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以IEARN為主之專題導向式跨國互動EFL學習:以兩個國中班級為例之個案研究 / IEARN as Project-based Telecommunication Activities for EFL Learning: A Case Study on Two Junior High Classrooms林淑媛, Lin, Shu Yuan Unknown Date (has links)
本質性個案研究目的在探討以國際教育網路社群IEARN進行專題導向式跨國互動EFL學習的英語教學設計。該學習方式與教學模式特性諸多符合九年一貫課程改革理念。然而,在國內文獻及研究顯示,極少英語教師進行專題式網路教學設計。本研究個案是國中兩名英語教師與其班導學生為期兩年半的跨國文化專題學習。從個案訪談與課室觀察中發現,資訊科技融入英語教學,教師具備高度科技能力並非必要考量,而是教學策略、班級經營、師生合作為首務。
依據個案進行專題式導向學習過程中所面臨的挑戰與完成的歷程,研究者對教師、學校主管、教育當局與社會提出建言,以求改善與進步。這項教學革新並非只是順應課程改革,更是為了發展學生全面的學習與實踐終身學習為目標。 / The purpose of this research is to understand the challenge of project-based telecommunication activities through the IEARN for EFL learning. The learning methods and teaching strategies of project-based learning (PBL) conform to the rationale of Grade 1-9 Curriculum reform. However, literature showed that very few EFL teachers became involved in PBL with information technology for instruction. This research, conducted as a case study in the qualitative methodology, describes how two junior high school English teachers and their homeroom students implemented PBL through international network and how they developed cross-culture awareness in half and two years. It was found that successful EFL learning infused with information technology relied much more on pedagogy, class management and teacher-student collaboration than on teacher's computer skills.
Based on the challenges and implement revealed in the process of PBL through telecommunication activities, the researcher gave suggestions to teachers, school administrators, educational authority and community for further improvement. The instructional innovation not only met educational reform standards but also developed EFL students' holistic learning in a lifelong fashion.
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數位典藏資源支援專題式學習模式研究:以臺灣百年圖書館史數位圖書館為例 / A Study on project-based learning supported by digital archive resources–case study of Taiwan libraries’ history digital library陳佳琪, Chen, Chia Chi Unknown Date (has links)
隨著網際網路的快速發展,網路資源對於支援數位學習的重要性正與日遽增。本研究旨在探討學習者在利用專題式學習的網路學習歷程中,使用台灣百年圖書館史數位圖書館(經組織後的資源)以及網路搜尋引擎(開放式、未經組織整理的資源)的數位資源之學習歷程及學習成效差異。藉以探討數位典藏資源對於支援專題式學習的優點與特質,並歸納數位典藏資源支援專題式學習模式的價值與定位,以提出發展數位典藏資源支援數位學習模式之建議與參考。
本研究在研究實證部份將學習者劃分為實驗組與控制組,分別使用前述兩種不同組織方式的數位資源進行專題式學習。經由學習者學習活動而產生的電腦歷程紀錄、作業成果及問卷分析等,透過統計分析了解不同組織方式的數位資源對於學習者解決專題式學習任務的影響,進而驗證數位典藏資源支援專題式學習的價值與定位。
本研究獲得以下幾點結論:1、數位典藏資源在支援專題式學習模式上,相較於網際網路中開放式資源具有較高的學習成效;2、對於學習者輔以不同組織方式的資源進行專題式學習而言,數位典藏資源較開放式網路資源具有較高的資源使用滿意度;3、數位典藏資源在支援專題式學習過程中,相較於開放式網路資源,對於知、行、思三階段學習中的「行」階段具有較明顯的助益;4、在支援專題式學習歷程中,相較於Google開放式網路資源,數位典藏資源應提昇資料檢索效能,以增加學習者的使用意願。 / With the rapid development of the Internet, how to apply Internet resources to support e-learning is becoming a more and more important issue in the e-learning field. Therefore, the study mainly focuses on assessing the differences of learning processes and performance of learners who respectively use the digital resources from Taiwan libraries’ history digital library (structured digital resources) and Google search engine (open ended and unstructured digital resources) to perform problem solving learning for a same target subject via the project-based learning mode. The study aims at exploring the advantages and characters of using digital archives to support project-based learning and proposing conclusions and suggestions that are helpful to using digital archives to support e-learning.
