The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).

The aim of the present diploma thesis is to point out the importance of creating and using {\clq}qCatalouge of standard operation procedures for joint operations of the IRS`` because the individual bodies of the Integrated Rescue System (hereinafter {\clq}qIZS``) had not been clarified as to what tasks they were supposed to perform on the emergency scene before such catalougue was issued. The creation of the said catalougues, based on the need to unite and coordinate the activites of the public administration as well as to set definite and unambiguous procedures and commanding authorities when on the emergency scene, refers to detailed responsibilities of the individual bodies of the Integrated Rescue System on the emergency scene. It is the most demanding but most promising form of standardization in the Integrated Rescue System. The theoretical part deals with the legal issues related to the catalogues and their incorporation into the laws of the Czech Republic and the origins of individual standard operation procedures. Emphasis is mainly put on the body of the IZS selected for the purposes of this thesis {--} the Police of the Czech Republic and its irreplaceable position in this broad issue. An analysis of one selected standard operation procedure shows how broad is a seemingly trivial issue like investigation. Using the outcome of the survey evaluation, the empirical part points out how familiar the policemen are with the issues related to the Catalogue of standard operation procedures and how ready they are to use the Cataloque as a legal guideline in an emergency event. The conclusion of the thesis include a proposal of the procedure based on the available written documents, experience and possibilities given by the Catalogue and cooperating IZS bodies. Also, there was made a comparison between similar issues in the world and the results of the procedures and solutions.

The main objective of this thesis is to evaluate the impact of Structural Funds of the European Union on social-economic espects of the Local Action Group Třeboňsko and to describe the means and rules for obtaining support from structural funds ? in particular the conditions for drawdown of subsidies from the Leader programme. I contacted representatives of municipalities with a questionnaire survey and asked about satisfaction with the implementation of structural funds, sukces in drawing, purpose for used resources, their vision for the future. Findings are summarized in the tables nad graphs. Results of the survey evaluated and processed. Custom design changes and recommendations.

This diploma thesis discusses the evaluation of the extent and way of using the social network called Facebook by the municipalities of the Central Bohemia Region, participating in the local Agenda 21. The subjects of the research are official Facebook pages of the municipalities on the mentioned social network. Emphasis is placed on revealing the relationships between the characteristics of individual municipalities and their activity, or the way of using Facebook. The theoretical part of the thesis provides definitions of the basic terms and the theoretical background. The research questions are formulated in the Methodology chapter. They are answered in the research section of this thesis by using combination of research methods. Official Facebook pages were created by four municipalities (until the 1 January 2016) from total number of twelve municipalities and small municipalities, participating in the local Agenda 21 in the Central Bohemian Region. According to the results of the econometric analysis, the higher the unemployment rate in these municipalities, the more likely it is that the municipality has an official Facebook page.

ANNOTATION The topic of this thesis is Financial Mechanisms of the European Economic Area and Norwegian Financial Mechanism and their using in the Czech Republic. In the introductory part there is described evolvement of these mechanisms since the foundation of the European Free Trade Association and the European Communities to their bilateral cooperation. This cooperation resulted in the creation of the European Economic Area. These Financial Mechanisms existence is based on creation EEA. The goal of this thesis is to present possibilities of the financial mechanisms and to show potential applicants for a financial support, how they could apply for the supporting finance and what they could expect. Furthermore the thesis contains analysis concerning use of the mechanisms in five years period 2004 -2009 and evaluation of results from questionnaire survey focused on one of the grants - Fund for Non-governmental Non-profit Organization. A general goal of this thesis is to provide to general and professional public compact information relating to the topic.

The thesis deals with the topic of basic registers and specific agendas' activity roles that are analyzed based on a questionnaire survey. It gives the basic overview of e-Government and the basic registers of public administration as part of e-Government. Based on the questionnaire survey conducted on particular Land Register and Register offices the structure and definition of the agenda activity roles are evaluated and the thesis identifies the intensity of various activity roles use in practice. It is concluded that the activity roles of A124 agenda are defined in the way that approximately corresponds to the actual execution of the agenda and that all the roles are actually more or less in use. On the contrary, when it comes to A414 agenda, the number of reported roles is quite maximalist. The thesis reveals that some of the activity roles are not being executed in practice at all, or they are in use only at certain offices. 67 % of both A124 and A414 agenda activity roles were proved to be defined the way that fully corresponds to the actual use of these agendas. These activity roles are being used quite often.

The aim of this thesis is to analyse the consumer's purchase decision-making process at the market of the summer vacations and capture current trends of buying summer vacation in the Czech market. The first two chapters are devoted to basic definitions and approaches, serving to understanding consumer behaviour, description of the marketing mix of tourism and the factors affecting the buying decision of the individual. Next part of the thesis examines different phases of the purchase decision-making process by using secondary data. The fourth chapter briefly describes the tourism market in the Czech Republic, its entities and services overview of tourism. The final part is devoted to the analysis of a questionnaire survey carried out by me and the acquired results. My own research is supported by data from Market -- Media -- Lifestyle (MML). The end of the work is composed of the result summary and conclusion of the investigation and it shows clear process of buying summer vacation on the basis of available data.

The objective of the thesis is to compare planned and realized fertility of a small sample of Czech women with finished fertility. A questionnaire was used to determine both planned and actual number of children, their gender, birth order and spacing and the age of woman at her first birth and her marital status. The realization of these events was compared and the reasons for failure were identified. A sample of 47 respondents anonymously completed the two-page questionnaire comprising of four parts -- plan, reality, personal characteristics and additional questions. Additional questions were related to contraception, abortions, religion, etc. The survey showed average number of 2.34 child per woman, whereas planned average number was 2.28. Further, on average 53 % of women fulfilled their plans regarding number of children, gender and order, spacing, age at the first birth and age at the first marriage. Finally, the correlation between observed number of children and planned number of children was analysed based on gathered data. The resulting model showed that the planned number of children one corresponds with realized number of children 1.47.

The use of interactive e-learning tutorials is an effective form of teaching and learning. It is therefore important that attention is paid to their usability. This research relates to the evaluation of a CD-based e-learning tutorial for learning Business English, with the aims of investigating its usability and identifying problems. Particular attention is paid to aspects that hinder the learner from achieving the learning objectives. The study uses two usability evaluation methods (UEMs), namely controlled usability testing in an HCI laboratory and a user questionnaire survey. The main aim of the study is to compare the findings and determine the impact of using two methods in combination. The first outcome of the research was a synthesized framework of evaluation criteria that was applied in the two UEMs. Secondly, findings of the evaluations indicated that two UEMs identified similar problems, thus confirming their reliability in usability evaluation. Another finding was instances where one method produced results not obtained by the other, which shows the complementary value of two different UEMs. A third benefit of the study was that it identified usability problems in the target system. / Information Systems / MA (Information Systems)

This diploma thesis deals with the marketing audit of customer satisfaction. In the theoretical part are presented the basic terms and definitions related to marketing, marketing audit, marketing research, services and customer satisfaction. In the next part, marketing audit, questionnaire survey and calculation of NPS and customer satisfaction index are performed with the help of theoretical knowledge. The final draft section contains a discussion of the results and recommendations for changes.