Marketing, online marketing communication, advertising, marketing research, questionnaire survey

The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.

The theme and scope of submitted thesis is "Activating methods and forms in teaching of natural sciences" then followed with regard to the author's certification in chemistry and biology. The thesis is solved in conformity with requirements of the Framework Educational Programme, especially the change of the teaching style in schools. The thesis is written down with respect of a natural continuation of previous work of the author - diploma thesis dealt with project teaching and rigorous thesis was focused on cooperative activities. With regard to the objectives of submitted work the design of the research project is divided into two component parts: a questionnaire survey and a video study.

(English) The thesis examines the influence of information and communication technologies on the automation of library management processes and services as well as their applications, with a key consideration of the environment of the District Scientific Library of the city of Liberec. The introductory chapters briefly describe the development of basic international standards for data processing and communication networks in the world. The following chapters deal with the implementation of automated library management systems and networks in the Czech Republic in the early '90s, including accompanying projects that formed an inseparable part of the development. The development of automated library management processes and services in the District Research Library of the city of Liberec from the 90s till the end of 2010 becomes the core subject hereby examined. This is closely related to the parameters of the selection and application of the library management system, including the specific features thereof, as well as its internal utilization by librarians and its utilization by external users. The external use of the library management system has been evaluated through a survey of the use of online information sources and services sought by and provided to registered users. Taking into account the...

The main objective of this thesis is the definition of tourism supply and demand of tourism to the region Bystřice Pernštejnem. The demand for the region is established on the basis of the survey. The first sub-goal is to evaluate the impact of tourism on the budget of municipalities. In this first part is carried out field research among the mayors of municipalities in the region on their perceptions of tourism. Evaluation of the impact of tourism is carried out on the town budget Bystřice Pernštejnem.First discussed are the revenues, expenditures, and finally the overall impact. Part of this section are evaluated impacts on employment and value of tourist activities found in the region. The second sub-goal is to assess the impact of subsidies on production in the region. This section compares the projects in the field of tourism and other projects on the basis of the calculated gross value added of these observed effects support. The last sub-goal is to determine the multiplier of tourism. Part of this section is a national regionalization symmetric input-output tables for the region SO ORP Bystřice Pernštejnem. Based on the tables are compiled using the technical coefficients matrix, Leontief inverse matrix and matrix Leontieofovi input multipliers calculated for each economic activity. Consequently, expenditure of tourists found the overall multiplier of tourism for the region Bystřice Pernštejnem spending tourists and the impact on production in the region.