Thesis (M.A.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iii, 33 p. Includes abstract. Includes bibliographical references (p. 22-27).

The master thesis deals with brand image and identity, the difference between brand perception from the customer point of view and from the creator point of view. The thesis is divided into theoretical and practical part. In the frame of theoretical part there is a brand definition, its components, functions which are the most important part of brand building since it is necessary to see the advantages of brands. This master thesis looks in details on brand value and models for measuring brand value. The practical part deals with market research through questionnaire, which is a base for evaluating image of the adidas brand. On the basis of the survey results the recommendations are made at the very end of the thesis.

Thesis (M.A.)--University of Missouri-Columbia, 2003. / Typescript. Includes bibliographical references (leaves 41-44). Also available on the Internet.

Thesis (M.A.)--University of Missouri-Columbia, 2003. / Typescript. Includes bibliographical references (leaves 41-44). Also available on the Internet.

Thesis (Ph.D.)--Duquesne University, 2006. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 208-210) and index.

The aims of the studies were to assess body image perceptions, the role of stress and other possible associated psychopathologies within a non-clinical sample. The prevalence of body image concern is increasing and is widely considered as secondary to evolving socio-cultural trends. Negative self-perceptions about body image can be manifest as measurable indicators of physiological stress, or even psychopathology. This thesis describes two quantitative studies into the role and relevance of various causative factors in the development of negative body image in cohorts of volunteers drawn from the general population of the University of Bradford in West Yorkshire, UK. In Study One, subjects (n=360) completed a self-directed questionnaire that psychometrically measured satisfaction/dissatisfaction with personal appearance, queried which external sources influenced those opinions, and correlated these with demographic information. In particular, we sought to examine how a subject's opinion about their personal appearance varied with age, gender, ethnicity, mental health, relationship status, sexual orientation and Body Mass Index (BMI). Subjective views regarding personal appearance were determined by answers given to specific body image questions that revealed a subject's day-to-day appearance concerns, all preoccupations, and the extent to which these concerns resulted in distress, all social impairment. Overall, the results demonstrated that BMI values were positively correlated with personal appearance concerns. High BMI values correlated with greater dissatisfaction with personal appearance. Self ratings of appearance values were negatively correlated with BMI scores. Subjects who gave themselves high appearance ratings were relatively unaffected by media influence with regard to their image, compared to subjects rating themselves less attractive. These latter subjects also showed higher peer pressure scores in terms of both the amount of time they compared themselves to peers, and the degree to which peer comparisons affected their self-appearance ratings. Based on responses to the body image questions specifically, the entire cohort of subjects were categorised into principal clusters: those largely unaffected by any body image concerns; and those profoundly distressed by their self assessed body image. Perhaps the most interesting aspect of these findings is that the scores for this latter (n=17) group of subjects on the body image questions revealed a degree of personal distress this is almost identical to the scores expected from those people diagnosed with body dysmorphic disorder (BDD). Collectively, these results suggest that high BMI values in subjects negatively impact on self-appearance ratings, render subjects more prone to media messages that portray body image ideals, and elicit frequent comparisons with peers to validate self-image concerns. Furthermore, severely affected subjects with high BMI scores may show similar psychopathology to that of BDD sufferers. In Study Two, a small cohort of subjects (n=60) were given questionnaires and were interviewed to further investigate self-appearance ratings and mood/depressive traits. The body image questions used in Study One to assess image concerns and the magnitude of distress were repeated in Study Two. Mood and depressive state were measured using the validated Beck's Depression Inventory (BDI). In parallel, subjects completed the Derriford Appearance Scale 59 (DAS 59), which is a valid psychometric indication of an individual's perception of their appearance as 'normal' or 'disfigured', and used as a tool by plastic surgeons to inform decisions regarding the necessity for surgery to correct an individual's appearance. Physiological markers were recorded before and after exposure of subjects to a physical and a psychological stressor: these were saliva concentrations of cortisol and sIgA (an immune marker), blood glucose and blood pressure. The results of Study Two revealed no changes in scores for any of the physiological measures following stressors. BDI scores for most subjects fell within normal ranges, although females scored higher than males, but not at a pathological level. Those subjects with a history of mental illness or those who reported feeling a high degree of stress on a daily basis, or those who expressed greater self-appearance concerns, all had significantly elevated BDI values. Perhaps the most intriguing finding from Study Two, as in Study One, was that subjects again tended to fall within specific categories for body image concerns: those unaffected or minimally affected by body image concerns, and those (n=6) greatly and deleteriously affected by body image concerns. This subsection of subjects also scored very high on the DAS 59 for disfigurement. On the basis of these findings it would seem that body image concerns may be severe enough for some individuals for them to perceive themselves as actually being disfigured, or that the DAS 59 (a widely used assessment tool in plastic surgery), may not be entirely appropriate for assessment of an individual's need for surgery because it cannot distinguish between those genuinely disfigured and those merely expressing severe body image concerns.

La Guerre Froide domine l'histoire de la seconde moitié du vingtième siècle, et sa conclusion demeure source de débats aujourd'hui, le triomphalisme des conservateurs étant souvent remis en cause par les tensions avec la Russie. Au cœur du conflit se trouvait la perception pour les Américains d'une menace basée sur l'idéologie et la puissance militaire de l'Union soviétique. Mais cette « image de l'ennemi » resta fondée sur de nombreuses erreurs d'interprétation des données disponibles. En fait, l'étude des dernières années de la Guerre Froide révèle que cette image déformée des capacités et des motivations de l'ennemi a acquis des fonctions internes au paysage politique américain. Le débat public, souvent dominé par les personnalités anticommunistes, montre que la perception du conflit par les Américains dépendit longtemps de représentations ancrées dans l'imaginaire collectif. Or, l'arrivée au pouvoir de Mikhaïl Gorbatchev en 1985 va rapidement permettre de remettre en question ces représentations. Entre 1984 et 1989, la volonté de Ronald Reagan, puis de Mikhaïl Gorbatchev, d'apaiser les tensions à la source de la Guerre Froide, va donc signifier une déconstruction de l'image de l'ennemi et une ré-humanisation progressive des Soviétiques. En cinq ans, l'Union soviétique cessera d'être un « empire du mal » pour devenir « juste une autre grande puissance ». En étudiant cette évolution, on peut discerner l'origine et les fonctions de l'image de l'ennemi, et donc voir comment la perception des ennemis peut être influencée ou instrumentalisée. La fin de la Guerre Froide nous renseigne ainsi sur la construction de nos ennemis d'aujourd'hui. / The Cold War looms large over the history of the second half of the 20th century, and its conclusion remains a source of debates to this day, while renewed tensions with Russia may lead us to question the triumphalism of hawks after the collapse of the Soviet Union.At the heart of the conflict was the perception by Americans of a threat based on the ideology and the military power of the Soviet Union. But this « enemy image » was based on many faulty interpretations of the available data.In fact, the study of the last years of the Cold War reveals that this twisted image of the capabilities and intentions of the enemy had acquired internal functions of its own on the American political scene. The public debate, often dominated by anticommunist figures, shows that the perception of the conflict by Americans long rested on preconceptions deeply embedded in the collective imagination. However, the rise to power of Mikhail Gorbachev in 1985 would lead to a thaw in the Cold War : the enemy image was deconstructed and the Soviets progressively became more human in the eyes of Americans. In five years, the Soviet Union ceased being an « evil empire » to become « just another great power ». By studying this evolution, one can determine the origins and functions of the enemy image, et thus understand how the perception of enemies can be influenced or used. The end of the Cold War thus allows us to better understand the construction of today's enemies.