Thesis (Ph. D.)--University of Florida, 1981. / Description based on print version record. Typescript. Vita. Includes bibliographical references (leaves 173-175).

This research seeks to contribute towards the understanding of economic linkage within the rural context by exploring the relationship between rurally located small to medium-sized enterprises (SMEs) and their purchase of producer (business) services. In addition, the work considers other inter-rural and intra-rural differences, in both firm (SME) behaviour and firm characteristics. Whilst the subject of linkages has been explored by other researchers, the market town and SME focus of this thesis provides a more spatially contained framework than is often encountered within this type of research. By using four towns of similar size and structure contained within two noticeably different counties, the work is able to explore difference within the rural setting. Given its emphasis on market towns, rural areas, SMEs, the service sector and indigenous growth potential, the work contributes to current debates in both academia and in national and European government policy. The underlying hypothesis is that integration, in terms of local spending on producer services, is a function of a firm's characteristics. In order to test this hypothesis, data was collected from four rural towns, and a logistic regression model was constructed using variables that described both firms' characteristics and proportion of spend on services in their resident town. The model was then tested using data collected firom a further two towns. This thesis shows that there is a relationship between a firm's characteristics and the location of the firm's producer service spending, enhancing our understanding of firms operating within the rural context. Key characteristic variables that are shown to have a relationship with producer service spend location are: firm Standard Industrial Classification (SIC), size (in terms of total sales, total number of hours worked by all staff), total spend on producer services by firm and distance that the current location is from the firm's previous location. Given the changing role and nature of rural firms, this research provides timely information concerning the relationship between firms and service providers.

[pt] Este trabalho teve como principal objetivo compreender os discursos veiculados pelo mercado de produtos eróticos na construção de novas convenções morais. O enfoque analítico em seus processos de comercialização foi organizado através de observações exploratórias em duas edições das principais feiras eróticas brasileiras, bem como pela experiência etnográfica em um sex shop localizado no Complexo do Alemão, Zona Norte da cidade do Rio de Janeiro. Dentre as reflexões propostas, algumas questões foram levantadas: Como o mercado erótico produz e transforma hierarquias de gênero e sexualidade? De que forma suas verdades são agenciadas nas práticas eróticas contemporâneas? Aliado ao reflexo das recentes mudanças políticas e econômicas observadas na favela em questão, os limites e trânsitos entre norma e transgressão apontaram para narrativas nas quais as classificações do erotismo se estabelecem em constante diálogo com o processo civilizador. / [en] This work intended to understand the speeches of erotic products market in the construction of new moral conventions that circulate in this context. The analytical approach in their marketing processes were organized through exploratory observations in two Brazilian editions of erotic fairs, as well as the ethnographic experience on a sex shop located in Complexo do Alemão, one of the biggest favelas located in North Zone of Rio de Janeiro. Among the reflections proposed, some issues were raised: How the erotic market produces and transforms hierarchies of gender and sexuality? How their truths transforms contemporary erotic practices? Associated with the reflection of the recent political and economic changes observed in this especially urban space, limits and movement between norm and transgression points to narratives in which the ratings of eroticism is settled in constant dialogue with the civilizing process.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-09-27T13:40:49Z No. of bitstreams: 1 carolinamoraessarmentodeassis.pdf: 1036311 bytes, checksum: 483fffca9ef9bc9e0b5c555f68e7b621 (MD5) / Approved for entry into archive by Diamantino Mayra (mayra.diamantino@ufjf.edu.br) on 2016-09-27T15:15:20Z (GMT) No. of bitstreams: 1 carolinamoraessarmentodeassis.pdf: 1036311 bytes, checksum: 483fffca9ef9bc9e0b5c555f68e7b621 (MD5) / Made available in DSpace on 2016-09-27T15:15:20Z (GMT). No. of bitstreams: 1 carolinamoraessarmentodeassis.pdf: 1036311 bytes, checksum: 483fffca9ef9bc9e0b5c555f68e7b621 (MD5) Previous issue date: 2016-06-30 / FAPEMIG - Fundação de Amparo à Pesquisa do Estado de Minas Gerais / Esta dissertação teve por objetivo investigar os efeitos da participação de mercado das firmas sobre os salários que pagam por ocupação, para os setores extrativista e de transformação da economia brasileira, no período de 2007 a 2013. A base de dados utilizada foi um painel de microdados conectáveis ocupação-firma, construída a partir de dados do Relatório Anual de Informações Sociais Identificada (RAIS) e da Pesquisa Industrial Anual (PIA-Empresa). O controle das heterogeneidades não-observadas da firma e dos choques ocupacionais foi realizado em duas etapas: a primeira etapa consistiu em eliminar os efeitos não observados das firmas; com as variáveis em diferença, a segunda etapa consistiu em estimar um modelo de efeitos-fixos, por meio do qual eliminou-se os choques ocupacionais. Os resultados apontam haver relação positiva e significativa entre a participação de mercado das firmas e os salários que pagam por ocupação. Os coeficientes encontrados, contudo, são inferiores àqueles reportados para os países desenvolvidos, indicando este fator como menos relevante para os diferenciais salariais no país. Ademais, o Lester range foi de 9% após o controle para os efeitos não observados, valor aquém daqueles reportados na literatura internacional. A agregação dos dados por ocupação-firma, considerando a maior desagregação disponível para a ocupação, bem como a especificação de um modelo de efeitos-fixos capaz de controlar dois tipos de heterogeneidade não observada, contribuiu para a literatura ao apresentar uma nova possibilidade de estimação dos modelos que tratam esse tema, posto que estimam um modelo sem incorrer em prejuízos amostrais. Ademais, a existência de uma escassa literatura acerca desse tema para o Brasil, como também para os países em desenvolvimento, reforça a relevância deste estudo. / This work aimed to investigate the effects of firm’s product market market-power on occupational wages on Brazilian manufacturing firms, between 2007 and 2013. This study used detailed occupation and firm-level matched data, based on our merging of two different data sets: the Annual Report of Social Information (RAIS) and the Annual Industrial Survey (PIA-Enterprise). The control of unobserved heterogeneity of the firms and the occupations was performed in two stages: the first stage eliminates unobserved effects of firms; with the variables in difference, in a second stage, one could estimate a model of fixed effects, by which the occupational shock is eliminated. The results shows a positive and significant relationship between the firm’s market-share and occupational wages. The coefficients found, however, are lower than those reported for developed countries. Moreover, after controlling for both fixed effects, Lester Range was 9%, value below those reported in the literature. The aggregation of data by cell of occupation-firm, considering the further breakdown available for occupation, as well as the specification of a fixed effects model able to control two types of unobserved heterogeneity, contributed to the literature by presenting a new possibility for the estimation of models that address this issue, since they estimate a model without incurring sample losses. Moreover, the existence of a limited literature on this subject for Brazil, and also for developing countries, reinforces the relevance of this study.

Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.

С каждым годом список используемых инструментов для онлайн продвижения только расширяется, а тенденции современного рынка заставляют их постоянно эволюционировать и меняться. Более того, конкуренция на рынке вынуждают компании находить новые каналы для продвижения своих товаров или услуг. В работе изучаются особенности выбора инструментов интернет-маркетинга, в зависимости от управленческих целей, которые преследует компания. Дополнительно предложены критерии для оценки эффективности используемых инструментов. В работе изучен опыт иностранных компаний, работающих на рынке товаров для дома, проведен контент-анализ сайта компаний и страниц в социальных сетях для определения наиболее удачного сценария по продвижению в интернете. Для изучения коммуникативной эффективности по применению инструментов интернет-маркетинга, применен метод глубинных интервью аудитории, самостоятельно принимающей решение о покупке товаров для дома. На основе полученных данных проведена оценка эффективности использования инструментов интернет-маркетинга на рынке В2С и предложен комплекс наиболее эффективных инструментов интернет-маркетинга для компании, работающей на рынке продукции товаров для дома. / Nowadays the list of tools used for online promotion is only expanding, and the trends of the modern market make them constantly evolve and change. Moreover, competition in the market forces companies to find brand new channels to promote products or services. The paper studies the features of the choice of Internet marketing tools, depending on the management goals pursued by the company. Additionally, criteria are proposed for evaluating the effectiveness of the tools used. The work studied the experience of foreign companies in the home goods market, conducted a content analysis of the company's website and pages on social networks to determine the most successful scenario for promoting on the Internet. To study the communicative effectiveness of the use of Internet marketing tools, the method of in-depth interviews with an audience that independently decides to purchase goods for the home was applied. Based on the data obtained, the effectiveness of using Internet marketing tools in the B2C market was assessed and a set of the most effective Internet marketing tools for a company operating in the home goods market was proposed.