This thesis focuses on the impact of negative political advertising on voters in the Czech Republic. Evaluation and perception of negative political advertising, information effect, impact on the assessment and perception of political subjects and impact on voter turnout are examined specifically. To test proposed hypothesis, data from a survey and from a time and content analysis of political ads in the selected daily newspaper are used.

Enquanto os estudos internacionais têm demonstrado uma grande preocupação em pesquisar a capacidade dos candidatos de influenciar a formação da agenda dos meios de comunicação de massa em épocas eleitorais, no Brasil a agenda das candidaturas não foi incorporada aos trabalhos acadêmicos de mídia e eleições. Neste estudo tive como objetivo avaliar a importância da agenda da propaganda dos candidatos para a formação da agenda da cobertura dos telejornais na eleição presidencial de 2002, bem como a relevância do programa de governo do PT para a elaboração da agenda da propaganda de seu candidato, Luiz Inácio Lula da Silva, nessa mesma eleição. Os dados mostraram que as candidaturas Lula e Serra conseguiram transferir para suas coberturas eleitorais do Jornal Nacional e Jornal da Record a ênfase dos assuntos discutidos em suas propagandas de televisão. Demonstraram também que o PT obteve êxito em transmitir para a propaganda de televisão da candidatura Lula a saliência da pauta discutida em sua plataforma. Com base nesses resultados, conclui que os candidatos influenciaram a agenda dos telejornais e que o PT, em particular, também cumpriu a função de agenda-setting, agendando os assuntos da propaganda da candidatura Lula na televisão. / While the international studies have shown a great concern with the study of the candidate\'s capacity to influence the formation of the mass media agenda during the electoral campaign period, in Brazil, the candidate\'s agenda has not been included in the academic studies of media and elections. In this study, my objective was to evaluate the candidates importance for the formation of the TV news coverage agenda on the presidential election in 2002, as well as the relevance of the PT for the elaboration of the advertising his candidate, Luiz Inácio Lula da Silva, in that same election. The data showed that both Lula and Serra succeeded in transferring to their electoral coverings of the \"Jornal Nacional\" and \"Jornal da Record\" the themes and issues discussed in their TV ads. The data also showed that the PT had success in transmitting to Lula\'s TV ads the salient themes presented by the party\'s program. The evidence I provided allowed me to conclude that the candidates influenced the new\'s agenda and that the PT, in particular, also fulfilled the function of agenda setting, by effectively influencing the content of its candidate\'s campaign on TV.

Taigi artėjant kiekvieniems laisviems ir nepriklausomiems rinkimams, kuomet valstybės piliečiai į valdžią išrenka savo atstovus, politinė reklama tampa neatsiejama politinių partijų rinkiminių akcijų dalis. Ypatingai ji yra svarbi politinėms partijoms, kadangi pastebima, jog kiekviena partija prieš rinkimus pastaraisiais metais gali potencialiai pretenduoti į tuos pačius rinkėjus visoje Lietuvoje, nes šie nėra prisirišę prie konkrečios partijos. Vis daugėja neapsisprendusių rinkėjų, kurie pasirenka, už ką balsuoti tik rinkimų kampanijos metu. Politinės reklamos raiška žiniasklaidoje, bei jos įtaka rinkėjams yra analizuota, bet pats politinės reklamos kūrimo procesas nėra plačiai ištyrinėtas Lietuvoje. Tai pat politinės reklamos samprata yra ganėtinai nauja Lietuvoje. Šio darbo tikslas – išanalizuoti ir paaiškinti politinės reklamos kūrimo proceso vyksmą reklaminių - rinkiminių kampanijų planavimo, organizavimo ir įgyvendinimo metu. Tai pat ištirti politinės reklamos teisinį reglamentavimą Lietuvos įstatyminėje bazėje. Tyrimo objektas - politinė reklama ir politinės reklamos kūrimo procesas Lietuvoje, jo struktūra bei ypatumai. Darbe naudojamasi Lietuvos ir užsienio mokslinės literatūros analizės, sisteminimo ir klasifikavimo metodais. Politinės reklamos teisinio reglamentavimo tyrime atliekamas dokumentų ir teisės aktų analizės metodas. Taip pat atliekamas kokybinis tyrimas – pusiau struktūruotas interviu. Pastarasis metodas pasirinktas siekiant išsamiau... [toliau žr. visą tekstą] / Political advertising becomes a simultaneous part of electoral process for all political parties, as common independent elections are approaching and the citizens of a country are going to vote for their representatives to the government. This process becomes especially important to political parties, as recent evidence proves that every political force in Lithuania can potentially apply for the same electors in Lithuania, as they are not devoted to one exact party. The number of such voters, who make up their decision on who to vote during the elections, is increasing. The expression and influence on the electors of political advertising in the media has widely been analysed, however, the process of creating political advertising has not been thoroughly researched in Lithuania. Therefore, the concept of political advertising is comparatively new in our country. The objectives of this work – is to analyse and explain the procedure of creating political advertising – in the process of planning, organizing and realizing it. Besides, the purpose is to research the legal regulations of political advertising on the basis of Lithuanian legitimate system. The object for the research is political advertising itself as well as the process, structure and peculiarities of creating it. The study relies on the analysis, filing and classification of Lithuanian and foreign scientific literature. In addition, the qualitative investigation, i.e. partly structural interview, is carried out... [to full text]