The study adopted the quasi-experimental design method to separate all participators into the experimental and control groups in order to evaluate the differences of learning processes and performance of learners who respectively use different digital resources to perform project-based learning processes. The statistics analysis scheme was employed to evaluate the learning performance of learners who perform project-based learning supported by different digital resources based on learning processes, project-based learning outcomes, and questionnaire investigation. Based on the research outcomes, the study confirms the value of digital archives in terms of supporting the project-based learning, and further indicates the role-playing of digital archives in supporting e-learning.
The study obtains the following conclusions: 1. The learning performance of the experimental group learners who perform project-based learning processes supported by digital archive resources is superior to the control group learners who perform project-based learning processes supported by search engine resources; 2. The learning satisfactory degree of the experimental group learners who perform project-based learning processes supported by digital archive resources surpasses the control group learners who perform project-based learning processes supported by search engine resources; 3. Compared to the search engine resources, the digital archive resources obviously provide benefit in the action procedure in the proposed project-based learning mode with three learning procedures; 4. Compared to Google search engine resources, performing project-based learning supported by digital archive resources should enhance search performance to promote the user’s willingness while using digital archive to support e-learning.
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Využití prvků uměleckých výchov ve vyučování němčině jako cizímu jazyku (se zaměřením na dramapedagogiku a práci s obrazovou knihou "Královna barev" od Jutty Bauerové) / Using elements of art education in teaching German as a foreign language (with a focus on drama pedagogy and work with picture book "Queen of Color" by Jutta Bauer)Moravčíková, Eva January 2011 (has links)
Title: Using elements of art education in teaching German as a foreign language (with a focus on drama pedagogy and work with picture book "Queen of Colour" by Jutta Bauer) Summary: My thesis is focused on integration of aesthetic elements into a German language lesson. Such elements help to improve students' language resources and language skills and they also help to develop their personality. The subject of my work is relation between the language and art - particular art education, namely dramatic, musical, and literary - partly - art education and their application in a foreign language lesson. This thesis is based on the theory of drama pedagogy and on analysis of an authentic foreign language literary text, namely on the picture book genre. The topics in the practical section are taken from artistic sources and were tested in particular sample lessons. Keywords: Aesthetic elements, Drama pedagogy, Music, Visual Material, Literary Text, Project-based Learning, Language resources, Language skills
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Kooperace seniorů a žáků prvního stupně ZŠ ve vzdělávací oblasti člověk a jeho svět / Cooperations of seniors and students of elementary school in the educational area of social studiesVyhnalová, Andrea January 2017 (has links)
The key topics of this project are intergenerational relationships, in the means of creating a positive approach towards ageing in elementary school kids. Regarding the fact of demographic ageing of the population, active engagement of seniors into public life and profitable usage of their experience are both a current matter. The theoretical part of this thesis discusses intergenerational relationships, defines old age as equal to other stages of life and questions various stances and values. The practical part offers guidance to the developing process of collaboration between elementary school kids and seniors, in the area of social studies. The aim of intergenerational cooperation is going to be, through conversations, shared memories and further work with them, the increase of kids' concern about modern history and enhancement of respect towards ageing, therefore prevention of ageism. KEY WORDS population ageing, ageism, intergeneration relationships, positive approach to ageing, family memory, memories, teaching, project - based learning, inspiration for schools, modern history
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Improving Grade 10 accounting teachers' competencies in the Ekurhuleni District of the Gauteng ProvinceLetshwene, M. J. (M. Jacobine), 1976- 10 1900 (has links)
