This diploma thesis deals with the causes of division of customer preferences towards individual retail units in the town of Blatná in order to recommend proposals for improvement for the consumer cooperative COOP. The theoretical overview provides basic information about food retailers in the Czech Republic, presents the formats of stores, attitudes of shoppers to food stores, individual elements of the retail mix or other factors influencing customer attitudes towards the store which can be influenced by retailers. The practical part relates to the food chains in Blatná and it is focused on identifying the respondents' favourite and main shopping place, the reasons for dividing customer preferences towards retail units, researching attitudes toward retail units and evaluating the retail mix of these stores. The practical part consists of two parts, a questionnaire survey focused on customers of food stores in Blatná, and research from these stores. Subsequently, it is possible to define respondents' attitudes towards food retailers in Blatná and their buying behavior. The survey in retail formats is used to identify and evaluate the core elements of the retail mix of individual stores. Thanks to these procedures it is possible to define improvement suggestions for COOP Tip in Blatná.

This Master’s thesis deals with the marketing mix of the language school. Thesis is divided into four main chapters. The first chapter defines the basic marketing concepts and analysis. The second chapter applies the theoretical knowledge to the language school and concludes with a marketing research. The third, most important chapter provides proposals for the necessary changes and finds the viable steps to improve the current marketing mix. The last part concludes the thesis by providing an economical evaluation of the changes proposed in the previous chapter.

The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013. The online survey was answered by 90 units which means a response rate of 90 percent. The results of the study showed that it differed somewhat between the cities and above all it showed that the units from Täby had more knowledge about the brand's visual identity, and visited the store to a larger extent. The analysis also showed that branding is an important part to reach out and influence Hollister’s target audience where the work of visual communication is vital. / Syftet med studien är att undersöka om varumärket Hollister kan etablera sig hos sin målgrupp med hjälp av kommunikation. För att uppnå syftet har följande teorier tillämpats: varumärkesbyggande, visuell kommunikation, tvåvägs-symmetrisk kommunikation samt kommunikationskanaler. Studien har genomförts genom en kvantitativ enkätundersökning på webben. Webbenkäten riktade sig till tonåringar i åldern 15-18 år som bor i Täby eller Umeå då bland annat en frågeställning har varit ”Vilken skillnad går att utläsa mellan Täby, där det finns en butik, respektive Umeå där det inte finns någon butik”. Materialet samlades in under en period på åtta dagar mellan 11-19 december 2013. Webbenkäten svarades av 90 enheter vilket innebär en svarsfrekvens på 90 procent. Resultatet av studien visade att det skiljde en del mellan städerna framförallt går det att utläsa att enheterna från Täby hade mer kännedom kring varumärkets visuella identitet samt besökt butiken i större utsträckning. Analysen visade även att varumärkesbyggande är en viktig del för att nå ut och påverka sin målgrupp och bland annat att arbetet med den visuella kommunikationen är betydelsefull.

The dissertation deals with the experimental research that examines the effectiveness of the ESP e-learning course of Business English in comparison with the method of face-to-face instruction. The literature review has revealed the absence of scientific research in the field of our investigation. It has justified why our proposed research study should be conducted and led us to the rationale for our research. The main objective of this dissertation was to find out whether the e-learning method was as effective as the face-to-face instruction, i.e., whether there were no statistically significant differences between the results of the students who completed the e-learning course (experimental group) and those who completed the face-to-face course (control group). Simultaneously, we examined whether there were any statistically significant differences in the results of the students at the beginning of the course and at the end of the course within individual groups, i.e., whether the students improved their skills and vocabulary. The supplementary objective was to find out the students' opinions on the effectiveness of e- learning depending on the frequencies of their responses and on their qualitative signs. The practical outcome is the ESP e-learning course for the subject of Business English in...