Baigiamojo darbo tikslas – įvertinti politiniui marketingui skirtų kaštų įtaką rinkimų rezultatams. Siekiant tikslo, teorinėje darbo dalyje analizuojama politikos ir politinio marketingo sąvokos. Taip pat, aiškinamasis politinio marketingo modelis, analizuojami politinių partijų kampanijų finansavimą apibrėžiantys įstatymai, bei politinė reklama. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami Lietuvos Respublikoje vykusių Savivaldybių tarybų rinkimų rezultatai. Naudojant Lietuvos Socialdemokratų, Tėvynės sąjungos – Lietuvos krikščionių demokratų ir Darbo partijų politinei kampanijai skirtų pajamų ir išlaidų ataskaitas skaičiuojama mandato kaina Kauno ir Vilniaus miesto rinkiminėse apylinkėse, bei Lietuvos mastu. Projektinėje darbo dalyje suformuluoti tokie sprendimai rinkėjų skaičiui pritraukti ir kuo didesniam mandatų skaičiui gauti: 1. Reikia kaip atskirą segmentą išsiskirti būsimą ir esamą akademinį jaunimą (studentus); 2. LSDP pozicionuodama turi remtis savo ilgamete patirtimi, žiniomis. 3. TS-LKD turi mažinti savo neigiamą įvaizdį ir pozicionuoti save kaip teigiamų pokyčių ir kaitos siekiančią partiją; 4. DP gali pozicionuoti save kaip partiją padedančią vidurinės klasės asmenims siekti išsilavinimo. / The final goal of diploma paper is to assess the influence of political marketing costs on election results. To achieve the objective, the policy and political marketing concept is analyzed in a theoretical part of the paper, together with interpretation of political marketing model as well as the analysis of the political party campaign finance laws and political advertising. Final analytical part provides an analysis of the Municipal Council election results of the Republic of Lithuania. Using the calculated costs of the income and expenditure of the Lithuanian Social Democrats, the Homeland Union - Lithuanian Christian Democrats and the Labor party's political campaign of the mandate of the city of Vilnius and Kaunas elective districts, and Lithuania. In a designed part of the paper , solutions are formulated how to attract voters and how to get the greatest number of mandates : 1. A separate segment of the future and current university students (undergraduate students) should be distinguished; 2. LSDP when positioning must rely on their many years of experience and knowledge. 3. HU-LSC has to reduce its negative image and position itself as a positive development and change aiming party; 4. LP may be positioning itself as the leading party which helps a middle class people to seek an education.