The aim of the study was to investigate strategies that could be used to equip Grade 10 teachers to teach accounting effectively. The aim was addressed by conducting the relevant literature survey and an empirical investigation. A qualitative approach which was modeled on the interpretive perspective was used to explore challenges faced by accounting teachers and learners. Five schools were selected in the Johannesburg Ekurhuleni District. Here, three HODs and two Grade 10 teachers were interviewed and observed while teaching. Strong and weak Grade 10 learners from each school were interviewed. The data was analysed and findings presented. The findings revealed that Grades 8 and 9 lack accounting exposure due to 40% weighting on financial literacy on the syllabus which then causes problems in Grade 10 from both the teaching and learning perspectives. The main recommendations arising from this study are that the Department of Education must relook at the syllabus and involve teachers in the planning of the curriculum in order to bridge the gap between the syllabuses. Accounting teachers should use variety of learning and teaching strategies, and create a supportive effective classroom environment in order to increase the learner’s interest. / Further Teacher Education / M. Ed. (Didactics)
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[en] CONCEPTION AND MODELING OF EDUCATIONAL OBJECTS FOR UNDERSTANDING OF MOTORCYCLES/BICYCLES DYNAMICS IN ENGINEERING DESIGN / [pt] CONCEPÇÃO E MODELAGEM DE OBJETOS EDUCACIONAIS PARA COMPREENSÃO DA DINÂMICA DE MOTOCICLETAS/BICICLETAS EM PROJETOS DE ENGENHARIAGUILHERME NOBREGA MARTINS 05 June 2019 (has links)
[pt] A concepção e modelagem de objetos educacionais para compreensão da dinâmica de motocicletas/bicicletas em projetos de engenharia têm nesta tese dois objetivos gerais: o entendimento da dinâmica de veículos de duas rodas de bitola zero e a apresentação de solução para o problema de incompatibilidade, ainda que parcial, do perfil do formando em engenharia quando comparado ao desejado pelo mercado de trabalho. Para cumprir com o primeiro objetivo, este trabalho desenvolve a modelagem de bicicletas e motocicletas utilizando as técnicas de Grafo de Ligação e Fluxo de Potência, para em seguida descrever aparatos educacionais em desenvolvimento no LDSM (Laboratório de Desenvolvimento de Sistemas Mecatrônicos da PUC-Rio) projetados para auxiliar no entendimento desses veículos. No intuito de conseguir responder à questão que envolve o segundo objetivo geral, este trabalho apresenta um breve estudo sobre aprendizagem ativa para então, passando pela análise dos projetos pedagógicos dos cursos de engenharia mecânica e de controle e automação, propor solução para uma melhor formação do engenheiro utilizando a metodologia de aprendizagem ativa, denominada PBL. O autor emprega os conhecimentos obtidos ao alcançar o primeiro objetivo para propor a utilização de projetos criados em torno dos veículos em questão como ferramentas do processo de ensino/aprendizagem. Através de pesquisas bibliográficas e de comparação do alcance e da abrangência entre, por um lado, a organização curricular vigente e, por outro, aquela proposta utilizando a metodologia de aprendizagem ativa, o autor evidencia que esta última cumpre satisfatoriamente com o rigor da formação técnica do engenheiro. Através de pesquisas bibliográficas e experimentação em aula, ele verifica que a nova organização curricular pode ir além e cobrir também as competências não ligadas à formação técnica que a atual organização não consegue contemplar satisfatoriamente, como consciência socioambiental e ética profissional, entre outras. Por fim o trabalho indica novos caminhos a serem seguidos, tanto na modelagem de tais veículos, como no estudo e na utilização da metodologia pesquisada. / [en] The conception and modeling of educational objects for understanding of motorcycles/bicycles dynamics in engineering design have in this thesis two general objectives: understanding the dynamics of two wheels vehicles of gage zero and resenting the solution for the incompatibility problem, even if partial, of the engineering graduate profile when referred to the profile desired by the job market. To accomplish with the first goal, this work develops the modeling of bicycles and motorcycles using the Bond Graphs and Power Flow techniques, to then describe education apparatuses developed in LDSM (Mechatronic Systems Development Laboratory of PUC-Rio) designed to aid in the understanding of those vehicles. In order to answer the question that involves the second general objective, this work presents a brief study on active learning and then, through the analysis of the mechanical and mechatronics engineering courses pedagogical projects, proposes a solution for engineers training using the active learning methodology, the so called PBL. The author uses the knowledge obtained in achieving the first objective to propose the use of projects created around the considered vehicles as tools to the teaching/learning process. Through bibliographical researches and through comparison of reach and inclusion among, on one hand, the current curricular organization and, on the other hand, that one proposed using active learning methodology, the author shows that this last one fulfills satisfactorily the rigor of the engineer s technical formation. Through bibliographical researches and experimentation in class, he verifies that the new curricular organization can go further and also covers the competences not linked to the technical formation that the current organization is not able to cover satisfactorily, as social- environmental awareness and professional ethics, among others. Finally, the work indicates new paths to follow, both in the modeling of such vehicles, as in the study and use of the researched methodology.
