The aim of the diploma thesis "New media and their use in public awareness campaigns" is to formulate guidelines and recommendations for the use of new media in awareness campaigns. The the methods of analysis and synthesis are used in this thesis. The thesis is divided into four chapters. The first chapter deals with new media in terms of marketing communications. The second chapter focuses on the definition of social marketing and public awareness campaigns. The third chapter deals with the analysis of four public awareness campaigns that have been used new media. The fourth chapter presents the principles and recommendations for more effective use of new media in public awareness campaigns. Respect for these principles and recommendations shoult help to future effective use of new media.

This diploma thesis deals with the development of interest-based adult education in the Czech lands since the end of Second World War until now. The aim is to provide a view on the development of the functions, aims and content of interest-based adult education based on the study of historical documents. Historical and political context is mentioned. Chosen strategic and legislative documents, which influenced the development of interest-based adult education, are analysed in detail. Both the specifics and the institutional support of interest- based adult education in each epoch are described. Key words: interest-based adult education, public awareness, out-of-school adult education, lifelong learning, Decree of the President of the Republic on Public Awareness, Law on Public Awareness, National Programme for the Development of Education in the Czech Republic, The Strategy of Lifelong Learning in the CR

South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

O presente trabalho compreende o estudo de campanhas de comunicação de racionamento de água e luz elétrica pela ótica dos conceitos de dilema social e comunicação de riscos. Para tal, revisamos a bibliografia desses temas e elaboramos uma proposta de análise de conteúdo temática que busca identificar valores e normas sociais desses conceitos nas campanhas publicitárias de dois casos brasileiros escolhidos. / This dissertation involves the study of communication campaigns of water and electrical energy in rationing situations by using concepts of social dilemmas and risk communication. In order to achieve these results, we have reviewed the literature of these subjects, and we have proposed a model of content thematic analysis to identify values and norms of these two concepts on social campaigns of two Brazilian cases.

This thesis builds on the literature of corporate social responsibility (CSR) communication. The following three chapters study the potential impacts of disclosing voluntarily negative information in a company’s own CSR communication within the contexts of pharmaceutical, textile and chocolate companies, respectively. Incorporating survey and experimental methodologies, these studies aim to help identify effective solutions for ethical issues by revealing the appropriate contexts in which companies can discuss them transparently and, thus, be rewarded for responding and acting in good faith and due diligence. Our results suggest that companies might benefit from voluntary disclosure of ethical issues if they also intend to disclose their specific actions for eliminating such infractions. Additionally, we highlight the role of public awareness in how negative information by the relevant stakeholders is evaluated. These studies reinforce the concept that acknowledging ethical issues would lead to higher levels of ethical behavior in business. / La siguiente tesis se basa en la literatura sobre comunicación de responsabilidad social corporativa (RSC) de empresa. Se analizan los posibles efectos de divulgación voluntaria de información negativa en la comunicación (RSC) en contextos de empresas farmacéuticas, textiles y de chocolate. Estos estudios tienen como objetivo ayudar a identificar soluciones efectivas a cuestiones éticas al revelar los contextos donde las empresas puedan debatir de manera transparente, y ser recompensadas por responder y actuar de buena fe y con diligencia. Los resultados sugieren que las empresas pueden beneficiarse de la divulgación voluntaria de aspectos éticos negativos si también divulgan sus acciones específicas para la eliminación de tales infracciones. Además, se destaca el papel de la sensibilización del público sobre como la información negativa se evalúa por las partes interesadas. Estos estudios refuerzan la idea de que reconocer problemas éticos conduce a niveles más altos de comportamiento ético en el mundo empresarial.