Made available in DSpace on 2016-08-03T12:30:58Z (GMT). No. of bitstreams: 1 Parte 1.pdf: 27877 bytes, checksum: 29e650795c9f20c0bb15421fcb3eb6f9 (MD5) Previous issue date: 2009-04-08 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Pioneering study that has as objective to verify which it was the constructed image of Getúlio Vargas through the cinema, more specifically, by means of the cinejornal, verifying as the result of this constructed image was used in the electoral period of 1950, taking in account the actions of propaganda politics, ideological and electoral. We have as research object the presence of Getúlio Vargas in the cinejornais propagated in the period of presidential campaign of 1950 analyzed on the basis of the qualitative analysis of content. We also work metodologicamente with historical the documentary research and, since we approach the government of the Vargas, its suicide and later, the description of the presidenciáveis who had succeeded it in the power, therefore was made an available document collect of that time to endorse the work. We conclude that although the electoral campaign, ideological politics and of Vargas to have been structuralized of minute form, reaching the objective waited in the ballot boxes, the intensive opposition of the parties and the press resulted in a tragic end that marked the history of the Brazilian politics.(AU) / Estudo pioneiro que tem como objetivo verificar qual foi a imagem construída de Getúlio Vargas através do cinema, mais especificamente, por meio do cinejornal, verificando como o resultado dessa imagem construída foi utilizado no período eleitoral de 1950, levando em conta as ações de propaganda política, ideológica e eleitoral. Temos como objeto de pesquisa a presença de Getúlio Vargas nos cinejornais veiculados no período de campanha presidencial de 1950 analisados com base na análise de conteúdo qualitativa. Trabalhamos também metodologicamente com a pesquisa documental e histórica, já que abordamos o governo de Vargas, seu suicídio e posteriormente, o histórico dos presidenciáveis que sucederam-no no poder, por isso foi feito um recolhimento de documentos disponíveis daquela época para endossar o trabalho. Concluímos que apesar da campanha eleitoral, política e ideológica de Vargas ter sido estruturada de forma minuciosa, atingindo o objetivo esperado nas urnas, a oposição intensiva dos partidos e da imprensa resultou em um fim trágico que marcou a história da política brasileira.(AU)

Made available in DSpace on 2016-08-03T12:31:17Z (GMT). No. of bitstreams: 1 Rose Mara Vidal de Souza.pdf: 1015159 bytes, checksum: 85d4836c310acf9bc6ee19661dede3e1 (MD5) Previous issue date: 2011-04-04 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The objective of my report is to propose an analyses on the way the election image of João Goulart is built, from the perspective of the political propaganda in the Brazilian cinema of the pós- ditadura . To make it possible, we can rely on the film Jango, form Silvio Tender, 1984. We believe that this report is able to contribute with the process of identification, understanding and learning about the Brazilian society ideas about João Goulart. To develop this issue we had to analyze theories related to Political Marketing, ideological propaganda and persuasion. The research was based on the qualitative and quantitative methods, techniques of historical research and case studies. We got to the conclusion that the film reconstructed Joao Goulart s image, focusing on his attitudes towards the basic reforms. Jango s mystification was shown in a documentary. / Este estudo tem como objetivo propor uma análise do modo como se constrói a representação da imagem eleitoral de João Goulart, sob a ótica da propaganda política no cinema brasileiro no período pós-ditadura. Para a realização desse objetivo contamos com o longa-metragem de Silvio Tendler de 1984, intitulado Jango. Cremos que este estudo se justifica por contribuir para identificar, compreender e mapear o imaginário da sociedade brasileira sobre João Goulart. Para o desenvolvimento do tema foram analisadas teorias de marketing político, propaganda ideológica e persuasão. A pesquisa foi norteada pelo método qualitativo e aplicadas as técnicas de pesquisa histórica e estudo de caso. Concluímos que o Filme de Silvio Tendler reconstruiu a imagem de João Goulart ressaltando seu papel na luta pelas reformas de base. A mistificação de Jango foi exposta no documentário expositivo.

Orientador: Rachel Meneguello / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-05T22:14:52Z (GMT). No. of bitstreams: 1 Santos_IngridRibeirodos_M.pdf: 1737196 bytes, checksum: 152968f02b06e307d12aa4ed137e0d00 (MD5) Previous issue date: 2006 / Resumo: Esta dissertação é um estudo de caso sobre o papel da televisão nas eleições ao governo do estado de São Paulo em 2002. A pesquisa analisou especificamente as campanhas ao 2°. turno eleitoral através dos programas do Horário Gratuito de Propaganda Eleitoral (HGPE) e do telejornal regional SPTV.A caracterização das formas de utilização do espaço da mídia pelos candidatos nos programas eleitorais e do padrão da cobertura eleitoral realizada pelo telejornal foi realizada com o objetivo de entender algumas configurações da política que se realiza na mídia eletrônica. Os resultados mostraram que as campanhas eleitorais não se concentraram em um debate político, mas se colocaram em termos administrativos. O telejornal buscou ser imparcial, porém apresentou uma cobertura eleitoral excessivamente superficial / Abstract: This dissertation is a study about the paper of the television in the elections to the government of the Sao Paulo state in 2002. The research specifically analyzed the campaigns of the second electoral turn through the programs of free television time for political campaigning and of the regional TV news SPTV. The characterization of the used forms in media space by the candidates in the electoral programs and by the electoral standard covered by the TV news was carried on with the objective of understanding some politics configurations that carries itself through the electronic media. The results had shown that the electoral campaigns had not concentrated in a politician debate, but they had placed themselves in administrative terms. The TV news tried to be impartial: however it presented electoral covering excessively superficial / Mestrado / Mestre em Ciência Política

