Most of previous word of mouth studies focused on marketing and consumer behavior issues. However, for job applicants, word of mouth could be a significant reference when applicants are looking for jobs. The present study tried to find out if word of mouth will influence organizational attractiveness perceived by potential applicants and under what situations related to word of mouth have the stronger effect. Hence, the study examined if the impact of word of mouth and if these impacts are moderated by the situational variables of tie strength with presenters and expertise of presenters and moderated by individual-difference variables of self-monitoring, self-esteem, and risk-taking. Results indicated that word of mouth has significant impact on organizational attractiveness. The moderation effects of potential applicants¡¦ tie strength with presenters, expertise of presenters, and self-esteem are also supported.

Presenters will introduce the research base behind the relationship between critical reflection and pre-service teacher growth. Participants will engage in discussions of how to scaffold critical reflection to allow access points for students at differing levels of reflective development.

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Made available in DSpace on 2016-04-26T18:15:32Z (GMT). No. of bitstreams: 1 Flavia Renata Stawski.pdf: 4088711 bytes, checksum: 272751484e38bf3ad446fe2ce4f99df3 (MD5) Previous issue date: 2015-12-15 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This analysis aims to investigate how the female gender is presented within the Brazilian TV journalism spectrum. The research, intends to investigate, which female representation models are presented in this type of television shows. In the last few years is noticeable the increment of the interest on the role of the women in the mainstream media - there has been a significant increase of articles in magazines and newspapers, debates on TV shows and social networks; this tendency can also be observed in academia and is almost becoming a commonplace. However, with a closer look on the matter, we can notice that in Brazil almost all of these investigations are focused on advertising, soap operas and entertainment programs; The female representation in the media is well explored, but mainly within these specific kinds of TV shows. The object of the study is the anchorwoman of the three main TV news in the Brazilian broadcast television: Renata Vasconcellos (Jornal Nacional), Rachel Sheherazade (SBT Brazil) and Paloma Tocci (Jornal da Band). Analyzing and crossing several nonverbal aspects, such as: gestural, behavioral, sound aspects and visual aspects (makeup, costumes, posture), using the semiotic theories, especially the studies on television of François Jost - this paper seeks to understand how women are presented as an information transmitter and to investigate whether this kind of exposure is able to influence and propagate in some way, the understanding of how women are been presented as a role model, both aesthetically and behaviorally. In Brazil, there are few previous studies on the subject, for that reason it was used several case studies and significant papers of other countries like USA, England and Canada - which apparently show a little more awareness of how mainstream media contribute to under-representation of women, especially in television newscast. The empirical corpus was built observing and analyzing the presenters of each the three elected TV news, through a comparison of two editions, a day when of the newscast with the official anchorman and one edition with a replacement. Finally contrasting the profiles of the respective presenters, we intend to see if there is a standardized posture gestural, behavioral, sound aspects and visual aspects between then. It was used three different sources of studies to support the investigation, Studies of media and television, Theories on gender and Semiotics (as a tool for the analysis). Using these aspects, the research proposal is to reject or confirm whether there is an explicit or veiled sexism, even in so-called serious programs , such as TV news / Essa análise tem como objetivo investigar como a figura feminina é apresentada dentro do espectro do telejornalismo brasileiro, a partir dessa pesquisa, pretende-se verificar que modos de representação do feminino são construídos nesse tipo de formato televisivo. Há alguns anos é perceptível o interesse progressivo a respeito do papel da nova mulher na mídia observa-se um aumento significativo de matérias em revistas e jornais, debates em programas de tv e nas redes sociais; observa-se essa tendência também no meio acadêmico, varias teses e analises acerca do tema, que de tão recorrente, beira a exaustão. No entanto, com um olhar mais atento à questão, nota-se que a maior parte dessas investigações, senão o total delas, têm seu foco na publicidade, nas telenovelas ou em programas de entretenimento; aborda-se o tema da representatividade feminina na mídia, mas sempre dentro desses espaços midiáticos específicos. O objeto deste estudo serão as apresentadoras dos principais telejornais noturnos da televisão aberta brasileira: Renata Vasconcellos no Jornal Nacional, Raquel Sheherazade no SBT Brasil e Paloma Tocci no Jornal da Band. Analisando e cruzando os aspectos gestuais, comportamentais, sonoros, visuais (maquiagem, figurino, postura), e apoiando-se em teorias da Semiótica, especialmente nos estudos sobre televisão de François Jost, buscaremos compreender como o gênero feminino apresenta-se no papel de transmissor da informação e investigar se essa maneira de exposição está apta a influenciar, propagar ou padronizar em algum aspecto, o entendimento do que seja um modelo do que é o feminino, tanto na estética quanto no comportamento. No Brasil, existem poucos trabalhos precedentes sobre o assunto, dessa maneira, iremos recorrer a casos de estudos e recortes significativos feitos em países como EUA, Inglaterra e Canadá que aparentemente se mostram um pouco mais conscientes da relevância do papel da mulher nas mídias, especialmente no telejornalismo. Construiremos o corpus empírico deste trabalho por meio da gravação e observação analítica das apresentadoras, através de um comparativo de 02 edições dos 03 telejornais, tendo como critério escolhido um dia em que elas apresentavam o telejornal com o companheiro de bancada oficial e um dia em que apresentaram o programa com um substituto; por fim haverá um cruzamento entre os perfis das respectivas apresentadoras, bem como uma analise comparativa indicando se há ou não, como mencionado, aspectos gestuais, comportamentais, visuais e sonoros semelhantes ou padronizados entre elas. Para embasar estas investigações tomaremos como referencial teórico três tipos de fontes distintas: estudos sobre a mídia e telejornalismo, teorias sobre gêneros e a Semiótica como ferramenta para as análises. Abordando todos estes aspectos, a proposta da pesquisa busca rechaçar ou confirmar se há um sexismo explicito ou velado, até mesmo em programas ditos sérios, como é o caso dos telejornais

