In this work, we introduce the evolution of thinking in the field of corporate governance. We are focusing on process management and current possibilities information support business processes. We'll show you an overview of performance measurement tools and process efficiency. An important part of this work is dedicated to design its own discount site that allows its customers to bulk purchases of various goods and services at a bargain price. For this site was created by an instrument to promote corporate portfolio. The tool is designed to automatically monitor and analyze sales success in competition and thus promote the award of contracts and specific form of a sale on your own server. The end of work is devote to practical use of the discount site in the real environment and evaluation of results.

Valet av vilka produkter som ska finnas tillgängliga på marknaden fungerar som ettkonkurrensmedel för företag. Att prioritera redan existerande, lansera nya eller avveckla föråldrade produkter är viktiga beslut för ett företags prestanda. För att minimera olika typer av risk kan in- och utfasningsstrategier användas. Dessa kan bestämmas med hjälp av olikatyper av nyckeltal som kan delas upp i olika kategorier, så kallade riskfaktorer. Studiens mål är att bestämma dessa nyckeltal samt vilken strategi som passar för respektive produkt vid in och utfasning. Studien bygger på intervjuer som genomförts med fyra nyckelpersoner på verkstadsföretaget Seco Tools. Intervjuerna undersöker företagets in- och utfasningsprocess. Detta innefattar viktiga nyckeltal samt hur de i sin tur påverkar risk- vid in och utfasning. Studien resulterar i en modell med fyra riskdimensioner samt de riskfaktorer och nyckeltal som tillhör respektive dimension. Modellen ger en fingervisning vilken typ av in- och utfasningsmetod som är lämplig att använda. Studiens resultat visar på att företagets arbetsprocess och nyckeltal delvis stämmer överens med vald teori, men att det också är stor skillnad på hur en in- och utfasning går till i praktiken jämfört med det optimala utfallet i teorin.

En nuestra experiencia en tecnologías de la información, hemos notado que se tiene un sesgo muy grande hacia la ejecución, es decir, construir cosas con la calidad adecuada y lanzarlas rápido a producción. Sin embargo, toda esta ejecución sin validación nos lleva a lanzar productos geniales pero que nadie necesita. En un estudio de 1997, Stevens & Burley sugieren que se requieren al menos 3,000 ideas para producir un producto comercialmente exitoso; En otro estudio de 2010, The Standish Group encuentra que solo el 7% de funcionalidades de un producto de software son siempre usadas, otro 48% se algunas veces y 45% nunca son usadas. Consecuentemente, cuando los grandes proyectos no tienen el gran impacto deseado, las empresas recién caen en cuenta de la inversión desperdiciada. El presente proyecto de tesis tiene como objetivo evaluar los procesos de gestión de productos de una empresa de desarrollo de productos de software para plantear mejoras a este proceso que permitan realizar la validación de ideas de manera temprana e iterativa. Adicionalmente, el proyecto comprende diseñar una solución tecnológica que permita a la empresa medir de manera oportuna el impacto que tiene cada incremento y funcionalidad nueva de los productos de software que desarrolla en los indicadores de negocio; permitiendo definir experimentos controlados donde se aíslen las variables que se desean medir objetivamente, para así poder tomar decisiones informadas sobre los ajustes a realizar a la visión y estrategia de los distintos productos de software de manera temprana, continua e iterativa. / In our experience in information technology, we have noticed there is an oversized bias for execution, namely, building things with the right quality and launching them to production fast. However, all this execution and no validation takes us to launch great products no one needs. In a study from 1997, Stevens & Burley suggest that one needs at least 3,000 ideas to produce a commercially successful product; In another study from 2010, The Standish group finds that only 7% of features are always used, another 48% is sometimes used and 45% never used. Consequently, when big projects do not have the big impact everyone expected them to have, companies realize of their wasted investment. The objective of this thesis project is to evaluate the product management processes from a product development company to propose improvements to this process to allow the early and iterative validation of ideas. Additionally, the project comprises the design of a technological solution to allow the company the timely measurement of the impact each product increment and developed functionality has on the business indicators; allowing the definition of controlled experiments where the target variables are isolated so they can be objectively measured, to allow informed decisions over the vision and strategy of the different software products in an early, continuous, and iterative manner. / Tesis