Enquanto os estudos internacionais têm demonstrado uma grande preocupação em pesquisar a capacidade dos candidatos de influenciar a formação da agenda dos meios de comunicação de massa em épocas eleitorais, no Brasil a agenda das candidaturas não foi incorporada aos trabalhos acadêmicos de mídia e eleições. Neste estudo tive como objetivo avaliar a importância da agenda da propaganda dos candidatos para a formação da agenda da cobertura dos telejornais na eleição presidencial de 2002, bem como a relevância do programa de governo do PT para a elaboração da agenda da propaganda de seu candidato, Luiz Inácio Lula da Silva, nessa mesma eleição. Os dados mostraram que as candidaturas Lula e Serra conseguiram transferir para suas coberturas eleitorais do Jornal Nacional e Jornal da Record a ênfase dos assuntos discutidos em suas propagandas de televisão. Demonstraram também que o PT obteve êxito em transmitir para a propaganda de televisão da candidatura Lula a saliência da pauta discutida em sua plataforma. Com base nesses resultados, conclui que os candidatos influenciaram a agenda dos telejornais e que o PT, em particular, também cumpriu a função de agenda-setting, agendando os assuntos da propaganda da candidatura Lula na televisão. / While the international studies have shown a great concern with the study of the candidate\'s capacity to influence the formation of the mass media agenda during the electoral campaign period, in Brazil, the candidate\'s agenda has not been included in the academic studies of media and elections. In this study, my objective was to evaluate the candidates importance for the formation of the TV news coverage agenda on the presidential election in 2002, as well as the relevance of the PT for the elaboration of the advertising his candidate, Luiz Inácio Lula da Silva, in that same election. The data showed that both Lula and Serra succeeded in transferring to their electoral coverings of the \"Jornal Nacional\" and \"Jornal da Record\" the themes and issues discussed in their TV ads. The data also showed that the PT had success in transmitting to Lula\'s TV ads the salient themes presented by the party\'s program. The evidence I provided allowed me to conclude that the candidates influenced the new\'s agenda and that the PT, in particular, also fulfilled the function of agenda setting, by effectively influencing the content of its candidate\'s campaign on TV.

The aim of this thesis is to answer the question whether the ban on political advertising on television and radio, which is laid down in the Czech Broadcasting Act 2001, is in compliance with the freedom of expression. Namely, whether it is in compliance with the Article 17 of the Czech Charter on Fundamental Rights and Freedoms. And secondly, whether it is in compliance with the Article 10 of the European Convention on Human Rights. The freedom of expression is an essential political right. Therefore, the limitations have to be interpreted restrictively. Moreover, all limitations have to be thoroughly justified. Firstly, the thesis analysis the scope of the ban on political advertising on television and radio. It explains what are the sanctions in the case of violation of the ban. Examples of violations are also introduced. Further, it is referred to the amendment to the Broadcasting Act. This amendement proposes to define "the political commercials". It is not possible to find such a definition in the current version of the Act. Another topic which is discussed is an anonymous advertising. Then attention is paid to the regulation of free airtime. Since, free airtime is divided between all political parties with regard to the Parliamentary elections, elections to the Europena Parliament and elections of...

This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. The methodology involved qualitative analyses of 18 official political campaign advertisements from nine United States presidential elections between the years 1952-2016. One issue-ad from each candidate (Republicans and Democrats only) from every other election was strategically chosen for examination. Each advertisement was then analysed both as it relates to its rhetorical content as well as its structure with the defined four stages of the AIDA-model in mind, with any potential patterns between the rhetoric and the structure being taken into account. The results of the study suggest that while the AIDA-model can be recognised in political television advertisements in the United States since the inception in the 1950s, the advertisements from the post-modern phase of the professionalisation of political communication (1985-) seem to place more emphasis, compared to the modern phase (1950s-1985), on the desire stage of the AIDA-model. Furthermore, no distinct differences could be found between the parties from a pure rhetorical and structural standpoint, and both appear to be on practically identical evolutionary paths. An explanation to this could be the escalating reliance on hiring independent experts and specialist to manage the various areas involved with running a political campaign, which is a characteristic of the ever-increasingly professional environment of political communication.