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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films / Branding of Ethical Fashion : Fashion Films and Mission Statements Analysis

Salti, Rafa January 2017 (has links)
This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. Additionally, it reviews and summarizes findings of previous literature in the field of ethical and sustainable fashion branding and builds a list of principal factors that play in the success of ethical fashion branding. The paper concludes with providing recommendations to improve the branding of each case study. / BA Thesis
Ethical fashion
branding
mission statements
fashion film
ethical consumption
sensorial value
H&M
Stella McCartney
People Tree.
Humanities and the Arts
Humaniora och konst

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