Thesis (Ph. D.)--University of Wisconsin--Madison, 1975. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 356-367).

The problem with which this investigation is concerned is the description of the social map that is presented to the viewers of public television. Using content analysis methodology, the study describes how different genders, racial groups, and age groups are being portrayed on PBS programming. The sample consisted of one week of PBS 1984 fall programming broadcast on KERA-TV, the PBS station in Dallas-Ft. Worth, Texas. Research questions addressing proportions of groups, types of roles, length of scenes, occupational variation, conversational behaviors, conflict management modes, and cultural norms were answered. All coding was accomplished by the principal investigator. Upon completion of the coding sub-totals for the variables under study by program types and a grand total for the entire sample were then tabulated. After this extensive content analysis, the report concludes that females are still extremely underrepresented in PBS programming, accounting for only 32.7% of the total participants. Blacks and Hispanics are also underrepresented except in children's programming. Occupational variation for white males is evident for all types of PBS programming. Occupational variation for white females is evident in children's programming and informational/documentary programming. Minorities with delineated occupations are extremely limited in all types of programming except for children's programming. The exchange of information is the major conversational behavior that occurs on PBS programming with minority characters receiving orders considerably more than their white counterparts. Verbal aggression is the conflict management mode chosen most frequently on PBS programming. Explicit messages regarding racial and sexual equality and prosocial behavior occur on PBS programming. Implicit messages such as frequency of appearances, number of major roles, and prevalence of power cues suggest a white male domination of television programming on PBS. The findings of the study reveal that major inroads have been made by women and minorities in children's programming. This comprehensive analysis confirms, however, the virtual exclusion of minorities in major segments of PBS programming.

Fundação de Apoio a Pesquisa e à Inovação Tecnológica do Estado de Sergipe - FAPITEC/SE / Our research seeks to do a reading of the transformations undergone by the Brazilian public communication system. Therefore, we seek to understand the public broadcasters as part of the market structure, next to the trade. In this perspective, we try to discuss the function of each type of public broadcasters field, its chronology and its historical use by politicians, but also its relationship with the private field and with the audience. We, on the other hand, a historical listing the policy to events that are part of the narrative of Brazilian public broadcasters. The survey included interviews and a thorough analysis of documents, laws and printed. As a case study, we chose to focus on the history of Aperipê Sergipe Foundation, trying to understand how the Management, Structure and Popular Participation in the Sergipe public broadcasting system. In other words, we aim to understand the structure and point out its contradictions, approaching theory and reality, to discuss the importance of public media for society as a state instrument, its own definitions and reasons for being. / Nossa investigação procura fazer uma leitura das transformações pelas quais passa o campo público brasileiro de comunicação. Para tanto, buscamos entender as emissoras públicas como parte da estrutura. Nessa perspectiva, procuramos debater a função de cada um dos tipos de emissoras do campo público, sua cronologia e o seu uso histórico por políticos, mas também sua relação com o campo privado e com a audiência. Fazemos, por outro lado, um resgate histórico relacionando os acontecimentos da política aos que fazem parte da narrativa das emissoras públicas brasileiras. A pesquisa incluiu entrevistas e uma exaustiva análise de documentos, leis e de impressos. Como estudo de caso, escolhemos focar na história da Fundação Aperipê de Sergipe, procurando entender como funciona a gestão, a estrutura e a participação popular nas emissoras do sistema público sergipano. Ou seja, pretendemos entender a estrutura e apontar as suas contradições, aproximando teoria e realidade, para discutir a relevância dos meios públicos de comunicação para a sociedade como instrumento de Estado, suas próprias definições e razões de ser.