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Thesis (Ph. D.)--University of California, San Diego, 2008. / Title from first page of PDF file (viewed April 9, 2009). Vita. Includes bibliographical references (leaves 489-534).

Thesis (PhD) -- AUT University, 2008. / Includes bibliographical references. Also held in print (xiii, 265 leaves ; 30 cm.) in the Archive at the City Campus (T 338.47910688 BHA)

Thesis (M.A.) -- University of Tennessee, Knoxville, 2006. / Title from title page screen (viewed on Sept.21, 2006). Thesis advisor: Robert J. Norrell. Vita. Includes bibliographical references.

Abstract The purpose of this study is to explore how place marketing manifests within foreign direct investment (FDI) in the new era of information and communications technology. The study reviews the literature on place marketing that emphasises FDI and defines place marketing as a tool to pursue FDI more systematically and efficiently in order to increase the value of a place. The study shows that place marketing can be used in multiple ways to pursue inward FDI activities and that it is multifaceted, not just a service offered by investment promotion agencies. This empirical study of place marketing within FDI follows a multiple case study method. The data are drawn from interviews with nine FDI case companies and their respective investment promotion agency representatives and facilitating research, business and funding actors. The study approaches place marketing within FDI from an explorative perspective, studying how place marketing can improve FDI by interpreting investment decisions through the lenses of place marketing and place branding elements, management and assessment. The analysis identifies the place marketing factors that impact the FDI process from the preparation phase through the post-investment phase. Through the FDI process, a regional image is generated, and the place becomes visible. This study develops a conceptual model that proposes that place marketing manifests within FDI through goals, networks, individuals and regional competences. The goals are set to develop the framework for place marketing within FDI. Stakeholders’ engagement forms a strong ecosystem network that can be a major regional asset to attract and sustain investments. Each FDI case creates, develops and sustains its own network, within which the contributions of individuals with technical and managerial skills are key to successful place promotion. The competence of the regional ecosystem sets the scene for the investment opportunity. Regarding managerial implications, this study proves that strategic, inward FDI activity requires long-term regional commitment from stakeholders and an allocation of resources during not only the pre-investment phase, but also the post-investment phase. / Tiivistelmä Tämän tutkimuksen tarkoituksena on selvittää, miten paikanmarkkinointi edistää suoria ulkomaisia investointeja ICT-teknologian uudella aikakaudella. Tutkimuksessa tarkastellaan paikanmarkkinointia koskevaa kirjallisuutta, jossa käsitellään ulkomaisia suoria sijoituksia ja määritellään paikanmarkkinointi keinona hankkia sijoituksia järjestelmällisemmin ja tehokkaammin paikan arvon kasvattamiseksi. Tutkimus osoittaa, että paikanmarkkinointia voidaan käyttää monin tavoin ulkomaisten investointien houkuttelussa ja että se on monipuolinen kokonaisuus eikä pelkkä investointien edistämispalvelu. Tässä empiirisessä paikanmarkkinoinnin tutkimuksessa käytetään usean tapaustutkimuksen menetelmää. Tiedot perustuvat yhdeksän ulkomaisen kohdeyrityksen ja heidän edustajiensa sekä alueellisten tutkimus-, yritys- ja rahoitusalan toimijoiden haastatteluun. Tutkimus lähestyy ulkomaisiin sijoituksiin kohdistettua paikanmarkkinointia eksploratiivisesta näkökulmasta selvittämällä, miten paikanmarkkinointi voi edistää investointeja paikanmarkkinoinnin ja brändäyksen elementtien, johtamisen ja arvioinnin kautta. Analyysissä yksilöidään ne paikanmarkkinoinnintekijät, jotka vaikuttavat suorien ulkomaisten investointien prosessiin valmisteluvaiheesta investointivaiheeseen ja sen jälkeen. Investointiprosessin kautta alueellinen kuva vahvistuu ja paikka tulee esille. Tässä tutkimuksessa kehitetään käsitteellinen malli, jonka mukaan suorien ulkomaisten investointien houkutteluun suunnattu paikanmarkkinointi ilmenee toiminnan tavoitteiden, verkostojen, yksilöiden ja alueellisten valmiuksien kautta. Tavoitteet luovat viitekehyksen ulkomaisten suorien sijoitusten paikanmarkkinointiin. Sidosryhmien sitoutuminen muodostaa vahvan ekosysteemiverkoston, joka voi olla merkittävä alueellinen voimavara houkutella ja ylläpitää investointeja. Jokainen investointitapaus luo, kehittää ja ylläpitää omaa verkostoaan, jossa teknisten ja johtamiseen erikoistuneiden yksilöiden osallistuminen prosessiin on keskeistä. Alueen ekosysteemissä osaaminen luo mahdollisuuden investointiin. Johtamisen vaikutusten osalta tämä tutkimus osoittaa sen, että strateginen, suorien ulkomaisten investointien houkuttelu edellyttää sidosryhmien pitkäaikaista sitoutumista ja resurssiallokaatiota paitsi investoinnin esivaiheessa myös niiden myöhemmässä vaiheessa.