This thesis is an investigation of campus/community radio in Canada and an exploration of its motivations and methods of using social media as a tool to interact with listeners. It develops and applies a methodology referred to as S.M.I.L.E.S., a methodology to create triangulation and validate results when researching in areas involving social media and minimal previous literature available. Radio station staff and volunteer programmers use social media, traditional digital and non-digital methods to gather feedback about the show and/or station, promote the show and/or station, provide additional content to the listener off-air, communicate about the station itself, and achieve personal, station, and community growth. Results suggest that campus/community radio members use social media very differently than commercial or public radio station. As a whole, the campus/community radio sector is generally slow in providing support and policy when facilitating technological change, which has resulted in tentative use and lack of support for social media. Geographical location is also irrelevant as regards the utilization of social media. Also, programmers must be careful in identity management when engaging in online communication, as well as using social media as a fundraising tool and forum for information dissemination. Finally, stations need to consider implementing policy surrounding social media in order to facilitate growth within the industry. / Generously funded in part by the Snowden Program, at the School of Environmental Design and Rural Development, University of Guelph.

This thesis is a multi-sited survey providing insight into integral performing arts institutions and how they engage in the distribution of cosmopolitan cultural capital to middlebrow audiences. It additionally provides a taxonomy of the different types of performances present across three sites: MSC OPAS, Arts Midwest, and the Association of Performing Arts Presenters’ Annual Conference in New York (APAP/NYC). My research methods include ethnography, interviewing, and textual analysis, but my investigation of these sites began with several leading questions: How do audiences read live performances for cosmopolitanism? How is that cosmopolitanism produced in key performing arts organizations? How is performance both a product that is marketed to venues and audiences and the means of marketing itself? Cosmopolitanism is an integral component to marketing, delivering, and enjoying live touring commercial performances. Performing arts presenters like OPAS, and presenting organizations, including Arts Midwest and APAP, engage cosmopolitanism on multiple levels as they work to provide regional audiences with otherwise unattainable “world-class” performances. Cosmopolitanism is present and presented every step of the way and the industry continues to advance cosmopolitan goals. This works shifts from analyzing cosmopolitan tourists to understanding touring cosmopolitanism because touring performances provide cosmopolitan cultural capital to community audiences located outside these urban centers. Touring performances provide opportunities for residents outside large metropolitan areas to engage in a global culture of performance and insert themselves into an imagined community of cosmopolitans. This is due in part to touring artists who deliver “world-class” performances to audiences that would otherwise entirely lack a connection to arts opportunities that accompany metropolitan centers and cosmopolitan communities. Cosmopolitanism is operationalized in performances of rurality, organizational culture and sociability, and exoticizing marketing strategies. I not only explore how cosmopolitanism is operationalized across these sites, but also how performance, in several of its variations, is operationalized, negotiated, and, of course, presented. More specifically, I examine artistic, interpersonal, organizational, and economic performances, as they are present across the three sites.