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Um modelo conceitual para aprendizagem colaborativa baseada na execução de projetos pela Web. / A conceptual model for collaborative e-learning based on the execution of projects.Luisa Aleyda Garcia González 20 December 2005 (has links)
O ensino da Engenharia por meios eletrônicos de aprendizagem demanda a implementação de métodos práticos que facilitem ao aluno aprender conteúdos do tipo procedimentos e atitudes, por meio da ação, da interação dos participantes, e da integração de conhecimentos de diferentes áreas. Esta aprendizagem só pode ser efetiva em contextos significativos e a partir de situações específicas, que são estimulados com a utilização do método de projeto. A eficácia deste método é alcançada quando utilizado em grupos, onde um membro aprende na integração com outro, compartilhando recursos e conhecimentos, e adquirindo ou exercitando um conjunto de habilidades pessoais, atualmente muito necessárias no trabalho profissional do Engenheiro. Embora conhecida a importância do método de projeto no estilo de aprendizagem colaborativa, não existem orientações para sua utilização no modelo de ensino-aprendizagem a distância. Este cenário representou a principal motivação para propor, neste trabalho, um modelo conceitual para aprendizagem colaborativa baseada na execução de projetos pela Web (MAC-BP). O modelo é organizado em três submodelos relacionados entre si, que caracterizam a criação, a execução e o suporte das atividades instrucionais colaborativas utilizadas no ensino da Engenharia. Um modelo para planejar as atividades e responsabilidades do especialista, encarregado pela criação do conteúdo e das atividades de grupo baseados no método de projeto; um modelo de colaboração que formaliza a coordenação das interações dos membros do grupo, através de um autômato finito; e um modelo para o ambiente de suporte às atividades instrucionais colaborativas, que busca integrar as funcionalidades requeridas pelos ambientes CSCL (Computer Supported Cooperative Learning), algumas presentes, porém dispersas, entre os sistemas disponíveis de suporte à colaboração. Por outro lado, a concepção das atividades instrucionais para grupos, além de representar uma tarefa que consome muito tempo, constitui um processo trabalhoso. Em geral, neste processo, a criação dos recursos envolvidos numa ação de aprendizagem específica está estreitamente relacionada ao formato da ferramenta utilizada para sua criação e gerenciamento, dificultando assim a reutilização dos elementos educacionais por novas aplicações. Este novo cenário converteu-se numa outra motivação para colaborar nesta área. Neste trabalho identificam-se os elementos (objetos e ações) compartilháveis de aprendizagem colaborativa envolvidos no modelo MAC-BP e propõe-se um conjunto de especificações técnicas para a criação e utilização destes elementos, segundo as especificações ADL-SCORM e IMS-LD divulgadas para o modelo de EAD orientado à aprendizagem individual. Assim, as duas propostas apresentadas neste trabalho pretendem contribuir com os esforços de padronização dos recursos e procedimentos de suporte ao ensino-aprendizagem, em sistemas eletrônicos de suporte à aprendizagem colaborativa na área de pesquisa dos sistemas CSCL. Especificamente, as propostas indicam caminhos para a inovação do processo pedagógico, e se constituem em guias para os instrutores na criação das aplicações de aprendizagem colaborativa baseadas em projeto e na criação dos elementos instrucionais envolvidos nelas, além de oferecer uma solução para a coordenação das interações colaborativas do grupo durante a execução de projetos, o que representa um suporte à aprendizagem em grupo na área de Engenharia. / Engineering Education in e-learning environments demands the implementation of practical methods that facilitates learning of contents of the type: procedures and attitudes by means of action, of the interaction among participants and the integration of knowledge of different fields. This learning can only be effective in significant contexts and from specific situations that are stimulated by using the project method. The effectiveness of this method is reached when used of preference in groups; in such a way that a participant learns with another by sharing resources and knowledge and acquiring or exercising a set of personal abilities, which are necessary for the professional work of the engineer. In spite of the well-recognized importance of the project method for collaborative e-learning, no comprehensive guidelines have yet been set out for distance education. This scenario represented the main motivation to propose a conceptual Model for Collaborative e-Learning Based on the execution of Web supported Projects (MAC-BP). This model is organized in three sub models related among them representing the creation, the execution, and the support of the collaborative instructional activities used in Engineering Teaching. One model is devoted to plan the activities and responsibilities of the specialist, the person in charge of the elaboration of contents and planning the activities of the group based on the project method. The second is a collaborative model aiming to formalize the coordination of the interactions among the members of the group, through a finite automaton. The last model is conceived as a supporting environment to