Цель командной работы – создание игры «Симулятор Владельца Продукта». Цель личной работы – разработка игры «Симулятор Владельца Продукта» с использованием современных инструментов разработки. Объект исследования – компьютерные игры. Методы исследования: анализ современных инструментов разработки игр, генерация идей для лучшей реализации игры, программная реализация игры, её тестирование на наличие ошибок, проведение апробации игры на 30 пользователях, сбор и систематизация обратной связи. В результате командной работы создан продукт «‎Симулятор Владельца Продукта» – это компьютерная игра, доступная в браузере. Результатом личной работы является разработанная игра, доступная в браузере, описание реализованных сцен и скриптов. Выпускная квалификационная работа выполнена в текстовом редакторе Microsoft Word. / The goal of teamwork is to create the game “Product Owner Simulator”. The goal of my personal work is to develop the game “Product Owner Simulator” using modern development tools. The object of research is computer games. Research methods: analysis of modern tools, game development, generating ideas for better implementation of games, software implementation of games, testing them for errors, testing the game on 30 users, assembling and systematizing feedback. As a result of the team’s work, the product “Product Owner Simulator” was created - this is a computer game available in the browser. The result of individual work is a developed game, available in the browser, a description of the implemented scenes and scripts. The final qualifying work was completed in the text editor Microsoft Word.

Была выявлена проблема высокого порога вхождения в роль владельца продукта. Поставлена гипотеза, что если разработать механику игры, приближенную к задачам Владельца Продукта в реальной жизни, то в игре можно будет пройти практику в роли Владельца Продукта для приобретения опыта. Общей командной целью было создание игры «Симулятор Владельца Продукта», а цель личной работы – определение направления развития игры как продукта. Результатом личной работы является описание механики игры в виде схем, бэклог продукта в виде пользовательских историй и требований, и статистика обратной связи от пользователей по результатам проведенных опросов. По статистике всего было порядка тысячи игровых сессий и положительная обратная связь от игроков. / The problem of a high threshold for entering the role of product owner was identified. It is hypothesized that if we develop game mechanics that are close to the tasks of a Product Owner in real life, then in the game it will be possible to practice as a Product Owner to gain experience. The overall team goal was to create the “Product Owner Simulator” game, and the goal of personal work was to determine the direction of development of the game as a product. The result of personal work is a description of the game mechanics in the form of diagrams, a product backlog in the form of user stories and requirements, and statistics of feedback from users based on the results of surveys. According to statistics, there were about a thousand gaming sessions and positive feedback from players.

The role of brand has evolved to take on a broader application as a post-modern management concept and has attracted increasing attention in the 21st century as a key component for the development of competitive advantage. Far removed from its origins as an identity device, branding now transcends the pure marketing interpretation and is increasingly seen as a catalyst for corporate strategy and a tool for holistic reputation management and business performance. This thesis evaluates the extent to which brand is being adopted as a mechanism to align with corporate strategy, internal culture and supporting behaviours and external delivery or organisational performance: in essence, the concept of a brand-driven organisation that deploys brand as a core capability in pursuit of competitive advantage. This evaluation takes into account defined South African perspectives and examples in a case research approach. It seeks to evaluate how the brand alignment methodology can advance current theory and be applied as a management practice. The research argues that brand extends beyond the marketing function or the end-point of organisational systems and delivery. Rather, it suggests that brand becomes integrated as one of the primary elements of corporate strategy and seeks to embrace strategic organisational intent, internal culture and external manifestation of the business vision and results. The organisational architecture model is adapted to suit this research and offer a brand alignment framework that facilitates the effective and efficient implementation and realisation of strategic intent. This links brand alignment to resource-based theory and posits that it is considered as a core capability within the firm, enabling the attainment of competitive advantage. iv This thesis concludes that brand is not confined to an aspect of marketing, but should be deployed holistically in the organisation as a core capability and opportunity for competitive advantage. The research demonstrates an emerging body of thought and advances theory and practice in this area of business, both academically and in a professional management context, offering possibilities for continued further research in this field of management. / Business Management / D.B. L.