The thesis deals with the comprehensive care for a person with Alzheimer`s disease. As the population gets old, also the number of people with Alzheimer{\crq}s disease has been growing. Pursuant the survey, approx. 5 % population in the age of 65 years suffers from the middle up to high degree of dementia; thereof the Alzheimer{\crq}s disease represents 50{--}60 %. Its frequency roughly doubles every five years. Alzheimer{\crq}s disease is approximately the fourth most frequent cause of all the death cases. The main goals is to find out the extent of knowledge of lay public about Alzheimer{\crq}s disease in the South Bohemian region. Hereby we mean the information about the care, possibilities of healing, symptoms and prevention of Alzheimer{\crq}s disease. In connection with these goals the H1 hypothesis was postulated: The lay public was informed of Alzheimer{\crq}s disease. For achieving the given goal, the method of questioning, the technology of the questionnaire was used. 280 questionnaires were distributed among the persons older than 18 years and they were returned in 86 %. In total, 241 questionnaires were filled in, thereof 230 were filled in correctly and also evaluated. As the most important questions for confirming or not confirming the hypothesis the author determined questions concerning the knowledge of the AD treatment, AD symptoms, knowledge of facilities, consulting centre as well as other activities for the people with AD, occurrence of AD and forms of treatment. It followed from the results that H1 hypothesis was not confirmed. Two partial targets were postulated for the given issue for the completeness sake. The first partial target was to describe the medically social issue of Alzheimer{\crq}s disease including its impact on all the spheres of the life of man: i.e. biological, psychological as well as social spheres. The second partial goal concerned the survey of services for persons with Alzheimer{\crq}s disease and their families in the South Bohemian Region. This thesis may be utilized in future as source of information about Alzheimer{\crq}s disease for the students of Faculty of Health and Social Studies in České Budějovice and for persons from the lay public who would like to learn more of Alzheimer{\crq}s disease.

O presente trabalho compreende o estudo de campanhas de comunicação de racionamento de água e luz elétrica pela ótica dos conceitos de dilema social e comunicação de riscos. Para tal, revisamos a bibliografia desses temas e elaboramos uma proposta de análise de conteúdo temática que busca identificar valores e normas sociais desses conceitos nas campanhas publicitárias de dois casos brasileiros escolhidos. / This dissertation involves the study of communication campaigns of water and electrical energy in rationing situations by using concepts of social dilemmas and risk communication. In order to achieve these results, we have reviewed the literature of these subjects, and we have proposed a model of content thematic analysis to identify values and norms of these two concepts on social campaigns of two Brazilian cases.

Hydrogeological hazards are quite diffuse rainfall-induced phenomena that affect mountain regions and can severely impact these territories, producing damages and sometimes casualties. For this reason, hydrogeological risk reduction is crucial. Mitigation strategies aim to reduce hydrogeological risk to an acceptable level and can be classified into structural and non-structural measures. This work focuses on enhancing some non-structural risk mitigation measures for mountain areas: debris-flow rainfall thresholds, as a part of an Early Warning System (EWS), multivariate rainfall scenarios with multi-hazard mapping purpose and public awareness. Regarding debris-flow rainfall thresholds, an innovative calibration method, a suitable uncertainty analysis and a proper validation process are developed. The Backward Dynamical Approach (BDA), a physical-based calibration method, is introduced and a threshold is obtained for a study area. The BDA robustness is then tested by assessing the uncertainty in the threshold estimate. Finally, the calibrated threshold's reliability and its possible forecast use are assessed using a proper validation process. The findings set the stage for using the BDA approach to calibrate debris-flow rainfall thresholds usable in operational EWS. Regarding hazard mapping, a multivariate statistical model is developed to construct multivariate rainfall scenarios with a multi-hazards mapping purpose. A confluence between a debris-flow-prone creek and a flood-prone river is considered. The multivariate statistical model is built by combining the Simplified Metastatistical Extreme Value approach and a copula approach. The obtained rainfall scenarios are promising to be used to build multi-hazard maps. Finally, the public awareness within the LIFE FRANCA (Flood Risk ANticipation and Communication in the Alps) European project is briefly considered. The project action considered in this work focuses on training and communication activities aimed at providing a multidisciplinary view of hydrogeological risk through the holding of courses and seminars.

Thesis "Consumer Protection in transport in EU legislation" deals with consumer protection in specific areas. This thesis defined the rights and obligations of air passengers, rail transport, bus and coach transport and consumer protection when traveling by sea and inland waterways. The thesis is also exploring the awareness of EU citizens of their rights by the European Commission - Eurobarometer. Thesis is processed by analysis and comparison of selected judgments of the Court of Justice of the European Union and EU legislation.