The subject of the presented Master´s thesis is to create a marketing plan for the restaurant located in Slovakia, namely restaurant Aura. The thesis is divided into two parts. The first part is theoretical with definition of the basic termonology of marketing planning. The second part presents a specific marketing plan which includes, among other things PESTLE analysis of the Slovak Republic, analysis of the internal environment of the company and finally determining marketing goals and marketing strategies to achieve them.

This thesis deals with the possibilities of using methods of Competitive Intelligence for Small and Medium Enterprises. The main objective is to analyze how a particular business entity can apply the Competitive Intelligence methods. Sub-targets were set to achieve the primary goal of this diploma, among which belong describing theoretical aspects of Competitive Intelligence, characteristics of business environment in the selected segment, analyzing possibilities of using methods of Competitive Intelligence in the segment and designing applicable methodology of its usage for particular entity. The benefits of this work are mainly the mapping of external environment and its influences on the organization and subsequent proposal of how to use information resources for the specific needs of the company and its leadership in the decision-making process to maximize the company's market potential and resistance to adverse influences.

Cílem této diplomové práce je vypracovat návrh, který povede ke zlepšení marketingové strategie (komunikace) prodeje produktů od firmy BluePlanet, LLC. Vybraná firma se zabývá prodejem čističek odpadních vod. Teoretická část práce je zaměřena na teoretická východiska marketingových služeb, marketingové komunikace, komunikačního mixu a jeho nástrojů. Dále jsou popsány nástroje sloužící k analýze prostředí. V analytická časti práce bude představena firma ECOCLEAN+ spol. s r.o. a charakterizován marketingový mix. Práce pokračuje analýzou prostředí a analýzou dosavadního stavu marketingové komunikace. Poslední část práce zahrnuje návrhy na zlepšení marketingové strategie firmy a zhodnocení efektivnosti návrhů.

This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.

This master’s thesis deals with evaluating the financial situation of a company BASCOTRANS s.r.o. between 2006 and 2010 with selected methods of financial analysis. The main goal of this thesis is to analyze the financial situation of the company, to compare it with selected competitors and then propose possible way to improve it. The first part describes selected methods of financial and strategic analysis, which are later used in the analytical part. The final part consist of own suggestions to improve financial situation and management of the company.

This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.

The aim of the diploma thesis is to provide a complex analysis of risk management in engineering company EST Stage Technology a.s. In the first part of the thesis, the research study focused on the risk management from the economic and technical point of view was conducted. The next chapter deals with case study including the description of mentioned company, considering the history, business sector and selected economic indicators. In this part, PESTLE and SWOT analysis is also performed. Further part provides the analysis of profitability, liquidity, activity and debt indicators. The following chapter describes the process of industrial contract solution. The last part of the diploma thesis deals with the failure mode, effects and criticality analysis (FMECA). The detailed analysis of failures, which can arise in various phases of contract solution, is provided. The causes and consequences of that failures are also mentioned, while the measures lowering the risk of particular failure to acceptable level are suggested.