The role of brand has evolved to take on a broader application as a post-modern management concept and has attracted increasing attention in the 21st century as a key component for the development of competitive advantage. Far removed from its origins as an identity device, branding now transcends the pure marketing interpretation and is increasingly seen as a catalyst for corporate strategy and a tool for holistic reputation management and business performance. This thesis evaluates the extent to which brand is being adopted as a mechanism to align with corporate strategy, internal culture and supporting behaviours and external delivery or organisational performance: in essence, the concept of a brand-driven organisation that deploys brand as a core capability in pursuit of competitive advantage. This evaluation takes into account defined South African perspectives and examples in a case research approach. It seeks to evaluate how the brand alignment methodology can advance current theory and be applied as a management practice. The research argues that brand extends beyond the marketing function or the end-point of organisational systems and delivery. Rather, it suggests that brand becomes integrated as one of the primary elements of corporate strategy and seeks to embrace strategic organisational intent, internal culture and external manifestation of the business vision and results. The organisational architecture model is adapted to suit this research and offer a brand alignment framework that facilitates the effective and efficient implementation and realisation of strategic intent. This links brand alignment to resource-based theory and posits that it is considered as a core capability within the firm, enabling the attainment of competitive advantage. iv This thesis concludes that brand is not confined to an aspect of marketing, but should be deployed holistically in the organisation as a core capability and opportunity for competitive advantage. The research demonstrates an emerging body of thought and advances theory and practice in this area of business, both academically and in a professional management context, offering possibilities for continued further research in this field of management. / Business Management / D.B. L.

Governo Eletrônico é uma iniciativa dos Estados para oferecer produtos e serviços eletrônicos a cidadãos, organizações públicas e privadas, turistas e até mesmo a outros governos. O amplo número de usuários e a variedade de produtos e serviços oferecidos e mantidos por instituições públicas são fatores que dificultam o gerenciamento das demandas por novos produtos e serviços e também a manutenção e evolução dos já existentes, principalmente porque existem diferentes fontes de requisitos e a necessidade de atender às legislações e regimentos definidos pela próprias instituição e por instâncias superiores. Avaliações internas e externas e pesquisas realizadas em instituições específicas mostram que as instituições públicas tem grande dificuldade em atender às demandas de seus usuários e fornecer produtos e serviços de software com a qualidade esperada tanto pelos usuários quanto pelo governo federal no que se refere aos padrões de governo eletrônico definidos em legislações específicas. Nesse sentido, acredita-se que a Gestão de Produto de Software (GPS) pode despontar como força motriz para apoiar instituições públicas no fornecimento e manutenção de produtos de software com qualidade, uma vez que ela abrange todo o ciclo de vida de desenvolvimento de produtos de software tendo como foco tanto uma perspectiva técnica quanto de negócio. Um dos fatores impeditivos ao uso de modelos de GPS em instituições públicas é o fato de esses modelos terem sido concebidos inicialmente para organizações privadas e não levar em consideração particularidades do setor público, como a alta burocracia, altar hierarquização e dificuldades de mudanças. Nesse contexto, o objetivo geral deste trabalho é investigar os atores e funções de negócio das universidades federais brasileiras no atendimento a demandas de Tecnologia da Informação e Comunicação (TIC), identificando as diferenças e semelhanças com os atores e processos definidos por modelos de referência de GPS definidos na literatura. Além do mais, de forma adicional, é proposto um modelo de GPS adaptado ao contexto das universidades públicas. Todo o processo metodológico deste estudo baseou-se em um conjunto de 5 passos, iniciados a partir de uma revisão sistemática. Dentre os resultados deste trabalho estão um estudo de caso que explica o contexto do desenvolvimento de software nas universidades federais sob a perspectiva de GPS; a construção de um instrumento de pesquisa para captação do estado da prática de GPS nas universidades federais; definição de um modelo inicial de GPS para governo eletrônico no setor de educação superior e um conjunto de recomendações de boa práticas sugeridas para implementar atividades de GPS de forma eficiente / Electronic Government or e-Government is an initiative that provides services to groups of users through an electronic system. Among these users may be other governments, public and private organizations, tourists, and citizens. When analyzing the wide use of Internet resources and the development of software driven by the complexity of the amount of information, there is a need to evaluate the directions of e-government. In this sense, Software Product Management (GPS) emerges as a driving force for success in software products, as it covers the entire lifecycle development, ensuring a technical and business perspective, which, with its many interfaces, business and stakeholders throughout the life cycle of a product. In this context, the general objective of this work is to investigate the actors and business functions of Brazilian federal universities in meeting ICT demands, identifying the differences and similarities with the actors and processes defined by GPS reference models defined in the literature. In addition, a GPS model adapted to the context of public universities is proposed. The whole methodological process of this study was based on a set of 5 steps, started from a systematic review. Among the results of this work are a case study that explains the context of software development in federal universities from the perspective of GPS; the construction of a research instrument to capture the state of GPS practice in federal universities; definition of an initial GPS model for e-government in the higher education sector, and a set of best practice recommendations suggested to implement GPS activities efficiently