Despite widespread use of web-based e-learning applications, insufficient attention is paid to their usability. There is a need to conduct evaluation using one or more of the various usability evaluation methods. Given that heuristic evaluation is known to be easy to use and cost effective, this study investigates the extent to which it can identify usability problems in a web-based e-learning application at a tertiary institution. In a comparative case study, heuristic evaluation by experts and survey evaluation among end users (learners) are conducted and the results of the two compared. Following literature studies in e-learning - particularly web-based learning - and usability, the researcher generates an extensive set of criteria/heuristics and uses it in the two evaluations. The object of evaluation is a website for a 3rd year Information Systems course. The findings indicate a high correspondence between the results of the two evaluations, demonstrating that heuristic evaluation is an appropriate, effective and sufficient usability evaluation method, as well as relatively easy to conduct. It identified a high percentage of usability problems. / Computing / M.Sc. (Information Systems)

This diploma thesis is divided into two parts, theoretical and practical. The theoretical part itself is divided into four chapters which focus on the issues of tourism and marketing. The theory was clarified with the use of various reference books. The practical part focuses first of all on the demarcation of the discussed area of the region of Pelhřimov. Then a profile of a visitor was emerged of the survey results. On the basis of the region's primary and secondary offerings analysis, a SWOT analysis of the discussed region has been made. Furthermore, a thorough strong and weak points analysis of the sport-recreation services has been made, which together with the survey results contributed to a proposal for modernization and potential accomplishing of the supporting infrastructure for the leisure time spending in which particular destination.

The main goal of this theses is to evaluate the public transportation service in České Budějovice. The theoretical part of this thesis offers the reader, basic information about services, their characteristics, features, but also information about pricing and types of services. Reader will be also acquainted with information about transportation services. Analytical part of the thesis describes actual status of public transportation in České Budějovice. The various routes, means of transport and conditions for transportation are described in detail. The financial development of public transport provider, Dopravní podnik města České Budějovice, is also evaluated. In order to achieve the main goal of thesis, the questionnaire with the focus on customer needs, was created. Thanks to the responses of the passengers, it was possible to determine which are the most important positives and negatives of public transportation in České Budějovice. Subsequently, the SWOT analysis was made. The SWOT analysis determined, what strategy the company should select in the future. Based on the results from performed analysis, it was then possible to suggest some proposals, that would in the future lead to improvement of public transportation service of České Budějovice.

The aim of this master's thesis is to ascertain knowledge of Czech students in secondary schools, or more precisely in Grammar school, about the issue of forced labour during World War II. The master's thesis is based primarily on literature and own research and is divided into two parts. The first part is the theoretical part where is briefly introduced the history of forced labour in the general level (definition, type of work, working conditions, division of workers, etc.) and the second part where is conduct social research which is oriented only to Czech students. This research is conducted through a questionnaire survey that has the form of mixed research (questions and its evaluation is both quantitative and qualitative). Based on this research is evaluated both the overall state of knowledge of this issue (it compares the first-years students and fourth -years students of secondary schools), and is also taken account of the issue of the topic processing in secondary school textbooks.

The aim of the interdisciplinary doctoral dissertation is to answer the research question What is a neologism? The research was inspired by the methodology relying on three types of data that J. Bartmiński specifies for studying stereotypes as part of the language picture of the world, i. e. systemic, textual and empirical data. Neologisms are expounded by confronting the linguistic, media and everyday picture of the world with the use an explicative characteristic including connotations of the concept. After introducing the neologism within the context of words marked stylistically with respect to time, the exposition is structured according to (non- homogeneous) criteria, on the basis of which neologisms in the reviewed literature are defined: the criterion of existence, the criterion of time, the lexicographic criterion, the psychological criterion, the structural criterion, the criterion of variety and the criterion of instability and stability. The media image of neologism was examined using the qualitative-quantitative method of content analysis in 93 media texts from 2006 and 2007, and 2016 and 2017. The empirical data were obtained by questionnaires from 2017 and 2018 with 100 respondents aged 11 to 81. In summary, the concept of neologisms is understood as a very heterogeneous one. A list...

This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.