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Compet?ncias empreendedoras e focos comportamentais: estudo de casos dos empreendedores das empresas ganhadoras do pr?mio Top Empresarial 2006 e 2007 / Entrepreneurial competence and behavioral focus: case studies of entrepreneurs from companies that won the Business Top prize in 2006 and 2007DIAS, Tania Regina Frota Vasconcellos 27 April 2009 (has links)
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Previous issue date: 2009-04-27 / In the last years, it was consolidated the importance that micro and small business represent in
the economic and social setting of the country. At the same time, it is incontrovertible that the
competitiveness is essential to the inclusion of Brazilian companies in markets more and more
globalized. In that context, the interest in entrepreneurship grows. Entrepreneurial
competences take the lead role. The aim of this study is to identify how such entrepreneurial
competences take part in the history of the life of the agents of the winning companies of the
2006 and 2007 Corporate TOP Awards and what made them successful people. This research
has, as basis, the taxonomy presented by Vergara (2006): as far as to the ends, exploratory and
descriptive and, to the means, bibliographic, documental, and multiple cases studies. The data
were gathered through a semi-structured questionnaire and sent to the awarded people, after
they were personally contacted. The treatment and the data analysis were developed through
the Method of Content Analysis, mixed categorical analysis where they were defined, a priori,
based on the theory of Man and Lau (2000). The sample of the first study, related to the
winners of the 2006 Corporate TOP Award, had five out of six entrepreneurs; and, the sample
of the second study, related to the winners of the 2007 Corporate TOP Award, had six out of
eight. Seven entrepreneurial competences area stood out in the study. The results show that
three of the seven competences area considered relevant and common: Conceptual
Competence, Strategic Competence and Support Competence; and, they represent 58.77% of
the related frequency, emphasizing the first and the second ones that stand for 24.85% of the
total. It can be inferred that there is a relation between the entrepreneurship s success and the
inherent competences of the entrepreneurs, such as independence and self-assurance,
persistence, pride and self-esteem, creativity, innovation, intuition, taking moderate risks,
perfectionism, and calling. The recognition of market opportunities is the key to the
development of the activities where the derivation of occupation is the starting point. The
major emphasis of its project is related to the obsessive search for quality and sustainability,
aiming to the constant satisfaction of its clients. They are innovative in the Schumpeterian
style, in the way that they don t necessarily associate innovation with scientific knowledge.
They prospered once they had created in the market a new business strategy, as they have a
high intelligence level for success. / Nos ?ltimos anos, consolidou-se a import?ncia que micro e pequenas empresas representam
no cen?rio econ?mico e social do pa?s. Ao mesmo tempo, ? incontroverso ser a
competitividade fundamental para a maior inser??o das empresas brasileiras em mercados
cada vez mais globalizados. Nesse contexto, cresce o interesse pelo empreendedorismo.
Compet?ncias empreendedoras assumem papel de destaque. O objetivo deste estudo foi
identificar como tais compet?ncias empreendedoras fazem parte da hist?ria de vida dos
agentes das empresas ganhadoras do Pr?mio TOP Empresarial nos anos de 2006 e 2007 e que
os teria tornado bem sucedidos. Esta pesquisa adota como base a taxionomia apresentada por
Vergara (2006): quanto aos fins, explorat?ria e descritiva e, quanto aos meios, bibliogr?fica,
documental e de estudo de casos m?ltiplos. Os dados foram colhidos atrav?s de um
question?rio semi-estruturado, enviado por e-mail aos agraciados, ap?s serem contatados
pessoalmente. O tratamento e a an?lise de dados se desenvolveram atrav?s do M?todo de
An?lise de Conte?do, an?lise categorial mista, onde as categorias foram definidas, a priori,
com base na teoria de Man e Lau (2000). A amostra do primeiro estudo, referente aos
ganhadores do Pr?mio TOP Empresarial 2006, se constitui de cinco dentre os seis
empreendedores. J? a amostra do segundo estudo, ganhadores do Pr?mio TOP Empresarial
2007, se constituiu de seis dentre os oito empreendedores. Destacaram-se sete ?reas de
compet?ncias empreendedoras no estudo. Os resultados mostram que tr?s destas s?o
consideradas relevantes e comuns: Compet?ncia Conceitual, Compet?ncia Estrat?gica e
Compet?ncia de Suporte e representam 58,77% de freq??ncia relativa, com destaque para a
primeira, que representa 24,85% deste total. Depreende-se que muito do sucesso do
empreendimento est? relacionado ?s compet?ncias inerentes a esses empreendedores, como:
independente e autoconfian?a; persistente, orgulho e auto-estima, criatividade, inova??o,
intui??o, assun??o de riscos moderados, perfeccionismo e voca??o. O reconhecimento de
oportunidades de mercados se mostra fundamental, para o desenvolvimento de suas
atividades, onde a deriva??o de ocupa??o ? a base. O grande destaque do seu produto est?