Governo Eletrônico é uma iniciativa dos Estados para oferecer produtos e serviços eletrônicos a cidadãos, organizações públicas e privadas, turistas e até mesmo a outros governos. O amplo número de usuários e a variedade de produtos e serviços oferecidos e mantidos por instituições públicas são fatores que dificultam o gerenciamento das demandas por novos produtos e serviços e também a manutenção e evolução dos já existentes, principalmente porque existem diferentes fontes de requisitos e a necessidade de atender às legislações e regimentos definidos pela próprias instituição e por instâncias superiores. Avaliações internas e externas e pesquisas realizadas em instituições específicas mostram que as instituições públicas tem grande dificuldade em atender às demandas de seus usuários e fornecer produtos e serviços de software com a qualidade esperada tanto pelos usuários quanto pelo governo federal no que se refere aos padrões de governo eletrônico definidos em legislações específicas. Nesse sentido, acredita-se que a Gestão de Produto de Software (GPS) pode despontar como força motriz para apoiar instituições públicas no fornecimento e manutenção de produtos de software com qualidade, uma vez que ela abrange todo o ciclo de vida de desenvolvimento de produtos de software tendo como foco tanto uma perspectiva técnica quanto de negócio. Um dos fatores impeditivos ao uso de modelos de GPS em instituições públicas é o fato de esses modelos terem sido concebidos inicialmente para organizações privadas e não levar em consideração particularidades do setor público, como a alta burocracia, altar hierarquização e dificuldades de mudanças. Nesse contexto, o objetivo geral deste trabalho é investigar os atores e funções de negócio das universidades federais brasileiras no atendimento a demandas de Tecnologia da Informação e Comunicação (TIC), identificando as diferenças e semelhanças com os atores e processos definidos por modelos de referência de GPS definidos na literatura. Além do mais, de forma adicional, é proposto um modelo de GPS adaptado ao contexto das universidades públicas. Todo o processo metodológico deste estudo baseou-se em um conjunto de 5 passos, iniciados a partir de uma revisão sistemática. Dentre os resultados deste trabalho estão um estudo de caso que explica o contexto do desenvolvimento de software nas universidades federais sob a perspectiva de GPS; a construção de um instrumento de pesquisa para captação do estado da prática de GPS nas universidades federais; definição de um modelo inicial de GPS para governo eletrônico no setor de educação superior e um conjunto de recomendações de boa práticas sugeridas para implementar atividades de GPS de forma eficiente / Electronic Government or e-Government is an initiative that provides services to groups of users through an electronic system. Among these users may be other governments, public and private organizations, tourists, and citizens. When analyzing the wide use of Internet resources and the development of software driven by the complexity of the amount of information, there is a need to evaluate the directions of e-government. In this sense, Software Product Management (GPS) emerges as a driving force for success in software products, as it covers the entire lifecycle development, ensuring a technical and business perspective, which, with its many interfaces, business and stakeholders throughout the life cycle of a product. In this context, the general objective of this work is to investigate the actors and business functions of Brazilian federal universities in meeting ICT demands, identifying the differences and similarities with the actors and processes defined by GPS reference models defined in the literature. In addition, a GPS model adapted to the context of public universities is proposed. The whole methodological process of this study was based on a set of 5 steps, started from a systematic review. Among the results of this work are a case study that explains the context of software development in federal universities from the perspective of GPS; the construction of a research instrument to capture the state of GPS practice in federal universities; definition of an initial GPS model for e-government in the higher education sector, and a set of best practice recommendations suggested to implement GPS activities efficiently

Univ., Mercator School of Management, Diss.--Duisburg Essen, 2008.