the collaborative instructional activities aiming to integrate the functionalities required by CSCL (Computer Supported Cooperative Learning) environments, some of them already existing, however highly scattered among the available systems for supporting collaboration. On the other hand, the conception of instructional activities for groups is a time-consuming task and constitutes a laborious process. In general, the creation of the involved resources in a specific learning action is intimately related to the format of the tool used for its creation and management, making difficult to reuse the educational elements in new applications. This is a additional motivation to intend to make some contribution to this field. In this work, the shareable elements of collaborative learning (objects and actions) involved in the model MAC-BP are identified. In addition, a set of technical specifications is suggested for the elaboration and use of these elements, according to ADL-SCORM and IMS-LD specifications previously reported for the EAD model focused on individual learning. In summary, the two proposals showed in this work intend to contribute to the efforts of standardization of resources and procedures in order to support the teaching-learning process by means of electronic systems conceived to support the collaborative learning in the investigation of CSCL systems. These proposals indicate ways to innovate the pedagogical process, and constitute guides for instructors to develop new applications of project-based collaborative learning and the elaboration of the involved instructional elements. In addition, the proposals give a solution to the coordination of group collaborative interactions during the execution of projects and represent a support to collaborative learning in Engineering.
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Um modelo conceitual para aprendizagem colaborativa baseada na execução de projetos pela Web. / A conceptual model for collaborative e-learning based on the execution of projects.Garcia González, Luisa Aleyda 20 December 2005 (has links)
O ensino da Engenharia por meios eletrônicos de aprendizagem demanda a implementação de métodos práticos que facilitem ao aluno aprender conteúdos do tipo procedimentos e atitudes, por meio da ação, da interação dos participantes, e da integração de conhecimentos de diferentes áreas. Esta aprendizagem só pode ser efetiva em contextos significativos e a partir de situações específicas, que são estimulados com a utilização do método de projeto. A eficácia deste método é alcançada quando utilizado em grupos, onde um membro aprende na integração com outro, compartilhando recursos e conhecimentos, e adquirindo ou exercitando um conjunto de habilidades pessoais, atualmente muito necessárias no trabalho profissional do Engenheiro. Embora conhecida a importância do método de projeto no estilo de aprendizagem colaborativa, não existem orientações para sua utilização no modelo de ensino-aprendizagem a distância. Este cenário representou a principal motivação para propor, neste trabalho, um modelo conceitual para aprendizagem colaborativa baseada na execução de projetos pela Web (MAC-BP). O modelo é organizado em três submodelos relacionados entre si, que caracterizam a criação, a execução e o suporte das atividades instrucionais colaborativas utilizadas no ensino da Engenharia. Um modelo para planejar as atividades e responsabilidades do especialista, encarregado pela criação do conteúdo e das atividades de grupo baseados no método de projeto; um modelo de colaboração que formaliza a coordenação das interações dos membros do grupo, através de um autômato finito; e um modelo para o ambiente de suporte às atividades instrucionais colaborativas, que busca integrar as funcionalidades requeridas pelos ambientes CSCL (Computer Supported Cooperative Learning), algumas presentes, porém dispersas, entre os sistemas disponíveis de suporte à colaboração. Por outro lado, a concepção das atividades instrucionais para grupos, além de representar uma tarefa que consome muito tempo, constitui um processo trabalhoso. Em geral, neste processo, a criação dos recursos envolvidos numa ação de aprendizagem específica está estreitamente relacionada ao formato da ferramenta utilizada para sua criação e gerenciamento, dificultando assim a reutilização dos elementos educacionais por novas aplicações. Este novo cenário converteu-se numa outra motivação para colaborar nesta área. Neste trabalho identificam-se os elementos (objetos e ações) compartilháveis de aprendizagem colaborativa envolvidos no modelo MAC-BP e propõe-se um conjunto de especificações técnicas para a criação e utilização destes elementos, segundo as especificações ADL-SCORM e IMS-LD divulgadas para o modelo de EAD orientado à aprendizagem individual. Assim, as duas propostas apresentadas neste trabalho pretendem contribuir com os esforços de padronização dos recursos e procedimentos de suporte ao ensino-aprendizagem, em sistemas eletrônicos de suporte à aprendizagem colaborativa na área de pesquisa dos sistemas CSCL. Especificamente, as propostas indicam caminhos para a inovação do processo pedagógico, e se constituem em guias para os instrutores na criação das aplicações de aprendizagem colaborativa baseadas em projeto e na criação dos elementos instrucionais envolvidos nelas, além de oferecer uma solução para a