This study firstly examines the current literature concerning the electronic banking problems during implementation of electronic problems in Pakistan and causes that hinders this process. To investigate in the real-time scenario we have taken the case study of Muslim Commercial Bank Limited in Pakistan in order to understand “why” and “how” the electronic banking could not be implemented successfully. The data was collected via interviews, surveys and bank website. Both qualitative and quantitative research approach has been used to investigate and have proper understanding of current e-banking issues. We have sent questionnaire to bank employees and interviews were conducted by the bank mangers. The response of interviews and surveys shows that there are certain issues that hinder the use of e-banking in Pakistan. In-spite of the fact that internet banking has been started in Pakistan, people are still using the old manual system to do the banking transaction, popularity of cash system, waiting in long queues for hours and lacking of proper computer education and trust etc are the major problems that are hurdles in electronic banking. On the other side there are a lot of reasons that the banks did not concentrate on internet banking and cash flow is still popular in banks and internet banking was used by the banks for the limited services. Last years a lot of changes has been done and a greater understanding have been developed and now banks are offering various online banking services but banks are facing the problem of customer awareness regarding security and privacy of using Internet banking services as still customers are reluctant to use the online banking services so they prefer to come to banks and deposit the money by hand. So we have investigated these hindrance in our research and also we put some light on what are the advantages in using electronic banking and the how the customers are getting benefit by using e-banking in Pakistan. We have developed our own model based upon the prior research. The results were presented in detail based upon the interview and questionnaire and later on we have given recommendations so that e-banking concept can be implemented in Pakistan and suggestions which can be very helpful for the future research

Abstract The video game consoles was accompanied with players for decades, from the video game consoles of the first generation that have simple screen and hardware, to the video game consoles of the seventh generation that have exquisite screen, online functions, and excellent hardware, players have deep impressions on these video game consoles of every generation. In the market of new generation video game consoles, Wii was favored with consumers after Nintendo began to sale it, because we could use the motion controller to control the games. However, the gap of the quantities of new generation video game consoles was narrowed by the SONY and Microsoft after they started to offer motion controllers, the Playstation Move for PS3 and Kinect for XBOX 360. Therefore, understandingthe factors that affect the intention of X and Y generation consumers, the main consuming group of video game consoles, to purchase new generation video game consoles is the important thing for corporations. We add perceived playfulness and portraits of the new generation into Technology Acceptance Model (TAM) and modify TAM to discuss the factors to affect the intention of X and Y generation consumers to purchase new generation video consoles. The total research effective tests are 202 copies. The conclusions of this study are presented as follows: 1. X generation consumers pay more attention to perceive usefulness, and Y generation consumers pay more attention to perceived playfulness. 2. Variables that affect X and Y generation consumers most are perceived usefulness, perceived playfulness, portraits of video game consoles and intention of use. 3. TAM is confirmed that it¡¦s suitable for the study on video game consoles.

Because of technology and the Internet, books have greatly transformed into e-books. In accord with the trend toward digital content, libraries start to purchase e-books for extending the volumes, and expect to give readers more reading choices. Whether e-books can be accepted or not relies on cognition of the readers. The purpose of this research is to understand the intentions of using e-books among college students. Due to their technological characteristics, this research utilizes the Diffusion of Innovation and Technology Acceptance Model to construct the framework of the research. Based on the related bibliography, this research uses questionnaires to collect data for descriptive statistics, test and verify the research hypotheses, and explain the intentions of using e-books. According to the research results, perceived usefulness and perceived ease of use can affect intentions, and between the two independent variables, perceived usefulness has a greater effect. Therefore, libraries can enhance the intentions of using e-books by perceived usefulness. For example, providing the e-books which college students need; on the other hand, teachers can request students for using e-books, and form the habit of using e-books.

In the recent years, the mobile phone from analog era to the 2G era and more to 3G, mobile phones is not only a single kind of communication products, but also it became an integral part in daily life. Advances in hardware and the popularity of telecommunications providers to provide 3G network service, makes smart phones became convenience and functional. It brings consumers a new experience. In June 2007, Apple led the launch of the iPhone. Its intuitive touch interface, multi-application software, and humanness designs, coupled with value-added services to mobile carrier model, and combined Internet community effect, creates a leading mobile company. Consumers still demand for the smart phones, and drive to the multi-function in the compound-oriented. Thus, a powerful portable devices become a must need. However, in varied mobile phone manufacturers, the most representative product is iPhone. In order to understand the niche market, we have to study the customer loyalty. And, we create literature related subject and conceptual framework for the iPhone users. In the study, the main structures are how customer satisfaction, brand identity and customer lock-in affect the customer loyalty. And, we will discover the co-related factors of the main frame. However, the point of view for the iPhone user will be also considered if the customer satisfaction (affection) will influence in customer loyalty. The affection factors will be considered as perceived usefulness, ease of use, compatibility and enjoyment. Last, w will reveal the analysis result and implication management.

Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. Newspapers all around the world are earning only the minor share of their total revenue from digital operations. The main purpose of this study is to investigate the effects of perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize on consumer´s purchase intentions for digital news. This study aims to answer to the following research question:   What kind of effects do perceived ease-of-use, perceived usefulness, trust, reputation, word-of-mouth, and willingness to customize have on consumers purchase intentions for digital news?   In order to answer our research question, we have conducted a quantitative survey that was directed towards the subscribers of Resumé, the leading Scandinavian business magazine in the area of marketing and advertising. Currently, Resumé is struggling with earning money from their digital content and their practical problem provided us with a great opportunity to contribute to the field of research about digital purchase intentions.   Purchase intentions are an indicator of a consumer´s approach towards a purchase and prior studies demonstrates that perceived ease-of-use and perceived usefulness, which constitute the Technology Acceptance Model (Davis, 1989), are cornerstones in order to predict online consumer behavior. In our study, we also consider willingness-to-customize, which has been found to be an important decision-making factor regarding digital purchase intentions. People’s perceptions of the trust and reputation of a company are also proven to be relevant factors when predicting online consumer behavior, which in turn can be influenced by the word-of-mouth from other consumers, friends and family. Based on our literature review, we can conclude that there is a research gap related to the examination of the effects of these specific factors on consumer´s purchase intentions for digital news.   The findings of our regression analyses, based on 234 responses we received through the survey, demonstrate that perceived ease-of-use, perceived usefulness, and word-of-mouth have positive significant effects on consumer´s purchase intentions for digital news. Based on these results, we have developed a revised conceptual model that includes the three factors that were proven to affect digital purchase intentions. Our study makes a theoretical contribution to the research field about digital purchase intentions and online consumer behavior. The study also provides managerial implications concerning how companies can enhance the digital purchase intentions among their consumers. We suggest the practical recommendations directed towards managers in the digital news business in general, and for the managers of Resumé in particularly.

In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. The study aims at examining the importance of perceived usefulness, perceived ease of use and compatibility dimensions of IKEA’s app and their impact on consumers’ behavioral intentions to see whether or not they lead to actual purchase.   The thesis findings reveal that IKEA mobile application is not widely used. The results should have been applicable for similar companies as IKEA especially those which promote in-store app usage. However, it is not possible since the thesis contradicts the assumption of broad usage of such mobile application.   The analysis of the surveys releaved gender having a role in IKEA mobile app perception as well as occupation. The analysis is also contributing by a realization that mobile technologies lead to faster decision-making, more information availability, and therefore, can create better marketing communication strategies.

This thesis uses Narrative Theory and Technology Acceptance Model to uncover the experiences, perceptions, and challenges that five experienced teachers face when using and integrating technology in their classroom. It gives narrative consideration of the value of unique experience by focusing on the stories of each participant, and it analyzes narrative themes. This study found that there were numerous impacts on teachers’ perceptions on the usefulness and ease of use of technology: this included (a) Limits: technology limits, teacher limits, student limits, and practical limits; (b) Support: school board, resources, equipment, parents; and (c) Dynamic environment (teacher-student feedback loop) which influence strategies for integrating technology: attitude, teaching orientation, classroom management, technology management, technology tools, and participant-observer strategies. Study limitations and recommendations are discussed.

The main purpose of this research is to investigate the perception of South Asian youth on the use of social media in politics. In this research, a comprehensive literature review has been conducted on research ideas based on similar content of the use of social media in politics. Five variables, such as voting behaviour, perceived usefulness, ease of use, political participation and personalization politics have been used to investigate the youth perception regarding the research objectives. In this research positivism research philosophy and descriptive approach has been followed for primary data collection and analysis. Quantitative statistical tools have been used to find out actual results from the study. Frequencies analysis, correlation, Crombach’s Alpha mean, median and mode have been used to evaluate data.  From the analysis, it has been found that the use of social media in politics has a robust impact on the political behaviour of youth on social media. It positively affective the voting behaviour of youth and pursue them to participate in various political activities. The finding of this study reveals that the use of social media in politics has a significant impact on the voting behaviour of people who are using social media in political communication. This research also found that politically interested people get needed information on social media and they get updated about political activities and new policies. The usefulness of social media has a positive impact on the use of social media by youth in political activities. This study also found that social media is easy to use and need less effort to perform communication activities. This pursues youth to use social media in political participation. Another finding is that the use of social media in politics increase youth participation in political activities. The traditional form of communication has a lack of access by the general people. But, digital media allow people to participate in decision making and criticism. This facilitates youth participation in political activities.

The technology acceptance model (TAM) was used in this study to evaluate the faculty's perceptions of online learning. This study adopted a deductive approach that involved a move from theory formulation to data gathering. This study utilized a descriptive, correlational design to describe the study variables, which included the participants'' perceptions and attitudes. Perceived ease of use and perceived usefulness of technology have statistically significant correlations with technology competence levels of technical college faculty members, influencing their behavioral intentions to use online learning. Specific strategies that bolster perceived ease of use and perceived usefulness of technology in learning should be prioritized. These strategies include improving technological infrastructure, offering technology competency training, instituting facilitative technology use policies, and improving teacher-student motivation to use technology in learning.

The recent widespread global use of ChatGPT has demonstrated immense applications for AI technology. With natural language as input, ChatGPT can generate and describe code in various programming languages. ChatGPT could enable the automation of repetitive tasks, thereby increasing efficiency. The aim of the study was to investigate whether the AI tool ChatGPT is a valuable resource for programmers to use in programming by examining whether the use of ChatGPT as an aid can lead to efficiency gains in programming and exploring how programmers perceive the usefulness of ChatGPT as an aid. In the study, a programmer is defined as a final-year student in the Bachelor’s Programme in Information Systems at Uppsala University. Quantitative data on time on task were collected through an experiment with code tests in the C# programming language to measure efficiency, and a survey based on SUS and ASQ was conducted in conjunction with the experiment to assess the perceived usefulness of ChatGPT. Participants were randomly assigned to control and experimental groups, where the experimental group used ChatGPT as an aid while the control group did not. The experimental group was on average 9.4 minutes faster than the control group, which was statistically significant. The perceived usefulness of ChatGPT was considered high based on SUS and ASQ, as the experimental group scored higher than the control group. The conclusion drawn is that ChatGPT is a valuable tool for programmers in programming, considering efficiency and perceived usefulness.