidos em sua realização revelam dissonâncias e consonâncias entre os objetivos e interesses de seus proponentes e/ou realizadores. As exposições também são investigadas do ponto de vista das relações políticas da época, pois há a intenção de identificar as funções sociais adquiridas pela fotografia em seu processo de institucionalização. / This dissertation aims to identify the main mechanisms involved in the inclusion of documentary photography in art museums during the 1970s, in São Paulo. It presents three case studies about thematic and essay format photo exhibitions, accomplished at this period: A família brasileira, held at the Museu de Arte de Sao Paulo, in 1971; Xingu/Terra, part of the 13th Bienal International São Paulo, in 1975, and Bom retiro e luz: um roteiro in the Pinacoteca do Estado de Sao Paulo, in 1976. The analysis about the exhibitions formats and processes involved in their realization reveals dissonances and consonances between the purposes and interests of their proponents and/or directors. The exhibitions are also investigated from the standpoint of political relations of the time, because the intention is to identify the social functions of photography acquired in the process of its institutionalization.

Цель магистерской диссертации заключается в выявлении редакторской специфики создания контент-маркетинговой стратегии театральных корпоративных изданий с последующим составлением рекомендаций. Редакторский подход к созданию контент-маркетинговой стратегии театрального корпоративного издания определяет новизну исследования. Материалом для исследования послужили театральные корпоративные издания «Урал Опера Балет» и Московского театра «Новая Опера». Общий объем проанализированного материала составил более 1200 текстов разных жанров и свыше 1950 иллюстраций из 135 выпусков. В фокусе исследовательского внимания оказались заметки, интервью и фотография как визуальный жанр. В процессе исследования были проанализированы коммуникативные тактики в материалах заметки и интервью, способствующие решению задач, поставленных контент-маркетинговой стратегией. Коммуникативные тактики были разделены на четыре группы – сопоставительные, воздействующие, самопрезентации, взаимоотношений со зрителем. Общими для театральных корпоративных изданий «Урал Опера Балет» и Московского театра «Новая Опера» являются тактики заботы и участия, «проблемное поле», ожидания положительной оценки, ценностной ориентации. Таким образом, издания не только формируют позитивный образ театров и транслируют их ценности, но и открыто обозначают существующие проблемы. По результатам анализа визуального контента предложена классификация жанров фотографии театральных корпоративных изданий. Было выделено три жанра – фоторепортаж, портретное и объектное фотоизображения, которые подразделяются на поджанры. Фоторепортаж представлен сценой из спектакля, фото с репетиции, событийным фото, фотоальбомом. Портретные фотоизображения имеют следующие разновидности: актер в роли, человек за работой, репортажный, постановочный, архивный. Объектные фотоизображения разделяются на фотографии театральных декораций, костюмов, интерьеров, документов. Перечисленные визуальные жанры, за исключением постановочного фотопортрета, помогают эффективно воздействовать на аудиторию и достигать целей театральной организации. При опоре на положительный и отрицательный опыт рассмотренных СМИ театральным корпоративным изданиям был предложен перечень рекомендаций для создания текстового и визуального контента. / The purpose of the master's thesis is to identify the editorial specifics of the content-marketing strategy of the theatrical corporate publications, followed by recommendations. The editorial approach to creating the content-marketing strategy for the theatrical corporate publication determines the novelty of the research. The foundation for the research was the theatrical corporate publications of «Ural Opera Ballet» and the Moscow theater «New Opera». The total volume of the analyzed material was more than 1200 texts of different genres and more than 1950 illustrations from 135 editions. Notes, interviews and photography as a visual genre were in focus of research attention. During the process of research, the communicative tactics were analyzed by the notes and interviews. These tactics contribute to the solution of the tasks, which are set by the content-marketing strategy. Communicative tactics were divided into four groups – comparative, influencing, self-presentation, relationship with the viewer. Tactics of care and participation, «problem field», expectations of positive evaluation, value orientation are common for theater corporate publications of «Ural Opera Ballet» and the Moscow theater «New Opera». Thus, the publications not only form a positive image of theaters and transmit their values, but also openly identify existing problems. The classification of genres of photography of theatrical corporate publications is proposed based on the results of the analysis of visual content. There were highlighted three genres: photo reportage, portrait and object photo images, which were subdivided into subgenres. A photo reportage is presented by a scene from a performance, by a photo from a rehearsal, by an event photo, by a photo album. Portrait photo images have the following varieties: actor in the role, person at work, reporting, staged, archived. Object photo images are divided into photographs of theatrical scenery, costumes, interiors, documents. The listed visual genres, with the exception of a staged photo portrait, help to effectively influence on the audience and achieve the goals of the theatrical organization. The list of recommendations for the creation of text and visual content was proposed to the theater corporate publications based on the positive and negative experience of the reviewed media.