Made available in DSpace on 2015-04-16T14:49:00Z (GMT). No. of bitstreams: 1 ArquivoTotalFabiana.pdf: 1740834 bytes, checksum: d764ab5ccbdbbee88f3d653848bca4be (MD5) Previous issue date: 2013-11-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This study aimed to understand the relationship between resident s place satisfaction, place attachment and perceived quality of life. The study is situated under place marketing s umbrella, which is an area of marketing studies that has been explored by research conducted mainly from the 2010s. A preliminary analysis of previous studies showed that focus of place marketing has lied predominantly on applying traditional marketing tools to places, seeking to attract visitors, investors and new residents, with little emphasis on residents. This justifies our focus on residents. From the literature review, we propose a model of relationships between the constructs, empirically tested using structural equation modeling on a sample of residents from the cities of João Pessoa, Campina Grande, Guarabira, and its surrounding cities, in the state of Paraíba. Along with proposing a model, we have also tested and proposed as cale to measure place satisfaction since existing scales turned out to be insufficient for our purposes. Hypothesis were confirmed, presenting place satisfaction and place attachment as predictors of perceived quality of life; a place satisfaction scale is developed and proposed; and specific factors contributing to overall place satisfaction were identified. The research makes a contribution to the field in that it explores a marketing view focused on resident s interests, offers in formation that can assist place managers over elements that shape residents perceived quality of life,and proposes a scale for measuring place satisfaction. / Esse estudo teve como objetivo compreender a relação entre a satisfação ao lugar, o apego ao lugar e a qualidade de vida percebida pelos residentes de um lugar. O estudo se insere, disciplinarmente, no campo de marketing de lugares, que é uma área de estudos de marketing que vem sendo explorada por pesquisas realizadas principalmente a partir da década de 2010. A análise preliminar dos estudos realizados mostrou que o foco de marketing de lugares tem sido predominantemente voltado para aplicar as ferramentas tradicionais de marketing aos lugares, na busca de atrair visitantes, investidores e novos residentes, com menor ênfase aos agentes residentes dos lugares. Isto justificou o foco deste estudo nos residentes. A partir da revisão da literatura, foi proposto um modelo de relações entre os construtos, testado empiricamente através de modelagem de equações estruturais em amostras de residentes das cidades de João Pessoa, Campina Grande, Guarabira e suas cidades circunvizinhas, no estado da Paraíba. Além do modelo, também testamos e propomos uma escala para medir o construto satisfação com o lugar, já que as escalas existentes na literatura se mostraram insuficientes para os nossos propósitos. Os resultados confirmam as hipóteses e apresentam a satisfação com o lugar e o apego ao lugar como preditores do construto qualidade de vida percebida; uma escala de satisfação com o lugar foi desenvolvida e proposta; e foram identificados os fatores específicos de um lugar que contribuem para a satisfação geral com o lugar. A pesquisa contribui para a área na medida em que explora uma visão de marketing de lugares voltada para o interesse do residente, oferece informações que podem auxiliar os gestores de lugares sobre os elementos que influenciam na formação da percepção de qualidade de vida pelos residentes de um lugar e propõe uma métrica para o construto satisfação com o lugar.