coordenação das interações colaborativas do grupo durante a execução de projetos, o que representa um suporte à aprendizagem em grupo na área de Engenharia. / Engineering Education in e-learning environments demands the implementation of practical methods that facilitates learning of contents of the type: procedures and attitudes by means of action, of the interaction among participants and the integration of knowledge of different fields. This learning can only be effective in significant contexts and from specific situations that are stimulated by using the project method. The effectiveness of this method is reached when used of preference in groups; in such a way that a participant learns with another by sharing resources and knowledge and acquiring or exercising a set of personal abilities, which are necessary for the professional work of the engineer. In spite of the well-recognized importance of the project method for collaborative e-learning, no comprehensive guidelines have yet been set out for distance education. This scenario represented the main motivation to propose a conceptual Model for Collaborative e-Learning Based on the execution of Web supported Projects (MAC-BP). This model is organized in three sub models related among them representing the creation, the execution, and the support of the collaborative instructional activities used in Engineering Teaching. One model is devoted to plan the activities and responsibilities of the specialist, the person in charge of the elaboration of contents and planning the activities of the group based on the project method. The second is a collaborative model aiming to formalize the coordination of the interactions among the members of the group, through a finite automaton. The last model is conceived as a supporting environment to the collaborative instructional activities aiming to integrate the functionalities required by CSCL (Computer Supported Cooperative Learning) environments, some of them already existing, however highly scattered among the available systems for supporting collaboration. On the other hand, the conception of instructional activities for groups is a time-consuming task and constitutes a laborious process. In general, the creation of the involved resources in a specific learning action is intimately related to the format of the tool used for its creation and management, making difficult to reuse the educational elements in new applications. This is a additional motivation to intend to make some contribution to this field. In this work, the shareable elements of collaborative learning (objects and actions) involved in the model MAC-BP are identified. In addition, a set of technical specifications is suggested for the elaboration and use of these elements, according to ADL-SCORM and IMS-LD specifications previously reported for the EAD model focused on individual learning. In summary, the two proposals showed in this work intend to contribute to the efforts of standardization of resources and procedures in order to support the teaching-learning process by means of electronic systems conceived to support the collaborative learning in the investigation of CSCL systems. These proposals indicate ways to innovate the pedagogical process, and constitute guides for instructors to develop new applications of project-based collaborative learning and the elaboration of the involved instructional elements. In addition, the proposals give a solution to the coordination of group collaborative interactions during the execution of projects and represent a support to collaborative learning in Engineering.
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Možnosti využití textilních materiálů v předmětu Praktické činnosti na 1. stupni ZŠ / Possibilities of Textile Materials in Practical Activities Subject in Primary SchoolDOLANOVÁ, Klára January 2015 (has links)
The thesis topic is "Possibilities of Textile Materials in Practical Activities Subject in Primary School". The theoretical part is focused on the historical origin and evolution of textiles, summary of textile techniques, sorting and its use mainly with pupils in the primary school. It also deals with project based learning and conceptions, objects and competences of a pupil in the primary school in technical education in czech system of Framework Educational Programme for Elementary Education. In the practical part there are designed textile techniques that are processed into the original teaching projects. The functionality of the project was detected by using questionnaires for teachers of primary school. Some of the projects were realized in teaching in the 2nd, 3rd and 4th year of the primary school.
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Vom Innovationsimpuls zum Markteintritt. Theorie, Praxis, Methoden27 November 2014 (has links) (PDF)
Die Grenzregionen rund um die Zentren Bratislava und Wien gehören zu den am schnellsten wachsenden
Regionen in Europa - insbesondere die High-Tech-Industrie betreffend (www.contor-analyse.de). Ein
Erfolgsfaktor für kommerziell erfolgreiche High-Tech (Start Up) Unternehmen ist die frühzeitige
Identifikation von Nutzeranforderungen und Verkaufsargumenten bei Innovationen. Interdisziplinäre
Teams, die technisch und kaufmännisch ausgebildete Arbeitskräfte beinhalten, stellen die Basis für
unternehmerische Innovations-Erfolgsgeschichten dar.