relacionado ? busca obsessiva pela qualidade e sustentabilidade, visando ? constante satisfa??o
dos seus clientes. S?o inovadores no estilo schumpeteriano, dado que, n?o associam
necessariamente a inova??o ao conhecimento cient?fico. Prosperam ao criarem no mercado
uma nova estrat?gia de neg?cios, pois t?m um alto n?vel de intelig?ncia para o sucesso.
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Qualidade em Servi?os: Um estudo de caso de micro e pequenas empresas prestadoras de servi?os do Estado do Rio de Janeiro finalistas no Pr?mio Top Empresarial. / Service Quality: A case study of micro and small companies that render its services for the government of the state of Rio de Janeiro and are finalists in Pr?mio Top Empresarial.Moura, Jaqueline Mateus de 19 April 2006 (has links)
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Previous issue date: 2006-04-19 / The search for the survival and organizational competitiveness through the innovation,
adaptation and new formulation of the administration model, for the organizations in the
current global scenery, is the object of this study: the management for applied excellence to
the services sector. This economical segment, that it is in constant growth and development, is
a great generator of job and income. To render quality services becomes a competitiveness
differential, mainly, for micro and small companies. For analysis of the management
maturity of this sector a study case was used considering companies involved in the Top
Business Award of the Rio de Janeiro State, whose main objective is to induce the micro
and small companies build a new innovative and auto-maintainable organizational structure.
Based on socioeconomic data and statisticians on the growth of the services sector, the
increasing of the micro and small companies in the national economy and documents on the
Top Business Award, the research sought to contemplate the general objective that it is to
answer the following subject: Are the micro and small companies prepared and/or informed
about what is really an administration model for excellence ? So, it was analyzed the answer
of questionnaires and the, respective, punctuation of the micro and small finalists companies
of the services category of the Top Business Award in the period from 2003 to 2005. The
results of this research appear for a medium variation of points, where some criteria were
considerably below the necessary maximum punctuation demanded by the award. When
confronting the presented concepts in the theoretical referential and the analysis of the study,
the conclusion was that the companies participant need specific training for a better
understanding and development of concepts related to the improvement of its management, to
become and maintain themselves competitive. / A busca pela sobreviv?ncia e competitividade organizacional atrav?s da inova??o, adapta??o
e reformula??o do modelo de gest?o, pelas organiza??es no cen?rio atual, globalizado, ? o
objeto deste estudo: a gest?o para excel?ncia aplicada ao setor de servi?os. Este segmento
econ?mico, que est? em constante crescimento e desenvolvimento ? um grande gerador de
emprego e renda. Prestar servi?os de qualidade torna-se um diferencial competitivo,
principalmente, para micro e pequenas empresas. Para an?lise da maturidade da gest?o deste
setor foi utilizado um estudo de caso compreendendo empresas envolvidas no Pr?mio Top
Empresarial do Estado do Rio de Janeiro, cujo principal objetivo ? induzir ?s micro e
pequenas empresas a constru?rem uma nova estrutura organizacional inovadora e autosustent?vel.
Com base em dados s?cio-econ?micos e estat?sticos sobre o crescimento do setor
de servi?os, o aumento de micro e pequenas empresas na economia nacional e documentos
sobre o Pr?mio Top Empresarial a pesquisa procurou contemplar o objetivo geral que ?
responder a seguinte quest?o: ser? que micro e pequenas empresas est?o preparados e/ou
informadas sobre o que ? realmente um modelo de gest?o para excel?ncia? Para isso, foi
analisada a resposta de question?rios e a, respectiva, pontua??o de micro e pequenas empresas
finalistas da categoria servi?os do Pr?mio Top Empresarial no per?odo de 2003 a 2005. Os
resultados deste trabalho apontam para uma varia??o m?dia de pontos, em que alguns crit?rios
ficaram bem abaixo da pontua??o m?xima necess?ria exigida pelo pr?mio. Ao confrontar os
conceitos apresentados no referencial te?rico e a an?lise do estudo, conclui-se que as
empresas participantes necessitam de capacita??o espec?fica para um melhor entendimento e
desenvolvimento de conceitos relacionados ? melhoria de sua gest?o, para tornarem-se e
manterem-se competitivas.
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