Migrants sending money to their countries of origin provide capital that has the potential to improve the long-run economic performance of many countries in the world. But the cost for sending remittances is unreasonably high, and there are a number of barriers hindering low- cost solutions, such as mobile money transfer services, to increase in scale. The transformation of the remittance industry is therefore impeded. This research aimed to address this problem and find the factors that are driving the market for mobile remittances forward. By identifying and understanding the key drivers, this research makes it possible for companies providing mobile remittance services to find countries that can foster a sustainable industry growth and transform the industry efficiently. As a complement to a majority of quantitative studies performed within the field of mobile money, this research used both qualitative and quantitative methods. To apply a holistic approach, the PESTLE framework was used as a structure for several parts of the research process. Key drivers were identified from an extensive literature review and interviews with industry experts. By answering a questionnaire, professionals, industry experts and researchers, rated the key drivers’ importance for the growth of the mobile remittance market. The most critical key drivers were identified and used to develop a framework for evaluating how suitable a country’s market environment is for mobile remittances. One main finding was that the perceptions on what, and who, is driving the market for mobile remittances forward are varying and highly dependent on whom is asked, but that there are some factors that people agree are of particular importance. First, the mobile remittance service should be easy to use, secure, and of lower cost than other services. It is important to have a supportive infrastructure providing efficient liquidity management for agents, high agent density and network reliability. To increase the customer awareness and adoption, agents should be educated in how to use and sell the service, and how to educate the customer. Collaborative partnerships could leverage the distribution network and increase the market interoperability, and lastly, it was shown that mobile remittances can be supported by a regulatory environment that enables mobile money and branchless banking. This research showed that to the degree to which a country’s market environment fulfils these criteria can give an indication on how suitable it is for mobile remittances. A wide range of aspects and stakeholders need to be considered and supported to foster a sustainable industry growth, and this research provides guidelines that are relevant for both companies and researchers. / Det kapital som migranter bidrar med när de skickar pengar till sitt hemland bidrar också till det landets ekonomiska utveckling. Kostnaden för att skicka remittanser är emellertid orimligt hög och det finns ett antal barriärer som hindrar lågkostnadslösningar, såsom mobila finansiella tjänser, att nå stor skala. På grund av sådana barriärer hämmas utvecklingen av den ineffektiva och ofta riskfyllda remittansindustrin. Den här studien har strävat efter att angripa problemet genom att hitta faktorer som driver marknaden för mobila remittanser framåt. Genom att identifiera och förstå de drivande faktorerna gör den här forskningen det möjligt för företag som erbjuder mobila remittanstjänster att hitta länder som kan främja en hållbar remittansindustri och bidra till en effektivare förändring av industrin. Som ett komplement till de i huvudsak kvantitativa studier som genomförts inom området för mobila finansiella tjänster har den här studien använt både kvalitativa och kvantitativa metoder. För att göra tillvägagångssättet holistiskt har PESTLE-ramverket använts som en struktur under flera delar av forskningsprocessen. Drivande faktorer identifierades genom en omfattande litteraturstudie och intervjuer med industriexperter, och genom att besvara en enkät graderade yrkesverksamma, industriexperter och forskare de drivande faktorernas betydelse för den mobila remittansmarknadens tillväxt. De mest kritiska drivande faktorerna identifierades och användes för att utveckla ett ramverk som har syftet att utvärdera hur passande ett lands marknadsmiljö är för mobila remittanser. En av huvudslutsatserna är att uppfattningarna kring vad och vem som driver marknaden för mobila remittanser framåt varierar stort mellan de tillfrågade. Men forskningen visar också att det finns några faktorer vars höga betydelse de tillfrågade personerna var eniga om. Mobila remittanstjänster ska vara enkla att använda, säkra och kosta mindre än andra remittans- tjänster. Det är viktigt att infrastrukturen är stöttande genom en hög drifttillförlitlighet och att agenter har möjlighet till effektiv likviditetshantering. För att öka kundmedvetenheten och upptagandet bör agenter bli utbildade i hur tjänsten ska användas och säljas, samt hur kund- erna ska utbildas. Marknaden för mobila remittanser kan stöttas ytterligare genom partnerskap som utnyttjar distributionsnätverk och ökar marknadens interoperabilitet, samt genom regel- verk som främjar mobila finansiella tjänster. Forskningen visade att flera av dessa faktorer kan indikera hur passande ett lands marknadsmiljö är för mobila remittanser. Det finns många aspekter och intressenter som behöver tas hänsyn till och bli stöttade för att främja tillväxt, och studien bidrar med riktlinjer som kan vara av värde för både företag och forskning.

Understanding the future of a Large Technical System (LTS) through a sociotechnical analysis is a complex notion. The authors will investigate the phenomenon by studying residential water consumption in Sweden. Although Sweden has great access to raw water, compared to many other countries, it does not justify the fact that consumption patterns have to be unsustainable. To perceive the future, one will need to have knowledge of history. Therefore, this thesis has identified 11 drivers that will affect future residential water consumption. From these 11 drivers, the authors have posed four future scenarios for residential water consumption. The top 3 identified drivers are connected to behaviour and awareness. Thus, implying individuals' responsibility and accountability will be of greater significance for the sustainable development of residential water consumption. For this research, the authors have adopted a framework based on the application of LTS, Multi-Level Perspective (MLP), Scenario building, PESTLE, and Multi-Criteria Analysis (MCA). The authors have conducted a qualitative study, gathering data through a literature study and semi-structured interviews. The 18 interviewees covered a broad spectrum of knowledge, experiences, and general interest in water. By understanding the dynamics of the system and drivers, the authors will be able to present the gathered knowledge to stakeholders for possible strategic decisions. / Att förstå framtiden för ett stort tekniskt system (LTS) genom en socioteknisk analys innebär stor komplexitet. Detta kommer att undersökas genom att studera hushållens vattenförbrukning i Sverige. Även om Sverige har stor tillgång till råvatten, jämfört med många andra länder, berättigar det inte förekommandet av ohållbara konsumtionsmönster. För att öka förståelsen av framtiden måste en ha kunskap om historien. Därför har denna avhandling identifierat 11 drivkrafter som kommer att påverka den framtida hushållens vattenförbrukning. Från dessa 11 drivkrafter har författarna formulerat fyra framtida scenarier för hushållens vattenförbrukning. De tre högst rankade identifierade drivkrafterna är kopplade till beteende och medvetenhet. Detta antyder på att individens enskilda ansvar och skyldigheter är av större betydelse för en hållbar utveckling av hushållens vattenförbrukning. För denna forskning har författarna använt sig av ett teoretiskt ramverk som bygger på tillämpningen av LTS, Multi-Level Perspective (MLP), Scenario building, PESTLE and Multi-Criteria Analysis (MCA). Författarna har genomfört en kvalitativ studie, där insamling av data härstammar från den genomförda litteraturstudien och 18 semi-strukturerade intervjuer. De 18 intervjukandidaterna täckte ett brett spektrum av kunskap, erfarenhet och intresse av vatten. Genom att skapa ett samband och förstå dynamiken i systemet och drivkrafterna, kommer författarna att kunna presentera den samlade kunskapen till intressenter för eventuella strategiska beslut.

The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.