Im August 2011 ist ein Team aus Forschern der Technischen
Universität Wien, der Wirtschaftsuniversität Wien, der Wirtschaftsuniversität Bratislava und des Inkubators INITS angetreten, High-Tech Unternehmen bei deren Markteintritt zu unterstützen und die universitäre Ausbildung von
Interessierten an Innovationen im B2B High-Tech-Bereich zu adaptieren. Das Projekt Grenzüberschreitendes HiTECH Center wurde gestartet (Projektlaufzeit 08/2011 bis 12/2013,
Förderprogramm ETC, creating the future: Programm zur grenzüberschreitenden Zusammenarbeit SLOWAKEI - ÖSTERREICH 2007-2013, www.hitechcentrum.eu). Zielsetzung war die Entwicklung einer Methodik für einen erfolgreichen Markteintritt in B2 B High-Tech-Märkten. Das Projekt wurde mit sieben Arbeitspaketen konzipiert. Arbeitspaket sechs betrifft eine Publikation der wichtigsten Lernergebnisse.
Die vorliegende Arbeit stellt dieses Ergebnis dar und wurde erst durch eine Projektverlängerung bis November 2014 ermöglicht.
Die Vorarbeiten zum Projekt und die erste Analysephase innerhalb der Projektlaufzeit zeigen eine Lücke
an Forschungsergebnissen zum Thema "Marketing Testbed" und von vergleichbaren interdisziplinären Lehrveranstaltungen an österreichischen Universitäten. Existierende Marketing- und Innovationslehrgänge beschäftigen sich in überwiegender Zahl mit B2C Themen und sind nicht interdisziplinär. Trotz der geografischen Nähe der beiden Länder Österreich und Slowakei ist die zu geringe Transparenz der Märkte - und der damit verbundenen Chancen - derzeit eine Barriere für eine schnellere Entwicklung dieser grenzüberschreitenden Region. Weiters besteht über die Grenzen hinaus
ein Mangel an interdisziplinär ausgebildetem Personal, das Marketingaufgaben der High-Tech-Anbieter effizient bearbeiten kann.
Dem Projektteam stellten sich daher unter anderem folgende Fragen: Mit welcher Methodik können High-Tech Start Up Unternehmen in frühen Innovationsphasen unterstützt werden, um einen erfolgreichen Markteintritt zu schaffen? Wie stark beeinflusst die Thematik "Multidisziplinäre
Kommunikation" den Prozess vom Innovationsimpuls zum Markteintritt? Wie können die Anforderungen der innovierenden High-Tech Firmen in die Universitätslehre integriert werden? Wie können interdisziplinäre Lehrformate - auch grenzüberschreitend - umgesetzt werden?
Das Projektteam konnte im Rahmen der Projektlaufz
eit ein erstes Regelwerk für Marketing Testbeds
entwickeln und dieses Wissen bereits in wissenschaftlichen Arbeiten und ersten Implementierungen anwenden. Insgesamt wurden am Institut für Marketing Management in Wien acht Arbeiten von Studierenden fertiggestellt (davon zwei Dissertationen). An der WU Bratislava wurden 17 studentische
Arbeiten abgeschlossen und sechs interdisziplinäre Projekte umgesetzt. Es fand ein intensive Wissensaustausch mit drei Synergieprojekten (INNOVMAT, DUO STARS, SMARTNET) statt und die Zwischenergebnisse des HiTECH Centrum Projekts waren die Basis für ein weiteres europäisches Projekt
(Projekt REALITY, Programm ERASMUS MUNDUS). Das Hauptergebnis des Projekts liegt in der Bestätigung der Wichtigkeit der multidisziplinären Kommunikation in allen Bereichen vom Innovationsimpuls zum Markteintritt. Für eine nachhaltige Wirkung der Projektergebnisse wird die
Gründung eines HiTECH Center Vereins sorgen, der sich mit den angestoßenen Forschungsthemen beschäftigt und High-Tech Start Ups in deren frühen Markteintrittsphasen unterstützt. (authors' abstract)
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